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日本街头,正被中国“拼好饭”攻陷
3 6 Ke· 2025-10-17 01:45
先别急着找护照,日本已经先一步把你家楼下那条夜市搬过去了。 当飞机落地,你拖着行李箱直奔东京,本想感受纯正的日式风情,抬头却撞见 "杨铭宇黄焖鸡" 的大红灯箱,亮得比居酒屋的灯笼还招摇,是不是有一种 熟悉的味道? 图源网络 左边窗口沙县小吃刚上了盘蒸饺,右手边杨国福麻辣烫门口挤满了正在排队的日本小姑娘。 听着耳边念叨的多麻多辣,恍惚间自己仿佛置身成都春熙路,可抬头一看——东京早已变成了Tokyo・小吃一条街。 这些在国内随处可见的地摊小吃,究竟凭借什么魔力,能让东京年轻人心甘情愿排队两小时?跟着「克劳锐」一起,揭开中国小吃在日本走红的神秘面纱 吧! 01 麻辣烫竟成日本新型社交货币? 在国内,麻辣烫是妥妥的国民美食,是社畜们加班后的能量快充。它价格亲民,便宜到学生党月底还能吃上两顿,快到上班族十分钟就能解决战斗,重口 味的滋味一口就能唤醒被报表折磨得麻木的灵魂。 图源网络 第三,麻辣烫的汤底甚至被赋予了"健康养生"的标签。20多种香料熬成的 "十全大补汤",必须干了这碗麻辣烫汤底。 可一到日本,麻辣烫则摇身一变,从接地气的大兄弟成了精致的轻奢小公举。均价2000日元/500克,约人民币95元,价格足够干掉四碗 ...
海底捞全国首家亲子友好店开业 门店月客流同比新增超千桌
Xin Lang Cai Jing· 2025-10-16 12:42
据门店负责人介绍,海底捞亲子友好店的游乐设施更为丰富多元,设置了海洋球池、趣味沙地、涂鸦 墙、积木游戏益智区、投影互动滑梯、阅读角等多个游乐区域,以满足不同年龄段儿童的游玩需求。同 时,为进一步丰富亲子间互动的场景,门店会联合专业兴趣机构举办各类主题手工活动。 责任编辑:何俊熹 10月16日晚间消息,今年7月底,海底捞在深圳南山区方大城开设全国首家亲子友好店。官方披露数 据,该门店营业首月客流量明显上升,对比去年同期增加超千桌,且周末亲子家庭到店消费比例达到 50%。 ...
李亚鹏的创业魔咒:每次跨界都精准卡在风口变坑口的关键时刻!
Xin Lang Cai Jing· 2025-10-15 06:22
2013年房地产开始打喷嚏的时候,咱们李总反而all in文旅地产,砸35亿搞了个高端玩家专属的乌托 邦。 日本设计师加持、名贵树木空运、千万级景观设计,这配置搁现在看妥妥的网红打卡地模板啊!可惜2 万/平的定价直接劝退云南老乡,明星站台烧钱如流水却不懂持续运营,最后含泪1.9亿甩卖51%股权, 还附赠4000万债务大礼包,直接让李总体验了一把"限高"人生。 "李亚鹏离婚"相关话题昨晚霸榜,直到今天上午仍有热度(位列热搜TOP29),几乎清一色都是李亚鹏 创业失败欠了大量的债的内容! 回顾李亚鹏的创业经历,简直就像是一部现实版"行业衰退预言家"的连续剧! 从影视圈顶流变身商界"反向指标",这位哥们的商业雷达总是能神奇地捕捉到行业下行的信号,每次跨 界都精准卡在风口变坑口的关键时刻,这命中率也是没谁了。 先说那个让丽江地产圈都惊掉下巴的雪山艺术小镇。 最绝的是这项目后来成了商学院经典案例,用实力证明浪漫主义情怀遇上冰冷市场规律会擦出怎样的火 花。 电商正在吊打实体店那会儿,李总反手就是个火锅店创业,这波逆版本操作看得人直呼内行。 更早的婚恋平台"喜宴"也是同样配方,每次入场都像拿着行业衰退通知书,这时间把控简直 ...
Third Space获投资;八马茶业通过上市聆讯;复朗集团总裁将辞任
Sou Hu Cai Jing· 2025-10-14 14:41
Investment Dynamics - Yonghui Supermarket has established a new trading company in Beijing with a registered capital of 10 million yuan, focusing on food internet sales, telecommunications, and internet information services, which could create additional revenue streams for the company in the long term [3] - Third Space, a luxury gym in London, secured a £75 million bank loan from OakNorth, following a previous loan of £38.5 million in June 2023, indicating investor confidence in the gym's growth potential amid increasing consumer health demands [5] - Guizhou Southern Dairy announced the suspension of its listing application on the Beijing Stock Exchange due to the need for supplementary audit matters, with projected 2024 revenue of 1.817 billion yuan and net profit of 209 million yuan, ranking 20th among 36 listed dairy companies [7] - Eight Horse Tea has passed the listing hearing at the Hong Kong Stock Exchange, aiming for a main board listing with projected revenues of 1.818 billion yuan, 2.122 billion yuan, and 2.143 billion yuan from 2022 to 2024, showing growth rates of 16.8% and 1.0% for 2023 and 2024 respectively [10][11] - Haidilao has opened a budget conveyor sushi restaurant in Hangzhou, indicating its strategy to diversify into the sushi market, leveraging its supply chain to create a differentiated product offering [13] Brand Dynamics - Luckin Coffee has launched a venue leasing cooperation across 39 cities, focusing on school locations, which is expected to enhance brand coverage in a rapidly growing coffee market [19] - LOEWE and Swiss sports brand On have collaborated to launch a limited edition Cloudsolo sneaker, which is anticipated to generate high-margin revenue for LOEWE while attracting high-net-worth customers for On [16] Personnel Dynamics - Cargill appointed Andrew MacPherson as the new CEO of Teys, coinciding with Cargill's acquisition of Teys, which is expected to enhance operational capabilities and market reach [22][23] - China Resources Beer announced a management reshuffle, appointing Jin Hanquan as executive director and president, which aims to strengthen leadership amid increasing competition in the premium beer segment [26] - The global luxury fashion group, Richemont, announced the resignation of its CEO and CFO, Chen Jiyu, who will leave on October 27, 2025, raising questions about the future leadership and performance of the group [28]
人均150元火锅时代终结?
3 6 Ke· 2025-10-13 12:59
Core Insights - The hot pot industry is experiencing a significant shift from "incremental competition" to "stock competition," with a noticeable slowdown in market growth [6][8] - The main battleground for hot pot consumption is shifting towards affordable price ranges, with a marked increase in stores offering average spending of 70 RMB or less, while those above 90 RMB are declining sharply [3][8] Industry Overview - The national hot pot market is projected to reach 617.5 billion RMB in 2024, maintaining a year-on-year growth of 5.6%, although this is a decline compared to 2023 [6] - The number of hot pot establishments is expected to decrease from approximately 535,500 in Q3 2024 to about 504,800 by Q1 2025 [6] Consumer Behavior - Consumer spending in the hot pot sector has been on a downward trend, dropping from over 80 RMB to around 70 RMB by the end of 2024 [8] - The proportion of stores with average spending above 90 RMB has decreased by 16.9 percentage points, while those at 70 RMB or below have increased by 20.9 percentage points [8] Company Performance - Brands like Ba Nu and Cou Cou are facing declining average spending, with Ba Nu's customer spending dropping from 150 RMB in 2023 to 138 RMB in 2025, and Cou Cou's from 143.8 RMB to 137.8 RMB [10][12] - Ba Nu's same-store sales fell by 9.9% from 2023 to 2024, despite an increase in table turnover rates [15] Competitive Strategies - The industry consensus is shifting towards "price reduction for survival," with companies like Hai Di Lao and Nan Hot Pot announcing significant price cuts to adapt to market conditions [9][10] - Ba Nu is cautiously adjusting its product offerings and pricing strategies to maintain competitiveness, while Cou Cou is struggling to adapt to the changing market dynamics [15][16] Consumer Feedback - Consumers express dissatisfaction with the perceived value of mid-to-high-end hot pot brands, indicating that price reductions have not effectively addressed their expectations [17][19] - The challenge for brands is to maintain quality perception while adjusting to lower price points, as many consumers feel that the quality has diminished over time [20] Future Outlook - The hot pot industry is facing systemic challenges, and companies may need to diversify their offerings beyond traditional hot pot to sustain growth [21]
“人均150元火锅时代”翻篇,门店排队两小时背后:巴奴、湊湊客单价失守
Mei Ri Jing Ji Xin Wen· 2025-10-13 08:50
"双节"假期后的首个周末,北京热门商圈的巴奴、湊湊火锅店外大排长龙,等位超过两小时成为常态。然而,这份门庭若市的繁华背后,隐藏着整个火锅行 业正在经历的深刻变局。 红餐大数据显示,2024年全国火锅市场规模增速已明显放缓,行业正式从"增量竞争"转向"存量厮杀"。 更关键的是,火锅消费的主战场正不可逆转地滑向大众平价区间,2023年至2025年一季度,人均消费70元及以下的"性价比"门店逆势扩张,而90元以上的门 店占比大幅萎缩。 近日,《每日经济新闻》记者走访调查发现,在这场席卷行业的降价潮中,曾以"产品主义"自居的巴奴和以"火锅+茶憩"走红的湊湊,成为最受关注的缩 影。公开资料显示,两家品牌客单价持续下滑,今年上半年已分别跌至138元和137.8元。那个曾被它们定义为标杆的"人均150元火锅时代",真的要落下帷 幕了吗? 火锅店排队两小时 盛宴下的暗流:"降价求存"成共识 10月11日晚8时许,北京朝阳合生汇商场的巴奴火锅店外依旧坐满等位的顾客。 "我们已经排了两个多小时。"一位消费者对《每日经济新闻》记者说。此时,门口显示屏上的小桌待餐数已跳至95桌。同一商场内,湊湊、三出山等其他火 锅品牌也均告满座,线 ...
【马河坎】经营餐饮火锅,首要任务你最需要知道的是什么?
Sou Hu Cai Jing· 2025-10-12 02:26
在火锅行业 "火" 遍大江南北,新店扎堆开、老店拼守成的当下,不少经营者总在纠结:该怎么搞营销吸引客流?要不要跟风推出网红菜品?其实,这些都 不是经营的核心 —— 真正决定一家火锅店长存的 "首要任务",是守住 "让顾客愿意反复来吃" 的根本,而这根本,藏在 "安全、稳定、共情" 三个看似朴 素,却最容易被忽略的维度里。 对餐饮行业而言,食品安全是 "1",其他的营销、服务、环境都是后面的 "0"—— 没有这个 "1",再花哨的包装也只是空中楼阁。尤其是火锅品类,从锅底 熬制到食材处理,从蘸料储存到餐具消毒,每一个环节都直接关系到顾客的健康,一旦出问题,几乎没有挽回的余地。 很多经营者会觉得 "食品安全是标配,没必要特意强调",但恰恰是 "标配" 的坚守,才是留住顾客的关键。具体要怎么做?不是挂个 "卫生许可证" 就万事大 吉,而是要让顾客 "看得见、吃得放心": 明厨亮灶,让过程透明:把锅底熬制区、食材切配区做成明档,让顾客能看到师傅如何清洗蔬菜、如何现切鲜肉、如何按标准配比熬制锅底。比如标 注 "牛油锅底采用 XX 品牌纯牛油,无添加剂""毛肚每日新鲜配送,当天未售完直接销毁",用可视化的操作打消顾客的顾 ...
第十四届齐鲁火锅节定档2026年5月
Qi Lu Wan Bao· 2025-10-11 03:57
火锅赛道的战局,正前所未有地激烈。一边是新开门店超过18.5万家的蓬勃野心,一边是超过21万家门 店黯然离场的残酷现实。 而在这个快速变革的时代,行业信息的交流、发展趋势的把握、商业模式的更替、市场深耕的广度与深 度、产品的更新换代,正深深地影响着火锅产业的发展。选择一个对的平台,往往意味着抢占了市场的 先机。 而这个平台,已在北方市场深耕数年。CHICE中国火锅产业链博览会暨齐鲁火锅节(简称齐鲁火锅节) 立足山东,辐射华东与北方部分省市,已连续成功举办十三届。作为中国火锅餐饮领域首个获得UFI国 际认证的行业盛会,这里不仅是品牌的秀场,更是火锅产业链的战略要地与生意增量的核心战场,更是 广大火锅供应链公司、门店洽谈合作、交流选品的重要平台。 据悉,第十四届齐鲁火锅节,将于 2026年5月22-24日,在济南山东国际会展中心再度启航。 为什么是山东?为什么是齐鲁火锅节? 锚定"超级市场",坐拥地利之便:山东,这个餐饮消费的"万亿重镇",坐拥超过3万家火锅门店,其市 场密度与消费能力位居全国前列。这并非一个孤立的繁荣点,而是与河南、江苏、河北等周边省份共同 构成的北方火锅"黄金消费圈"。立足山东,便是扼住了北方 ...
西贝丢掉的儿童客流,海底捞看上了
36氪· 2025-10-10 13:34
以下文章来源于源Sight ,作者源Sight 源Sight . 源Sight,关注互联网前沿生态和新兴商业。 "抢娃"大战升级。 文 | 王言 来源| 源Sight(ID:gh_95838c8306c1) 封面来源 | IC photo 国内餐饮业态正在变得更为细分化。 十一假期期间,有网友透露,扬州京华城海底捞门店正在升级围挡,将开出全国首家亲子主题店。 截图来源于小红书 目前,还不清楚该门店有关"亲子"项目的具体产品和服务,但从今年的整体动态看,海底捞在发力多元化的基础上,开始进一步加大在亲子等细分领域的尝 试力度。 比如,在7月底,海底捞深圳方大城店Hi乐园开始试营业,主打"一吃海底捞,带娃没烦恼"。据了解,该门店设置有一个覆盖多年龄段的玩耍区,有专业人 员托管,同时提供舞蹈、魔术、变脸等互动表演。 此外,海底捞在北京亦庄开设了一家创新概念店,与猿编程合作,推出"让孩子边吃火锅边学代码"等服务。 实际上,瞄准亲子客群的餐饮品类并非是新事物。多年来,麦当劳、肯德基这两大快餐巨头就靠着"儿童餐配玩具"持续吸引小孩和大人的目光;在中餐领 域,西贝作为儿童餐的"扛把子",早已把自己变成一家"儿童餐厅"。 而在 ...
海底捞中秋节当天共计接待顾客超180万,“双节黄金周”期间鲜牛肉日均消耗量超35吨
Cai Jing Wang· 2025-10-09 20:33
海底捞产品管理部相关负责人表示,2025年国庆假期前7天的鲜牛肉日均消耗量超过35吨,环比上周翻了一倍。不少 海底捞火锅门店改造升级为"海底捞鲜切工坊"后,鲜切肉品的点击率持续提升。 近日,海底捞火锅后台数据显示,2025年中秋国庆假期期间,全国海底捞客流持续保持高位运行,其中10月6日中秋 节当天共计接待顾客超180万,较去年中秋节客流同比提升约5%。 据悉,浙江杭州、湖南长沙、广东广州等热门旅游城市的大批海底捞火锅店迎来较高客流。其中,位于西湖边的海底 捞火锅杭州工联CC店在此次假期期间多次刷新客流纪录,在10月4日和5日的两天翻台率超过13轮,单日最高接待顾客 超2800人次。 (企业公众号、小红书) 据悉,截至2025年9月底,主打鲜切鲜活产品的标准版主题店已营业超100家,涵盖鲜切牛肉、鲜活海鲜、鲜切羊肉、 鲜切脆皖鱼、鲜切黑猪等品类。 ...