在中秋和国庆双节来临之际，9月27日，"一方东山"文创园二期正式开园及均益广场升级改造完成并投 入运营，广州市越秀区东山口商圈再添一处集文艺、体育、休闲于一体的消费新地标。 "一方东山"文创园聚焦青年消费趋势，引入艺术策展空间、明星文化工作室、广东文艺名家交流中心等 IP，同步落地高端定制摄影基地、新式创意餐饮等；均益广场则采用"商业运营+运动社交"模式，打造 飞盘、匹克球等主题运动场所。 2024年底，东山口庙前西街上演时尚潮流秀，吸引众多青年人前来打卡。通讯员 钟涌 陈浩岚 摄 近年来，东山口频频出圈，成为潮流人士探店打卡的必选地，孵化孕育出多个新锐潮流品牌。广东省商 业集团园区运营事业部总经理冯少筠透露，一方东山一期运营三年多以来，引进了40个品牌，有一半以 上从广州东山口出发，走向全国乃至国际。 东山口为何吸引那么多潮流品牌落户？年轻人爱它哪里？"东山口模式"怎样复兴街头商业？南都N视频 记者采访多个在东山口启程，并将生意版图拓展至全球的品牌创始人，探寻东山口打造潮流品牌孵化器 背后的密码。 潮牌为何选择东山口？ 创新融合本土文化 始于情怀，忠于文化底蕴、街区氛围 在冯少筠看来，很多潮流品牌的主理人， ...

值得关注的是，沉香线香的热销不仅仅体现在零售市场层面，还在社交媒体、香友圈等社群内形成了口 碑传播效应。许多消费者会在体验后主动分享品鉴心得，推动更多人关注沉香文化与线香美学。与此同 时，随着国内高端香文化逐渐复苏，沉香线香也成为企业礼赠、家庭收藏、文化交流的重要载体，进一 步拓宽了市场空间。 面对沉香线香消费的持续升温，行业专家指出，未来市场竞争将更加注重产品品质与品牌文化的双重塑 造。坚持野生沉香原材的品牌无疑具有先发优势，而线上线下（300959）融合、深度体验服务也将成为 新一轮市场洗牌的关键因素。据了解，香至尊沉香通过实体门店与见面会的持续运营，不断增强客户对 沉香味道的真实触感，助力品牌在高端沉香线香市场站稳脚跟。 沉香线香之所以受到推崇，不仅在于其独特的香气，更因其在安神助眠、净化环境等方面被广泛认可。 消费者在选择时，往往更加注重线香的原料纯度、香韵层次与品鉴体验。以今年市场销售数据为例，高 品质野生沉香线香位居热销榜单前列，其香气丰富、变化多端、留香持久，成为高端消费群体的首选。 相较之下，由种植沉香制成的线香则因香味单一、层次感不足，难以获得专业香友与收藏家的青睐。 在众多沉香线香品牌中， ...

据悉，现场一款名为"橙功之悦"的柑橘味"全运体育香氛"，后续也将跟随"一起'趣'运动"主题巴士，穿 梭于城市之间。 （原标题：十五运倒计时50天，"'香'约全运"主题宣传活动启动） 9月19日，在第十五届全国运动会即将迎来倒计时50天之际，"'香'约全运"主题宣传活动在广州雪蕾香 氛博物馆正式启动。 活动以"香味"作为城市叙事的新语言，串联起广府文化中与"香"相关的记忆与故事。现场展示了由雪蕾 香氛博物馆特别为十五运会调制的"23个城市香味"与"5个全运体育香味"特色香型体系。让世界在"一呼 一吸"之间，读懂中国的开放、广东的活力、广州的包容。 现场同步启动了"食在广州 品味全运"品牌活动，通过"美食+运动+文化"赋予"花城广州""食在广州"等城 市名片更丰富的时代内涵，促进体育流量转化为消费动能。例如，"食在广州"城市级美食数字平台 以"一键解锁全运食光"为核心，集成全运赛事日历、城市美食地图、全运推荐餐厅等内容，并提供全运 观赛专属福利、城市美食活动资讯等特色服务。此外，十月份即将推出的"食在广州品味全运城市狂欢 之夜""冠军省点计划"等多个主题活动，进一步联动运动与美食主题，以"食"力助燃十五运会。 1 ...

Core Viewpoint - The Chinese fragrance market is undergoing significant changes, characterized by the rise of the "scent economy," the integration of fragrance into various personal care products, and the transformation of retail spaces into cultural and emotional connection hubs [3][4][14]. Group 1: Market Evolution - The 2025 China Fragrance Industry White Paper reflects the evolution of the fragrance market, highlighting a shift from "niche luxury" to "value resonance consumption" [4][7]. - The fragrance market in China is projected to grow at a compound annual growth rate (CAGR) of 8%, with an expected market size exceeding 33.9 billion yuan by 2028 [7][14]. - The growth drivers are changing, with emotional value and emotional connection becoming key factors for consumers [7][14]. Group 2: Channel Transformation - The relationship between online and offline channels has evolved from competition to dynamic coexistence, with online sales accounting for 34% of the fragrance market and expected to grow at an 11% CAGR [15][19]. - Offline channels are not declining; instead, they are experiencing growth, with fragrance being the only beauty category to show continuous positive growth in recent years [19][21]. - The future of channels will be characterized by a deep integration of offline experiences and online content, creating a seamless consumer journey from discovery to purchase [21][24]. Group 3: Consumer Demographics - New consumer segments are emerging, particularly in lower-tier cities and among male consumers, who are increasingly adopting fragrance usage for personal enjoyment rather than just for gifting [26][27]. - Over 40% of consumers select fragrances based on specific scenarios, indicating a shift from viewing fragrance as a luxury to a daily necessity [27][29]. Group 4: Product Category Changes - The boundaries of fragrance categories are dissolving, with fragrances now permeating personal care, home, automotive, and wearable products, evolving into a "holistic scent solution" [29][30]. - 63% of consumers use home fragrance products, reflecting a growing demand for scent in daily life [29][30]. Group 5: Strategic Responses - The company is focusing on long-term partnerships and brand education, emphasizing the importance of emotional value and cultural identity in marketing [34][36]. - A multi-dimensional approach is being adopted, including enhancing offline experiences, optimizing online operations, and fostering a fully integrated channel strategy [37][38]. - The company is leveraging technology and cultural storytelling to drive its marketing efforts, aiming to reshape brand value and consumer engagement [39][42].

Core Insights - The fragrance market is experiencing significant growth, with high-end perfumes increasing by 21% in sales, although they only hold a 6% market share [4][10]. - The overall fragrance market saw a sales peak in May at 21.52 billion CNY, followed by a decline in June, raising questions about whether this growth is sustainable or merely a result of price wars [4][12]. - The market is characterized by a trend towards low-priced products driving volume, while high-end products focus on profit margins, with a projected increase in demand for scenario-based products by 2025 [4][10]. Market Trends - The fragrance category saw a year-on-year sales increase of 13.79% in the first half of 2025, despite a month-on-month decline [6]. - The price distribution indicates that low-priced items (0-32 CNY) dominate the market at 70.54%, but there was a 6.5 percentage point drop in April [11]. - Seasonal promotions significantly impact sales, with strong performance noted during the Spring Festival and major promotional periods, particularly in May [12]. Consumer Demographics - The primary consumer demographic is women aged 21-35, who represent 62.4% of the market, showing a strong preference for home and workplace fragrance products [15]. - There is potential for growth in the male market, which currently has a lower engagement, suggesting a need for gender-neutral fragrance options [15]. - Other target demographics include mothers and the elderly, with specific product recommendations for each group [15]. Product Development Recommendations - For home use, products like non-flame reed diffusers and multi-space fragrance solutions are recommended, focusing on relaxation and comfort [20]. - In the automotive and office settings, portable fragrance options that cater to male consumers' needs are suggested [22]. - Seasonal and gift-oriented products, such as zodiac-themed gift boxes, are proposed to enhance the gifting experience [24]. Pricing Strategy - A tiered pricing strategy is recommended, with low-priced products targeting students and young professionals, mid-range products appealing to middle-class families, and high-end products designed for affluent consumers [18]. - Emphasis on natural ingredients and functional benefits is crucial for mid-range products to attract consumers [18]. Innovation Opportunities - Cross-category innovations, such as combining fragrance with beauty products, are identified as potential growth areas [25]. - Regional strategies should be tailored, with artistic collaborations in first-tier cities and affordable fragrance bundles in lower-tier markets [26]. - Technological advancements, such as smart fragrance dispensers and sustainable packaging, align with consumer preferences for eco-friendly products [27].

Core Viewpoint - The CIAIE Aromatic Exhibition serves as a global procurement center for high-quality aromatic materials, a platform for the release of cutting-edge industry information, and a hub for the transformation and exchange of scientific research innovations [2][9]. Group 1: Exhibition Highlights - The exhibition features the new main fragrance brand "Yu Yu," which captures the audience's core needs for natural, healthy, and emotional healing through three unique fragrances [4]. - The three fragrances presented are "Ying," "Yun," and "Sheng Shi," each embodying distinct olfactory aesthetics and natural healing properties [4]. - The exhibition has introduced an innovative design for entry badges, moving away from traditional PVC to a seasonal osmanthus-scented badge, enhancing the overall experience [6][9]. Group 2: Industry Impact - CIAIE Aromatic Exhibition focuses on the entire aromatic industry ecosystem, including aromatic planting, extraction technology, essential oils, personal care products, and cultural heritage [9]. - The exhibition is recognized as the most influential platform for communication and display in the aromatic industry, often referred to as the "first exhibition of the aromatic industry" in China [9]. - The 11th Aromatic Industry (Shanghai) Exhibition is scheduled to take place from August 22 to 24, 2025, at the Shanghai World Expo Exhibition and Convention Center [9].

Core Insights - The fragrance industry is transitioning from "sensory pleasure" to "emotional health core needs," indicating a strategic shift in consumer preferences and market focus [1] - The Hong Kong and Macau fragrance market is experiencing three key transformations: emotional demand-driven consumption, the popularization of home fragrances, and the rise of the olfactory economy in commercial spaces [1][2] Company Strategy - The company plans to leverage its 40 years of channel advantages and multinational service network to act as a core bridge for global fragrance brands entering the Chinese market, integrating international innovation with Chinese consumption upgrades [1] - The company aims to establish its first fragrance experience flagship store in Hong Kong by 2026 and open a "Perfume Box" flagship store in Shanghai by the end of 2026, creating immersive retail experiences for customers [2] Market Data - According to a survey conducted in July 2025 involving 790 consumers in Hong Kong and Macau, 81% of respondents have integrated fragrances into their daily lives, a 9% increase from the previous year [1] - The global home fragrance market is projected to reach $40 billion by 2032, with a compound annual growth rate of 6.56% [2] Product Portfolio - As of June 10, 2025, the company is the largest fragrance group in China by retail sales (excluding brand owners), distributing products from 72 external brands across various pricing tiers and functions to meet diverse consumer needs [3]

Core Insights - The fragrance industry in China is experiencing significant growth, with the retail market size increasing from 11.4 billion RMB in 2018 to 22.9 billion RMB in 2023, reflecting a compound annual growth rate (CAGR) of approximately 15% [3] - The market is projected to reach 44 billion RMB by 2028, with a CAGR of about 14% [3] - A recent survey of 790 consumers in Hong Kong and Macau revealed a notable shift in fragrance usage habits, with 81% of respondents incorporating fragrances into their daily lives, a 9 percentage point increase from the previous year [3] Market Trends - The survey indicates that 86% of consumers prefer to extend their personal fragrance preferences to their living spaces, suggesting a transition of fragrances from luxury items to essential products for emotional and health benefits [3] - In commercial settings, 70% of consumers favor shopping spaces designed with fragrances, which can increase the time spent in stores by 58% and enhance purchase intentions by 52% [3] Emotional Health Focus - Fragrances are identified as key mediators for promoting relaxation (30%), comfort (26.8%), and tranquility (22%), addressing stress and anxiety for nearly 18% of consumers, highlighting the market's role in "emotional health" [3] - The company aims to capitalize on this trend by upgrading its "local brand matrix" and "Perfume Box retail upgrade" strategy to translate health consumption trends into scalable business outcomes [3] Strategic Initiatives - The CEO of the company stated that the fragrance industry is undergoing a transformation from decorative products to emotional health solutions [4] - The company plans to establish its first fragrance experience flagship store in Hong Kong by 2026 and open a flagship "Perfume Box" store in Shanghai by the end of 2025, aiming to provide an immersive retail experience [4] - The company is committed to leading the healthy development of the fragrance market by collaborating with various international brands and partners to promote the industry towards an "emotional health era" [4]

Core Insights - The fragrance industry in China is experiencing significant growth, with the retail market size increasing from 11.4 billion RMB in 2018 to 22.9 billion RMB in 2023, reflecting a compound annual growth rate (CAGR) of approximately 15% [3] - The market is projected to reach 44 billion RMB by 2028, with a CAGR of about 14% [3] - A recent white paper reveals a shift in consumer behavior in Hong Kong and Macau, with 81% of respondents incorporating fragrance into their daily lives, a 9 percentage point increase from the previous year [3] - The perception of fragrance is evolving from a luxury item to an essential for emotional and health well-being, with 86% of consumers extending their personal fragrance preferences to their living spaces [3] Industry Trends - The fragrance market is becoming a key medium for promoting emotional health, with 30% of consumers using fragrance for relaxation, 26.8% for comfort, and 22% for tranquility [3] - Nearly 18% of consumers use fragrance to alleviate stress and anxiety, highlighting the market's role in "emotional health" [3] - In commercial settings, 70% of consumers prefer shopping spaces designed with fragrance, which can increase dwell time by 58% and enhance purchase intent by 52% [3] Company Strategy - The company, Ying Tong Holdings, is focusing on a dual strategy of upgrading its "local brand matrix" and enhancing the "Perfume Box" retail experience to capitalize on health consumption trends [3][4] - The CEO emphasizes the industry's transition from decorative products to emotional health solutions, aiming for a comprehensive upgrade of the fragrance industry [4] - Plans include opening the first fragrance experience flagship store in Hong Kong by 2026 and a "Perfume Box" flagship store in Shanghai by the end of 2025, providing immersive retail experiences [4]

Group 1 - The core viewpoint of the article highlights the rise of emotional consumption among young people, driven by a sense of emptiness and the need for self-satisfaction in their purchasing decisions [2][3][4] - Emotional consumption has become a significant part of the contemporary consumer landscape, moving beyond niche choices to mainstream acceptance [2][4][6] - The shift in consumer logic from practicality to emotional satisfaction reflects a broader societal trend where material needs are met, allowing individuals to seek joy and belonging through their purchases [4][6][12] Group 2 - The rise of emotional consumption is attributed to two main factors: the abundance of material life and the psychological pressures faced by young people [4][7] - Young consumers are increasingly prioritizing emotional value alongside traditional utility in their purchasing decisions, indicating a shift in the hierarchy of needs [6][12] - The emotional economy in China is projected to grow significantly, with the market size expected to reach 23,077.67 billion yuan in 2024 and surpass 45,000 billion yuan by 2029 [12][18] Group 3 - Emotional consumption can be categorized into three main types: self-pleasing, social, and addictive consumption [13][14] - Self-pleasing consumption focuses on personal emotional satisfaction, with products like fragrances serving as a means of self-care and emotional investment [14] - Social consumption acts as a bridge to connect individuals, with products like escape room experiences and collectible items fostering a sense of community and belonging [15][16] Group 4 - Addictive consumption is characterized by a compulsive need for certain products, such as blind boxes, which create a cycle of emotional highs and lows [16][17] - Brands that understand and cater to the emotional needs of consumers are positioned to thrive in this evolving market, emphasizing the importance of emotional connection over traditional product durability [17][18] - The competition among brands is shifting from product functionality to emotional resonance, with successful brands effectively addressing the anxieties and desires of young consumers [17][18]