前不久，一家连锁麻辣烫店的豆芽标出28.8 元/斤的售价，引发网友热议。记者调查发现，在称重计 价、荤素同价的模式下，不止豆芽，藕片、金针菇等其他素菜也被标以类似高价。而且，商家还会利用 50克计重、左位效应等手法玩转消费心理，让不少消费者直呼 "麻辣烫越来越贵了"。 称重计价 素菜几两结账惊掉下巴 两个海带结、两段冻玉米、两块豆腐、两片藕、两片红薯、两个魔芋结，记者拿着这些食材到许小树北 京SKP店收银台称重结账。"23.3元。"服务员收款同时送上小票，上面印着单价79.8（元/千克）、数量 0.292（千克）、总价23.3（元）。店里挂着的公示牌显示："自选汤煮食材均一价，39.9元/500克。" 比如林静小吃，这家店在互联网上以"好吃但不便宜"著称。该店食材种类众多，每到饭点必然排队。店 里计价方式比较复杂，普通菜品26.8元/500克，另有几十种特殊菜品分成3元至10元一共6个档位，按串 收费。这种混合计价方法，更容易让消费者困惑。记者挑选了一串麻辣牛肉、一串毛肚、少量豆腐、豆 皮、茼蒿等素菜，总价46.5元。向收银员索要小票，尽管当时临近中午1点，但拿到的是当日流水号 0001号小票。小票只显示总价 ...

11月15日，上海一网友发帖称在上海信业购物中心的杨国福麻辣烫，目睹店内工作人员直接踩踏食材展柜进行清洁，涉事门店随后回应，这种行为肯定是 不好，看到网上的消息后，第一时间将展柜上当时摆放的菜品全部销毁，并更换为新菜，确保食材未流入消费者口中。 11月17日，杨国福集团总部客服回应称，目前已记录该情况，具体的回复时间无法告知。 此次事件所暴露的前端管理疏漏，为这家已走过二十余年的麻辣烫头部品牌再添一层发展隐忧。 餐饮行业本就是红海竞争，食安问题是消费者最为关心的问题之一，杨国福集团此次暴露的食品安全风险事件，不仅直接冲击其品牌公信力，更可能引发 消费者信任危机，企业品牌价值构成实质性损害。 从路边摊到行业头部，杨国福麻辣烫的发展之路 上海杨国福企业管理（集团）股份有限公司（下文简称杨国福集团）的创始人杨国福于2000年起从事餐饮行业，最初他与妻子在哈尔滨街头经营烧烤摊 点，尚未涉足麻辣烫领域，仅仅是赚小生意的辛苦钱。 关键的转型发生在2001年。当时，发源于四川的麻辣烫在哈尔滨逐渐兴起，杨国福观察到周边麻辣烫商户生意红火，遂萌生做麻辣烫生意的想法。 但杨国福本人并不嗜辣，他在接触麻辣烫之初，就确立了差异化定位 ...

Core Viewpoint - A consumer reported on social media that an employee at Yang Guo Fu Spicy Hot Pot in Shanghai was seen standing on a food display cabinet while cleaning, raising food safety concerns [1][4]. Group 1: Incident Details - The incident occurred at a Yang Guo Fu Spicy Hot Pot store located in the Xinye Shopping Center in Shanghai [4]. - The store responded by stating that they destroyed all food items that were on display at the time of the incident [4]. - The store has since been closed for rectification following the incident [4]. Group 2: Company Background - Yang Guo Fu Spicy Hot Pot was established in 2003 and currently operates 6,300 stores as of November 13 [4]. - The company had previously submitted an IPO application to the Hong Kong Stock Exchange in February 2022, but the application has since lapsed, and there have been no recent attempts to reapply [4].

Core Viewpoint - The rising prices of hot pot-style dishes like "Yang Guofu Spicy Hot Pot" have sparked consumer outrage, highlighting the disconnect between consumer expectations and the actual pricing structure of these dining experiences [4][20]. Group 1: Business Model and Cost Structure - The pricing model of hot pot restaurants has shifted to a weight-based system, which has led to higher consumer prices and a perception of "premium" dining [20][21]. - Labor costs are significant, with a typical hot pot restaurant requiring at least 2.5 employees, leading to monthly labor expenses of around 20,000 yuan in first-tier cities [6][7]. - The average operating cost for a hot pot restaurant in a first-tier city is approximately 50,000 yuan per month, including rent, utilities, and labor [7][8]. - The food cost for a bowl of hot pot is estimated to be between 8 to 10 yuan, with a gross margin of 50% to 60%, resulting in a net profit margin of about 18% under ideal conditions [8][10]. Group 2: Consumer Perception and Market Dynamics - Consumers are increasingly frustrated with the lack of transparency in pricing, particularly when they only discover the high costs at checkout [4][10]. - The shift from affordable street food to more expensive dining options has alienated some consumers, who still associate hot pot with low-cost meals [20][25]. - The market has seen a segmentation of consumer groups, with higher prices attracting wealthier customers while alienating budget-conscious diners [20][21]. Group 3: Franchise and Supply Chain Challenges - Franchisees face high initial costs, including significant expenses for equipment and supplies mandated by the brand, which can lead to financial strain [12][13]. - The requirement to purchase supplies exclusively from the brand often results in higher costs for franchisees, limiting their ability to manage expenses effectively [13][14]. - The operational support provided by brands is minimal, with most training focused on basic processes rather than in-depth business management [23][24].

Core Insights - The recent price controversy surrounding Yang Guofu's spicy hotpot has drawn significant public attention, particularly due to the high price of green bean sprouts at 28.8 yuan per kilogram, which is notably higher than competitors like Sam's Club [1][2] - Yang Guofu's business model, which utilizes a weight-based pricing strategy, is facing scrutiny as consumer perceptions shift towards more affordable and value-driven options in the market [1][6] Pricing Strategy - Yang Guofu's pricing for green bean sprouts is set at 2.88 yuan for 50 grams, translating to approximately 28.8 yuan per kilogram, which is significantly higher than the 8.25 yuan per kilogram price at Sam's Club [2] - The company has not established a uniform pricing policy across its outlets, leading to inconsistencies in pricing and potential consumer confusion [2][5] Market Position and Competition - Yang Guofu is one of the leading brands in the spicy hotpot sector, with a reported expansion to nearly 7,000 outlets, including around 200 overseas [9][10] - The brand is facing increasing competition from similar dining options such as hotpot and skewered dishes, which are encroaching on its market share [10][11] Consumer Perception and Brand Image - The brand's strategy of "weight-based pricing" has been criticized for potentially misleading consumers, as it can result in higher perceived costs compared to traditional pricing models [6][7] - Recent food safety issues have further complicated Yang Guofu's brand image, with reports of unsanitary conditions in some locations, prompting the company to enhance its food safety protocols [10] Future Growth Strategies - In response to competitive pressures, Yang Guofu has diversified its offerings by entering the spicy hotpot and small hotpot markets, aiming to leverage its existing supply chain capabilities [11] - The company is focusing on maintaining low costs and ensuring food safety as key factors for success in these new market segments [11]

Core Insights - The article discusses the recent price controversy surrounding Yang Guofu's hot pot chain, particularly the high price of ingredients like mung bean sprouts, which has sparked public outrage and scrutiny [1][2] - Yang Guofu is facing dual pressures from public opinion and market competition, as consumer attraction to chain brands is declining compared to more affordable options [7] Company Overview - Yang Guofu, a leading chain in the hot pot industry, submitted a listing application to the Hong Kong Stock Exchange in February 2022, aiming to become the "first hot pot stock" [8] - As of September 30, 2021, Yang Guofu operated 5,783 restaurants, including 21 overseas locations, and has since expanded to nearly 7,000 restaurants, with around 200 overseas [8] Pricing Strategy - The pricing strategy of "weight-based pricing" has been criticized for potentially misleading consumers, as the cost of ingredients can be significantly higher than market prices [6][9] - The average consumer spending at chain hot pot brands is 31.4 yuan, which is 35% higher than the overall average of 23.2 yuan for hot pot [7] Market Competition - The hot pot market is becoming increasingly competitive, with similar pricing models and offerings across brands, leading to pressure from related categories like hot pot and skewered dishes [9] - Yang Guofu has recently ventured into the hot pot and herbal hot pot markets, launching new products to seek growth opportunities, but faces stiff competition from established brands [9] Quality Control and Safety Issues - Yang Guofu has faced multiple food safety issues, including a recent incident involving a rodent at one of its locations, prompting the company to enhance its food safety management and training [8] - The balance between rapid expansion and maintaining service quality remains a significant challenge for the company [8]

Core Viewpoint - The controversy surrounding the high prices of ingredients at Yang Guofu's hotpot chain, particularly the price of mung bean sprouts at 28.8 yuan per kilogram, has sparked public outrage and raised questions about the company's pricing strategy and consumer perception [1][2]. Pricing Strategy - Yang Guofu's pricing for mung bean sprouts is significantly higher than competitors, with a price of 28.8 yuan per kilogram compared to 8.25 yuan per kilogram at Sam's Club [2]. - The company has not implemented a unified pricing strategy across its locations, attributing price variations to local costs such as rent and labor [2]. - The "weight-based pricing" model, which allows consumers to choose their ingredients, has been successful but may mislead consumers regarding actual costs, leading to negative brand perception [3][5]. Market Position and Competition - According to the "2025 Hotpot Development Report," Yang Guofu remains a leading brand in the hotpot sector, but its appeal is declining compared to more affordable competitors [4]. - The average consumer spending at chain hotpot brands is 31.4 yuan, which is 35% higher than the overall average of 23.2 yuan for hotpot [4]. - The company faces intense competition from similar food categories such as hotpot and skewers, which are encroaching on its market share [7][8]. Expansion and New Ventures - Yang Guofu submitted a listing application to the Hong Kong Stock Exchange in February 2022, aiming to become the first publicly listed hotpot company [6]. - The company has expanded its restaurant network from 5,783 to nearly 7,000 locations, including around 200 overseas [6]. - In response to competitive pressures, Yang Guofu has ventured into new categories such as herbal hotpot and small hotpot, leveraging its existing supply chain capabilities [8]. Quality Control and Consumer Trust - The company has faced criticism for inconsistent service quality and food safety issues, including a recent incident involving a rodent at one of its locations [7]. - Yang Guofu has initiated measures to improve food safety management and training across its outlets [7]. - Analysts suggest that the company should focus on improving product quality and customer experience rather than solely on pricing strategies [5].

Core Viewpoint - The article emphasizes the importance of consumer behavior in influencing business practices, suggesting that financial transactions serve as a form of voting for or against a company's practices [10][30]. Group 1 - Consumers often express dissatisfaction after making purchases, but this behavior inadvertently supports the businesses they criticize [12][30]. - When consumers pay for a service or product, they provide "positive feedback," encouraging businesses to continue their current practices [13][30]. - To effectively express dissatisfaction, consumers should provide "negative feedback" by refusing to pay for unsatisfactory services, thereby signaling to businesses that their practices are unacceptable [17][30]. Group 2 - The article suggests that if consumers encounter issues at checkout, they should leave without completing the transaction, thereby creating a dilemma for the business [19][26]. - By collectively refusing to support unsatisfactory practices, consumers can compel businesses to reconsider their pricing and service strategies [28][30]. - The overall message is that consumers should prioritize their genuine feelings and actions over social considerations, ensuring that their spending aligns with their values [33][36].

Group 1 - Yang Guofu's spicy hot pot has faced criticism for pricing green bean sprouts at 28.8 yuan per kilogram, significantly higher than Sam's Club's price of 8.25 yuan per kilogram [2][3] - The price of vegetables in hot pot restaurants generally exceeds 25 yuan per kilogram, with some premium items reaching up to 100 yuan per kilogram [2] - The company stated that pricing varies by location due to local cost considerations, such as rent and labor [2] Group 2 - Nanjing University of Science and Technology's recruitment for a security position requires a master's degree, which has sparked public discussion [3] - The role involves handling security incidents, internal disputes, and conducting safety education [3] Group 3 - Vanke has signed a loan framework agreement with its major shareholder, Shenzhen Metro Group, for a maximum loan of 22 billion yuan [6] - Vanke reported a third-quarter revenue of 56.07 billion yuan, a year-on-year decline of 27.3%, and a net loss of 16.07 billion yuan, an increase of 98% year-on-year [6] - Since February 10, Vanke has borrowed from Shenzhen Metro Group ten times [6] Group 4 - Starbucks has announced a joint venture with Boyu Capital to operate its retail business in China, with Boyu holding up to 60% of the joint venture [6] - The new venture aims to expand Starbucks' presence in China from 8,000 to 20,000 stores [6] Group 5 - Shanghai Disneyland announced plans to build a fourth themed hotel, which will include new shopping and dining facilities [6] - The park recently welcomed its 100 millionth visitor since opening [6] Group 6 - The founder of Quan Guo Fund, Wang Guobin, has passed away, leading to a management change within the company [7] - Quan Guo Fund was established in 2022 and is a national public fund management company [7] Group 7 - Zhou Dasheng, a jewelry company, has closed 560 stores in the past year, with a significant reduction in franchise locations [8] - The company reported a total of 4,675 stores as of September 30, 2025, down from the previous year [8] Group 8 - China Mobile announced a transfer of 41.98 million shares to China National Petroleum Corporation, reducing its stake from 69.05% to 68.85% [9] - The transfer aims to enhance strategic collaboration between the two companies in information technology and smart energy [9] Group 9 - Amazon has signed a $38 billion agreement with OpenAI to provide cloud computing infrastructure for AI operations [17] - The partnership will support OpenAI's rapid model iterations and enhance user experience for applications like ChatGPT [17] Group 10 - Micron Technology reported a revenue of 2.366 billion yuan for the first three quarters of 2025, a year-on-year increase of 73.18% [18] - The company has consistently achieved quarter-on-quarter revenue growth for nine consecutive quarters [18]

Core Viewpoint - The article emphasizes the importance of consumer feedback, particularly the need for negative feedback to discourage poor business practices, suggesting that financial transactions serve as a vote for or against a company's behavior [3][18]. Consumer Behavior - Consumers often express dissatisfaction after making a purchase, which inadvertently encourages businesses to continue their practices [3][4]. - Paying for unsatisfactory services or products sends a positive signal to the business, reinforcing their behavior [6][18]. Feedback Mechanism - To effectively express dissatisfaction, consumers should provide negative feedback by refusing to pay or walking away when they encounter issues [7][12]. - The article suggests that consumers should not feel embarrassed to express their true feelings through their purchasing decisions [21][22]. Market Dynamics - When consumers collectively provide negative feedback, businesses will be forced to reconsider their pricing and service strategies to avoid losses [17][23]. - The article argues that a market can improve when consumers are vocal about their dissatisfaction, leading to better practices from businesses [17][24].