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被卷入胖都来碰瓷胖东来风波!ZARA母公司回应了
Nan Fang Du Shi Bao· 2025-05-14 08:08
Core Viewpoint - The controversy surrounding the supermarket "胖都来" (Pang Du Lai) and its similarity to the well-known "胖东来" (Pang Dong Lai) has escalated, with legal actions being taken and various parties involved facing public backlash [1][2][12]. Group 1: Company Actions and Responses - "胖都来" is currently handling legal communications and is planning to address naming issues in the future [1][7]. - The company claims to have authorization from a brand management service to sell discounted products from Inditex, the parent company of ZARA, despite Inditex denying any involvement [9][12]. - The official video from "胖都来" has been taken down, and its Douyin account is currently suspended until June 9 [2][6]. Group 2: Public and Legal Reactions - The launch of "胖都来" has led to accusations of "brand hijacking" from "胖东来," with legal experts suggesting a high probability of trademark infringement [2][12]. - Various celebrities who participated in the opening ceremony of "胖都来" have issued apologies, clarifying that they did not receive any payment for their involvement [10][11]. - The public reaction has been mixed, with some supporting "胖都来" while others criticize it for attempting to capitalize on "胖东来"'s reputation [12][13]. Group 3: Legal and Trademark Considerations - Legal experts indicate that "胖都来" may have intentionally chosen a name similar to "胖东来" to benefit from its established brand recognition, which could be seen as a deliberate attempt to infringe on trademark rights [12][13]. - The trademark registration process does not guarantee the right to use a name if it infringes on existing rights, highlighting the complexities of trademark law in this case [13].
“胖都来”,不能都这么来
3 6 Ke· 2025-05-13 02:29
Core Viewpoint - The "胖都来" incident highlights the importance of intellectual property awareness and may serve as a cautionary tale for businesses regarding trademark infringement and brand confusion [1][12]. Group 1: Incident Overview - On May 1, 2025, a shopping mall named "胖都来" opened in Haining, Zhejiang, attracting significant online attention due to its name's similarity to the well-known retail brand "胖东来" [2][3]. - The opening event featured several celebrities, including Zhao Liang and Ye Xuan, who recorded congratulatory videos that were played at the venue, further amplifying public interest [2][3]. - The name "胖都来" was quickly criticized for its resemblance to "胖东来," leading to widespread discussions about trademark infringement and consumer confusion on social media [2][3]. Group 2: Legal Response - In response to the controversy, "胖东来" collected evidence and filed a complaint with the market supervision administration, asserting that "胖都来" constitutes trademark infringement and unfair competition [2][3]. - "胖东来" emphasized its established brand identity, which has developed over nearly 30 years, and argued that the similarity in names could mislead consumers [3]. Group 3: "胖都来" Defense - "胖都来" defended its name by stating that "胖" symbolizes abundance and prosperity, while "都" is derived from the chairman's surname, asserting no direct connection to "胖东来" [4]. - Despite this explanation, public skepticism remained, with many pointing out similarities in logo design and marketing strategies, suggesting an intent to mimic "胖东来" [4][5]. Group 4: Trademark Registration Status - As of May 11, 2025, "胖都来" had not successfully registered its trademark, with applications still pending substantive examination [5][6]. - The trademark applications were filed by Zhejiang Yitao Clothing Co., Ltd., which holds an 80% stake in "胖都来," but the likelihood of successful registration appears low given the ongoing controversy [5][6]. Group 5: Regulatory and Social Media Impact - Following the incident, Douyin (TikTok) suspended "胖都来"'s account for violating community guidelines, indicating the broader implications of the controversy on social media presence [7]. - Local regulatory authorities in Zhejiang have initiated investigations into the matter, reflecting the seriousness of the allegations and the potential for regulatory scrutiny [7]. Group 6: Celebrity Involvement - Celebrities involved in promoting "胖都来" faced backlash, with Zhao Liang publicly apologizing for any misunderstandings caused by his participation, clarifying that he had no commercial ties to the brand [8][12]. - The incident has prompted discussions about the responsibilities of public figures in commercial endorsements and the need for due diligence to avoid controversies [12].
京城传统商超加速改造升级
Core Insights - The retail industry is undergoing significant changes, with traditional hypermarkets closing while local supermarkets are rapidly transforming and opening new stores [1][2][3] Group 1: Market Exit of Traditional Hypermarkets - Aeon supermarket will close its last store in Beijing on May 16, marking its exit from the market after over 20 years of operation [2] - The closure of the last BHG store in Beijing is also imminent, reducing BHG's presence to only two stores in the city [2] - Increased competition from local supermarkets and emerging e-commerce platforms has led to a decline in market share for foreign hypermarkets [2] Group 2: Emergence of Local Supermarket Formats - Local supermarkets like Yonghui are rapidly opening transformed stores, with over 60 modified locations nationwide [3] - The new store formats focus on enhancing customer experience through improved layout, service, and product offerings [3] - Yonghui's recent store modifications have resulted in increased customer satisfaction and shopping efficiency [3] Group 3: Financial Performance and Challenges - Yonghui reported a revenue of 67.574 billion yuan for 2024, a year-on-year decrease of 14.07%, and a net loss of 1.465 billion yuan, marking its fourth consecutive year of losses [4] - Despite initial success, customer traffic at modified stores has begun to normalize, raising concerns about long-term sustainability [4] Group 4: Strategies for Competitive Advantage - Experts suggest that traditional supermarkets must develop differentiated competitive advantages to thrive in a changing market [5] - Successful models include private label products and cost-effective strategies, as seen with brands like Sam's Club and Aldi [5] - Establishing a strong core competency is essential for traditional supermarkets to navigate the ongoing transformation [5]
曾经的百亿零售巨头将退市,人人乐缘何“乐”不起来?
Nan Fang Du Shi Bao· 2025-05-12 12:31
Core Viewpoint - The announcement of *ST Renle's impending delisting from the Shenzhen Stock Exchange marks the end of a once-prominent retail company, highlighting the challenges faced by traditional supermarkets in adapting to new market dynamics [2][5][6]. Company Summary - *ST Renle received a delisting notice on May 6, 2025, due to a net asset deficit of 404 million yuan and an audit report that expressed an inability to provide an opinion, triggering delisting clauses [5][6]. - The company has reported negative net profits for three consecutive years from 2021 to 2023, with the 2023 financial report indicating significant uncertainties regarding its ongoing operations [6][7]. - Following a series of capital operations in 2024 aimed at preserving its listing status, *ST Renle's anticipated turnaround was contradicted by actual financial results, leading to a failure in its "shell protection" strategy [7][8]. - Once valued at over 13 billion yuan, *ST Renle's market capitalization fell to 1.624 billion yuan before being suspended from trading [7]. Industry Summary - The challenges faced by *ST Renle reflect broader issues within the traditional supermarket sector, including rising operational costs and competition from e-commerce and new retail formats [8][9]. - Traditional supermarkets, including *ST Renle, have struggled with low profit margins and have been overly reliant on supplier fees, weakening their supply chain management capabilities [8]. - Leadership instability has hindered strategic consistency, with *ST Renle changing its chairman three times in six years, leading to frequent shifts in operational direction [8]. - The retail landscape is evolving, with successful companies adapting through digital upgrades, partnerships, and innovative business models, emphasizing the need for agility and specialization in the sector [9].
“胖都来”“胖南来”“胖西来”,为什么都来“蹭”胖东来?
Sou Hu Cai Jing· 2025-05-11 11:52
"智猪博弈"模型告诉我们,在特定的规则下,小猪们会选择"蹭"大猪生活。 "胖都来"之流之所以出现,正说明现有规则有问题。 我们不支持蹭名牌的行为,因此必须从道义上抵制,甚至从立法上严惩。 作者: 李 老 白 首发:老白读书 01/ 胖东来是"顶流" 这两年胖东来太出圈了,多次上热搜。 据不完全统计,仅去年5月都按今年5月这一年间,胖东来喜提热搜12次,平均每月一次,这还不包括部分事件因跨周期或持续发酵而被多次讨论。 比如2024年10月,胖东来因单店盈利超过所有商超上市公司的数据曝光,直接冲上微博热搜首位。 2024年11月,胖东来因员工结婚政策(如禁止收彩礼)引发争议,微博话题阅读量达9.2亿次。 还有今年的"红内裤姐"、最近的某玉石网红,乃至员工薪资、"委屈奖",于东来对永辉的指导言论等,随便哪一件拿出来都会引起网络的热烈讨论。 流量高了,就难免有人想要蹭。 一开始两头猪会同时按按钮,再一起跑过去吃。 有的人正着蹭,有的人则挖空心思"碰瓷"蹭,这背后只说明一件事,那就是确实蹭到便宜了。 02/ 为什么蹭胖东来能得利? 可以用"智猪博弈"的模型来解释,它是由大名鼎鼎的约翰·纳什在1950年提出来的。 电影《 ...
被指“蹭胖东来流量”后,胖都来被禁止发布作品!账号内容已清空
Bei Jing Shang Bao· 2025-05-11 04:04
Core Viewpoint - The company "胖都来" is facing legal challenges and public scrutiny due to its name being similar to the well-known brand "胖东来," leading to accusations of "traffic hijacking" [3][5]. Group 1: Company Response - The chairman of "胖都来," 都建明, announced that the name could be changed and invited suggestions from the public [3][6]. - "胖都来" has cleared its Douyin account content, which is now showing no works available [3]. - The company emphasizes that the name "胖都来" was chosen because the owner's surname is "都," and the store focuses on selling clothing and daily necessities without intentionally imitating "胖东来" [6]. Group 2: Legal Actions - "胖东来" has sent a lawyer's letter to "胖都来" and filed a complaint with local market supervision authorities, citing potential consumer confusion due to the similarity in names [3][5]. - "胖东来" has confirmed that they are collecting evidence against "胖都来" and will continue to follow up on the matter [5]. Group 3: Company Background - Zhejiang "胖都来" Commercial Management Co., Ltd. was established on February 20 of this year, with a registered capital of 10 million yuan, and is located in Jiaxing, Zhejiang Province [6]. - The company's business scope includes management services for commercial complexes, sales of daily necessities, clothing wholesale, and agricultural products sales [6].
谁在毁掉于东来?
创业家· 2025-05-10 10:05
以下文章来源于最华人 ,作者华人作者团 最华人 . 有华人的地方,就有最华人。 关注华人商业领袖、创业者及商业案例; 洞察科技制造、品牌出海、产 业革新等。 "2022中国正能量网络精品"获得者。 作者:吴垢 来源:最华人 "如果不让柴怼怼这种随意污蔑伤害他人的行为受到应有的处罚,我会主动关闭或永远离开胖 东来这个企业!" 随着于东来的一声怒吼,"中国商超之光" #胖东来 ,走向了玉石俱焚的绝境。 01 理想主义的怒吼 这个五一假期,全民都沉浸在节日狂欢中,一场突如其来的舆论风暴却席卷胖东来。 早在4月初,抖音网红"柴怼怼"发布视频,炮轰胖东来的玉石生意"以低成本赚取暴利""3万元 玉石不如同行3000元货色"。五一期间,视频二次发酵,胖东来被卷入信任危机。 一个把真诚当信仰的人,撞上了流量时代的恶意。 柴怼怼的指控精准击中了于东来的软肋:一个以真诚为内核的企业,最怕被贴上"虚伪"的标 签。 对于东来,这如同当头一棒。 面对柴怼怼的指控,胖东来直接公开财报。 "胖东来公开 2025 年一季度和田玉销售额仅2190万元,毛利率20%,远低于行业平均水平 (30%-50%)。" ● 图片来源:抖音@柴怼怼 | | ...
渠道品牌的边界
Jing Ji Guan Cha Bao· 2025-05-09 14:00
Core Insights - The rise of private label brands, referred to as "channel brands," is reshaping the retail landscape in China, with retailers increasingly developing their own products to compete with traditional brands [2][4][9] - The average number of new private label products developed by retailers is projected to increase significantly from 83 in 2022 to 142 by 2024, indicating a strong trend towards self-branding in retail [2] - The emergence of channel brands is expected to lead to a transformation in retail operations and ecosystems, as retailers seek to differentiate themselves and improve profit margins [4][6] Retail Dynamics - Retail giants like Costco and Walmart have successfully leveraged their private label brands, with Costco's Kirkland accounting for one-third of its sales and Walmart deriving over 30% of its sales and more than 50% of its profits from private labels [4] - The competitive pressure from channel brands is forcing traditional brand manufacturers to lower their prices, creating a challenging environment for them [5] - The relationship between channel brands and traditional brands is complex, as retailers must balance their own products with third-party brands to maintain market viability [6][8] Market Trends - The trend of channel brands is not just a local phenomenon but reflects a broader shift in retail strategies globally, with significant implications for brand positioning and consumer perception [9][10] - The need for regulatory measures, such as a "shelf space fairness ratio," is being discussed to ensure a balanced representation of private labels and third-party brands on retail shelves [6][7] - Ultimately, the ability to capture consumer attention and loyalty will remain a critical challenge for both channel brands and traditional brands in the evolving retail landscape [8]
今年五一,比西湖还火爆的,居然是胖东来?
混沌学园· 2025-05-09 11:24
Group 1 - The article highlights that during the five-day May Day holiday, the West Lake in Hangzhou received the highest number of visitors among domestic scenic spots, totaling 2.5393 million [1][3] - The top 50 5A scenic spots in terms of visitor numbers during the 2025 May Day holiday are listed, with notable mentions including Nanjing's Confucius Temple and Suzhou's Jinji Lake [2][3] - The article contrasts the performance of traditional scenic spots with that of the retail giant "Fat Donglai," which attracted over 3 million visitors across its eleven stores in Xuchang, Henan, during the same holiday period [5] Group 2 - The article discusses the resilience of Fat Donglai in the face of declining consumer confidence, attributing its success to a strong cultural foundation and organizational dynamics [6] - It emphasizes the importance of product strength, supply chain management, and regional ecosystem development as core methodologies for Fat Donglai's sustained growth [6] - The article outlines the evolution of Fat Donglai's business model from initial trust-building strategies to stringent quality control and brand ownership, demonstrating a shift in consumer value perception [6][8] Group 3 - The course led by Yu Jinxing aims to dissect Fat Donglai's business model, focusing on its supply chain symbiosis and anti-cyclical strategies [7][9] - Key formulas presented include the pricing power formula and the true value formula, which highlight the interplay between technology, supply chain control, and consumer trust [8] - The course targets entrepreneurs, strategic decision-makers, and retail professionals seeking to understand the underlying logic of successful business models in challenging market conditions [11]
直播“坑”家人们,董明珠急了,骑手不需要社保,京东外卖没戏?|行业洞察家
Sou Hu Cai Jing· 2025-05-09 10:18
Group 1 - The article highlights the changing consumer behavior during the May Day holiday, emphasizing that consumers are not just purchasing products but are investing in their preferred lifestyles, which include aspects like individuality, affordability, and sustainability [1] Group 2 - The article discusses the similarities between live-streaming e-commerce and traditional TV shopping, noting that both face issues of trust and credibility, which could lead to a decline in the live-streaming sector if not addressed [3] Group 3 - The article raises concerns about Gree Electric Appliances and its leadership under Dong Mingzhu, suggesting that her recent comments reflect worries about the company's future, and outlines four strategic areas for Gree to focus on for recovery [5] Group 4 - The article analyzes Haidilao's entry into the baking industry, acknowledging its strong brand influence and loyal customer base, while also pointing out the challenges it faces in adapting to a completely different product category [7] Group 5 - The article reports on Haidilao's declining average customer spending, which has dropped to 99.1 yuan in 2023 and is projected to fall further to 97.5 yuan in 2024, indicating a return to pricing levels seen in 2017 [9] Group 6 - The article discusses the necessity of social security for delivery riders, highlighting a survey that shows a significant portion of riders are unwilling to contribute to social security, indicating a need for reform in how social security is approached for gig economy workers [11] Group 7 - The article critiques JD.com's efforts in the food delivery market, suggesting that its strategies are outdated and unlikely to succeed in the current "stock economy" phase of the restaurant industry [14] Group 8 - The article expresses concerns about Xiaomi's rapid entry into the automotive sector under Lei Jun, suggesting that the quick development of a vehicle may compromise quality and safety [16] Group 9 - The article discusses Midea Group's decision to liquidate its shares in Xiaomi, interpreting it as a shift from a cooperative relationship to a competitive one in the smart home ecosystem [19] Group 10 - The article highlights the challenges faced by the tea beverage industry, particularly with low-cost competition leading to a detrimental cycle of sacrificing profits for market share, which could harm brand trust [21] Group 11 - The article details the significant decrease in Zhang Wenzhong's wealth, noting that his fortune has halved to 10 billion yuan, and reflects on his entrepreneurial journey and the challenges faced by his company, Wumart [22][23]