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2024年广州直播销售额全国第一;香港五所大学跻身世界百强丨大湾区财经早参
Mei Ri Jing Ji Xin Wen· 2025-06-20 02:11
Group 1: Shenzhen Qianhai Development - Qianhai aims to create four international circles: service, innovation, lifestyle, and friendship, leveraging its connection with Hong Kong and global outreach [1] Group 2: Guangzhou Live Streaming E-commerce - Guangzhou is projected to have the highest live streaming sales in the country in 2024, with 688,000 active online stores and 7.31 million live streaming sessions [2] Group 3: Shenzhen Huanggang Port - The reconstruction of Huanggang Port is expected to be completed this year, with operations starting in 2026, facilitating 24-hour customs clearance and a peak daily capacity of 300,000 people [3] Group 4: Hong Kong Universities Ranking - Five universities from Hong Kong have made it to the top 100 in the QS World University Rankings for 2026, with the University of Hong Kong ranked 11th [4] Group 5: Shenzhen Stock Market - The Shenzhen Composite Index closed at 10,051.97 points, down 1.21% [5] Group 6: Shenzhen Stock Performance - Leading stocks in Shenzhen include Haike Xinyuan, Yihau New Materials, and Kaiwang Technology, all showing significant gains of over 20% [6]
“拼经济、保安全,办全运、提品质”系列发布——广州市直播电商产业政策文件专题新闻发布会举行
Guang Zhou Ri Bao· 2025-06-20 02:04
Core Viewpoint - Guangzhou has released the first local standard for live e-commerce, aiming to promote high-quality development in the industry and assist traditional commerce in digital transformation by 2027 [2][3]. Group 1: Policy and Objectives - The "Several Opinions" document aims to digitally transform 100 traditional professional markets and achieve online retail sales exceeding 310 billion yuan by 2027 [2][5]. - The live e-commerce industry in Guangzhou is expected to have over 100,000 influencers by 2027, with a focus on enhancing the digital economy and live commerce [2][6]. Group 2: Industry Development Strategies - The document outlines four major projects, including the establishment of a comprehensive service platform for live e-commerce, enhancing the supply chain, and attracting investment in the sector [4]. - The strategy includes integrating live commerce with various sectors such as wholesale markets, supermarkets, rural e-commerce, and night economy to facilitate industry transformation [5]. Group 3: Talent and Environment - Support for educational institutions to offer live e-commerce courses and a talent green card system to attract skilled professionals is emphasized [6]. - The optimization of the business environment includes simplifying registration processes and promoting brand standardization in live sales [7]. Group 4: Financial Incentives and Achievements - Since 2020, Guangzhou has implemented policies to support live e-commerce, including a maximum reward of 10 million yuan for qualifying enterprises [8]. - The city has seen significant growth in the live e-commerce sector, with 688,000 active online stores and 7.31 million live sessions expected in 2024, leading the nation in these metrics [8]. Group 5: Regional Initiatives - Various districts in Guangzhou are innovating their live e-commerce development models, with specific goals for establishing demonstration parks and increasing the proportion of traditional manufacturing sales through live streaming [9][10].
俞敏洪天要塌了,东方甄选主播顿顿离职单干,董宇辉事件再次上演
3 6 Ke· 2025-06-19 11:57
顿顿官宣离职 目前,顿顿的社交平台账号标签,已删除"东方甄选主播"字样,改成"随拍领域自媒体创作者"。 | 3.2万 | | --- | | @东方甄选 co2人共创 6371 | | 东方甄 ... 乐方甄选 66 | | 2891 人的美好邏輯 顿顿与东方甄选的相遇, | | 虽然告别,但缘分不断, 今后顿顿将作为东 | | 方甄选自营产品推荐官,和东方甄选继续携 | | 手前行。愿顿顿前程似锦,一路生花,在新 3277 | | 的领域绽放光彩! #东方甄选 @顿顿顿顿顿顿 | | 收起 6.1.2 | | 后台听 2025-6-18 20:00 IP属地:北京 | | Q 相关搜索 ·顿顿 | | C 善语结善缘, 恶言伤人心 | 图源:东方甄选抖音 董宇辉单干后,东方甄选的"新台柱子"顿顿,也选择了离开。 近日,东方甄选官方账号发布视频,官宣主播顿顿离职。顿顿表示:与公司三年合约到期,感谢公司和俞敏洪老师,以后会以"东方甄选自营品推荐官"的 身份,继续和东方甄选合作。 同时,顿顿个人表示:"三十而立,将尝试挑战自己未知的能力,继续前行。" 东方甄选其余主播给"优秀毕业生"顿顿举办了小型欢送会并送上了祝 ...
超长618“超安静”?
3 6 Ke· 2025-06-19 10:53
被称为 "史上最难"的618大促,在经历了长达39天的漫长周期后,落下了帷幕。 虽然又是一年618,但购物节的声势已大不如前,消费者的质疑和抱怨声此起彼伏。 今年618从5月13日就早早启动,比去年提前了7天,整个促销期长达39天,创下历年之最。期间还叠加了母亲节、"520"和端午 节等多个节日的营销活动。 然而,促销时间拉得越长,反而越让消费者感到困惑和疲惫。很多人搞不清哪个时间段参与最划算,也不确定什么时候能买到 真正便宜的商品。 平台方面,今年简化了一些规则,比如放弃了复杂的"凑单"玩法,改用更直接的"立减"优惠,也不再一味强调"最低价"。 但简化规则似乎并没有完全解决计算难题,不少消费者也对平台的实际补贴力度感到失望。 社交媒体上充斥着用户的疑惑和吐槽:"看不懂618在干啥"、"本来还想买点东西,看了半天放弃了,还没有平时便宜""立减是 挺好,但是它没减啊"等等。这与平台希望简化规则、为消费者"减负"的初衷相去甚远,也反映出消费者对这类大型促销的热情 正在减退。 头部主播们今年也显得低调许多,各家的直播带货少了往年618的热闹氛围。 直播带货在大促期间也难以重现过去的爆发力,商家的态度也在转变。今年5 ...
东方甄选卫生巾上线时,董宇辉也发力自营了
3 6 Ke· 2025-06-19 08:23
Core Viewpoint - Dong Yuhui is transitioning towards self-operated products, aligning with his former company, Dongfang Zhenxuan, which has successfully launched its own sanitary napkins and achieved significant sales in a short time [1][3][6]. Group 1: Self-Operated Product Development - Dong Yuhui's self-operated products, such as the canvas bags, have shown promising sales, with the latest product generating sales between 1 million to 2.5 million yuan within hours of launch [1][6]. - The establishment of "Lanzhichunxu (Xi'an) Technology Co., Ltd." in December 2024 marks a strategic move for Dong Yuhui to control the supply chain and develop self-operated products [4][9]. - The self-operated product strategy is crucial for Dong Yuhui's business exploration and maximizing personal commercial value [3][12]. Group 2: Market Position and Financial Implications - Dongfang Zhenxuan's latest financial report indicates that self-operated products account for 37% of total GMV, highlighting their importance to the company's revenue [3][16]. - The self-operated product model allows for better quality control and higher profit margins compared to third-party sales, as seen in the financial performance of Dongfang Zhenxuan [16][17]. - Dong Yuhui's approach to self-operated products is a response to declining viewer engagement and a need for business transformation [15][23]. Group 3: Future Prospects and Challenges - The business model of self-operated products is expected to expand beyond canvas bags to include other categories, such as food items, although this expansion is approached cautiously [10][12]. - While self-operated products present opportunities, they also come with risks such as inventory pressure and the need for significant capital investment [20][22]. - Dong Yuhui's gradual exploration of self-operated products is seen as a practical choice given the high stakes involved in building a brand and supply chain [23].
日均直播带货品类超100万种,广州传统商贸业数字化转型
Di Yi Cai Jing· 2025-06-19 06:43
Core Viewpoint - Guangzhou aims to seize opportunities in the digital economy and live commerce by issuing the "Several Opinions on Promoting the High-Quality Development of the Live E-commerce Industry" to foster innovation in the live e-commerce sector [1] Summary by Sections Industry Scale and Growth - Guangzhou's live e-commerce industry is leading nationwide, with a projected retail sales volume exceeding 300 billion yuan through public networks by 2024, and a registered enterprise count of 43,000 [1] - The online retail sales of physical goods in Guangzhou increased from 13.9% in 2019 to 27.8% in 2024, indicating the significant role of live e-commerce in the digital transformation of traditional commerce [2] Regional Characteristics - The Liwan District has over 110 influential wholesale markets, achieving a network sales volume of 29.557 billion yuan last year, with an average growth rate of 22% over the past three years [2] - Huangpu District is focusing on a "factory-broadcast integration" model, establishing industrial live broadcasting bases and attracting over 30 key manufacturing enterprises to set up live centers [3] Industry Focus Areas - Baiyun District is concentrating on traditional industries such as cosmetics and leather goods, with the cosmetics sector projected to achieve over 36 billion yuan in production and sales by 2024 [4] - The "Several Opinions" outline ten tasks, including four major projects: full industry chain layout, digital transformation, talent cultivation, and optimizing the business environment [4] Digital Transformation Initiatives - Guangzhou aims to assist 100 traditional professional markets in completing digital transformation by 2027, with online retail sales expected to exceed 310 billion yuan [5] - The city plans to support educational institutions in offering live e-commerce courses and enhance the management of live streamers to improve industry competitiveness [5] Business Environment Optimization - Guangzhou will explore self-service business registration and promote brand standardization in live sales, while also enhancing intellectual property protection [6] - Since 2020, Guangzhou has been a pioneer in implementing supportive policies for live e-commerce, leading to a vibrant industry with over 688,000 active online stores and 7.31 million live sessions projected for 2024 [6]
直播电商监管升级 融AI平衡商业与社会价值
Sou Hu Cai Jing· 2025-06-19 02:52
(记者 陈洲)市场监管总局会同国家网信办日前研究起草《直播电商监督管理办法(征求意见稿)》,加强直播电商监管,维护广大消费者和经营者合法 权益。征求意见稿要求直播电商平台经营者建立健全平台协议规则,加强对直播间运营者、直播营销人员服务机构、直播营销人员的身份认证和资质审核, 强化对违法违规行为的处置,依法依规报送数据信息,积极协助消费者维权。 (图片来源:摄图网) 除了头部平台,一些垂直领域的电商平台也在直播电商赛道发力。小红书依托其社区种草属性,邀请大量分享生活的博主开启直播,美妆护肤、时尚穿搭等 品类的直播间成为热门。消费者不仅能通过直播直观了解产品使用效果,还能与博主实时互动,获取个性化的购物建议。 今年各大平台的"618"大促进入收尾阶段,不少直播间的收益表现亮眼。但繁华背后,"重营销、轻质量"的行业痼疾仍未根除。如何在追逐商业价值的同时 兼顾社会价值,成为亟待破解的行业命题。 "618"大促收尾,直播电商表现亮眼 随着各大平台"618"大促的收官钟声敲响,今年的电商购物狂欢盛宴正落下帷幕。在这场持续多日的消费热潮中,直播电商无疑成为了最耀眼的"主角"。 直播电商行业"重营销、轻质量"问题依旧 在直播 ...
618直播间静悄悄:当“李佳琦们”隐身,商家赔本赚吆喝的时代结束了
Hua Xia Shi Bao· 2025-06-18 15:29
Core Insights - The live streaming e-commerce landscape is undergoing significant changes, with top influencers reducing their activity and digital avatars gaining prominence in the market [2][6][8] - The shift reflects a combination of regulatory pressures, changing consumer behavior, and advancements in AI technology, impacting the economics of live streaming [2][6][10] Group 1: Changes in Influencer Activity - Top influencers like Li Jiaqi and Dong Yuhui have significantly reduced their live streaming sessions during the 618 shopping festival, with Dong only hosting 3 sessions totaling 6 hours, which is less than 1/10 of his previous activity [4][6] - Despite the reduced activity, these influencers still achieved impressive sales figures, with Li Jiaqi's pre-sale GMV reaching between 25 billion to 35 billion yuan on the first day of the 618 event [3][5] Group 2: Economic Factors and Market Dynamics - The live streaming e-commerce market is projected to reach a transaction scale of 53,256 billion yuan in 2024, reflecting a growth rate of only 8.31%, a significant decline from over 40% in 2023 [5] - Influencers are facing increased costs, such as high placement fees and commissions, leading many brands to prioritize profit over market share during promotional events [6][8] Group 3: Emergence of Digital Avatars - The use of digital avatars in live streaming is on the rise, with over 100,000 merchants utilizing them, resulting in significant sales growth for many [8][9] - Digital avatars are seen as a cost-effective solution for small to medium-sized businesses, with some achieving over 300% GMV growth through mixed broadcasts with real and digital hosts [8][10] Group 4: Regulatory Environment - The regulatory landscape is tightening, with new guidelines being drafted to enhance oversight of live streaming e-commerce, impacting how influencers and platforms operate [6][10] - The shift towards supporting mid-tier influencers and store broadcasts is a response to compliance pressures and the need for sustainable business practices [6][8]
受花房集团拖累大幅调减2022年度净利润 宋城演艺及相关责任人收警示函
Mei Ri Jing Ji Xin Wen· 2025-06-18 14:57
6月18日,宋城演艺(300144.SZ,股价8.78元,市值230.27亿元)发布公告称,公司于近日收到中国证 券监督管理委员会浙江监管局(以下简称"浙江证监局")出具的《关于对宋城演艺发展股份有限公司及 相关人员采取出具警示函措施的决定》(以下简称"警示函")。 浙江证监局认为,该行为违反了《上市公司信息披露管理办法》的相关规定,决定对公司及公司董事长 张娴、总裁商玲霞、财务总监陈胜敏、董事会秘书赵雪璎分别采取出具警示函的监管措施,并记入证券 期货市场诚信档案。 《每日经济新闻》记者获悉,2023年,宋城演艺的联营企业Huafang Group Inc.(花房集团)有一家参 股25%的公司被警方调查,导致花房集团无法向宋城演艺提供经核数师审核的年度业绩。宋城演艺的年 审会计师因此对公司2022年度财务报表发表了保留意见。2024年3月,花房集团在其2022年度原有的合 并报表基础上追加确认了1.55亿元预计损失和约1991万元投资公允价值损失,使得宋城演艺需要同步大 幅更正2022年财报。 记者了解到,花房集团为宋城演艺参股35.35%的联营企业,主要从事音视频直播娱乐及社交网络服 务。宋城演艺是花房集团 ...
顿顿宣布不再担任东方甄选主播 未来以产品推荐官身份继续合作
Xin Lang Ke Ji· 2025-06-18 13:34
对于顿顿离开东方甄选,不少网友感到伤感并纷纷送上祝福。"虽然作为老粉丝很舍不得,但还是要祝 福顿顿,在东方甄选的三年,我们看到了顿顿的热情和巨大的成长!希望顿顿在新的人生舞台绽放更大 光芒!"也有人怀念起顿顿的高光时刻,留言说:"不要慌不要慌,太阳下去有月光"。 顿顿声明全文如下: 各位亲爱的朋友们,大家好,我是顿顿。 新浪科技讯 6月18日晚间消息,东方甄选、东方甄选美丽生活、主播顿顿三个账号联合发布声明,宣布 顿顿不再担任东方甄选主播。未来,顿顿将作为东方甄选荣誉产品推荐官继续和东方甄选合作。 在声明中,顿顿表示,特别感谢俞敏洪和东方甄选三年来给了无数锻炼自己的机会,以及对他的无限包 容,就算商业合约到期,双方的缘分也不会就此打住。 特别感谢俞老师和公司三年来给了我无数锻炼自己的机会,以及对我的无限包容。也特别感谢镜头面前 的你们,和你们互动,让我的生活充满了期待和乐趣。2024年的年终总结,我给大家分享过一句话"涓 涓不塞,视为长河;源源不断,是为奋斗。"孔子说"三十而立",在自己即将30岁的时候,我想"从 心"一次,放弃"东方甄选主播"这一回报优厚的工作,尝试去挑战自己更多未知的能力。《人民日报》 也 ...