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只有惊吓,烂到让人无语?《赎梦》排雷
Hu Xiu· 2025-08-22 06:05
Group 1 - The core viewpoint of the article is that "Dream Redemption" is not a qualified film, but rather an attempt by a wealthy star to fulfill their directorial ambitions, characterized as a personal self-indulgent project by Zhang Jiahui [1]
“预约+公证摇号”“苏超”启用全省统一预约购票平台|首席资讯日报
首席商业评论· 2025-08-22 04:11
Group 1 - The movie "Lalang Mountain Little Monster" has surpassed a total box office of 1.1 billion yuan after 20 days of release [2] - In the first seven months of this year, China's import and export scale with other member countries of the Shanghai Cooperation Organization reached a record high of 2.11 trillion yuan, a year-on-year increase of 3% [3] - The National Healthcare Security Administration has issued a guideline for the pricing of digestive system medical services, integrating existing price projects into 150 items and adding 69 new items [4] Group 2 - Meta has reportedly frozen hiring in its AI department after recruiting over 50 top industry researchers and engineers, indicating a shift towards internal restructuring [5] - South Korea is considering implementing a "long weekend" policy to stimulate consumption, which could potentially boost the economy by over 20 trillion won [6] - Three companies from the "Hangzhou Six Little Dragons," namely DeepSeek, Yushu Technology, and Yundongchu Technology, have been included in the 2025 "Fortune" China Technology 50 list [7] Group 3 - Baiwang Co., Ltd. reported a 23.5% year-on-year increase in revenue to 347.6 million yuan, with AI business contributing over 60.86 million yuan, accounting for 17.5% of total revenue [8] - Geely has upgraded its integration by unifying user IDs across all brands in its cockpit domain, launching the Flyme Auto 2 system [9] - TianTai Robotics signed the world's first order for 10,000 humanoid robots, marking a significant milestone in the humanoid robotics industry [12] Group 4 - The National Radio and Television Administration has implemented the "21 Measures" to stimulate creativity in television content, removing the 40-episode limit on dramas [13]
国产片为什么越来越命苦
Hu Xiu· 2025-08-21 23:32
今年暑期,什么片最忙? "牛马"。 代表着社会流行文化和大众心理的电影,正向我们展现出当下年轻人最共情的事。 《长安的荔枝》。 唐朝基层公务员李善德揽活赚钱,结果成了背锅侠,头发都熬白了。 《戏台》是怨种乙方被甲方改方案逼疯。 《浪浪山小妖怪》是要跳出考编,自主创业,即使归来仍是nobody。 甚至打着互换身份为卖点的《奇遇》,也要让男主换个更年轻的灵魂,继续上班。 当代牛马,在电影里寻找着共鸣。 而抓住这种情绪,已经成了国产片,尤其是国产片宣发的重中之重。 这会是电影/我们的出路吗? 01 国产"牛马电影"打响的第一枪。 23年底,一部《年会不能停!》成了跨年档期黑马。 于是越来越多的人盯上了"打工人"题材。 但如果选取最近两年,有明星,有话题度的片子,代入主人公的情境,你会发现,竟然越来越窒息。 《逆行人生》《胜券在握》里,你是元老级员工,公司却毫不留情裁掉你,要么去送外卖才避免家庭停摆,要么和公司斗智斗勇争取权益。 总之,人到中年,要顾及的东西比年轻人多多了。 《诡才之道》,你都已经往生做了鬼,却还要接受KPI考核、评选,要吓足够多的人,才能继续在鬼界待下去。 除了这些华语地区的影片,国外同样逃不出职场 ...
衍生品成为“第二增长曲线”
Mei Ri Shang Bao· 2025-08-21 23:05
Core Insights - The domestic film market in the summer of 2025 is experiencing significant growth, with both box office revenues and merchandise sales seeing strong performance [1][3] - The rise of derivative products is indicative of a new stage in the full industry chain IP value development for Chinese films [1][3] Group 1: Film and Merchandise Performance - The summer film season has seen a notable increase in brand collaborations, with films like "Wang Wang Mountain Little Monster" achieving over 30 brand partnerships and "The Legend of Luo Xiaohei 2" exceeding 20 [1][2] - "Wang Wang Mountain Little Monster" has led the market with over 800 merchandise items launched prior to its release, showcasing the effectiveness of early IP licensing [1][3] - Sales of related cultural products in theaters have surged, with one store reporting a 300% increase in sales compared to the previous year [2] Group 2: Market Trends and Consumer Preferences - The trend in derivative products is leaning towards trendy toys, with "The Legend of Luo Xiaohei 2" focusing on collaborations in this category [2] - Animation films are particularly excelling in the merchandise sector, contrasting with other genres, due to their stable content output and broad audience base [3] Group 3: Industry Transformation and Future Outlook - The growth in derivative product sales reflects a deeper transformation in the structure of the Chinese film industry, which has historically relied heavily on box office revenues [3][4] - The summer film season's derivative product revenue has increased by 120% year-on-year, with "Wang Wang Mountain Little Monster" contributing nearly 30% of this revenue [3] - The potential for IP commercialization is significant, with predictions suggesting that if "Wang Wang Mountain Little Monster" surpasses 500 million yuan in box office, its total IP value could exceed 1 billion yuan [3]
传统IP不怕有诚意的“翻炒”
Bei Jing Shang Bao· 2025-08-21 16:18
Core Viewpoint - The article discusses the evolution of traditional IP in the gaming and film industry, highlighting the importance of sincerity and innovation in creating new works based on established cultural icons like Sun Wukong and Nezha. The upcoming game "Black Myth: Zhong Kui" is presented as a continuation of this trend, aiming to capture the essence of Chinese culture while appealing to modern audiences [1][2]. Group 1: Traditional IP and Cultural Impact - Traditional IP such as "Black Myth: Wukong" and "Nezha" have significantly influenced both the gaming and film industries, achieving record box office success and global recognition [1][2]. - The recent animated film "Wang Wang Mountain Little Monster," which is also based on the "Journey to the West" universe, showcases the potential for innovative storytelling that resonates with contemporary audiences [1]. Group 2: Innovation and Audience Trust - The CEO of Game Science emphasizes the desire to create a new game rather than merely expanding existing titles, indicating a commitment to fresh narratives and gameplay experiences [2]. - The article notes that while traditional IP has a built-in audience, there is a risk of audience fatigue from poorly executed derivative works, making sincerity in creation essential for maintaining trust [2]. - Successful examples like the "Nezha" film series and "Black Myth" games demonstrate that continuous innovation can enhance the value of traditional IP and rebuild audience trust [2]. Group 3: Development Time and Quality - The development timeline for projects like "Nezha 1" to "Nezha 2" and "Black Myth: Wukong" reflects a commitment to quality, with significant time invested in creating polished products [3].
【省文化旅游厅】打造文旅消费新场景新体验
Shan Xi Ri Bao· 2025-08-20 00:32
Group 1 - The XR cinema in Xi'an has attracted over 15,000 visitors since its opening in January, showcasing immersive cultural experiences through virtual reality [1] - The cinema plans to establish 100 XR cinema locations across the country within the next two years, with 21 XR films currently available [1] - The "Yingpu" AI-assisted content creation platform has been launched, significantly reducing the time required for film content creation from a month to seconds [2] Group 2 - Digital technology is becoming a major accelerator for cultural industry development in Shaanxi, with projects like the immersive performance "Chang Hen Ge" generating over 2 billion yuan in revenue [2] - The "You Shaanxi" smart tourism platform integrates cultural and tourism resources, enhancing customized services and emergency management [2] - Shaanxi's strategic layout for cultural digitalization was initiated with a joint implementation plan released by six departments in late 2020 [2] Group 3 - The recent provincial meeting approved a plan to strengthen cultural development, emphasizing the dual empowerment of culture and technology [3] - The plan aims to enhance the entire cultural and tourism industry chain, focusing on industry upgrades, project advancements, and consumer promotion [3] - The initiative is seen as timely and significant for the growth of a trillion-yuan cultural tourism industry cluster [3] Group 4 - Shaanxi is advancing towards cultural digitalization, aligning with national strategies and establishing effective mechanisms for cultural and technological synergy [4]
暑期档百亿票房苏州超2亿 领跑全省 总出票约576万张
Su Zhou Ri Bao· 2025-08-20 00:17
Core Insights - The total box office for the summer film season in 2025 has exceeded 10 billion yuan, with Suzhou leading the province with over 220 million yuan in ticket sales [1][2] - Suzhou ranks seventh nationally in box office performance, with approximately 5.76 million tickets sold during the summer season [1] Group 1: Box Office Performance - Suzhou's summer box office has reached over 220 million yuan, with a total of about 5.76 million tickets sold [1] - The film "Nanjing Photo Studio" has attracted 1.6383 million viewers in Suzhou, generating over 60.45 million yuan in revenue, making it the top performer in the region [1] - Other popular films in Suzhou include "Wandering Monster" and "Lychee of Chang'an," ranking second and third in local box office sales [1] Group 2: Film Variety and Audience Engagement - The summer film season features over 150 films across various genres, catering to diverse audience preferences [1] - Historical and war-themed films like "Nanjing Photo Studio" have resonated with viewers, while comedies and animated films have also gained popularity [1] - The presence of film stars in Suzhou for promotional events has boosted local tourism and engagement, with actors expressing their fondness for the city [2] Group 3: Upcoming Releases - Despite the summer season nearing its end, new films are set to be released, including "Death Comes: Blood Curse," "Eden," and a re-release of "Green Snake" [2]
横店影视:8月19日召开董事会会议
Mei Ri Jing Ji Xin Wen· 2025-08-19 14:54
2024年1至12月份,横店影视的营业收入构成为:电影行业占比97.29%,其他业务占比2.71%。 横店影视(SH 603103,收盘价:17.44元)8月19日晚间发布公告称,公司第四届第七次董事会会议于 2025年8月19日在公司三楼会议室以现场结合通讯方式召开。会议审议了《关于公司<2025年半年度报 告>及摘要的议案》等文件。 (文章来源:每日经济新闻) ...
从哪吒2到浪浪山,为何国产动画电影总能出爆款?
Xin Jing Bao· 2025-08-19 12:05
Core Insights - The animated film "Wang Wang Mountain Little Monster" has surpassed 1 billion in box office revenue within 17 days of its release, becoming a summer blockbuster in 2025 and setting a record for Chinese 2D animated films [2] - The film's success has led to a surge in sales of related merchandise, particularly plush toys, indicating a strong market potential for domestic animated films [2] Group 1: Cultural Innovation - The film is based on the popular animated short "Chinese Tales," which reinterprets classic Chinese mythology, allowing audiences to connect with familiar characters without extensive backstory [3] - This approach of modernizing traditional IPs has proven effective in engaging viewers, as seen in the character development of the little pig monster who embodies themes of self-discovery and resilience [3] Group 2: Emotional Resonance - The film resonates emotionally with audiences by reflecting real-life struggles and aspirations, allowing viewers to see themselves in the characters [5] - Unlike live-action films, animated movies can abstract and amplify emotions, providing a unique lens through which to explore complex social issues [5] Group 3: Focus on Content Quality - Animation films are less constrained by actor-related factors, allowing for a concentrated investment in content quality, which can enhance the overall cinematic experience [6] - The production team for "Wang Wang Mountain Little Monster" comprised 600 members, meticulously crafting over 1800 scenes, showcasing a commitment to high-quality content [6] Group 4: Market Opportunities - The audience's potential fatigue with live-action films presents an opportunity for animated films to thrive, as they offer fresh narratives and artistic styles [7] - The success of animated films hinges on their ability to creatively transform traditional culture, focus on content quality, and express deep emotional narratives, which can lead to both critical acclaim and commercial success [7]
暑期档电影票房一路飘红 多渠道联动激活电影衍生品消费
Yang Shi Wang· 2025-08-19 08:20
Group 1 - The core viewpoint of the articles highlights the significant growth in the film industry's non-box office revenue, which is increasingly contributing to creative development and forming a positive cycle [1][7]. - The animated film "Wang Wang Mountain Little Monster" has seen a surge in merchandise sales, with over 10,000 units sold within three days of launch, indicating strong consumer demand [3][5]. - The development of peripheral merchandise for "Wang Wang Mountain Little Monster" began during the creative phase, leading to the launch of dozens of products across various categories, showcasing the commercial potential and cultural value of IP development [5][7]. Group 2 - Data from online platforms indicates that the revenue from film-related merchandise is expected to grow by 120% year-on-year by 2025, with non-box office income from animated films becoming a key driver of the "film+" economy [7]. - The classic domestic animation IP "Pleasant Goat and Big Big Wolf" has a merchandise revenue share of 70%, significantly surpassing the 30% revenue from broadcasting rights, with total retail sales of licensed products exceeding 1 billion yuan [7]. - The popularity of peripheral products is also fostering further development of the IP, creating a cycle of growth and innovation within the industry [7].