从湖南省文旅厅获悉，元旦假期三天，全省累计接待游客1445.91万人次，其中省外游客179.86万人次， 占比为12.44%。据测算，元旦假期游客总花费154.8亿元，其中省外游客总花费20.59亿元，占比 13.30%。根据客流摄像头监测大数据建模分析，开放式景区累计前三名为长沙市潮宗街文化旅游区、 湘潭市韶山旅游区、湘西州凤凰古城旅游区；封闭式景区累计前三名为长沙市岳麓山-橘子洲旅游区、 衡阳市南岳衡山旅游区、张家界市武陵源-天门山旅游区。 ...

转自：湖南日报 （2025年12月31日晚，湘潭万楼·芒果青年码头灯光璀璨。 湖南日报全媒体记者 童臻熙 周浩宇 摄） "5、4、3、2、1，新年快乐！"2025年12月31日晚，湘潭万楼·芒果青年码头人流如织。在摩天轮、万楼楼体投影秀的奇幻光影下，数万人齐声倒数，万千气 球瞬间放飞，喜迎2026。 元旦期间，湖南各地精心打造兼具仪式感与年轻活力的消费新场景，通过点亮城市地标、举办跨年庆典、开设年货市集等方式， 营造"可参与、可记忆、可消费"的节日氛围，汇聚人气拉动消费。 随着2025-2026李宁·中国羽毛球俱乐部超级联赛总决赛在长沙举行，长沙推出"羽超票根 经济"，凭赛事门票享全市120余家餐饮、酒店、景区、商超及新老品牌提供的专属优惠，让精彩赛事与城市体验无缝衔接。 岳阳港工业遗址公园举办"洞庭 渔火季・跨年夜音乐节"，2200架无人机现场表演，周边设置文创市集，汇集餐饮、手作、非遗产品等消费业态，烟火气与文艺范交织。益阳明清古巷以"古 韵新潮，巷迎新年"为主题，打造"唱享2026"音乐晚会、非遗花鼓戏展演等活动，传统韵味与新潮玩法碰撞融合。 南岳衡山风景区迎来新年首场大面积雾凇 景观，晶莹剔透的冰雪世 ...

Core Viewpoint - The New Year holiday has seen a vibrant recovery in the cultural and tourism market, with significant consumer demand and spending, reflecting the strong vitality and potential of the domestic market [1] Group 1: Market Performance - During the New Year holiday, new commercial formats and brand openings attracted significant consumer interest, with Beijing's key monitored enterprises achieving a total sales of 4.04 billion yuan, a daily year-on-year increase of 16.3% [2] - The "Xi'an City Wall and Beilin Historical Cultural Scenic Area" saw a 134% year-on-year increase in ticket bookings, indicating a strong interest in cultural tourism [3] - The film box office exceeded 700 million yuan during the holiday, showcasing a diverse range of movie genres catering to different audience preferences [3] Group 2: Transportation and Travel - The total cross-regional population flow during the holiday was estimated at 590 million, with a daily average of 198 million, marking a year-on-year increase of 19.5% [4] - The demand for ride-hailing services surged by 31%, with significant increases in trips to tourist attractions, dining venues, and large shopping areas [5] - The Hainan Free Trade Port experienced a 25.9% increase in passenger flow and a 6.1% increase in vehicle flow compared to the same period in 2025 [6] Group 3: Consumer Experience and Support - The implementation of consumption support policies, including subsidies for green and smart products, has led to increased foot traffic and sales in retail stores [7] - The expansion of visa-free travel and improved convenience for foreign tourists resulted in a fivefold increase in inbound flight bookings to Sanya, Hainan [7]

江苏主要景区、文博场馆接待游客超1943万人次 视线转向江苏。这个元旦假期，江苏省主要景区、文博场馆等监测点累计接待游客超1943万人次，实现旅游消费约96.1亿元，日均同比增幅均 超15%。假期期间，江苏省外及跨市游客量日均同比大幅增长42.15%，带动异地文旅消费近69亿元。 广东接待游客1787.5万人次 日均同比增超34% 记者从广东省文化和旅游厅获悉，元旦假期，广东省共接待游客1787.5万人次，日均同比增长34.8%，实现旅游收入99.8亿元，日均同比增长 39.8%。广东省4A级及以上景区接待游客556.1万人次，日均同比增长15.3%。 央视网消息：这个元旦假期，文旅市场涌现多元消费新玩法，游客们在丰富多彩的文旅体验中欢度佳节，国内旅游市场迎来强劲开局。在线旅 游平台数据显示，国内景区门票预订量同比增长超4倍，入境游相关预订也大幅提升，入境体验型玩乐产品预订量增长超30倍，掀起了2026年 度首个消费热潮。 上海共接待游客超682万人次 据上海市文化和旅游局的数据显示，（元旦假期，上海共接待游客超682万人次，实现全要素旅游消费总额122.71亿元。元旦期间，上海推出 了130多个迎新主题文旅 ...

Core Insights - The New Year's holiday in 2026 showcased vibrant consumer activity across China, with approximately 590 million trips taken, reflecting the country's economic vitality and consumer enthusiasm [1][4]. Transportation and Travel - The opening of the Xi'an to Yan'an high-speed railway significantly reduced travel time to about one hour, contributing to a total high-speed rail network exceeding 50,000 kilometers [2]. - The Xi'an to Yan'an high-speed railway, spanning 299 kilometers, has boosted tourism, with the Hukou Waterfall scenic area experiencing a 165% increase in daily visitor numbers [3]. - During the New Year holiday, the average daily cross-regional passenger flow was approximately 198 million, with Didi ride-hailing demand increasing by 31% year-on-year [4]. Tourism and Cultural Experiences - The holiday saw a rise in experiential and ceremonial tourism, with searches for "New Year travel" increasing by 125% and significant growth in bookings for theme parks and cultural events [6]. - Ice and snow tourism remained popular, with a notable increase in visitors to Harbin's ice-themed attractions and ski resorts across the country [7][8]. Consumer Spending and Retail - The introduction of the "National Subsidy" program led to a surge in consumer spending on home appliances, with a reported 110% increase in foot traffic at stores during the holiday [9]. - The "China Shopping" trend gained momentum, with foreign tourists actively purchasing local products, highlighting the appeal of China's diverse shopping experiences [10].

Core Insights - The New Year's holiday in Kunming has seen a significant boost in consumer activity, driven by a series of innovative events and promotions aimed at enhancing the "Buy in China, Enjoy Spring City" brand effect [1][2][8] Group 1: Consumer Events and Activities - The New Year's Eve celebrations featured over a hundred diverse promotional activities across major commercial districts, creating a vibrant consumer atmosphere [2] - Key locations such as Dongfeng Square and Nanping Walking Street hosted high-quality events, including a large-scale music concert and various cultural performances [2][3] - The first Chinese Coffee Creative Theme Event was launched, showcasing Kunming's coffee culture and promoting local consumption habits [3] Group 2: Differentiated Consumption Experiences - Various districts in Kunming developed unique consumption experiences that leveraged local natural and cultural resources, creating a new consumption landscape [4] - The West District's "36-hour non-stop" event combined multiple entertainment forms, enhancing visitor engagement through immersive experiences [4] - The Guandu District transformed agricultural land and old factories into unique consumer experience zones, promoting ecological and cultural values [4] Group 3: Integration of Diverse Consumption Models - Major commercial areas demonstrated strong innovative capabilities by integrating traditional retail, cultural experiences, and entertainment to meet diverse consumer demands [5][6] - Events like the New Year's music festival and themed activities attracted various demographics, including families and young consumers [5][6] Group 4: Sports and Commercial Integration - A significant sports event was integrated with commercial spaces, creating "second viewing" points across the city, enhancing the spectator experience while driving foot traffic to local businesses [7] - This innovative "sports + commerce" model not only improved the viewing experience for fans but also increased consumer spending in surrounding areas [7] Group 5: Future Consumer Strategies - The Kunming Municipal Bureau of Commerce plans to continue promoting consumption through a series of themed events and activities throughout the year, focusing on seasonal and cultural engagement [8] - Upcoming initiatives include a variety of consumer festivals and activities designed to enhance participation and stimulate local economic growth [8]

Core Viewpoint - The domestic market shows strong vitality and potential, with significant growth in cultural and tourism consumption during the New Year holiday, reflecting a robust economic recovery and consumer enthusiasm [1]. Group 1: Market Performance - During the New Year holiday, new commercial formats and brand openings attracted significant consumer traffic, with 675,000 visitors at Beijing's WellTown and sales exceeding 21 million yuan at ART PARK [2]. - Key monitored enterprises in Beijing achieved a total sales of 4.04 billion yuan during the holiday, with a daily average growth of 16.3% year-on-year [2]. - Major shopping districts in Beijing recorded a foot traffic of 28.226 million and total sales of 8.46 billion yuan [2]. Group 2: Cultural and Tourism Activities - The cultural tourism market thrived, with ticket bookings for Xi'an City Wall increasing by 134% year-on-year, and related searches for local food and accommodations also surged [3]. - The film industry performed well, with box office earnings surpassing 700 million yuan during the New Year period [3]. - The restaurant and accommodation sectors saw a significant increase in bookings, with popular cities experiencing a 1.6 times increase in homestay orders [3]. Group 3: Transportation and Travel - The New Year holiday saw a significant increase in travel, with an estimated 590 million people moving across regions, a 19.5% year-on-year increase [4]. - Railway passenger volume was projected at 48.223 million, up 53.1% year-on-year, while road travel reached 540 million, a 15.5% increase [4]. - The demand for ride-hailing services rose by 31%, with a notable increase in trips to tourist attractions and dining venues [5]. Group 4: Consumer Experience and Policy Support - The implementation of consumption policies, including subsidies for green and smart products, has stimulated market activity, with significant sales growth in the home appliance sector [7]. - The New Year holiday featured various cultural events and activities designed to attract younger consumers, enhancing the overall consumer experience [7]. - The expansion of visa-free travel and tax refund policies for foreign tourists contributed to a notable increase in international visitors, with a fivefold increase in inbound flight bookings to Sanya [7].

Core Insights - The New Year's holiday in Nanning has seen a significant increase in consumer activity, with various shopping districts and cultural streets hosting vibrant events that attract both locals and tourists [8][10]. Group 1: Consumer Activity - Nanning's "Three Streets and Two Alleys" has become a popular destination for food lovers, with restaurants experiencing full occupancy and a lively atmosphere throughout the day [9]. - The popularity of local dishes such as "Old Friend Noodles" and "Snail Noodles" has drawn visitors, with a notable increase in customer traffic during the holiday period [9]. - The government-issued consumption vouchers have effectively reduced costs for consumers, leading to a significant rise in restaurant patronage and overall spending [9]. Group 2: Event Highlights - The New Year's Eve music festival at the International Music Town featured various music genres, significantly boosting nearby businesses with a threefold increase in customer numbers compared to regular nights [10]. - The "artificial snow" event at Pavilion Pier created a festive atmosphere, attracting families and enhancing the holiday experience [11]. - The combination of cultural experiences and romantic settings at Pavilion Pier has made it a popular spot for holiday celebrations [11]. Group 3: Shopping Trends - The Wanxiang City shopping center reported a 10% increase in foot traffic on New Year's Eve, with sales in clothing, beauty, and dining experiencing a peak [12]. - Dream Island Crystal City integrated traditional culture with shopping, offering promotions that stimulated consumer interest, particularly in gold and festive food items [12]. - Sam's Club also saw a surge in demand for bulk food items and fresh produce, indicating a strong consumer preference for quality products during the holiday season [12].

Core Viewpoint - The New Year's holiday in Guangxi has seen a significant boost in consumer activity, driven by a new round of trade-in policies and collaborative efforts among local governments, banks, and businesses, particularly in Nanning, which has emerged as a leading market for holiday consumption [1][4]. Group 1: Consumer Activity and Trends - Nanning has innovatively created diverse consumption scenarios during the holiday, including immersive performances and smart home experiences, which have attracted significant foot traffic and consumer engagement [2][3]. - Key shopping districts in Nanning reported a 21% increase in daily foot traffic and a 16% rise in sales during the holiday period, with some shopping centers experiencing over a 30% increase in visitor numbers [4]. - The introduction of various promotional activities, such as cultural events and themed exhibitions, has further stimulated consumer interest and spending [2][4]. Group 2: Cross-Industry Collaboration - The integration of commerce, culture, and tourism has been highlighted through events like concerts, which have significantly increased hotel bookings and travel to Nanning, with hotel reservations up 17 times compared to the previous year [5]. - Over 400 cultural and tourism activities were organized across the region, enhancing the overall consumer experience and driving economic activity [5][6]. Group 3: Trade-In Policies and Sales Performance - The launch of a trade-in program for home appliances and smart products has led to a doubling of sales for certain energy-efficient appliances, with government subsidies further incentivizing purchases [7]. - Within just two days of the trade-in policy's implementation, over 1 million yuan in subsidies were claimed, resulting in sales exceeding 4,125 million yuan [7]. - Sales of home appliances and communication devices during the holiday period saw year-on-year increases of 4.2% and 5.0%, respectively [7]. Group 4: Price Stability and Market Monitoring - The overall price of essential goods remained stable during the holiday, with minor fluctuations in certain categories, ensuring a well-functioning market without significant disruptions [8].

（来源：千龙网） 元旦前夕及期间，一批高质量商业新载体和品牌首店、首展的密集亮相，为市场注入了强劲的新鲜感与 吸引力。 岁末年初，北京消费市场活力十足。围绕"钟鼓齐鸣 京彩启程"主题，全市推出系列特色促消费活动， 2026年元旦假日期间市场运行安全平稳、亮点纷呈。北京市商务局数据显示，假期三日，市商务局重点 监测企业累计销售额达40.4亿元，日均同比增长16.3%，增长势头显著。 从行业细分看，消费升级类商品表现尤为突出，专业专卖店日均销售额同比增长85%，百货业态日均同 比增长41.3%，反映出消费者对品质化、个性化商品的需求旺盛。 全市60个重点商圈客流量2822.6万人次，假日期间实现销售额84.6亿元，日均同比增长5.6%。值得关注 的是消费质量的跃升，全市重点商圈笔均消费金额达到437.9元，日均同比增长19%。其中，百货类商 品笔均消费金额高达1631.6元，同比增长1.2倍；珠宝类商品笔均消费金额跃升至6982.3元，同比增长1.1 倍。这一系列数据表明，元旦消费市场高端化、品质化消费趋势显著。 跨年夜20余个商圈延时营业 本次元旦消费市场的火热，是基于"商旅文体健"深度融合，通过场景创新、业态 ...