Summary of Key Points Core Viewpoint - The retail landscape is experiencing significant closures, particularly in the bakery and supermarket sectors, indicating a shift in consumer preferences and operational challenges faced by traditional business models [1][4]. Group 1: Store Closures Overview - In the second week of July, 17 brands closed at least 34 stores across various sectors, including supermarkets, restaurants, and entertainment [1]. - The bakery sector saw a notable impact, with 19 restaurant closures, including 14 bakery stores from two brands: BreadTalk and Yi Mai Xuan [3][5]. - Major supermarket chains like Yonghui Supermarket and Walmart also closed multiple locations due to strategic adjustments [6]. Group 2: Specific Brand Closures - BreadTalk closed 11 stores in Chengdu, citing store upgrades, but faced backlash for not notifying customers about the closure of stores where they held prepaid cards [3]. - Yi Mai Xuan also faced closures, with several stores shutting down without clear reasons provided [3]. - Yonghui Supermarket led in the number of closures, with multiple stores in Beijing and Hangzhou shutting down due to operational strategy changes [6]. Group 3: Industry Challenges - The bakery industry is facing fundamental challenges, including the contradiction between product freshness and shelf life, leading to increased waste and operational inefficiencies [4]. - Traditional bakery models are struggling to adapt to new consumer demands, with a need for digital transformation that incurs high costs and management complexities [4]. - The competitive landscape is intensifying with the rise of alternative retail formats, such as Hema and Sam's Club, which are reshaping consumer expectations and market dynamics [4].

Company Overview - Nanchao Food Group has been a leader in the baking oil market for nearly 30 years, offering over 200 product varieties to meet diverse customer needs across various sectors [2] - The company's baking oil revenue reached 1.542 billion yuan in 2024, accounting for 48.8% of total revenue, making it highly sensitive to raw material price fluctuations [2] - Nanchao Food has expanded its business into other areas such as cream, dairy products, and pre-prepared baked goods, with the share of pre-prepared baked goods increasing from 2.13% in 2015 to 13.53% in Q1 2025 [2] Financial Performance - For the first half of the year, Nanchao Food expects a net profit attributable to shareholders of between 32.36 million yuan and 38.84 million yuan, with a non-recurring net profit of between 30.29 million yuan and 36.35 million yuan [1] - The company faces pressure on overall profit levels due to the lagging price increase of its products compared to the rising costs of raw materials, including palm oil, soybean oil, coconut oil, and natural cream [1] Industry Insights - The retail market size of China's baking food industry is projected to reach 285.3 billion yuan in 2024, with an expected growth to 302.6 billion yuan by 2029 [3] - The continuous growth of the baking market reflects the industry's vitality and broad prospects, driven by consumers' increasing pursuit of quality of life and emotional value associated with baked products [3] - There remains room for brand enhancement within the baking industry, indicating that leading companies can further expand their market share, potentially increasing industry concentration [3]

Core Viewpoint - Dingdong Maicai, a leading fresh food e-commerce platform in China, is expanding into the baking sector, leveraging its established user base and supply chain capabilities to meet growing consumer demand for baked goods [1][5][57]. Group 1: Market Entry and Strategy - Dingdong Maicai has entered the baking market to enhance its product offerings and cater to diverse consumer needs, including health-conscious and quality-driven choices [8][11]. - The company aims to provide a variety of baked goods that appeal to different demographics, including young people, children, and working professionals, by collaborating with top baking factories [11][13]. Group 2: Competitive Advantages - The company benefits from its deep market penetration in East China and a well-coordinated supply chain, allowing for rapid product development and a strong response to market trends [11][13]. - Dingdong Maicai's full-chain operational capability enables quick product launches, with new items being introduced in as little as one and a half months [11][25]. Group 3: Product Development and Innovation - The baking product line focuses on short shelf life and clean ingredient formulations, aiming to increase purchase frequency and consumer trust [13][48]. - Recent product innovations include the "Wuchang Rice Ice Bread," which combines local ingredients with modern baking techniques to enhance flavor and texture [17][57]. Group 4: Marketing and Consumer Engagement - The company employs a multi-dimensional marketing strategy, including seasonal promotions and interactive campaigns, to boost sales and engage consumers [30][41]. - Enhanced online presentation of products, including detailed descriptions and visual content, aims to overcome the limitations of online shopping by building consumer trust [33][30]. Group 5: Future Outlook - The baking segment is expected to grow significantly, driven by a young customer base that increasingly seeks diverse and convenient food options [69][70]. - Dingdong Maicai's goal is to establish itself as a leader in the baking market by offering fresh, healthy, and cost-effective products, while continuously adapting to consumer preferences [74][75].

Group 1 - The article provides a detailed recipe for making a mousse dessert, including the preparation of sweet pastry dough, apple sauce, and Gibbs cream [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21] - The sweet pastry dough requires ingredients such as butter, sugar, eggs, vanilla extract, and low-gluten flour, with specific steps for mixing and freezing [1][2][3][4][5] - The apple sauce is made with cream, eggs, sugar, vanilla extract, apples, apple brandy, and lemon juice, highlighting the importance of preventing apple discoloration [6][7][8][9][10] - The Gibbs cream involves a combination of milk, egg yolks, sugar, low-gluten flour, gelatin, and egg whites, emphasizing the technique of creating a stable meringue [11][12][13][14][15][16][17] - The assembly process includes caramelizing sugar on the mousse, creating sugar strands, and decorating with green leaves, showcasing the final presentation of the dessert [18][19][20][21] Group 2 - The article features a section on monthly highlights in the baking industry, discussing various topics such as the opening of a new bakery, trends in consumer preferences, and insights from industry experts [23] - It mentions the challenges faced by baking shops, including closures, and what successful shops are doing right to remain profitable [23] - The article also touches on the competitive landscape regarding ingredient labeling and techniques that bakers can adopt to improve efficiency and product quality [23]

作为初代网红品牌，"面包新语"曾风靡一时。但令人意外的是，"面包新语"的业务在成都却戛然而止。 日前，有网友通过"四川省网上群众工作平台—问政四川"反映，成都面包新语（BreadTalk）突然闭 店，尽管公司声称是升级改造，但实际上成都所有门店都已关门，且没有提前通知储值卡用户，导致消 费者持有的储值卡没办法再进行消费。 消费者找到公司要求退款时，公司找各种理由搪塞：要求消费者提供转账支付凭证；以现金等方式购 买，无法提供购买凭证的，则不予退卡。 "面包新语四川"官方微信服务号信息显示，涉事公司主体为四川新语餐饮管理有限公司，该公司于6月 26日00：41发布《退卡公告》。 成都面包新语《退卡公告》。面包新语四川官方微信服务号截图 12日，有成都本地媒体报道称，成都面包新语所发布《退卡公告》电话一直打不通，成都11家面包新语 门店集体歇业，部分铺位已换店开业。 面包新语凯德天府店原铺位已变更为苹果零售店 其中，面包新语原位于成都市天府广场门店早已打围，并重新引进其他烘焙品牌，目前正在装修中。据 旁边商铺销售人员透露，这家面包新语门店在6月中旬就已撤店。 公开资料显示，"面包新语"由新加坡人郭明忠创办，于200 ...

Core Insights - The Chinese baking market is experiencing new development opportunities driven by consumer downturn and retail transformation, exemplified by the rapid expansion of the JiaYue Baking brand, which has opened its 100th store within a year [1] - JiaYue Baking's success is attributed to its unique "supermarket + baking" model, which has redefined consumer perceptions and provided a replicable success template for traditional retail transformation [1] Group 1: Quality and Competitive Advantage - JiaYue Baking emphasizes "freshly baked on the same day" as a direct commitment to quality, differentiating itself from pre-packaged products by having dedicated in-store bakeries with professional bakers [3] - Consumer feedback highlights the freshness of JiaYue Baking products as a key factor driving repeat purchases, establishing a significant competitive edge [3] Group 2: Pricing Strategy - The brand adheres to a "quality first" principle in raw material selection, using high-quality ingredients like Dutch Friesland royal butter for its signature "fresh milk butter toast," which, despite higher costs, has gained consumer recognition [4] - Market research indicates that JiaYue Baking's core products are generally priced lower than or on par with competitors, such as fresh milk toast at 6.9 yuan, butter croissant at 15.9 yuan, and crispy small cakes at 9.9 yuan, effectively appealing to consumers' desire for quality and affordability [4] Group 3: Market Positioning - JiaYue Baking targets everyday family consumption, offering affordable quality baking products, and differentiates itself from traditional supermarket baking sections through specialized product development and on-site production [6] - This "middle route" successfully opens a new market segment in the ready-to-eat category within supermarkets, combining convenience with a quality experience similar to that of professional bakeries [6] Group 4: Innovation and Future Outlook - Looking ahead, JiaYue Baking faces both opportunities and challenges, with increasing consumer demand for high-quality, cost-effective baking products amid a consumer downturn [7] - The brand plans to enhance single-store operational efficiency, deepen product innovation, and explore flexible store formats, such as community small specialty stores, to better meet diverse consumer needs [7]

Core Viewpoint - The return of "鹿角巷" (The Alley) marks a significant comeback in the tea beverage market, aiming to regain its former popularity amidst fierce competition and evolving consumer preferences [1][5][17]. Company Overview - 鹿角巷 originally opened its first store in Shanghai in 2017, quickly gaining fame with its signature black sugar pearl milk tea, which led to a surge in popularity and the emergence of the "dirty tea" trend [5]. - At its peak, 鹿角巷 had over 7000 imitations across the country, while only 114 authentic stores existed, leading to significant brand dilution [5]. - The company invested over 100 million yuan in anti-counterfeiting efforts from 2018 to early 2022 [5]. Recent Developments - In June 2023, 鹿角巷 announced the opening of 30 new stores across various cities, including Beijing and Shenzhen, as part of its strategy to rebuild brand influence [7]. - As of now, 鹿角巷 has established nearly 40 stores in 25 cities nationwide [9]. Product and Pricing Strategy - 鹿角巷 continues to focus on its black sugar pearl series while introducing new products like rainbow crushed ice and freshly brewed tea, emphasizing the use of fresh milk [9]. - The pricing strategy positions most products in the range of 15-20 yuan, with an average consumption of 16 yuan at the Beijing flagship store, maintaining a mid-range price point [11]. Store Format and Marketing - The new store format has shifted from larger spaces to smaller ones, approximately 20-30 square meters, aligning with current market trends [11]. - The brand employs a "one-day store manager" marketing strategy to attract customers, featuring guest appearances from celebrities [11]. Market Context - The return of 鹿角巷 coincides with a broader trend of nostalgic brands re-entering the market, such as 桃园眷村 and LADY M, which also aim to leverage their past popularity [12][14]. - The competitive landscape has evolved significantly, with new brands like 喜茶 and 奈雪 enhancing their product offerings and supply chains, while price wars are becoming prevalent in the industry [18].

Core Viewpoint - The closure of all BreadTalk stores in Chengdu has raised consumer concerns regarding difficulties in refunding stored value cards and the inability to use them in other locations [2][3][4]. Group 1: Company Operations - The closure of Chengdu stores is attributed to the expiration of franchise agreements, which is described as a normal business transition [4]. - Shenzhen Xinyu Catering Management Co., responsible for the brand's operations in the Greater Guangzhou area, clarified that it has no legal or operational ties to the Chengdu stores [4]. - The Chengdu operations are managed by Sichuan Xinyu Catering Management Co., which is a separate entity from Shenzhen Xinyu [4]. Group 2: Consumer Issues - Consumers reported issues with refunding stored value cards, with some stating that refunds require proof of purchase, leading to frustration [3][5]. - The Chengdu office of urban management acknowledged the complaints and stated that they are addressing the situation [3]. - Legal experts suggest that consumers may need to pursue administrative complaints or judicial avenues for resolution, as the operators in different regions are not legally bound to each other [5].

Core Viewpoint - The closure of all BreadTalk stores in Chengdu has raised consumer concerns regarding difficulties in refunding stored value cards and the inability to use them in other locations [1][2][3] Group 1: Store Closures and Consumer Issues - All 11 BreadTalk stores in Chengdu have closed, with reports of consumers unable to refund their stored value cards [2][3] - The Chengdu operation claimed that the closure was due to the expiration of franchise agreements, which is considered a normal business transition [1][3] - Consumers reported difficulties in contacting the business and issues with refunding stored value cards without purchase receipts [3][6] Group 2: Company Responses and Legal Context - Shenzhen Xinyu Catering Management Co., responsible for the brand's operations in the Guangdong and Shenzhen regions, stated that there is no legal or operational relationship with the Chengdu stores [1][4] - Legal experts indicated that consumers can only claim breach of contract from the service provider, and the lack of a legal relationship between different regional operators complicates the situation [5][6] Group 3: Brand Performance and Market Presence - BreadTalk has seen a net reduction of 179 stores in China over the past four years, indicating a declining market presence [7][9] - The brand has previously exited multiple cities, including Xi'an and Fuzhou, due to various operational challenges [7][9] - As of June 2023, BreadTalk had 173 stores across China, with the majority located in Guangdong province [9][10] Group 4: Financial and Operational Insights - The estimated startup cost for a 70-square-meter BreadTalk store is around 2 million yuan, significantly lower than previous reports of 5-6 million yuan [10] - The brand's parent company, BreadTalk Group, has faced financial difficulties, including a net loss of 580,000 Singapore dollars in 2019 [9]

2025.07. 13 本文字数：887，阅读时长大约1分钟 日前，有网友通过"四川省网上群众工作平台—问政四川"反映，成都面包新语（BreadTalk）突然 闭店，尽管公司声称是升级改造，但实际上成都所有门店都已关门，且没有提前通知储值卡用户，导 致消费者持有的储值卡没办法再进行消费。 消费者找到公司要求退款时，公司找各种理由搪塞：要求消费者提供转账支付凭证；以现金等方式购 买，无法提供购买凭证的，则不予退卡。 "面包新语四川"官方微信服务号信息显示，涉事公司主体为四川新语餐饮管理有限公司，该公司于6 月26日00：41发布《退卡公告》。 来源丨 上观新闻 作为初代网红品牌，"面包新语"曾风靡一时。但令人意外的是，"面包新语"的业务在成都却戛然而 止。 成都面包新语《退卡公告》。面包新语四川官方微信服务号截图 12日，有成都本地媒体报道称，成都面包新语所发布《退卡公告》电话一直打不通，成都11家面包 新语门店集体歇业，部分铺位已换店开业。 面包新语天府广场店原铺位已引进其他烘焙品牌，正在装修。 面包新语凯德天府店原铺位已变更为苹果零售店 "黄金平替"，单日大跌6%！ 其中，面包新语原位于成都市天府广场门店早 ...