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“体育+”经济全方位无死角借“体”出击 夏夜运动热力全开激起消费“涟漪”
Yang Shi Wang· 2025-08-16 04:48
央视网消息:2025年夏天,体育赛事的热浪在夜幕下持续升温,多地组织举办了足球赛、篮球赛、城市夜跑等各类赛事,形成"赛事+消费"的 良性循环。数据显示,中国城市60%的消费发生在夜间,而体育赛事凭借其高参与度、强社交属性,聚集了人气,也带动了周边餐饮、购物等 业态的发展。 汗水伴晚风 夏夜运动消费"热"力全开 冰城荧光夜跑 拉动消费链条 当夕阳沉入地平线,神州大地披上璀璨的星夜霓裳。这一刻,激情在灯光下绽放;活力,在夜色中奔涌。各类体育活动以蓬勃之姿,成为点亮 城市消费的新坐标。 冰城夏夜,星空为幕。在哈尔滨松花江畔,近千名跑者手持荧光棒,流动的光点亮了当地地标太阳岛。完成5.2公里的征程后,跑友们可搭乘 免费车辆前往冰雪大世界夏夜嘉年华,体验那里的"火热"。夜跑带来的人流拉动形成了"夜跑—游园—餐饮"的链条,也将运动热情持续转化为 消费热情。2025年,哈尔滨共举办6场荧光夜跑活动,每场平均吸引上千人参加,拉动了周边景区门票、餐饮住宿等业态增长。 空中走廊如星河 闲置地变身新地标 旧貌新颜,活力迸发。在河北石家庄市中心,一座由闲置空地蜕变而来的中央绿色体育公园正焕发着勃勃生机。自2023年改造后投入使用,每 ...
衡阳市蒸湘区果然饮品店(个体工商户)成立 注册资本3万人民币
Sou Hu Cai Jing· 2025-08-16 04:42
Group 1 - The establishment of a new beverage store named "Guoran Beverage Store" in Hengyang City, Zhengxiang District, has been registered with a legal representative named Zhou Zhengguo [1] - The registered capital of the store is 30,000 RMB, indicating a small-scale business operation [1] - The business scope includes licensed projects for small catering and general projects such as takeaway delivery services and the sale of pre-packaged food [1]
贵溪市何婷婷奶茶店(个体工商户)成立 注册资本5万人民币
Sou Hu Cai Jing· 2025-08-16 02:40
天眼查App显示,近日,贵溪市何婷婷奶茶店(个体工商户)成立,法定代表人为何婷婷,注册资本5 万人民币,经营范围为许可项目:餐饮服务,食品互联网销售(依法须经批准的项目,经相关部门批准 后在许可有效期内方可开展经营活动,具体经营项目和许可期限以相关部门批准文件或许可证件为准) 一般项目:服装服饰零售,鞋帽零售,日用品销售,外卖递送服务,日用百货销售,玩具销售,文具用 品零售,纸制品销售,工艺美术品及礼仪用品销售(象牙及其制品除外),互联网销售(除销售需要许 可的商品)(除依法须经批准的项目外,凭营业执照依法自主开展经营活动)。 ...
曾经日落而息 如今彻夜狂欢!我国夜经济正在崛起
Group 1: Night Economy Overview - The traditional urban lifestyle is being transformed, with nighttime becoming a key period for leisure consumption, driving urban development and economic growth [1] - Nighttime consumption spans various sectors including dining, shopping, cultural tourism, and sports, contributing significantly to the economy [1] - In the recent summer cultural and tourism consumption season, approximately 39,000 cultural tourism events were held nationwide, with last year's nighttime tourism expenditure nearing 2 trillion yuan [1] Group 2: Regional Highlights - Xishuangbanna's night market attracts nearly 40,000 visitors daily during the summer, showcasing its unique cultural and tourism offerings [2] - Nanning's night market has seen a 12.65% year-on-year increase in revenue, with over 180 businesses operating under professional management [3] - Quanzhou, a city with over 660 historical buildings, hosted more than 1.41 million visitors in July, marking a 14.8% increase from the previous year [4] Group 3: Cultural and Entertainment Activities - Suzhou's outdoor music events attracted over 400,000 attendees in the first half of the year, enhancing the city's cultural vibrancy [5] - Chongqing's nighttime economy accounts for over 60% of its total consumption, with over 8.05 million visitors recorded in July [6] - Shanghai's night economy has seen a remarkable performance, with nighttime consumption exceeding 88 billion yuan [8][9] Group 4: Innovations in Nightlife - Shanghai has introduced various initiatives to enhance nighttime experiences, including extended operating hours and diverse entertainment options [15] - The city has launched a customized night bus service connecting major landmarks, enhancing accessibility for nighttime activities [15] - New immersive experiences, such as light shows and interactive exhibitions, are being developed to attract both local and international visitors [16][17]
这个夏天,济南餐饮商家率先实现“堂食自由”
Sou Hu Cai Jing· 2025-08-16 02:08
Group 1 - The article discusses the impact of the food delivery competition on consumer prices and the potential long-term risks for food quality and service efficiency [1] - It highlights the phenomenon of price discrepancies between online and offline dining, leading to a disruption in the pricing structure for restaurants [1] - The article emphasizes the importance of in-store dining experiences, which cannot be replaced by delivery services, and the need for restaurants to maintain stable pricing to cover operational costs [1] Group 2 - The article details the success of Xu Sheng Ji, a hot pot brand, which has rapidly expanded to over 310 locations since its inception in November 2022, achieving a 334% year-on-year increase in group buying sales from May to July [5][6] - It mentions the effective use of short videos and live streaming on platforms like Douyin to enhance brand visibility and attract customers within a specific geographic area [5][6] - The article also discusses the strategies employed by other local brands, such as Lu Wei Zhai and Lao Pan Chuan, to leverage live streaming and group buying to boost sales and expand their customer base [6][7] Group 3 - The article notes that many restaurants in Jinan are increasingly focusing on content marketing through live streaming and social media to attract customers, especially during peak seasons [7][11] - It highlights the shift in consumer behavior towards valuing quality and price-performance ratio, with a growing preference for in-store dining experiences despite the rise of delivery services [11][12] - The article points out that the restaurant industry in Jinan is experiencing significant growth, with a reported increase in orders exceeding 100% due to effective marketing strategies [11][12] Group 4 - The article predicts that by 2025, the share of restaurant consumption in second and third-tier cities will reach 40%-45%, indicating a core market for brand expansion [13] - It mentions that Xu Sheng Ji has established a strong presence in Shandong with 193 locations, while Lu Wei Zhai and Lao Pan Chuan are also expanding their reach in nearby cities [13][16] - The article concludes that the successful integration of content marketing and operational efficiency is crucial for restaurants to thrive in a competitive environment [16]
安远县欣山镇丹姐煎饼小屋店(个体工商户)成立 注册资本2万人民币
Sou Hu Cai Jing· 2025-08-16 01:49
Group 1 - The establishment of a new individual business named "Dan Jie Jian Bing Xiaowu" in Anyuan County, Xingshan Town, with a registered capital of 20,000 RMB [1] - The legal representative of the business is Huang Liping [1] - The business scope includes food sales and food internet sales, subject to necessary approvals from relevant authorities [1] Group 2 - The business also offers delivery services, which can be conducted independently under the business license without needing further approvals [1]
南昌市青云谱区喜三德甜品店(个体工商户)成立 注册资本8万人民币
Sou Hu Cai Jing· 2025-08-16 01:44
Core Viewpoint - A new dessert shop named "Xi San De" has been established in Qinyunpu District, Nanchang City, with a registered capital of 80,000 RMB [1] Company Summary - The legal representative of the dessert shop is Deng Juling [1] - The business scope includes licensed projects for catering services, which require approval from relevant authorities, and general projects for delivery services [1] Industry Summary - The establishment of the dessert shop reflects the ongoing growth in the food and beverage industry, particularly in the dessert segment, which is increasingly popular among consumers [1]
我陪黄杨守边疆
Jing Ji Ri Bao· 2025-08-16 00:59
图们江畔,黄杨树下,12名"00后"经营的一家"古树咖啡驿站",成为国道G331吉林段的一道亮丽风景。 今年6月,延边州发布该州县(市)事业单位专项招聘"西部计划"大学生志愿者公告,42家事业单位提 供49个岗位,计划招聘60人。古树咖啡驿站的12名成员都报名参加了此次专项招考,已有2人进入体检 环节。 这群年轻人是"大学生志愿服务西部计划"志愿者,来到吉林省延边朝鲜族自治州龙井市三合镇三合村已 有一年整。 8月份,新一批12名"西部计划"志愿者被分配到三合村,即将加入"古树咖啡驿站"并为村民开展志愿服 务。"力量壮大了,等G331国道吉林段国庆节前后修好完全通车,客流量会更大,驿站一定能做出更大 成绩!"郭宇杰望着不远处高高的国门口岸,信心满怀。 "我老家在山西五台山。当时考虑到吉林省地处祖国东北角,是老工业基地和农业大省,所以就选择来 吉林做志愿服务。"晋中学院本科毕业生、22岁的申振洲报名时就已知道将到村里锻炼。没想到,这里 不仅生态好,朴实的村民们还支持年轻人积累创业经验——在驿站制售咖啡。 驿站位于国道G331三合村路段,紧邻图们江,主体是一栋飞檐翘角、青瓦白墙的朝鲜族风格建 筑。"G331是热门边 ...
赛事流量化为消费增量
Jing Ji Ri Bao· 2025-08-16 00:57
Group 1 - The Chengdu Universiade is driving local economic growth through various promotional activities, including the "ticket root discount map" that offers benefits to visitors holding event tickets [1][2] - The event has led to a significant increase in tourism, with 218,200 visitors recorded in Longquanyi District in the first three days, and hotel occupancy rates rising by 50% year-on-year [1] - The local government is leveraging the Universiade to boost consumption, with initiatives like the "Wuhou Midsummer Consumption Month" offering discounts to ticket holders [1] Group 2 - The Chengdu High-tech Zone has launched the "ticket root economy" initiative, which aims to convert event traffic into economic growth for the city [2] - The local sports industry is projected to exceed 150 billion yuan in total scale, indicating strong momentum for economic development driven by the Universiade [2]
这个周末,苏超“点亮”相门城墙
Su Zhou Ri Bao· 2025-08-16 00:18
Core Viewpoint - The Jiangsu Province Urban Football League is reigniting excitement with matches scheduled for August 16-17, featuring key games that are expected to boost tourism and cultural consumption in Suzhou [1] Group 1: Event Highlights - The matches include Suzhou vs. Taizhou, Changzhou vs. Zhenjiang, and Nanjing vs. Yancheng, with Suzhou's match attracting over 270,000 ticket requests, indicating high demand [1] - Suzhou is offering various tourism benefits, including free access to over 40 scenic spots for Taizhou visitors and exclusive discounts for ticket holders at local attractions [1] Group 2: Themed Activities - The "Suzhou Bank·Suzhou Super Night" themed market will feature over 60 unique booths and a 32-square-meter HD screen for live match broadcasts, enhancing the viewing experience for attendees [2] - The event is co-hosted by multiple organizations, including Suzhou Bank and the Suzhou Business Bureau, showcasing a collaborative effort to promote local culture and commerce [2] Group 3: Consumer Engagement - The event will distribute 5,000 market consumption vouchers, and various local businesses will offer food and products, creating an interactive environment for visitors [3] - Special promotions include discounts on transportation and unique local experiences, such as non-heritage craft activities and food giveaways from local vendors [3]