Group 1 - The stock price of Longdi Group closed at 19.06 yuan on August 14, 2025, down 0.74 yuan, a decrease of 3.74% from the previous trading day [1] - The trading volume on that day was 85,400 hands, with a transaction amount of 165 million yuan, and a fluctuation of 3.84% [1] - Longdi Group operates in the home appliance industry and is also involved in humanoid robots and air energy heat pumps [1] Group 2 - The company's main business includes the mechanical fan sector, which has recently made progress in electromechanical system integration [1] - Longdi Group has completed the dual technology platform layout for both internal and external rotors and has achieved systematic matching tests with various types of fans [1] - On August 13, the company received institutional research from Northeast Securities and Caitong Fund, where executives introduced technological breakthroughs and industrialization progress in the fan sector [1] Group 3 - On August 14, the net outflow of main funds was 35.366 million yuan, accounting for 1% of the circulating market value [1] - Over the past five days, the cumulative net outflow of main funds was 7.6026 million yuan, representing 0.22% of the circulating market value [1]

8月13日，格力电器公众号、服务号"董明珠健康家"更名为"格力好物指南"。 对此，格力电器方面回应称，"我们要把小程序上的'格力董明珠店'改为'董明珠健康家'，但是根据腾讯 微信平台的规则，现在的情况两个账号不能共用名字，需要公众号改名以后，把'董明珠健康家'的名字 让出来，为线上'董明珠健康家'商城的上线做准备。" 雷达财经通过该账号名称记录了解到，2024年3月11日，该账号曾由"格力电器"认证为"格力董明珠 店"；2025年4月27日，该账号由"格力董明珠店"认证为"董明珠健康家"。 8月13日，该账号由"董明珠健康家"认证为"格力好物指南"。不过，时隔仅一天，"格力好物指南"又重 新变更为"董明珠健康家"。 据悉，2025年2月，格力电器宣布推出全新战略品牌"董明珠健康家"，之后全国多地的格力线下门店陆 续将原有店招更换为"董明珠健康家"，多个线上直播渠道也同步更换名称，此举一度引起网友热议。 ...

Core Points - Gree Electric Appliances, Inc. has changed the name of its official public service account from "Dong Mingzhu Health Home" to "Gree Good Products Guide" and then back again within a short period [1] - This marks the fourth name change of the public account in over a year [1] Summary by Relevant Sections - **Name Changes**: The public account has undergone multiple name changes, specifically on the following dates: - August 14, 2025: "Gree Good Products Guide" changed back to "Dong Mingzhu Health Home" [2] - August 13, 2025: "Dong Mingzhu Health Home" changed to "Gree Good Products Guide" [2] - April 27, 2025: "Gree Dong Mingzhu Store" changed to "Dong Mingzhu Health Home" [2] - March 11, 2024: "Gree Electric" changed to "Gree Dong Mingzhu Store" [2]

Group 1 - The core message from Gree Electric's chairman, Dong Mingzhu, emphasizes that making money is not the sole purpose of a company, but rather to make the world a better place [1] - At the 2025 college graduate onboarding ceremony, Dong Mingzhu encouraged the attending students by stating that the development of the company requires continuous talent enrichment [3] - Gree Electric has recruited over 5,400 college graduates this year [3] Group 2 - Gree Electric's official service public account "Dong Mingzhu Health Home" has undergone a name change to "Gree Good Products Guide" [5] - An internal source revealed that the name change is related to an online mini-program called "Gree Dong Mingzhu Store," which is planned to be renamed to "Dong Mingzhu Health Home" [5]

Core Viewpoint - The article discusses the recent rebranding of Gree Electric's WeChat account from "Gree Dong Mingzhu Store" to "Dong Mingzhu Health Home," highlighting the strategic shift and the public's reaction to it [5][15]. Group 1: Rebranding and Strategic Shift - Gree Electric officially launched its new strategic brand "Dong Mingzhu Health Home" during the brand strategy conference on February 13, 2025 [7]. - The rebranding has sparked significant discussion among netizens, with some humorously suggesting that similar names could be used for other brands [9]. - The name change was necessary due to Tencent WeChat platform rules, which require that two accounts cannot share the same name, facilitating the launch of the online "Dong Mingzhu Health Home" store [15]. Group 2: Marketing Efforts - Dong Mingzhu has actively promoted Gree's products, emphasizing the freshness and energy-saving features of their refrigerators [16]. - The company is engaging customers with promotional activities, including a lottery for a free stay at a five-star hotel [18].

Core Viewpoint - The renaming of "董明珠健康家" to "格力好物指南" is a strategic move by Gree Electric to prepare for the launch of its online store and to comply with platform naming regulations [1] Group 1 - The renaming action is intended to facilitate the opening of the online store [1] - The change is part of an account layout adjustment to meet platform naming rules [1]

Group 1 - Gree Electric's official WeChat account "Dong Mingzhu Health Home" was renamed to "Gree Good Product Guide" on August 13, 2025, to prepare for the launch of the online "Dong Mingzhu Health Home" store [1][4] - The company plans to open 10,000 "Dong Mingzhu Health Home" stores nationwide, with an initial target of 3,000 stores for the year, starting with 500 stores in March 2025 [6] - Gree Electric's chairman, Dong Mingzhu, was re-elected as a non-independent director for another three years during the shareholder meeting held on April 22, 2025, indicating her continued leadership role [8] Group 2 - Dong Mingzhu emphasized the importance of innovation in response to criticism regarding the design of the "Rose Air Conditioner," asserting that it is the world's first of its kind [9] - The company is focusing on promoting its energy-efficient appliances, highlighting the freshness preservation capabilities of its refrigerators [9][11]

Group 1 - Gree Electric's official account "Dong Mingzhu Health Home" was renamed to "Gree Good Product Guide" on August 13, 2025, due to Tencent WeChat platform rules requiring unique names for accounts [1] - The name change is part of a strategy to prepare for the launch of the online "Dong Mingzhu Health Home" mall, which was announced in February 2025 [1] - The account has undergone three name changes since its inception, reflecting the company's evolving branding strategy [1] Group 2 - The first "Dong Mingzhu Health Home" store opened in Beijing on March 13, 2025, with plans to establish 10,000 stores nationwide [2] - As of March 18, 2025, the Beijing store recorded 2,000 visitors and sales of 6.6 million yuan, with online platforms generating over 1.6 million yuan in sales [2] - The Inner Mongolia store opened on August 5, 2025, with live streaming sales conducted by Dong Mingzhu and her team [2] Group 3 - The sales ratio of air conditioning to non-air products in the Beijing store was approximately 7:3 at opening, which improved to 1:1 during the trial phase of the Inner Mongolia store, indicating increased consumer awareness of Gree's full range of health appliances [4] - The Inner Mongolia store achieved over 2 million yuan in sales within four days of trial operation [4] - Dong Mingzhu emphasized that her personal brand is not tied to Gree, stating that her advertising efforts have saved the company significant costs [4] Group 4 - Gree Electric aims to establish 3,000 "Dong Mingzhu Health Home" stores this year, with 800 already opened as of now [5] - The initial batch of 500 stores was launched in March 2025, with the remaining 2,500 planned to open gradually [5]

Core Points - Gree Electric's official WeChat account "Dong Mingzhu Health Home" has been renamed to "Gree Good Product Guide" on August 13 [1] - The account's name history shows a series of changes, starting from "Gree Electric" on March 11, 2024, to "Gree Dong Mingzhu Store" on April 27, 2025, and then to "Dong Mingzhu Health Home" before the latest change [1] Summary by Category - **Company Name Change** - The WeChat account previously known as "Dong Mingzhu Health Home" is now "Gree Good Product Guide" [1] - **Timeline of Name Changes** - March 11, 2024: Account certified as "Gree Electric" - April 27, 2025: Renamed to "Gree Dong Mingzhu Store" - August 13, 2025: Renamed to "Dong Mingzhu Health Home" - August 13, 2025: Final change to "Gree Good Product Guide" [1]

Group 1 - Gree Electric's public account and service account "Dong Mingzhu Health Home" has been renamed to "Gree Good Goods Guide" [1] - The reason for the name change is due to Gree Electric's existing online mini-program called "Gree Dong Mingzhu Store," which is planned to be renamed to "Dong Mingzhu Health Home" [1] - According to Tencent WeChat platform rules, Gree Electric's two accounts cannot share the same name, necessitating the renaming of one account to prepare for the launch of the online "Dong Mingzhu Health Home" mall [1]