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“旅游专列”照见文旅发展之道(今日谈)
Ren Min Ri Bao· 2025-10-03 21:45
Core Viewpoint - The development of tourism trains during the National Day and Mid-Autumn Festival holidays highlights the integration of diverse tourism resources, enhancing visitor experiences and promoting cultural tourism growth [1] Group 1: Tourism Train Initiatives - Various tourism trains, such as the "Panda Special Train - Chengdu" and the "National Day Yabuli Two-Day Tour Special Train," offer unique experiences, from exploring vast deserts to stargazing in autumn forests [1] - The operation of these special trains connects different cities and tourism resources, fulfilling tourist demands and creating new opportunities for cultural tourism development [1] Group 2: Strategic Development Insights - The tourism industry can expand by leveraging unique local resources and finding competitive advantages through differentiation rather than mere replication [1] - By identifying unique strengths and focusing on distinctive features, the cultural tourism sector can achieve sustainable growth and broaden its market [1]
鸡排哥难救景德镇
虎嗅APP· 2025-10-03 13:15
Core Viewpoint - The article discusses the phenomenon of "Chicken Chop Brother" in Jingdezhen, highlighting the potential risks and short-lived nature of relying on viral marketing and individual personalities to drive tourism and economic growth [4][6][28]. Group 1: Jingdezhen's Tourism Strategy - Jingdezhen's cultural tourism bureau has appointed "Chicken Chop Brother" as a promotional ambassador, showcasing a unique approach to attract visitors during the National Day holiday [6][9]. - The local government has taken proactive measures to support the Chicken Chop Brother, including forming a dedicated team to manage customer flow and maintain order [4][6]. Group 2: Risks of Viral Marketing - The article draws parallels with previous viral cities like Zibo and Tianshui, which experienced temporary spikes in tourism without sustainable economic benefits, indicating that such strategies may not lead to long-term structural changes [7][8][17]. - The reliance on a single personality or viral moment can lead to a "PTSD" effect among consumers, where the initial excitement fades quickly, leaving behind unmet expectations [7][10][18]. Group 3: Visitor Experience and Sustainability - The article emphasizes that while viral moments can attract crowds, they do not guarantee repeat visits or sustainable tourism, as underlying issues like infrastructure and cleanliness remain unaddressed [15][26]. - It highlights the importance of balancing tourist influx with local residents' quality of life, referencing cities like Dubrovnik that have implemented measures to manage tourism sustainably [21][25][26]. Group 4: Conclusion on Tourism Dynamics - The article concludes that the essence of tourism lies in genuine exchanges between visitors and the city, and that cities should focus on creating authentic experiences rather than relying solely on viral marketing [28][29].
雨天催热“文博游”!假期第三天,济南主要场馆客流维持高位
Qi Lu Wan Bao Wang· 2025-10-03 12:17
Core Insights - The tourism market in the city remains vibrant during the National Day and Mid-Autumn Festival holiday, despite rainy weather, with new attractions and revitalized areas providing diverse consumption scenarios for residents and visitors [1] Group 1: Tourism Performance - As of October 3, 2023, 30 monitored scenic spots received a total of 635,500 visitors, generating revenue of 21.74 million yuan [3] - The city welcomed 154,600 overnight guests, with railway, civil aviation, and road transport sending 193,100, 35,400, and 25,600 passengers respectively [3] Group 2: Urban Tourism Activities - Urban park activities featuring "national trend" and "immersive" experiences have become popular, with classic scenic spots revitalized through themed events [4] - The "Spring Water Ode" theme at the First Spring Scenic Area integrated water features with performances, maintaining high visitor numbers [4] - New attractions like the Qiaoshan Ecological Cultural Park and events such as the Michelin Food Festival are driving tourism in northern Jinan [4] Group 3: Cultural Tourism - Visiting museums and art galleries has become a new trend during holidays, with major cultural venues seeing high visitor numbers [5] - High-quality exhibitions like "Sea and Land" at the Shandong Museum and the "Lin Zexu Special Exhibition" at the City Museum have attracted large crowds [6] - Interactive experiences, such as ancient book restoration workshops and immersive activities, have increased engagement and popularity among families [6] Group 4: Rural and Micro-vacation Tourism - Rural tourism is gaining traction during the autumn harvest season, stimulating urban and rural consumption [7] - Agricultural experience activities, such as hawthorn picking and kiwi fruit harvesting, are popular among residents due to their affordability and variety [7] - The "micro-vacation" model, featuring camping festivals and local beer festivals, offers a luxurious escape from the city, boosting local hospitality and food sales [7]
国庆中秋“双节”相遇,外媒:中国旅游业蓬勃发展,民众热情出游
Zhong Guo Xin Wen Wang· 2025-10-03 10:52
Group 1 - The National Day holiday coinciding with the Mid-Autumn Festival resulted in an extended 8-day holiday, significantly boosting travel and tourism activities across China [1][6] - A record high of 23.13 million railway passengers was reported on October 1, marking the highest single-day passenger volume in history [6] - The civil aviation sector is also experiencing a surge, with an expected passenger transport volume of 19.2 million during the holiday, reflecting a 3.6% increase compared to the previous year [6] Group 2 - The flag-raising ceremony at Tiananmen Square on October 1 attracted 121,000 visitors, showcasing a strong sense of national pride among attendees [4][2] - Various cultural and commercial activities, including fireworks, concerts, and exhibitions, were organized during the holiday, enhancing the festive atmosphere and promoting patriotism [4] - The tourism industry is thriving, with popular destinations extending operational hours to accommodate the increased visitor flow, indicating robust growth in domestic tourism [6][8]
歙县:非遗引客市集旺 “双节”消费掀热潮
Sou Hu Cai Jing· 2025-10-03 10:23
Core Insights - The article highlights the successful integration of cultural heritage performances and night markets in the ancient town of Huizhou, which has become a popular destination during the National Day and Mid-Autumn Festival holidays [1][3]. Group 1: Cultural and Economic Impact - The ancient town of Huizhou has activated its night economy by creating a new cultural tourism model centered around "intangible cultural heritage performances + night markets" [1]. - The combination of folk performances and market activities has effectively attracted tourists, leading to increased consumer engagement and spending [3][7]. Group 2: Visitor Experience - Tourists are drawn to the vibrant atmosphere created by the fish lantern performances and the bustling night market, enhancing their overall experience [3][5]. - The market features a variety of products inspired by Huizhou's intangible cultural heritage, which appeals to visitors looking for unique and culturally significant items [7]. Group 3: Engagement and Interaction - The presence of artisans demonstrating traditional crafts, such as ink and fish lantern making, not only promotes cultural heritage but also boosts sales of handmade products [7]. - Visitors express appreciation for the cultural depth and aesthetic appeal of the products available, indicating a strong connection between the experience and the items purchased [5][7].
绥阳 “双节”消费市场活力涌动
Sou Hu Cai Jing· 2025-10-03 08:36
Core Viewpoint - During the Mid-Autumn Festival and National Day, Suiyang County has implemented multiple consumer promotion measures, effectively activating market potential and enhancing consumption levels through the issuance of consumption vouchers and the creation of unique shopping experiences [1][20]. Group 1: Consumer Promotion Measures - The local government has actively promoted consumption by issuing vouchers and supporting cultural activities, which has created a macro policy framework for stimulating consumption [20]. - Supermarkets have prepared sufficient stock, with seasonal products like fruit gift boxes and mooncake gift boxes being particularly popular among consumers. Promotions such as discounts and limited-time offers have attracted many customers [3][20]. - The collaboration between the government, platforms, and merchants in these consumer promotion activities has become a vital engine for invigorating the holiday market [5]. Group 2: Cultural and Artistic Activities - Suiyang County has focused on innovating consumption scenarios by hosting unique cultural events, such as the first International Graffiti Art Festival, which enhances consumer experience and attracts foot traffic [7][20]. - The Suihe Li Trendy Street has transformed its previously dull walls into an open-air gallery, featuring vibrant graffiti created by artists from Russia and local youth, drawing significant public interest [9][16]. - The project aims to create a differentiated trendy landmark by inviting various domestic and international artist teams, thereby promoting local culture through art and social media [11][20]. Group 3: Long-term Impact and Future Plans - The street will host an International Animation Festival and introduce youth-oriented businesses, such as trendy toys and themed dining, to establish a cultural, artistic, and consumer hub for young people [14][16]. - The integration of culture, art, and consumption has successfully transformed temporary holiday popularity into long-term influence for the street [16]. - The active consumer market during the "double festival" reflects the effective collaboration between local government and market entities, showcasing the resilience and potential of the holiday economy [20][21].
放心买、放心玩!福州精准发力保障“双节”消费
Sou Hu Cai Jing· 2025-10-03 07:39
Core Insights - Fuzhou's business department focuses on ensuring supply stability, promoting consumption, and maintaining safety during the holiday season [1] Supply Assurance - To ensure a rich supply of essential goods during the National Day and Mid-Autumn Festival, Fuzhou's major wholesale markets and supermarkets have increased stock of popular holiday items based on local consumption habits and past data. From October 1 to October 8, the planned supply includes 1,660 tons of pork, 317 tons of eggs, 19,828 tons of vegetables, 387 tons of poultry, 473 tons of beef and lamb, 8,655 tons of aquatic products, and 630 tons of dairy products, ensuring a diverse and sufficient supply [2] Consumption Promotion - To stimulate consumption, Fuzhou's business and cultural tourism departments have launched the "惠聚榕城·福满金秋消费季" campaign from September 10 to October 8, featuring over 270 promotional activities across various sectors, including shopping, dining, and tourism. The campaign is themed around "back to school, Mid-Autumn, and National Day," offering over 20 million yuan in consumer benefits [4] Discounts and Offers - During the holiday period, the "Fuzhou You Li" brand stores are offering a 9.5% discount across all products, combined with government-issued consumption vouchers. Popular tea houses and hotels near major tourist attractions are also providing special offers and affordable accommodation options to enhance the holiday experience for visitors [6] Safety Measures - A special safety inspection initiative has been launched to monitor key areas such as shopping centers, restaurants, and markets, focusing on food safety standards and market price regulations. The business department emphasizes the importance of safety production and compliance among enterprises to ensure a secure and orderly consumption environment during the holidays [8]
出行旅游、观影购物、外出就餐升温 消费活力释放多行业受益
Yang Shi Wang· 2025-10-03 07:06
Core Insights - The National Day and Mid-Autumn Festival holiday has seen a surge in tourism across China, with diverse attractions drawing large crowds of visitors [1][19][28] Group 1: Tourism Trends - Various scenic spots in China are experiencing peak visitor numbers, leveraging unique natural landscapes and rich cultural heritage to create diverse tourism experiences [1][19] - The Huashan Temple in Shanxi Province has become a popular destination, receiving 46,804 visitors in the first two days of the holiday, marking a year-on-year increase of approximately 23.2% [6] - The Qiyun Mountain scenic area in Anhui is attracting tourists with its unique "sun-drying" activities, creating vibrant harvest displays that have become popular photo spots [9] Group 2: Visitor Statistics - The first day of the holiday saw over 23 million passengers transported by rail, setting a new single-day record for passenger volume [21] - In Xinjiang's Luobuman Village, tourists are enjoying immersive experiences in the desert and lakes, highlighting the area's ecological and historical appeal [4] - The Fanjing Mountain scenic area in Guizhou welcomed around 18,000 visitors in the first two days of the holiday [12] Group 3: Economic Impact - The holiday period is expected to ignite consumer enthusiasm, with an estimated 2.36 billion people traveling across regions, showcasing China's economic vitality [18][19] - The tourism market is experiencing a revival, with a notable increase in inbound tourism, particularly from South Korea, Japan, and Southeast Asia, reflecting China's growing appeal in the global tourism market [19][25] - The government is actively promoting service consumption, with measures such as extended museum hours and support for the tourism sector, which is expected to benefit industries like aviation, tourism, film, and dining [28]
WTT赛事引领文旅新体验
Bei Jing Wan Bao· 2025-10-03 06:48
Group 1 - The WTT China Grand Slam event in Shijingshan District has significantly boosted local tourism and economic activities, with over 60 million yuan in consumption on the first day of the holiday [2][3] - The Six Gonghui shopping center, located near the WTT venue, experienced a surge in visitors, with foot traffic more than doubling compared to normal days, as fans flocked to enjoy the event [2] - The newly opened Rongshi Plaza (R+ Life Center) has attracted many young people, featuring over ten new stores and a cultural art exhibition that showcases the industrial heritage of Shougang [2] Group 2 - The Grand Slam Park, located at the Shougang Ski Jumping Platform, has become a popular spot for fans, with long queues at the creative merchandise store and limited access to player meet-and-greet events [3] - Hotels in the Shougang area are fully booked during the event, with themed rooms and exhibitions attracting fans [3] - Over 800 volunteers and public civility guides are actively maintaining order and providing information, enhancing the overall experience for attendees [3] Group 3 - A special WTT fan bus service has been introduced, allowing all fans to travel for free without ticket stubs, connecting the WTT venue with key locations in the area [4] - The fan bus service aims to promote cultural and commercial experiences in Shijingshan, further stimulating local tourism [5]
假期消费热情“燃” 文旅融合新气象出彩又“出圈”
Core Insights - The National Day and Mid-Autumn Festival holiday, spanning 8 days, is expected to significantly boost tourism consumption across China, with many office workers opting for a "3 days off for 12 days" travel strategy [1][3] - Data indicates a 9% increase in daily travel volume from September 27 to 30 compared to the previous week, with an overall expected daily growth of 3.5% in travel volume compared to the same period last year [1][3] Travel Trends - The "3 days off for 12 days" vacation model has led to a preference for long-distance travel, with 18% of tourists choosing destinations over 500 kilometers away, a 5 percentage point increase from last year [3] - Popular long-distance travel routes include Shanghai to Beijing, Shenzhen to Changsha, and Beijing to Xi'an, among others [5] Tourism Activities - Various regions are hosting unique cultural and artistic events to attract tourists, such as performances in Sichuan showcasing local culture through dance and music [6][8] - In Jiangxi, the Tengwang Pavilion is offering immersive experiences to commemorate the 1350th anniversary of "Tengwang Ge," expecting over 150,000 visitors during the holiday [12] Local Attractions and Events - In Chongqing, traditional Sichuan opera performances are being held daily, allowing visitors to engage with local heritage [10] - The holiday coincides with the rice harvest season in southern China, leading to agricultural-themed events that enhance visitor experiences [14] Emerging Preferences - There is a growing trend for urban residents to seek nature and relaxation through camping and rural stays, with increased bookings for homestays in scenic areas [16][18] - The integration of cultural and tourism activities is evident in events like the flower parade in Wuhan, which features large floats and performances celebrating the 76th anniversary of the founding of the People's Republic of China [17][20]