（来源：中国旅游报） 转自：中国旅游报 日前正式发布的《2025中国咖啡产业发展报告》显示，2025年中国咖啡市场规模达2181亿元，咖啡门店 数净增4万多家，总数达到21.5万家。 随着咖啡门店运营模式的日趋精细化，咖啡文化正从"社交符号"向"日常饮品"与"生活方式"演进。近两 年，更多的咖啡门店加速进驻景区，成为文旅融合、消费升级与文化传播的有效载体——在北京大大小 小的胡同里、广西崇左的瀑布边、贵州花江峡谷大桥的"云端"……每一杯咖啡，都承载着一次微小而惬 意的旅行记忆。 ...

Core Insights - NOWWA Coffee completed a multi-billion C round financing on January 26, attracting several investment firms, marking the largest financing in China's restaurant industry over the past year [2][3] Company Overview - NOWWA Coffee, established in June 2019, has become one of the top three coffee brands in terms of domestic store count, with over 10,000 global stores expected by October 2025, covering more than 300 cities [6] - The brand focuses on "healthy coffee," offering products that are low in sugar, fat, and calories, aligning with consumer health trends [6] Investment and Growth Strategy - The recent investment reflects strong confidence from the capital market in NOWWA Coffee's core competitiveness and future growth potential [3] - The company plans to invest in product research and development, brand building, digital operations, and supply chain upgrades to accelerate its global expansion [4] Market Position and Expansion - NOWWA Coffee has achieved rapid growth, with a peak monthly store opening rate of 1,800, expanding its presence in both domestic and international markets, including Australia and Southeast Asia [3] - The company has established its own coffee production and raw material supply system, with a roasting factory set to commence operations in 2025, supported by 15 distribution centers nationwide [3]

此次投资，彰显了资本市场对挪瓦咖啡核心竞争力和未来发展潜力的一致信心：挪瓦构建了一套在中国乃至全球市场都极具稀缺性的差异化稳健增长路径。 在产品端，挪瓦以"健康咖啡"切入，通过低糖、低脂、低热量的清晰产品标签，在消费者中建立了明确的健康心智，已成为中国健康咖啡第一品牌。 在供应链端，挪瓦已布局自有咖啡生产与原料供应体系，咖啡烘焙工厂已于2025年正式投产，加上全国15 座仓配中心和数字化运营能力，为长期规模化扩 张提供稳定支撑。 过去一年，挪瓦咖啡实现了快速稳健增长，单月最高开店量达1800家，加速覆盖全国300余座城市及澳大利亚，东南亚等海外市场。 茶咖观察了解到，C轮融资完成后，挪瓦咖啡将持续投入产品研发，品牌建设，数字化运营和供应链体系升级等，加速全球化布局，为消费者提供更好的产 品和服务。 编辑/王晨瑾 1月26日，茶咖观察获悉，挪瓦咖啡（NOWWA COFFEE）已经完成数亿元C轮融资。本轮融资吸引了君联资本、昇望基金、华映资本、挑战者创投、源星 资本、金沙江创投等多家机构，向阳资本担任财务顾问。其中源星资本自2020年后持续4轮注资，金沙江亦是多轮增加投资。 据茶咖观察了解，这是过去一年中国餐饮业 ...

投资界获悉，挪瓦咖啡（NOWWA COFFEE）完成数亿元的C轮融资，由君联资本、昇望基金、华映资本、挑战者创投、源星资本、金沙江创投等多家明 星投资机构集体投资。据悉，这是过去一年中国餐饮业最大规模的一笔融资。 一个月前，挪瓦宣布门店突破10000家，跻身全球连锁咖啡品牌第一梯队。拆解下来，外界可以看到挪瓦构建了一套在中国乃至全球市场极具稀缺性的差 异化稳健增长路径。 纵览中国咖啡市场，瑞幸的逆袭、库迪的狂飙、幸运咖的下沉、挪瓦的创新，无一不是中国商业土壤里长出的独特新物种。沉寂已久的咖啡江湖又热闹起 来了。 知名VC云集 一笔标杆咖啡融资诞生 2019年6月，上海长宁区，一间十几平方米的咖啡小铺开业，取名挪瓦（NOWWA），代表着"NOWADAYS-就在此刻"，即"随时随地为顾客提供一杯好咖 啡"的寓意。 然而很长一段时间里，挪瓦在群狼环伺的咖啡市场上并不显眼。直到2025年，挪瓦咖啡门店悄然破万，惊讶了众多投资人。 要知道在2024年底，挪瓦的现存门店才1200多家，但此后开始爆发式增长2025年1月门店破2000家，7月突增至3000多家，年底挪瓦全球门店总数已经超过 10000家。其中，挪瓦咖啡单月 ...

咖啡万店时代。 作者/杨文静 报道/投资界PEdaily 投 资 界 获 悉 ， 挪 瓦 咖 啡 （ NOWWA COF FEE ） 完 成 数 亿 元 的 C 轮 融 资 ， 由 君 联 资 本 、 昇 望 基 金 、 华 映 资 本 、 挑 战 者 创 投 、 源 星 资 本、金沙江创投 等多家明星投资机构集体投资。 据悉，这是过去一年中国餐饮业最大规模的一笔融资。 一个月前，挪瓦宣布门店突破1 0 0 0 0家，跻身全球连锁咖啡品牌第一梯队。 拆解下来 ，外界可以看到挪瓦构建了一套在中国乃至全 球市场极具稀缺性的差异化稳健增长路径。 纵览中国咖啡市场，瑞幸的逆袭、库迪的狂飙、幸运咖的下沉、挪瓦的创新，无一不是中国商业土壤里长出的独特新物种。沉寂已久 的咖啡江湖又热闹起来了。 知名VC云集 一笔标杆咖啡融资诞生 回顾起来，挪瓦的崛起让人有些意外。 2 0 1 9年6月，上海长宁区，一间十几平方米的咖啡小铺开业，取名挪瓦（NOWWA），代表着"NOWADAYS -就在此刻"，即"随时随 地为顾客提供一杯好咖啡"的寓意。 华映资本 深度参与战略运营，助力资本化路径规划与私域流量打造； 然而很长一段时间里，挪瓦 ...

在产品端，挪瓦咖啡以"健康咖啡"切入，通过低糖、低脂、低热量的清晰产品标签，在消费者中建立了 明确的健康心智，已成为中国健康咖啡领先品牌。 在供应链端，挪瓦咖啡已布局自有咖啡生产与原料供应体系，咖啡烘焙工厂已于2025年正式投产，加上 全国15座仓配中心和数字化运营能力，为长期规模化扩张提供了稳定支撑。 本报讯 （记者梁傲男）1月26日，记者获悉，挪瓦咖啡（NOWWA COFFEE）已经完成数亿元C轮融 资。本轮融资吸引了君联资本、昇望基金、华映资本、挑战者创投、源星资本、金沙江创投等多家机 构，向阳资本担任财务顾问。其中源星资本自2020年后持续4轮注资，金沙江创投亦是多轮增加投资。 过去一年，挪瓦咖啡实现了快速稳健增长，单月最高开店量达1800家，加速覆盖全国300余座城市及澳 大利亚、东南亚等海外市场。 此次投资，彰显了资本市场对挪瓦咖啡核心竞争力和未来发展潜力的一致信心，挪瓦咖啡构建了一套在 中国乃至全球市场都极具稀缺性的差异化稳健增长路径。 记者了解到，C轮融资完成后，挪瓦咖啡将持续投入产品研发，品牌建设，数字化运营和供应链体系升 级等，加速全球化布局，为消费者提供更好的产品和服务。 ...

公开信息显示，公司以"健康咖啡"为定位，已建成自有供应链体系，2025年其咖啡烘焙工厂已正式投 产。过去一年挪瓦开店速度显著，单月最高新增门店达1800家，业务覆盖全国超300城及澳大利亚、东 南亚等市场。 记者了解到，C轮融资完成后，挪瓦咖啡将持续投入产品研发、品牌建设、数字化运营和供应链体系升 级等方面，加速全球化布局，为消费者提供更好的产品和服务。 来源：环球网 【环球网消费报道 记者 李文瑶】1月26日消息，近日，挪瓦咖啡（NOWWA COFFEE）已经完成数亿元 C轮融资，君联资本、昇望基金、华映资本、挑战者创投、源星资本、金沙江创投等多家机构参与投 资。 ...

Core Insights - The Chinese coffee market is expanding at a compound annual growth rate of over 15%, with the market size expected to exceed 1.8 trillion yuan by 2025, positioning it as a key driver of global coffee consumption growth [1] Group 1: Manner Coffee's Business Model - Manner Coffee, founded in 2015, has grown from a 2-square-meter kiosk to over 2,200 directly operated stores, showcasing the breakthrough logic of local brands and reflecting common industry challenges [1][2] - The brand operates under a fully direct-operated model, rejecting franchising, which has led to a standardized output of services and products, aligning with its core positioning of making coffee a part of daily life [2][3] - Manner sources 40% of its coffee beans from Yunnan, supporting local coffee production while benefiting from improved quality due to advancements in Yunnan's coffee cultivation techniques [2] Group 2: Quality and Consumer Trends - Manner's model addresses the shift in the coffee market from functional consumption to quality consumption, with its direct-operated model ensuring quality control as a key support for brand differentiation [3] - The brand has innovated its store formats and product structures to create a diverse consumption ecosystem, breaking traditional store layout limitations and enhancing social attributes of coffee consumption [5][6] Group 3: Product and Service Innovation - Manner has introduced on-site baked goods and healthy meal options in key markets like Shanghai, catering to the health-conscious preferences of younger consumers and enhancing customer spending and repeat purchase rates [5][6] - The brand's "coffee + light meal" combination aligns with international trends in dining consumption, further diversifying its product offerings [5] Group 4: Industry Collaboration and Cultural Impact - Manner's development strategy includes empowering local coffee production and promoting Chinese coffee craftsmanship on the global stage, aiming to reshape perceptions of Chinese coffee in international markets [7][14] - The brand's commitment to sourcing high-quality Yunnan coffee beans not only addresses local production challenges but also enhances the value of the coffee region [7][14] - Manner's unique supply chain and environmental initiatives, such as the "bring your own cup" discount, foster consumer loyalty while maintaining brand integrity [14][15]

Group 1: Japan Coffee Market Insights - Japan's coffee market has evolved through four iterations, starting from traditional coffee shops to convenience store coffee revolutionizing the market [1] - Key milestones include the introduction of canned coffee by UCC in 1969 and Starbucks' "third place" concept in 1996, which transformed coffee consumption from a functional beverage to a lifestyle choice [1] - As of 2023, the ready-to-drink coffee market in Japan reached 930 billion yen, dominated by Suntory's BOSS and Coca-Cola's GEORGIA, indicating a stable industry development [1] Group 2: China Coffee Market Dynamics - The Chinese coffee market is experiencing rapid growth, with ready-to-drink coffee emerging as a core driver, led by local brands like Luckin and Kudi optimizing efficiency through "delivery + digitalization" [2][3] - By 2024, per capita coffee consumption in China is projected to reach 22.24 cups, a significant increase from 16.74 cups in 2023, marking the first time per capita consumption exceeds 20 cups [2] - The competition landscape for ready-to-drink coffee is shifting from foreign dominance to a triopoly among Nestlé, Starbucks, and local brand Dongpeng Beverage, with Dongpeng's market share approaching 14% by November 2025 [4] Group 3: Investment Recommendations - The ongoing expansion of the coffee industry and the differentiation between ready-to-drink and freshly brewed coffee are expected to drive rapid growth in the ready-to-drink segment [4] - Dongpeng Beverage is highlighted as a top player in the ready-to-drink coffee market, with projected revenues of 209.15 billion, 271.77 billion, and 340.06 billion yuan from 2025 to 2027, reflecting year-on-year growth rates of 32%, 30%, and 25% respectively [4] - The expected net profit for Dongpeng Beverage is forecasted to be 45.06 billion, 59.46 billion, and 77.64 billion yuan for the same period, with corresponding growth rates of 35%, 32%, and 31% [4]

Group 1 - Cultural products are gaining prominence due to their aesthetic appeal and the memories they carry, reflecting a trend where cultural elements enhance economic and social development [1] - The integration of culture with tourism and creativity is creating new opportunities and driving economic growth, showcasing the broad and deep effects of cultural empowerment [1] - The rise of cultural trends, such as the popularity of traditional elements among youth, indicates a shift in consumer preferences and the increasing visibility of culture in the economy [1] Group 2 - Cultural empowerment is not just a concept but a practical application that influences daily habits and fosters community values, demonstrating its impact on consumer behavior and social harmony [2] - The success of cultural initiatives relies on meeting actual needs and creating distinctive products that enhance industry competitiveness and foster community spirit [2] - The preservation of cultural heritage, as seen in Suzhou's ancient streets, highlights the importance of maintaining both tangible and intangible cultural elements to avoid homogenization [2] Group 3 - Cultural initiatives aimed at enhancing people's sense of cultural fulfillment and happiness are crucial for societal progress, as seen in poverty alleviation efforts that leverage local cultural resources [3] - The process of cultural empowerment is reciprocal, where innovation and creativity not only rejuvenate cultural products but also contribute to the overall prosperity of culture [3] - The integration of cultural elements into products, such as those related to traditional festivals, reflects a growing market trend and the potential for cultural narratives to inspire personal and collective aspirations [3]