Core Viewpoint - The introduction of the "Live E-commerce Supervision Management Measures (Draft for Comments)" marks a shift in regulatory focus from post-event accountability to preemptive measures, aiming to reshape the industry ecosystem [1][4]. Group 1: Regulatory Framework - The draft establishes differentiated obligations for various participants in the live e-commerce industry, including platforms, streamers, and service providers, to create a collaborative governance structure [1][2]. - Platforms are required to implement agreement management with streamers and service agencies, clearly defining rights and responsibilities, and will bear joint liability for consumer rights violations due to inadequate review [1][2]. - A product information review system must be established by platforms, making them responsible for the authenticity of promotional content [1][2]. Group 2: Compliance and Accountability - The draft mandates that live marketing personnel and service agencies must provide truthful, accurate, and comprehensive information about products or services, prohibiting misleading or false claims [2][3]. - Specific rules are set for live marketing personnel, including the prohibition of fabricating or disseminating false information that could harm competitors' reputations [2][3]. - The draft also addresses the issue of false advertising, citing cases where streamers misrepresented product quality, leading to significant penalties, such as a fine of 1.65 million yuan for false claims about sweet potato noodles [2][3]. Group 3: Industry Impact - The new regulations are expected to increase compliance costs for platforms, merchants, and streamers, potentially accelerating industry consolidation and restructuring [4]. - The inclusion of digital human streamers under regulatory oversight aims to address challenges posed by technological advancements, ensuring that virtual hosts are not a regulatory blind spot [4]. - The anticipated outcome is a transition towards a more sustainable development model for the live e-commerce industry, fostering consumer trust and orderly market conditions [4].

Core Viewpoint - The rapid development of the live e-commerce industry has positively impacted consumption and employment, but issues such as false marketing and counterfeit products have emerged, prompting the release of a regulatory draft aimed at enhancing supervision and promoting healthy industry growth [1][3]. Group 1: Industry Growth and Challenges - The live e-commerce sector has seen explosive growth, with the number of enterprises increasing from 3,545 in 2018 to 76,000 in 2024, representing a year-on-year growth of 216.66% [3]. - The transaction scale of live e-commerce is projected to reach 53,256 billion yuan in 2024 [3]. - Despite growth, there are concerns about inadequate responsibility among industry participants, leading to quality issues and consumer rights violations [3]. Group 2: Market Penetration and Competition - The penetration rate of live e-commerce is expected to reach 34.3% in 2024, with a growth rate of 7.52%, indicating a decline in growth momentum [4]. - The industry is transitioning from a "traffic dividend period" to a "stock competition period," emphasizing a shift from scale expansion to quality enhancement [4]. Group 3: Regulatory Framework - The newly proposed regulatory draft consists of seven chapters and 57 articles, clarifying the legal responsibilities of various participants in the live e-commerce ecosystem [5][6]. - Key responsibilities for platform operators include verifying qualifications, managing information disclosure, and ensuring compliance with laws [6]. - The draft also emphasizes the need for live stream operators and marketing personnel to provide accurate information and avoid misleading promotions [6][7]. Group 4: Impact on Stakeholders - The regulatory draft aims to balance supervision and development, ensuring that it does not impose additional burdens on platform operators while enhancing consumer protection [8][9]. - The draft incorporates feedback from various stakeholders and is designed to align with existing laws, promoting compliance and efficiency in regulatory practices [9].

Group 1 - The 2025 China Internet Civilization Conference was held in Hefei, Anhui, focusing on promoting a positive live-streaming ecosystem and recognizing quality live-streaming rooms [2] - The "Quality Anchor Cultivation Project" aims to cultivate and recognize 6,000 quality live-streaming rooms from 2024 to 2026, with a target of over 30,000 quality live-streaming rooms across platforms [2] - The third batch of recognized quality live-streaming rooms includes 57 flagship stores from well-known brands like Xiaomi, Haier, and Lin's Home, indicating strong consumer recognition of quality domestic brands [3] Group 2 - In the book sales sector, notable anchors on Douyin, such as @与辉同行 and @王小骞, have achieved significant sales, with the People's Literature Publishing House selling over 5.4 million books since starting live-streaming sales in 2021 [3] - The live-streaming format has revitalized book sales and knowledge dissemination, with specific titles like "The Right Bank of the Erguna River" seeing a tenfold increase in print volume due to live-stream promotions [3] - The inclusion of agricultural creators in the quality live-streaming list highlights the impact of live-streaming on rural development, with individuals like @沂蒙二姐 and @水果游侠 successfully promoting local agricultural products [5] Group 3 - Fashion brands like "古拙质造" and "CHU楚妞" have gained consumer favor through innovative operations and high-quality products, with some even showcasing their collections during Shenzhen Fashion Week [5] - The live-streaming e-commerce sector is evolving, with various industries leveraging this format to enhance consumer engagement and drive sales [5]

Core Viewpoint - The State Administration for Market Regulation, in collaboration with the National Internet Information Office, has drafted the "Live E-commerce Supervision Management Measures (Draft for Comments)" to enhance regulation in the live e-commerce sector and protect the legitimate rights and interests of consumers and operators [1][2]. Group 1: Regulatory Framework - The draft clearly defines the legal responsibilities and obligations of various participants in the live e-commerce industry, including platform operators, live room operators, service agencies for live marketing personnel, and the marketing personnel themselves [4][5]. - It emphasizes the need for live e-commerce platforms to establish comprehensive platform rules, strengthen identity verification and qualification audits for live room operators and marketing personnel, and enhance the handling of illegal activities [6][8]. Group 2: Industry Challenges - The live e-commerce industry has been experiencing rapid growth, but issues such as false marketing and counterfeit products have become increasingly prominent, with inadequate responsibility among relevant parties [2][12]. - There is a noted lack of quality awareness among some merchants and streamers, leading to a focus on short-term profits at the expense of consumer rights [2]. Group 3: Implementation and Compliance - The draft requires live room operators to establish systems for reviewing and publicizing product or service information, ensuring that marketing personnel provide truthful and comprehensive product descriptions [10]. - It also introduces regulatory measures for illegal activities, including exploring traffic regulation for violators and establishing training and blacklist management systems for live marketing personnel [12][14]. Group 4: Balancing Regulation and Development - The draft aims to balance regulatory norms with the promotion of industry development, clarifying the responsibilities of all participants in the live e-commerce sector to foster a collaborative governance approach [13][16]. - The formulation of the draft has taken into account market expectations and industry realities, with extensive consultation to support the healthy development of the live e-commerce sector [16].

Group 1 - The chairman of Qianxun Holdings, Dong Haifeng, emphasized the social responsibility of the live e-commerce industry during the 2025 China Internet Civilization Conference, advocating for a new public welfare model that integrates commercial and social values in the digital space [1] - The State Administration for Market Regulation has released the "Live E-commerce Supervision and Management Measures" for public consultation, aimed at protecting the legitimate rights and interests of consumers and operators while promoting the healthy development of the live e-commerce industry [1] - The live e-commerce industry has entered a "decentralized" era, and exploring new operational models is crucial for finding growth opportunities [1] Group 2 - Qianxun Holdings has made progress in areas such as artificial intelligence and industrial empowerment, which may lead to new growth points for the industry and promote integration with more sectors in the future [1]

消费向善，助力乡村与文化传承。谦寻作为最早投身直播助农的企业之一，谦寻开展的全国各地产业带溯源公益直播，至今已走过16个省市21个站点，引导 成交额累计超8亿元。同时，谦寻积极推动传统文化焕新，通过"蜜探老字号""蜜蜂侦茶局"等特色直播IP，让老字号和非遗文化走进千家万户，获得消费者 广泛赞誉。 潮新闻客户端 记者 张云山 6月10日至11日，以"汇聚网络正能量 引领时代新风尚"为主题的2025年中国网络文明大会在安徽合肥隆重举行。谦寻控股董事长董海锋受邀在"互联网企业 社会责任"论坛发表《让直播电商成为传递善意的"长河"》的主题演讲，系统阐述了谦寻控股以"直播向善"为核心，在消费、人文、智能三个维度构建公益 新模式的探索与实践。 谦寻控股董事长董海锋发表演讲（受访者供图） 董海锋在演讲中指出，在数字经济深度融入社会发展的当下，直播电商行业肩负着重要的社会责任。谦寻将"直播向善"作为核心理念，致力于推动商业价值 与社会价值在数字空间共生共荣。 人文向善，赋能艺术与乡村振兴。连续两年携手乌镇戏剧节组委会、桐乡市慈善总会打造"乌镇戏剧节公益直播专场"，精选国货、文旅及非遗产品，既拉动 消费、助力乡村，更将善款用于 ...

Group 1 - Shantou City is focusing on an "industrial city, strong industry" development strategy, aiming to enhance investment and project development to boost economic growth [1] - In the first four months of 2025, Shantou has recorded 2,226 registered investment projects with a total investment exceeding 24.8 billion yuan, contributing to high-quality economic development [1][3] Group 2 - The "Three New, Two Special, One Big" industrial development framework is being actively promoted, with significant contributions from the new generation electronic information industry, which has seen an 11.8% increase in industrial added value [2] - The textile and clothing industry remains a strong support, accounting for 26.2% of the industrial added value among large-scale industries [2] Group 3 - In the first four months, the total investment in key industrial projects reached 10.34 billion yuan, with significant progress in new generation information technology and traditional industry upgrades [4] - The second industry, particularly industrial investments, is the main force in registered investment projects, with 1,963 projects and a total investment of 11.72 billion yuan, representing 47.1% of the total investment [3]

Core Viewpoint - The emergence of new professions, particularly in the live streaming sector, has significantly expanded job opportunities and increased income, contributing to employment stability in China [1][3]. Group 1: New Professions and Employment Opportunities - New professions such as live streaming recruiters and lifestyle service experience officers have been included in the new occupational directory released by the Ministry of Human Resources and Social Security, broadening China's occupational landscape [1][3]. - The rapid development of the live streaming industry has led to the creation of diverse roles, reshaping traditional industry operations and providing new career paths for young people [2][4]. - The live streaming sector is expected to mature, with increasing specialization and professionalization among various roles involved in live streaming operations, from planning to analysis [6]. Group 2: Role of AI in Live Streaming - AI application specialists are utilizing advanced AI tools to enhance live streaming experiences, from generating creative scenes to analyzing viewer preferences post-broadcast, significantly improving efficiency [4]. - The integration of AI in live streaming is seen as a transformative force, enabling new forms of content creation and audience engagement [4][8]. Group 3: Impact on Traditional Industries - Live streaming has provided a new digital transformation pathway for traditional industries, creating high-quality job opportunities and driving industry upgrades [7]. - The rise of live streaming hosts in sectors like real estate has improved transparency and information access for consumers, fostering industry progress [7]. Group 4: Innovative Recruitment Models - The "live streaming recruitment" model has emerged as a response to employment needs, allowing job seekers to access information and apply for positions in a more interactive manner [9][10]. - This model has proven effective in breaking geographical barriers, enabling job seekers from remote areas to connect with potential employers [10][11]. Group 5: Future Employment Trends - The digital transformation and green development trends are shaping the future of employment, with live streaming becoming a typical practice in promoting job opportunities within the platform economy [12]. - There is a call for the establishment of a new occupational training system to support young people in navigating these emerging career paths [12].

长江商报奔腾新闻记者注意到，相对于传统电商，由于直播间运营者、直播营销人员服务机构和直播营 销人员等主体的加入，直播电商的参与主体更加复杂，交易链条更长，外溢风险增加，给市场监管工作 带来新的挑战。 6月9日发布的《2024年中国直播电商市场数据报告》（下称《报告》）显示，近年来直播电商企业规模 呈现爆发式增长，2018—2023年直播电商的企业规模分别为3545家、5684家、7502家、1.59万家、1.87 万家、2.4万家，而这一数据在2024年达到7.6万家，同比增长216.66%。2024年，直播电商交易规模达 到53256亿元。 而在行业快速发展过程中，直播电商行业相关主体责任落实不到位，一些平台对直播带货商家资质和商 品质量审核不严，一些商家和主播及相关机构质量意识淡薄，重营销、轻质量，重成交、轻售后，追逐 短期利益，损害了广大消费者合法权益，影响了直播电商行业规范健康发展。 市场监管总局有关负责人表示，对于直播电商新业态新模式，《办法》坚持监管规范与促进发展并重， 并细化了直播电商平台经营者的责任和义务。明确直播电商平台经营者在违规处置、资质核验、信息报 送、培训机制、分级管理、动态管控、信 ...

· 受助于美国官员称中美贸易谈判进展顺利，美国股市标普500指数周二收高，同时受到特斯拉大涨提振。美国公债收益率午后变化不大，经济学家预计消费 物价将上涨。美元上涨。油价下跌，但维持在七周高点附近。金价小幅走低，美元升值增加了金价压力。 | 股市指数 | 收报 | 日夜家1% | 年初至今变动% | | --- | --- | --- | --- | | 纳斯达克指数 | 19714.99 | 0.63 | 2.09 | | 标普500指数 | 6038.81 | 0.55 | 2.67 | | 道琼斯工业均指 | 42866.87 | 0.25 | 0.76 | | 恒生指数 | 24162.87 | (0.08) | 20.45 | | 上证综指 | 3384.82 | (0.44) | 0.99 | | 利率 | 收报 | | 日变动% 年初至今变动% | | 美国2年期国债 | 4.0181 | 0.37 | (5.37) | | 美国5年期国债 | 4.0856 | 0.09 | (6.84) | | 美国10年期国债 | 4.4698 | (0.09) | (2.26) | | 美元1个月SOFR ...