斯凯奇全球首席执行官Robert Greenberg认为："三十余年来，斯凯奇始终专注于提供舒适、创新、时尚 且价格合理的高品质产品，这已成为品牌成功的基石。第一季度创纪录的销售额充分印证了品牌的强大 韧性，见证全球市场的广泛需求。当前，斯凯奇差异化的价值主张将愈发重要。" 斯凯奇全球首席财务官John Vandemore也称："第一季度的业绩表现反映了斯凯奇全球业务的持续强 劲，彰显品牌创新舒适科技产品以及独特价值主张的巨大吸引力。我们依然对自身应对当前市场挑战的 能力充满信心。凭借过往在全球范围管理这一多元化品牌的成功经验，以及品牌独特而富有竞争力的产 品组合，斯凯奇将在这一时期保持坚韧，并有望蓬勃发展。" 2025年斯凯奇回归舒适初心，立足"舒适科技"核心战略定位，为全年龄段消费者提供全方位的舒适体 验，致力于通过全民运动生态建设，推动健康生活方式普及，赋能中国市场的长远发展。 斯凯奇中国 合伙人，斯凯奇中国、韩国及东南亚首席执行官陈伟利表示："中国市场对斯凯奇而言有着重要的战略 地位，我们始终对其增长潜力保持充分信心，并恪守'在中国，为中国'承诺。我们将不断加大对产品创 新、营销升级和供应链优化的投入 ...

Core Viewpoint - The article discusses how Skechers successfully leveraged AI tools from Alibaba Mama to identify and expand its consumer base for the "Flash Shoes," demonstrating the importance of understanding diverse consumer needs in a rapidly changing market [1][9]. Group 1: AI and Consumer Insights - AI is becoming a crucial tool for brands to predict trends and enhance operational efficiency, allowing them to capture emerging consumer demands effectively [2][3]. - The integration of AI in business operations enables brands to transition from traditional marketing methods to data-driven strategies, enhancing their ability to identify and act on consumer trends [12][20]. Group 2: Changing Consumer Behavior - The emergence of a "new value consumption era" is characterized by consumers increasingly seeking comfort and relaxation, with younger demographics showing a growing interest in these attributes [1][5]. - The 00s generation is redefining consumption patterns, actively engaging with AI technologies to enhance their shopping experiences and making informed decisions based on personalized recommendations [7][18]. Group 3: Case Studies and Success Stories - Skechers' "Flash Shoes" have seen significant success in markets like Europe and Japan, and the brand's collaboration with Alibaba Mama has allowed it to tap into younger consumers who value comfort and versatility [8][9]. - The health brand Zhenyan successfully transitioned from niche products to broader markets by utilizing AI to understand consumer preferences and identify new growth opportunities [12][13]. Group 4: Future Trends and Strategies - Brands must adapt to the fast-paced changes in consumer behavior and preferences, utilizing AI to stay ahead of trends and effectively engage with their target audiences [10][20]. - The article emphasizes the importance of building strong brands that can quickly respond to market changes, with AI serving as a critical component in achieving sustainable growth [19][23].