李梦瑶济南报道 每逢节假日,济南市民对于"焕新"补贴就有了别样的期待。这个假期,济南两类消费补贴齐发,除了家具家 装焕新补贴,还在全省首发的"新车首保消费券",最高3000元的叠加优惠。"原本计划年底换车,现在提前 享受双重补贴。"市民赵先生在社交平台分享了领取车保的攻略。 目前,济南市消费品以旧换新政策已发布了家电、3C产品和汽车、电动自行车、家具家居类等以旧换新 政策。其中,家电以旧换新补贴方面,由原来的8类扩至12类,像洗碗机、集成灶、扫地机等家电的销量也 有了大幅增长。 政策叠加效应在这个假期充分显现。5月3日,济南启动的新一轮家装、家具消费券发放,覆盖四大类18种 产品,单件最高补贴1500元。叠加企业促销后,市民张女士以8500元购得原价9999元的全屋定制柜。"相当 于政府和企业各承担一部分优惠,这种真金白银的补贴看得见摸得着。"正在签单的张女士难掩欣喜。 据门店统计,5月1日至5日,苏宁易购门店客流同比增长110%,家电以旧换新订单增长57%,万元以上家电销 量增长79%。 黄台环球家居博览中心内,消费升级趋势更为明显。在一门店前,工作人员边调试智能马桶边介绍其功 能。正在选购智能马桶的市民李 ...

苏宁始终未走出"既要、又要"的思维困局。 苏宁何以至此？ 《大败局》作者吴晓波曾总结所有面临崩溃性失败的企业有几大共同点：梦太大；伪需求；盈利难；追风忙……同时，还有战略方向的根本错误："创业 者迷恋速度。古人造字很有意思，速和度内含辩证：有速无度会失控，有度无速会失势，速度将掩盖或冲决管理上的粗放，但无法掩盖战略方向的错 误。" 如今，复盘苏宁"大败局"，同样离不开"志大才疏"的激进布局、对时代趋势的致命误判、资本豪赌路上的一路狂飙、追风口的"不务正业"……多管齐下， 让苏宁积重难返、风光不再，最终衰落于战略惰性，沉醉于自己编织的资本幻梦中长睡不醒。 复盘苏宁兴衰史：兴于时代红利，衰于资本豪赌 复盘苏宁起家史，得益于天时地利人和下的时代机遇。 上世纪90年代，我国居民收入快速提升，家电从奢侈品转向刚需，叠加零售业模式迭代浪潮，家电行业具有广泛扩张空间。机遇之上，张桂平与张近东携 手创立苏宁，专营空调，凭借"送货、安装、维修一条龙服务"模式，苏宁在南京空调市场迅速崛起，并在1993年与八大国有商场的"空调大战"中胜出，成 为南京的龙头企业。 位于南部新城大明路，3万㎡、200+一线品牌、20万+尖货：近日，京 ...

Group 1 - The "May Day" holiday period in Guangzhou's Zengcheng District saw a surge in consumer activity, with major shopping centers launching promotional products and entertainment services to meet diverse consumer needs [1][3] - Suning's store in Yongning Street reported significant sales, with promotions such as "60% off on small appliances," attracting customers like Ms. Lin, who purchased an air conditioner [3] - The shopping environment in the area was vibrant, with families engaging in various activities, including shopping for clothes, books, and enjoying food and beverages at cafes [3] Group 2 - The film industry also benefited from the holiday, with a diverse range of movies available, including fantasy, comedy, and suspense genres, catering to different age groups [5] - As of May 1, 2025, the total box office for the "May Day" film season surpassed 200 million yuan, with top films including "Dumpling Queen" and "Thunder Strike Team" leading the charts [5]

Core Insights - The consumption market during the "May Day" holiday saw a significant increase in the replacement of old appliances with new ones, driven by consumer demand for better quality and experience [1][3][4] Group 1: Consumer Behavior - From May 1 to May 5, traffic in Suning's nationwide stores increased by 110% year-on-year, with orders for old-for-new home appliances rising by 57% [1] - Consumers are shifting from "cost-effective" purchases to "quality experience," leading to new trends in the home appliance market characterized by quality, health, intelligence, and scenario-based consumption [1][3] - High-end appliances are increasingly favored, with sales of air conditioners from premium brands like COLMO and Casarte rising by 280% during the holiday [3] Group 2: Sales Performance - Sales of home appliances priced over 10,000 yuan increased by 79%, while sales of washing machines with a capacity of over 12 kg grew by 155% [3] - The sales of smart health appliances, such as air purifiers and clothing care machines, saw year-on-year increases of 131% and 199%, respectively [4] - In county markets, the demand for quality home appliances is rising, with sales in places like Xinhua City increasing by 200% during the holiday [6] Group 3: Product Trends - The trend of integrating home appliances with home aesthetics is gaining traction, with over 90% of sales for built-in refrigerators and washing machines [6] - Consumers are increasingly interested in smart home appliances that enhance convenience and health, with young consumers showing a preference for smart combinations like smart locks, robotic vacuums, and dishwashers [4][6]

Core Insights - The opening of JD MALL in Nanjing marks a significant expansion in the retail landscape, with a focus on integrating online and offline shopping experiences [2][8] - The "National Subsidy" policy is driving sales growth and promoting the high-end and smart transformation of home appliances and furniture [4][7] - Competitors like Suning are also adapting to the changing market dynamics, indicating a competitive resurgence in the offline retail sector [3][7] Group 1: JD MALL Expansion - JD MALL Nanjing store officially opened on April 30, with a significant focus on "National Subsidy" products, with over 80% of items eligible for subsidies [2][4] - By 2025, JD plans to accelerate the opening of new JD MALL locations, with 20 stores already operational across major cities [9] - The Nanjing store covers nearly 30,000 square meters and offers over 200,000 product SKUs, enhancing JD's retail network in Eastern China [8][9] Group 2: Impact of National Subsidy - The "National Subsidy" initiative has led to a notable increase in customer traffic, with over 52,000 visitors during the first three days of trial operation at JD MALL Nanjing [4][7] - The average price of home appliances in the Nanjing store is 5,570 yuan, which is 32% higher than traditional appliance stores, reflecting a shift towards premium products [4][7] - The subsidy program is expected to benefit both JD and Suning, as it encourages the expansion of offline retail and enhances customer engagement [7][9] Group 3: Competitive Landscape - Suning also opened new stores on the same day as JD MALL, indicating a renewed competitive spirit in the offline retail market [3][7] - Suning reported a revenue of 12.894 billion yuan in Q1, with a year-on-year growth of 2.5%, showcasing resilience in the face of competition [7] - The retail landscape is evolving, with both JD and Suning leveraging the "National Subsidy" to enhance their market positions and expand their physical store presence [7][9]

Core Viewpoint - Suning's financial performance shows improvement in asset-liability ratio, but the core business still requires more time to recover from losses [1][3] Financial Performance - In Q1 2025, Suning achieved revenue of 12.894 billion, a year-on-year increase of 2.50% - The net profit attributable to shareholders was 17.96 million, marking a turnaround from losses for four consecutive quarters - As of March 31, 2025, the asset-liability ratio improved by 0.25% compared to the beginning of the period - However, the net profit attributable to shareholders, excluding non-recurring gains and losses, was still a loss of 199 million [1] - The net cash flow from operating activities decreased by 34.67% year-on-year, primarily due to an increase in government subsidy receivables during the reporting period [1] Strategic Goals - Suning aims to achieve comprehensive profitability in 2025 by focusing on five key areas: upgrading self-operated capabilities, enhancing omni-channel sales, improving service and brand, leveraging AI and digitalization, and strengthening corporate culture and incentive mechanisms [3] - In Q1, Suning opened and renovated 11 new stores, resulting in a 19.3% year-on-year increase in overall store sales, with comparable store sales up by 23.3% [3] Competitive Challenges - The company faces significant challenges from competitors in the e-commerce sector, which has led to a 1.97% year-on-year decline in overall gross margin [4] - Finding ways to leverage offline experiences to compete against online price competitiveness remains a critical test for this traditional home appliance retail giant [4]

Group 1 - The core viewpoint of the articles highlights that Suning.com has shown a steady recovery in its business fundamentals, achieving a revenue of 12.894 billion yuan in Q1 2025, a year-on-year increase of 2.50%, and a net profit of 17.96 million yuan, marking a turnaround from losses and achieving profitability for four consecutive quarters [1] - The company has expanded its store network significantly, with over 10,000 stores covering first and second-tier cities as well as county towns, and has opened and upgraded 11 new Suning Max and Suning Pro stores in Q1, leading to a 19.3% year-on-year increase in store sales revenue [1] - Suning.com is actively launching promotional activities ahead of the May Day holiday, with new Max stores opening in Nanjing and Beijing, which will enhance customer experience through upgraded services and product offerings, catering to the growing demand for high-quality and personalized shopping experiences [1] Group 2 - Industry analysts note that the current trend in physical consumption is on the rise, with experiential shopping and one-stop shopping becoming new trends in offline retail, indicating a favorable environment for Suning.com's store upgrade strategy [2] - The opening of the new Suning Max stores represents a significant step in the company's strategy to deepen and accelerate its store upgrades, which is expected to boost physical consumption and create a more promising outlook for the capital market [2]

Core Viewpoint - The event "Walking through Streets - Suning.com and Haier National Subsidy Storm Community Tour" in Tianjin aims to promote the national old-for-new policy, enhancing consumer experience and providing comprehensive home appliance renewal solutions [1][3]. Group 1: Government and Corporate Collaboration - The initiative is a response to the national old-for-new policy, showcasing a collaboration between government and enterprises to create a "zero-distance" service consumption scene [1]. - Since the implementation of the national subsidy policy in 2025, over 100,000 people in Tianjin have received old-for-new subsidy qualifications through multiple discount policies [3]. Group 2: Economic Impact - In the first quarter, Tianjin's business sector issued 730 million yuan in old-for-new subsidies, leading to the sale of 360,000 home appliances and 407,000 mobile digital products, contributing over 5.7 billion yuan to social consumption [3]. - The event aims to facilitate the implementation of subsidy policies and enhance consumer access to new green smart home appliances [3][8]. Group 3: Innovative Retail Experience - A 300 square meter "National Subsidy Renewal Service Station" was established, featuring Haier's popular home appliances for community residents to experience [5]. - The event includes personalized solutions for new and old communities, showcasing various home appliances in real-life settings [7]. Group 4: Future Plans - Suning.com plans to continue the "National Subsidy Storm Community Tour," aiming to cover at least 100 communities in Tianjin by the second quarter, enhancing the penetration of green smart home appliances [8].

2024年7月，有消费者反映在南宁万泰隆家居建材市场内订购的偏白色大理石餐桌到货呈偏灰黑色，与 预定颜色不符，随即向商家提出退货退款。市场监管部门接到投诉后，迅速将投诉单通过全国12315平 台转入ODR企业渠道处理。万泰隆消费维权服务站接到投诉后，第一时间展开调查。在消费维权服务 站的积极介入、耐心调解下，商家向消费者详细解释了颜色偏差的原因，双方通过沟通，达成调解协 议。商家为消费者免除来回配送运费，并更换消费者认可的大理石餐桌，成功化解了此次纠纷。 转自：中国质量报 □ 黄小凤 本报记者 张晓航 2024年以来，广西壮族自治区市场监管局充分发挥全国12315平台在线消费纠纷 【下载黑猫投诉客户 端】解决机制（ODR）作用，大力引导本辖区内消费者权益保护意识强、售后机构健全的经营者加入 ODR体系，大量消费纠纷得以在源头化解，为消费纠纷提供了更加便捷、高效解决途径，进一步改善 消费环境、提振消费信心。 2024年7月，消费者黄先生通过全国12315平台向ODR企业柳州苏宁易购商贸有限公司反映，自2023年6 月起，在该公司购买的空调遥控器无法正常使用，售后人员先后上门为其更换遥控器，但均未能解决遥 控器无 ...

Group 1: Business Strategies and Initiatives - The company launched the "Foreign Trade Quality Products Revitalization Plan" to support foreign trade enterprises in expanding into the domestic market, providing a fast online store setup process and operational training [3][9][30] - The focus on community services includes the "Renewal Service Station" and "Convenient Service Station," aiming to create a 15-minute service circle for consumers [3][32] - The company plans to enhance its self-operated capabilities by optimizing product supply chains and focusing on high-quality, cost-effective products [27][20] Group 2: Financial Performance and Market Position - By the end of 2024, the sales proportion of JSAV exclusive products reached 22.6%, contributing to an increase in gross margin and profitability [5] - In 2024, the company achieved a net profit of 6.1 billion yuan, with a year-on-year revenue growth of 34.35% in the fourth quarter [15][26] - The company aims to leverage the expansion of the old-for-new policy, increasing the number of supported product categories from 8 to 12, including digital products [26][15] Group 3: Customer Engagement and Services - The introduction of the "Bee Card" offers various consumer benefits, including a 365-day return policy and free maintenance services [11][30] - The company emphasizes transparent service pricing through its platforms, ensuring consumers are informed about service costs [8] - The "Super Member" program provides exclusive discounts and benefits, enhancing customer loyalty and engagement [30][42] Group 4: Technological Integration and Innovation - The company is investing in AI and digital technologies to improve management efficiency and reduce operational costs [9][22] - The implementation of AI assistants and digital guide screens in stores aims to enhance customer experience and operational efficiency [22] - The company is actively collaborating with brands to launch innovative products, responding to market trends and consumer demands [24][29] Group 5: Challenges and Future Outlook - The company faces challenges such as insufficient internal growth momentum and increasing competition in the home appliance market [12] - To address debt issues, the company is focusing on restoring partnerships with suppliers and negotiating payment terms [14][24] - The strategic direction for the next five years includes strengthening retail service capabilities and enhancing brand reputation [33][40]