（原标题：签约OpenAI：迪士尼打响动画变革第一枪丨消费参考） 21世纪经济报道记者贺泓源、实习生李音桦 全球动画巨头迪士尼走向自我变革。 近日，迪士尼与OpenAI宣布达成一项为期三年的合作协议，涵盖内容授权使用、股权投资等。 据迪士尼官网公布的协议，迪士尼将成为OpenAI旗下生成式人工智能视频平台Sora的首个主要内容授权合作伙伴。Sora用户可在授权范围内使用 200多个迪士尼、漫威、皮克斯和《星球大战》角色制作短视频并进行分享和互动。协议明确不包含任何真人演员的肖像或声音授权，以尊重相关 权利和法律规定。 此外，迪士尼将对OpenAI开展10亿美元股权投资，并获得未来额外购买股权的认股权证。双方还强调共同致力于负责任的人工智能使用，包括保 护用户安全、维护创作者权益和避免有害内容生成。 前述合作似乎将意味着，在Sora，白雪公主与后妈王后在技术的推动下有了相亲相爱的可能。甚至，白雪公主可以和奇异博士谈场恋爱。 对此，有分析认为，受前述合作推动，迪士尼的IP价值有可能会以进一步提升。一方面，用户们会看到越来越多的迪士尼内容，同时，如果AI生 成的角色组合或故事设定在网络上引发共鸣，迪士尼可以借此推进 ...

奈飞真人版电视剧《航海王》的周边草帽（9月，美国旧金山） 美国一家动画周边商品店里陈列着草帽。这是把日本漫画《航海王》主人公路飞佩戴的标志性帽子制作 成了周边商品，标签上却印着美国"NETFLIX"。有观点认为，"日本企业本应赚到的钱正在外流"…… 9月下旬，在美国旧金山的一家动画周边商品的零售店里，可以看到陈列着草帽。这是把日本集英社的 漫画《航海王》（ONE PIECE）主人公路飞佩戴的标志性帽子制作成了周边商品，标签上印 着"NETFLIX"字样。 《航海王》的漫画在日本改编为动画后，美国播放巨头奈飞（NETFLIX）另行制作了真人版电视剧并 独家播放，还制作了周边商品。在美国纽约的"乐高（LEGO）"专卖店里，印在商品包装箱上的路飞形 象也以真人版电视剧的演员为原型。箱子上同样写着"A NETFLIX SERIES"。 对于奈飞等播放平台运营商而言，播放受到全世界欢迎的日本作品是获取会员的捷径。日本企业也依赖 全球大型播放平台来获得海外粉丝，如今源自日本的文化内容在海外传播已成为普遍现象。 尽管如此，日本企业因缺乏可在海外策划和销售周边商品的人才，只能放弃商品化的权利。这样做会产 生很大影响。首先，日 ...

受访者供图 今年11月，第六届金鸡海峡两岸暨港澳青年短片季展映活动在福建省厦门市举行，席成卓的动画短片 《伏击》成功入选，让远在巴黎创作的他感受到来自祖国的鼓励与温度。 作为活跃在巴黎的中国动画师与动画导演，席成卓始终坚持以动画作为表达自我的方式，他的原创作品 已多次入选国际影展，展现出鲜明的个人风格与独特的叙事能力。 动画表达 席成卓来自重庆。他从小喜欢绘画，经常用画笔画出天马行空的想法，后来甚至能画出连贯的故事。于 是，绘画逐渐成为他"讲故事"的方式。 自学两年后，他希望能在专业赛道上检验自己的积累，于是报名了第十三届厦门国际动漫节。凭借个人 原创作品《音符叙事曲》，席成卓获得了最佳动画短片金奖。《音符叙事曲》的灵感同样来自他的童 年：小时候学钢琴时，他总会"跑神"，老师总说他不知道弹到哪里去了。于是，他干脆把这种"跑神"画 出来——让音符在画面里跳动，让主角在五线谱间穿梭，整部短片洋溢着灵动与节奏。 席成卓在工作中。 第一次参加比赛就获奖，席成卓更笃定了方向：动画不仅是单纯的兴趣，还正在变成他愿意全情投入的 事业。 艺术探索 大学毕业后，席成卓成立了自己的工作室，开始真正进入国内动画行业。最初的项目让他 ...

Core Viewpoint - The article discusses the growing influence of overseas original works in the Japanese animation industry, highlighting the success of adaptations like "Let's Play" and "Solo Leveling," and the need for Japan to adapt to maintain its competitive edge in both animation and gaming sectors [2][5][12]. Group 1: Japanese Animation's Global Expansion - Japanese animation has established a strong brand identity, often associated with high-quality storytelling and artistic expression, but is now beginning to incorporate overseas works as original sources [2][10]. - The "Anime Expo" in Los Angeles showcased the popularity of the animation "Let's Play," which is based on a webtoon created by American author Leeanne M. Krecic, indicating a shift towards international collaboration in content creation [4][5]. - Crunchyroll, a major player in the animation distribution market, has identified "Let's Play" as a key title for 2023, reflecting a trend of adapting overseas content into Japanese animation styles [5][10]. Group 2: The Rise of Overseas Original Works - The upcoming animation "Solo Leveling," based on a Korean web novel, is noted as a pioneering example of this trend, with production handled by A-1 Pictures, further emphasizing the blending of international narratives with Japanese production [8][10]. - The increasing popularity of overseas original works is seen as an opportunity for Japanese animation to expand its audience and meet the growing demand for diverse storytelling styles [10][16]. - The collaboration between Crunchyroll and Aniplex in producing "Solo Leveling" demonstrates the integration of webtoon pacing into animation, catering to modern viewing habits [10]. Group 3: Challenges in the Gaming Sector - Japan's gaming industry is facing challenges as it struggles to adapt to the rapidly growing mobile and computer gaming markets, where it has historically held a competitive advantage [12][14]. - Analysis of popular games on platforms like Steam reveals that Chinese companies are now leading in both sales and downloads, indicating a shift in the gaming landscape that Japan must address [14][16]. - The article suggests that Japan's slow response in the gaming sector could allow competitors to gain further ground, similar to the trends observed in the animation industry [12][16].

在印度举办的日本动画展吸引了大量粉丝（9月，印度德里） "日本作品的剧情展开太疯狂了"，一名cos成路飞的印度粉丝说。日本动画为何能在全世界渗透普及？ 日本动画广受欢迎的核心动力是什么？日本经济新闻搜集了世界各地的数据和粉丝的意见…… 9月13~14日，印度德里的一家购物中心吸引了6万350人。他们的目的是参加日本动画展"Mela! Mela! Anime Japan!!"。装扮成《火影忍者》角色的粉丝等参观者比2024年增加了30％。 "日本作品的剧情展开太疯狂了（insane）"，说这句话的法萨尔（音译）头戴草帽，cos成了《航海王》 主角路飞。 一张世界地图反映出人气范围之大 日本动画的影响力不仅仅是"在世界各地广受欢迎"而已。在印度尼西亚及马达加斯加等国家，抗议政府 的游行队伍曾经高举《航海王》中出现的旗帜。源自日本的文化内容甚至成了反权力的象征。 日本动画为何能在全世界渗透普及？为了探明实际情况，日本经济新闻（中文版：日经中文网）采访小 组搜集了世界各地的数据和粉丝的意见。 日本动画受欢迎范围之大可以从一张世界地图反映出来。这张地图上叠加了美国视频平台奈飞 （Netflix）公开的93个国家和地区的 ...

Core Insights - The Chinese animation market is still waiting for its first major international hit, with potential for significant growth in the global animation sector [1][2] - The global animation market is projected to reach approximately $660 billion by 2030, with a compound annual growth rate of 7% [1] - Current Chinese animation popularity is largely domestic, lacking the international impact and sustainable revenue models seen in the gaming industry [1] Group 1 - Chen Tianzhu, co-founder of Zhongxing Animation, emphasizes the need for a breakout animation IP similar to the gaming phenomenon "Black Myth: Wukong" [2] - Zhongxing Animation is developing an original sci-fi animation titled "Extraterrestrial Traveler," which utilizes advanced rendering technology and aims for international streaming platform release by 2027 [2] - The company has built a reputation in the English-speaking market with a previous successful project, showcasing its expertise in American animation styles [2] Group 2 - Zhongxing Animation has declined multiple investment offers from domestic platforms to maintain creative independence and a global perspective [2] - The company believes that "Extraterrestrial Traveler" has the potential to become the next major international success for Chinese animation, leveraging its American style and sci-fi themes [2]

意大利动画、影视导演莫妮卡·曼加内利表示，现在的AI动画技术已发展到一定水准和高度，它不仅加 快了场景和角色的制作流程，还在剧情走向和结局设定上起到辅助作用。但在作品中，人与AI的创作 比例应如何分配，目前行业没有明确界定，这是一个值得深入探讨的问题。 中新网长春11月21日电 (记者李彦国)由国际动画协会(ASIFA)指导的"动画无界·智绘未来"动漫创作交流 周21日在吉林长春开幕，来自中国、芬兰、意大利、匈牙利等13个国家的动漫行业专家、高校学者等与 会，交流分享创作经验。 如今，生成式AI、大语言模型等技术正在重构动画生产流程、重塑创作方法论，引发了动画行业关于 创作主体性、艺术价值与产业生态的深层思辨。 11月21日，"动画无界·智绘未来"动漫创作交流周开幕。李彦国摄 一直以来，动画被业内人士视为"减法的艺术"，许多最初的艺术构思会在制作中层层流失。上海美术电 影制片厂制片人王安忆表示，他们发现AI介入创作后会打破这一模式，在每一个创作步骤里面，AI能 带给创作者新的思路和启发，形成了一种"加法"，这跟传统的动画制作形成了较大差异。 如果说过去的动画产业限于艺术和影视制作领域，那么未来的动画产业则可能 ...

本文经作者授权，译自永田大辅、近藤和都编著《使用杂志的媒介社会学：让文化成为可能的"创意"》（雑誌利用のメディア社会学: 文化を可能 にする「工夫」）、ナカニシヤ出版 、2025年。 《使用杂志的媒介社会学：让文化成为可能的"创意"》（雑誌利用のメディア社会学: 文化を可能にする「工夫）、ナカニシヤ出版 、2025年。 1.作为一种文化技艺的清单 对这个问题的讨论，本文将主要借鉴丽莎·吉特尔曼（Lisa Gitelman）提出的批判性视角：她认为用"印刷文化"这一笼统的范畴去探讨事物会忽略 掉围绕阅读与书写产生的各种历史实践（Gitelman 2014）。吉特尔曼引用布鲁诺·拉图尔（Bruno Latour）提出的"紧缩策略（Deflation Strategy）"（Latour 1990）——即那些容易被忽视的微不足道的事物和实践实际上扮演着至关重要的角色，进而强调在媒介史的研究中，我们应 该重视"文档"这种不能被归入文学或书籍范畴的形式的重要性。所以，本文没有选择那些历来就备受重视的事物作为关注点，而是将目光聚焦于 长期遭人忽视、从未被深入探究的"清单"，探讨它所具有的媒介功能。 另外，也可以把"清单"视 ...

Core Insights - Bilibili (B站) announced 40 new domestic animation projects during its 2025-2026 National Creation Animation Release Conference, including several new works and updates on various IP sequels [2][4] New Works - Bilibili will collaborate with Shenman Culture to adapt the popular web novel "I Clean Up Garbage in the Wasteland" into an animation, marking the first "romantic wasteland" themed work in China [7] - The new season of "Xianjian Qixia Chuan IV" and "Nan Hong" were previewed, alongside the return of "Luo Xiaohei Zhanji" with a new chapter titled "Preschool Chapter" [2][4] IP Sequels - The new season of "Fanren Xiuxian Chuan" is set to air in the first half of 2026, with related projects like the film "Hanhai Mizong" and the side story "Xuangu Chuan" also in production [4] - "Shiguang Dailiren" Season 3 will officially launch in October 2026, while "Zhongguo Qitan 2" is scheduled for release on January 1, 2026 [4] Industry Growth - Since 2018, Bilibili has launched over 3,000 domestic animation works, with nearly 970 million hours of viewing time for domestic content in the past year, and a 104% year-on-year increase in viewing time for domestic content in Q3 [5][9] - Bilibili's user base has reached 330 million, indicating a growing interest in domestic animation among younger audiences [5] Content Strategy - Bilibili is focusing on diversifying and enhancing the quality of its animation content, providing more space for innovative themes and stylistic works alongside established IP sequels [7] - The original animation short series "Jiaonang Jihua" has been well-received, with over 100 million total views, and the fourth season is set to launch in summer 2026 [9] Talent Development - Bilibili's "Bilibili Xun Guang Plan" has supported 316 university projects, emphasizing the importance of nurturing talented animators and creating high-quality original content [9] - The domestic animation industry is evolving, with audiences becoming more discerning and seeking diverse content, prompting platforms to innovate beyond traditional IP models [9]

Core Points - The "Dynamic Great Wall" animation short film project was officially launched on November 15 at the Jinshanling Great Wall scenic area in Hebei, China, marking a significant collaboration between the Hong Kong Special Administrative Region government and mainland China [1][3][5] - This initiative aims to creatively express and internationally promote the cultural significance of the Great Wall, integrating Hong Kong's creativity with artificial intelligence technology [3][5][7] Group 1 - The project involves five selected Hong Kong animation teams that will create short films covering diverse themes such as historical legends, fantasy adventures, and human emotions, showcasing the multifaceted charm of the Great Wall [3][5] - The animation shorts will participate in international animation festivals or competitions to enhance the global presence of Chinese Great Wall culture [3][5] - The project is the first officially authorized Hong Kong original animation initiative related to the Great Wall, aiming to establish a key channel for Hong Kong's original animations to enter the mainland market [7] Group 2 - The project is seen as a vital step in promoting Chinese traditional culture, with Hong Kong acting as a platform for international engagement [5][7] - The project director emphasized the integration of "Great Wall spirit" with unique Hong Kong artistic styles and narrative perspectives, utilizing AI technology to enhance visual expression [7]