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金沙社区开展电商运营能力培训,精准赋能女性发展
Sou Hu Cai Jing· 2025-06-26 14:17
Group 1 - The core initiative is the "LanTing" plan training activity aimed at enhancing the e-commerce operational capabilities of women in the community, particularly in the daily chemical industry [1][4] - The training focuses on practical skills such as e-commerce platform operation, community management, and marketing through short videos and live streaming, providing a comprehensive knowledge system for community women [3] - The event successfully integrates social work resources to empower women's development and promotes community economic growth through employment and entrepreneurship opportunities [4] Group 2 - The training included in-depth instruction on popular tools like deepseek, Jianying, and Doubao, aimed at improving work efficiency and practical video editing skills [3] - Participants received cosmetic gifts from LanTing Company, which served as both encouragement for their engagement and a way to experience the allure of daily chemical products [3]
小阔集团尹阔: 以科技行业思维模式重构传统消费品竞争优势
Ren Min Wang· 2025-06-26 05:00
Group 1 - The core viewpoint emphasizes that traditional consumer goods can learn from the technology sector's mindset to achieve breakthrough growth through rapid iteration, quantitative expression, and organizational innovation [1][2] - The speed of information flow and changes in consumer demand are unprecedented, making the technology sector's high-frequency iteration and transparent communication essential to adapt to these changes [1] - Three key experiences from the technology industry that traditional sectors should adopt include establishing a high-frequency iteration mechanism, utilizing quantitative expression to enhance product transparency, and restructuring organizational frameworks for agile operations [1] Group 2 - The integration of technology industry efficiency into the century-old consumer goods sector can lead to explosive growth, even in traditional businesses [2]
日本花王回应珂润乳液被召回:不涉及中国市场
news flash· 2025-06-24 08:44
Core Viewpoint - Kao Corporation announced a recall of certain batches of its Curél lotion (410ml pump) due to the incorrect filling of an old formula, although these affected products were not sold in the Chinese market [1] Group 1 - Kao's Curél lotion recall is due to a mistake in filling old formula batches [1] - The company confirmed that the recalled batches were not available in the Chinese market [1]
从好看到好买的种草跃迁,今年618抖音让品牌和用户都尽兴了
在新消费浪潮中,种草早已不是简单的 "内容输出 - 用户心动" 单线逻辑,而是与消费美学、情绪诉 求、生活场景、娱乐热点息息相关,从策略到手法都在考验平台和品牌对种草进化的理解,平台越来越 深地承担起消费决策加速器和交易转化的引爆器角色。 用户为何而买?抖音以今年618的亮眼成绩验证了,这股风要由平台领衔造,无论是话题造势还是内容 形态,都在发生着新的更迭。 1.先风动,再心动 从主导消费趋势入手,驱动用户购买决策 在消费市场加速迭代的当下,潮流风向与美学体验已成为驱动购买决策的核心引擎,无论是抖音内的多 元达人、兴趣内容还是商家品类,无论是内容消费还是商品消费,本质都是从 "标准化消费"到"个性化 表达"的跃迁。 今年618,Madame Figaro中文版基于抖音上的用户内容打造了一波新时尚趋势——睿美氪,当该词语作 为"Remake"时,它代表一种"重塑"的创新精神,而当它成为睿美氪风潮,则代表着全部抖音用户在用 智慧与审美进行的重新定义。 星图达人@是初九呀 把"哥特风"变成别人眼里的"姐特疯",@馬姐在上海 打破场合限定穿搭,掀起"我 即场合"的自由穿搭风,@艾克里里 脱掉一身铠甲,随睿美氪惬意切换 ...
跨越海峡深耕生命科技
Jing Ji Ri Bao· 2025-06-21 22:30
台北姑娘吴宜蓁是美亚生物科技集团董事长,在大陆生活了10多年,不仅能讲一口标准的普通话,更从 朋友那儿学会了上海话、东北话等多种方言。 将时针拨回到2006年。彼时在岛内某跨国金融机构工作的吴宜蓁,因为轮岗面临外调,在迪拜与上海之 间,她毫不犹豫地选择了后者。她告诉记者,自己的祖父籍贯是杭州,外公外婆是南京人,从小耳濡目 染地对上海心驰神往。在上海工作几年后,她受聘为另一家跨国金融机构的中国区个人银行副总裁。 2012年,吴宜蓁成立美亚生物科技集团,并把总部设在北京,开启了自己的创业生涯。 一路砥砺前行,如今的美亚集团已成长为一家以自体干细胞及免疫细胞为核心,以大健康产业为蓝图, 致力于前沿生物科技研发与应用的高新技术企业。与此同时,美亚集团旗下北京科学城日化在延续传统 产业优势的基础上,正努力打造以生物科技、植物萃取、绿色环保为基础的自主品牌。"随着文化自信 的增强,国货潮品受到越来越多消费者的青睐。"吴宜蓁介绍,高科技赋能民族品牌,目前美亚集团旗 下北京科学城日化推出了系列新产品。 除了打拼事业,吴宜蓁积极促进两岸经贸交流,担任北京市台企协副会长、北京市台企协昌平台企联谊 会会长等职务。她在公司设立台湾青 ...
食饮吾见 | 一周消费大事件(6.16-6.20)
Cai Jing Wang· 2025-06-20 08:26
Food and Beverage - Lianhua Holdings reported that its new product, Lianhua 1983 Red Bean and Job's Tears Water, has maintained a high sales growth rate since its launch in April 2025 [1] - The company plans to introduce an electrolyte drink with flavors including lemon, grapefruit, and blood orange, as well as a 100% fruit and vegetable juice product in the second half of the year [1] - Haitian Flavoring and Food Co. officially listed on the Hong Kong Stock Exchange, closing at HKD 36.5 per share, a 0.55% increase from the opening price [2] Company Developments - Black Sesame Group received a warning letter from the Guangxi Securities Regulatory Bureau due to issues such as non-operating fund occupation by controlling shareholders and irregular corporate governance [3] - IFBH Limited, the parent company of coconut water brand if, has passed the listing hearing on the Hong Kong Stock Exchange [4] - Three Squirrels decided to terminate the acquisition of Hunan Ailingshi Technology Co., with no significant adverse impact on its operations or future development strategy [5] Market Trends - Xiaobu Group's collaboration with Li Jiaqi's live streaming resulted in over 9,000 vouchers sold in a single session, indicating strong consumer engagement [8] - Ba Nu International Holdings submitted its prospectus to the Hong Kong Stock Exchange, reporting revenues of CNY 7.09 billion in Q1 2025 and a profit of CNY 55.16 million [10] - Huan Niu Cake House announced its closure due to rising costs and market competition, while addressing customer concerns regarding membership balances [11]
宝洁“瘦身”,谁是下一个“弃子”
经济观察报· 2025-06-19 12:50
早在2014年,宝洁便宣布出售或淘汰约100个品牌。十年 间,宝洁向联合利华出售香皂及沐浴露品牌卡玫尔,向科蒂集 团出售包括伊卡璐、蜜丝佛陀在内的43个品牌,向汉高出售沙 宣中国业务。 作者:罗文利 封图:东方IC 从今年7月1日起,消费品巨头宝洁将开始为期两年的重组计划。在6月初举行的德意志银行会议 上,该公司高管还释放了更多信号:关注核心品牌,剥离非核心业务。 该项重组计划包括未来两年内在全球范围裁员7000人,约占非制造业职位的15%。这家超180年历 史的行业巨头称,未来将面临"消费者更多不确定性、竞争愈发激烈、地缘政治环境难以预测,科 技迅速重塑日常生活"等局面。 这是宝洁近十年来规模最大的调整计划。针对此轮"瘦身",宝洁方面称,未来将会退出特定市场的 部分品类、品牌和产品形态,也可能对部分品牌进行剥离。而这些举措均旨在扩大宝洁优势、减轻 成本挑战。更具体的计划,宝洁将在2025年7月财年会议中公布。 目前,宝洁旗下还拥有SK-Ⅱ、舒肤佳、海飞丝等知名品牌。其中,碧浪、汰渍所在的织物与家居 护理业务对宝洁的总体销售额贡献最大,占比为36%,其次为帮宝适、护舒宝所在的母婴及家庭护 理业务,占比为24% ...
名臣健康: 关于为全资子公司提供担保的进展公告
Zheng Quan Zhi Xing· 2025-06-19 09:52
证券代码:002919 证券简称:名臣健康 公告编号:2025-023 名臣健康用品股份有限公司 本公司及董事会全体成员保证信息披露内容的真实、准确和完整,没有虚 假记载、误导性陈述或重大遗漏。 一、担保情况概述 名臣健康用品股份有限公司(以下简称"公司")于 2025 年 4 月 28 日召开第 四届董事会第四次会议、2025 年 5 月 20 日召开 2024 年年度股东大会审议通过 《关于为全资子公司申请银行授信提供担保的议案》,同意公司为全资子公司广 东名臣日化有限公司(以下简称"名臣日化")提供不超过 16,000 万元的连带责 任保证担保,本次担保额度有效期为自公司 2024 年年度股东大会审议通过之日 起 2 年内。在上述额度范围内,公司董事会申请股东大会授权公司总经理或总经 理指定的授权代理人,在批准额度范围内负责具体组织实施担保事项并签署相关 文件。具体内容详见公司披露于巨潮资讯网(www.cninfo.com.cn)的相关公告。 二、担保进展情况 近日,公司与中国建设银行股份有限公司汕头市分行(以下简称"银行") 签订《最高额保证合同》(合同编号:HTC440650000ZGB2025N0 ...
热议民营经济促进法,中国制度创新及全球价值引发国际关注
Sou Hu Cai Jing· 2025-06-19 03:11
Group 1 - The event aimed to enhance international understanding of China's private economy legal framework and discuss the value of the Private Economy Promotion Law [2][5] - The event attracted nearly 40 elites from various sectors, including diplomats and business leaders from multiple countries, fostering a high-level platform for economic governance exchange [4][23] - The Private Economy Promotion Law, effective from May 20, 2025, is a significant step in China's legal system, marking the formal recognition of the private economy's role in national legislation [5][9] Group 2 - The law is seen as a milestone, clarifying the legal status of the private economy and addressing barriers to enhance business confidence, covering aspects like fair competition and innovation support [11][12] - The law's implementation is expected to optimize the business environment and stimulate market vitality, contributing to high-quality economic development in China [12][14] - The event provided valuable insights for policymakers, businesses, and academia, deepening understanding of the new law's implications and fostering constructive dialogue [23]
国货最好的时代,才刚刚开始
3 6 Ke· 2025-06-18 09:22
Core Viewpoint - The resurgence of domestic brands in China, particularly during the "618 Shopping Festival," highlights a significant shift in consumer preferences towards national products, surpassing many international brands in sales [1][6]. Group 1: Historical Context of Domestic Brands - The concept of "national goods" dates back to the late Qing Dynasty when foreign products dominated the market, leading to a push for the protection of domestic brands [2]. - The first "National Goods Year" was established in 1933, but the development of domestic brands faced significant challenges until the economic reforms post-1978, which marked a golden era for national brands [4]. - From 1980 to 2000, numerous well-known domestic brands emerged across various sectors, including food and beverage, daily chemicals, apparel, home appliances, and technology [4]. Group 2: Challenges Faced by Domestic Brands - The entry of foreign brands after China's accession to the WTO drastically changed the competitive landscape, causing many domestic brands to lose market presence due to a lack of competitiveness in products, channels, and marketing [5]. Group 3: Current Trends and Consumer Behavior - Recent data indicates that over 90% of the top 100 best-selling products on Douyin's e-commerce platform are domestic goods, with younger consumers (post-90s and post-00s) showing a strong preference for these brands [6]. - The rise of domestic brands can be attributed to four key factors: the internet, the Z generation, national cultural momentum, and self-evolution [6]. Group 4: Key Factors Driving the Resurgence - The internet has transformed retail, allowing domestic brands to compete more effectively against foreign brands by leveraging e-commerce and live streaming as new sales channels [7]. - The Z generation, characterized by their access to information and preference for quality and value, is less enamored with international brands and more inclined to support domestic products [8][9]. - The increasing cultural influence of China on the global stage enhances the appeal of domestic brands, as consumers now feel a stronger connection and recognition towards them [11][12][13]. - Domestic brands are evolving by focusing on differentiation, product innovation, and effective brand marketing to adapt to the new market environment [14]. Group 5: Future Directions for Domestic Brands - To succeed, domestic brands must engage with younger consumers, understand their preferences, and innovate continuously in product design and marketing strategies [17][19]. - Innovation is crucial for high-quality development, with examples of successful product diversification and new market creation demonstrating the potential for growth [20][21][22]. - A long-term commitment to quality and detail is essential for building a sustainable brand, as opposed to relying on short-term marketing tactics [23][24][25]. Group 6: Conclusion - The rise of domestic brands is not merely a trend but a result of collective efforts from various Chinese enterprises, emphasizing the importance of quality and cultural identity in the global market [28][29][30].