Core Insights - The article emphasizes the significant shift in consumer spending towards service consumption, which is projected to account for 46.1% of per capita consumption expenditure by 2025, highlighting the need for quality upgrades in service sectors such as transportation, housekeeping, tourism, and inbound travel [1] Group 1: Changes in Supply Side - The demand for services is characterized by diversification, personalization, and quality, which drives supply innovation [1] - The supply side is evolving under policy guidance and technological empowerment, leading to innovations in business models and enriched content in sectors like cruise economy, inbound tourism, and winter sports consumption [1] Group 2: Service Consumption Demand - Service consumption has rapidly increased, transitioning from a product-centric model to a balanced focus on both goods and services [2] - Key areas of service consumption include essential services like elderly care, childcare, and housekeeping, which are experiencing strong demand, alongside rapidly growing sectors such as tourism, wellness, and entertainment [2] Group 3: Key Growth Areas - The nine service sectors identified in the "Accelerating the Cultivation of New Growth Points in Service Consumption" plan are crucial for the current service economy and are expected to become new consumption growth points [3] Group 4: Understanding Consumer Needs - Service consumption primarily aims to fulfill emotional and experiential needs, such as leisure and relaxation, while also providing practical benefits like freeing individuals from household chores [5] Group 5: Service Consumption and Livelihood - Essential services like elderly care, childcare, and housekeeping are closely tied to daily life and are foundational to service consumption [6] - Policies should support and guide these sectors to expand supply while ensuring quality, which can stimulate enterprise engagement and enable better understanding of consumer needs through data analytics [6]

现阶段我国居民消费市场呈现出结构升级与驱动乏力并存的鲜明阶段性特征。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》（下称《建议》）明确重提"居民消费率明显提 高"，该表述清晰传递出未来五年我国着力提振居民消费、释放消费潜力的核心政策导向，为消费市场高质量发展划定 核心主线。相较于笼统表述或者具体量化目标，本次目标设定更具科学性与务实性——既充分兼顾我国经济转型升级 阶段的客观实际，避免设定过高过急的发展任务；又保留充足的任务约束性，倒逼各项促消费政策落地见效、形成协 同发力格局。 当前，我国居民消费提振正处于历史性关键转折期，消费增长驱动模式正逐步脱离以往依赖国补、消费券等短期刺激 性政策拉动的传统路径，转向培育收入支撑、消费意愿、场景供给等内生动力的长效发展模式。这一转型的核心是通 过分配端改革，破解居民"不敢花、不愿花、没钱花"的深层制约，最终实现居民消费从"被动响应"向"主动参与"、 从"不敢花"向"放心花、愿意花"的根本性跨越。 居民消费率由居民平均消费倾向（居民消费支出占可支配收入的比重）与居民可支配收入占GDP比重两大核心维度共 同决定，两大维度相互关联、互为支撑、缺一不可——前者 ...

2月6日在国务院政策例行吹风会上，商务部相关负责人透露了一个重磅消息：中央财政已向入选消费新业态、新模式、新场景试点（即"消费三新"试点）的 城市，拨付了首批支持资金，总额高达86亿元！ 这笔真金白银的注入，标志着国家层面推动消费转型升级、培育新增长点的战略进入了实质性的落地阶段。 这笔钱将投向何方？答案是潜力巨大的服务消费新蓝海。根据商务部的介绍，此次试点工作具有鲜明的"创新导向"，绝大多数服务消费新增长点领域都已被 纳入资金支持的范围。 这意味着，从沉浸式文旅体验、智慧健康养老，到数字文娱、线上线下融合的体育服务，再到定制化、体验式的生活服务等等，只要是能代表未来趋势、满 足人们美好生活新需求的服务消费场景，都有可能获得政策的阳光雨露。 其目的不仅是直接扶持项目，更是要通过财政资金的杠杆效应，有效撬动和引导更庞大的社会资本向这些新领域聚集，共同做大蛋糕。 "三新"试点的意义，远不止于资金分配。它更像是一次全国范围的"创新赛马"和制度探索。商务部表示，将积极指导各试点城市，充分结合自身的资源禀赋 和发展特色，大胆闯、大胆试。 有的城市可能依托深厚的文化底蕴，探索文商旅体深度融合的新模式；有的城市或许凭借先进 ...

转自：新华社 新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 新华社记者胡旭、朱丽莉、周颖 近期陆续召开的地方两会上，"服务消 费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增长点，各地提出一系列部署举措，地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型活动2295场、增长25.8%；山东游客人 数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次，入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方 面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务供给，更好满足家居类、信 息文化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文旅、体育等领域消费。"河北省政协委 员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不 ...

新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 近期陆续召开的地方两会上，"服务消费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增 长点，各地提出一系列部署举措，地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型 活动2295场、增长25.8%；山东游客人数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次， 入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务 供给，更好满足家居类、信息文化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托 育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文 旅、体育等领域消费。"河北省政协委员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不少地方尝到了融合的甜头。江苏以"足球+"撬 ...

Group 1 - The core focus of local government reports is on "service consumption" as a key growth area, with various initiatives proposed to accelerate its development [2][3] - By 2025, significant growth in service consumption is expected, with Beijing's performing arts economy seeing a 25.8% increase in large events, Shandong's tourism revenue growing over 10%, and Chongqing's inbound tourism rising by 68.2% [2] - Local governments are emphasizing the importance of enhancing service offerings in areas such as elderly care, childcare, health, and home services to meet diverse consumer demands [3] Group 2 - The integration of culture, sports, and tourism is identified as a fertile ground for expanding service consumption, with initiatives like Jiangsu's "football+" and Chongqing's "watching drama and touring" plans driving new consumer growth [4] - By 2026, localities are expected to continue innovating in the integration of culture and tourism, with Zhejiang focusing on developing popular "cultural tourism + consumption" IPs and enhancing consumer experiences in various sectors [4] - New business models such as low-altitude tourism and aviation sports are emerging, with suggestions for regulatory reforms to foster low-altitude economic development [6] Group 3 - The shift in consumer demand from material satisfaction to emotional and experiential fulfillment is driving the need for more engaging service offerings [6] - Local governments are encouraged to enhance service consumption scenarios by developing event-driven economies and promoting personalized service experiences [6][7] - The youth demographic is becoming a significant driver of service consumption trends, with recommendations for targeted initiatives to engage this group through social and entertainment activities [7] Group 4 - Digital technologies and artificial intelligence are reshaping service landscapes, with local governments focusing on tech-enabled solutions to enhance consumer experiences [8] - Initiatives include the development of smart tourism platforms and AI-driven consumer services to improve operational efficiency and customer engagement [8] - The overall goal is to cultivate new growth points in service consumption, aligning with the trend of consumers prioritizing experiences over products [8]

Group 1 - The core focus of local government reports is on "service consumption," with various initiatives proposed to accelerate the growth of this sector by 2025 [1] - Significant achievements in service consumption by 2025 include Beijing hosting 2,295 large events (up 25.8%), Shandong seeing over 10% growth in tourist numbers and revenue, and Chongqing receiving over 500 million tourists with inbound tourism increasing by 68.2% [1] - By 2026, local governments plan to enhance service consumption through investments in diverse sectors such as elderly care, health, and cultural services, with specific initiatives like creating convenient living circles and upgrading traditional service sectors [1][2] Group 2 - The integration of culture, sports, and tourism is seen as a fertile ground for expanding service consumption, with various regions reporting successful initiatives [2] - Jiangsu's "football+" initiative and Chongqing's "viewing and touring" plan are examples of how localities are leveraging cultural events to drive consumer traffic [2] - By 2026, regions like Zhejiang and Tianjin aim to innovate in the cultural and tourism sectors to enhance consumer experiences and expand service offerings [2] Group 3 - New business models such as low-altitude tourism and aviation sports are emerging, with suggestions for regulatory reforms to foster these sectors [3] - There is a shift in consumer demand from material satisfaction to experiences that offer cultural and social value [3] Group 4 - Enhancing emotional, experiential, and self-satisfying service offerings is a key strategy for expanding service consumption [4] - Events like the fourth Zhengjia Datang Lantern Festival in Guangzhou are designed to boost interaction and experience for visitors, leading to increased foot traffic and sales [4] - Various regions are focusing on personalized service offerings and expanding event-driven economies to stimulate consumer spending [4] Group 5 - The youth demographic is becoming a significant force in the service consumption market, driving trends through events like drama, anime, and music festivals [5] - Recommendations include collaboration between business and cultural sectors to enhance consumer experiences and introduce new consumption formats [5] Group 6 - The concept of "youth economy" has been officially recognized in government reports, with proposals for targeted electronic consumption vouchers for young people to stimulate engagement in various social and cultural activities [6] Group 7 - Digital technologies and artificial intelligence are reshaping service consumption landscapes, with local governments emphasizing tech-driven enhancements to improve consumer experiences [7] - Initiatives include the development of smart tourism platforms and AI-driven data analysis to optimize consumer interactions and service delivery [7] - The focus is on transitioning consumer behavior from purchasing goods to enjoying services and experiences, which is expected to invigorate the economy [7]

新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 新华社记者胡旭、朱丽莉、周颖 近期陆续召开的地方两会上，"服务消费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增长点，各地提出一系列部署举措， 地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型活动2295场、增长25.8%；山东游 客人数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次，入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务供给，更好满足家居类、信息文 化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文旅、体育等领域消费。"河北省政协 委员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不少地方尝到了融合 ...

"今后一段时期，中国服务消费发展将迎来重要的战略机遇期。"孔德军称，服务消费将在拉动居民消费 率提高和推动经济高质量发展中发挥重要作用。 他表示，在消费规模扩大的同时，民众的消费关注点正在从"有没有"向"好不好"转变，对个性化、多样 化、品质化服务消费产品的需求日益强烈。接下来，商务部将会同相关部门为新业态发展创造条件。 (完) 中新社北京2月6日电 (记者 尹倩芸)中国商务部服务贸易和商贸服务业司司长孔德军6日在北京称，2020 年至2025年，中国居民人均服务性消费支出年均增长8.5%。 他提到，2020年至2025年，中国人均服务性消费支出占居民人均消费支出的比重上升了3.5个百分点， 2025年这一比重达到46.1%，接近居民消费的"半壁江山"。 当日，国新办举行国务院政策例行吹风会，介绍《加快培育服务消费新增长点工作方案》有关情况。孔 德军在会上说，近年来，随着居民生活水平提升，中国居民消费结构从商品消费为主向商品消费和服务 消费并重转变。 ...

来源：滚动播报 （来源：直新闻） 2月6日，国务院新闻办举行政策例行吹风会，商务部副部长鄢东携多部门负责人详解近日发布的《加快培育服务消费新增长点工作方案》（以下简称《工 作方案》）。会上披露，我国将通过构建"1+N"政策体系、投入86亿元财政资金支持消费"三新"试点、扩容入境消费便利措施等多重举措，推动服务消费 提质惠民，助力经济高质量发展。 为破解服务消费供给与需求适配难题，2025年9月商务部、财政部联合启动消费新业态、新模式、新场景"三新"试点，遴选50个人口基数大、带动作用强 的试点城市，拨付首批财政支持资金86亿元。鄢东介绍，这些试点城市常住人口超4.8亿，社会消费品零售总额占全国一半以上，已成为培育服务消费新 增长点的核心载体。 试点工作将重点聚焦三大方向：在场景创新上，重点支持旅游列车改造等商旅文体健多业态融合项目，带动社会资本参与服务消费新场景培育；在全域活 力激发上，推广试点城市在商业模式、营商环境优化等方面的成熟经验，形成可复制的全国性标杆；在政策协同上，通过跨部门协调机制，打通数据共 享、协同监管等关键环节，为旅居、汽车后市场等新兴业态扫清制度障碍。 消费结构转型提速 服务消费占比逼近 ...