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实体店一件衣服500元,为何电商却只卖几十块?答案被揭开了
Sou Hu Cai Jing· 2025-11-24 11:45
咱说起买衣服这事儿,最近不少人都在吐槽:为啥实体店一件衣服动辄就得飙到五百块,而网上电商平 台上,差不多款式、差不多样子的衣服,才卖几十块?这价差大得都能让人怀疑人生了。其实,背后的 秘密没那么简单,说白了,这里面的门道真不少,咱今天就来聊聊这背后的故事。 当然,线上卖服装讲究的是薄利多销,靠销量去赚钱,这就是电商的生存法则。你看网上爆款,月销上 万件,哪怕利润空间薄,只要销量大,赚的钱也不少。实体店流量有限,卖衣服没有那么快,得保持高 单价,保证不亏本才能撑下去。简单讲,一个是卖量的打法,一个是卖单价的思路,两边玩法不一样, 价格自然差距明显。 所以,实体店贵,电商便宜,根本原因不光是品牌溢价,而是面料、设计、工艺、运营和进货渠道多方 面差别叠加的结果。买衣服这事儿,没法只看数字,得看需求。如果你想买穿着舒服耐用的衣服,愿意 投入点钱,那实体店的货其实更实在。反过来,如果只想换个样子,穿个几次不心疼,那网上几十块的 衣服也能满足需求。 首先得说说衣服的面料。实体店卖五百块的衣服,很多时候是真的用上了比较讲究的材质,比如真丝、 纯棉或者是质量特别好的精梳棉。这些布料手感细腻,透气性好,穿着舒服还能经得起多次洗 ...
顾客被店员备注“买双鞋子都嫌贵”,FILA官方回应
第一财经· 2025-11-24 09:47
2025.11. 24 本文字数:990,阅读时长大约1.5分钟 11月24日,有媒体就此事致电FILA客服热线,客服表示对该情况暂不清楚,将登记反馈,客服同时 提供了郑州正弘城FILA儿童店一工作人员电话。该工作人员介绍此事正在积极处理之中,并表示将 有其领导回电介绍详情。 来源 | 潇湘晨报 11月23日,有郑州网友发帖称,自己当日在郑州正弘城商场5楼FILA儿童店带孩子买鞋,"从进店到 结账不到十分钟,孩子一共试了三双鞋子,最后用券甚至是店员提议的。" 可令网友没想到的是,该店店员把网友的客户添加截图发在会员群时,网友发现店员给她的备注中的 描述是"11.23号注册的,就买一双鞋子,一直嫌贵男孩穿37码。"三个标签中第三个写着"买双鞋子 都嫌贵"。 商场买双鞋竟然被 FILA店员备注了 本来以为网上那些都是段子,没想到发生到自己身 上了。 今天周末在正弘城5楼 fila 儿童带孩买双鞋, 从进店 到结账不到十分钟,孩子一共试了三双鞋子, 最后 用券甚至是店员提议的, 没想到后续看到这样的备 注还发群里了我请问呢? 店长的态度就是把群解散 了? @ 正弘城 @FILA @FILA 河南 @FILA KID ...
网购女装现“巨型吊牌”:防“蹭穿” 商家开启“物理防御”
Yang Shi Wang· 2025-11-23 17:14
巨型吊牌的火爆,还衍生出了产业链。今年"双十一"前三个月,一家来自四川的吊牌生产厂商就接到了上千个商家咨询,巨型吊牌的订单 量,更是高达七八十万套。 央视网消息:最近,不少消费者收到的网购服装,发现衣服上的吊牌比脸还要大。不仅大,吊牌上还密密麻麻地写满了警告:"试穿请保 留,拆除不退不换"。为什么会这样呢?据商家们反映,因为经常有一些消费者,利用平台"七天无理由退货"规则,免费"蹭穿"新衣服。而且 越是新潮、高价的女装,这种现象就越明显。 有网友评论说,"巨型吊牌"是商家针对"试穿党"的物理防御,而本质上却是围绕"七天无理由退货"规则的极限拉扯。在电商拓荒时代,这 原本是建立线上购物信任的"基石",但在争夺客户流量的今天,该如何防止规则被滥用,值得思考。 ...
不止汽车,日系品牌也在迎来“全线溃败”
创业邦· 2025-11-23 03:32
Core Viewpoint - Japanese automakers are facing significant challenges due to U.S. tariffs, leading to a collective profit decline of 1.5 trillion yen (approximately 68.78 billion RMB) in the first half of 2025, marking a 27.2% year-on-year decrease [6][7]. Group 1: Impact of Tariffs - The North American market has severely impacted Mazda and Subaru, with Mazda's U.S. sales accounting for about 30% of its global sales, resulting in a profit drop of approximately 97.1 billion yen (about 4.45 billion RMB) due to tariffs [6]. - Subaru, with nearly 80% of its sales in the U.S., faced a tariff impact of 154.4 billion yen (around 7.08 billion RMB), nearly offsetting its profits from vehicle sales [6][7]. Group 2: Domestic Market Saturation - Japan's domestic car market is saturated, with a new car sales forecast of approximately 4.42 million units in 2024, a decline of about 7.5% from 2023 [8]. - The younger generation in Japan shows a declining interest in car ownership, with 32% citing "sufficient family cars" and 28% concerned about high car prices [8]. Group 3: Global Market Challenges - Japanese automakers have historically relied on overseas markets, which account for nearly 80% of their sales, but are now facing increased competition and market share losses, particularly in China and Southeast Asia [8][9]. - From 2021 to 2024, Japanese automakers lost significant market share in Southeast Asia, with declines of 5% in Malaysia, 6% in Indonesia, and 12% in Thailand [9][12]. Group 4: Declining Sales in China - Japanese automakers have seen a decline in sales in China, with Toyota's sales down 1.7% to 1.908 million units, Honda's down 10.1% to 1.234 million units, and Nissan's down 16.1% to 794,000 units in 2023 [9]. - The market share of Japanese brands in China dropped from 20.6% in 2021 to 11.2% in 2024, largely due to the rise of domestic electric vehicle brands [9][12]. Group 5: Shift in Consumer Preferences - The younger generation in Southeast Asia is increasingly favoring electric vehicles and brands that offer better value and technology, leading to a shift away from traditional Japanese automakers [12][17]. - Japanese automakers are struggling to adapt to the electric vehicle trend, with their market share in the rapidly growing EV segment remaining below 30% in Southeast Asia [16][17]. Group 6: Financial Performance and Future Outlook - Despite challenges, Toyota remains the world's most profitable automaker, with a profit of 31.2579 billion USD (approximately 224.5 billion RMB) in 2025, significantly outperforming competitors [17][21]. - The overall performance of Japanese brands in other sectors, such as convenience stores and cosmetics, is declining, indicating a broader struggle beyond the automotive industry [18][21].
东光县男代舍九取一服装店(个体工商户)成立 注册资本1万人民币
Sou Hu Cai Jing· 2025-11-21 22:47
天眼查App显示,近日,东光县男代舍九取一服装店(个体工商户)成立,法定代表人为王磊,注册资 本1万人民币,经营范围为一般项目:服装服饰零售;服装服饰批发;皮革制品销售;箱包销售;鞋帽 零售;日用百货销售;日用品销售;户外用品销售;互联网销售(除销售需要许可的商品)(除依法须 经批准的项目外,凭营业执照依法自主开展经营活动)。 ...
Gap Stock Surges on Q3 Beat-and-Raise
Schaeffers Investment Research· 2025-11-21 16:52
Gap Inc (NYSE:GAP) stock is surging today, up 8.8% at $25.05 at last check, after the company posted better-than-expected third-quarter results and lifted its full-year forecast. The retailer saw a surprise sales surge after its viral denim ad with girl group Katseye, and CEO Richard Dickson touted a "great start" to the holiday shopping season. On the charts, today's pop has GAP breaking into positive territory for 2025, though familiar resistance at the $25 level appears to be keeping a cap on gains. The ...
今夜美股前瞻 | 美联储威廉姆斯称仍有降息空间,欧洲股市齐跌,三大股指期货涨跌互现
Sou Hu Cai Jing· 2025-11-21 13:36
1. 11月21日(周五)美股盘前,美股三大股指 期货涨跌互现。截至发稿,道指期货涨0.14%,标普期货涨 0.08%,纳指期货跌0.12%。 2. 截至发稿,欧洲股市主要指数齐跌。欧洲斯托克50指数跌1.14%,英国富 时100指数跌0.35%,法国CAC40指数跌0.3%,德国DAX30指数跌0.84%。 3. 截至发稿,WTI原油跌 1.51%,报58.11美元/桶。布伦特原油跌1.26%,报62.58美元/桶。纽交所 黄金跌0.39%,报4044.1美元/ 盎司。 市场消息 1、美联储威廉姆斯表示仍认为近期存在降息空间。 2、瑞士央行行长施莱格尔将于 20:40发表讲话。 3、白宫驳斥特朗普内阁"大清洗"报道,称相关内容为"瞎编引流"。 4、欧洲股市波动 率指数升至5月以来最高水平。 5、印度卢比兑美元汇率跌至历史新低,报89.1613。6、世界 钢铁协会 数据显示,10月全球粗钢产量同比下降5.9%。 7、欧洲央行行长拉加德表示欧盟若降低内部贸易壁垒, 可通过内部贸易增长抵消美国关税对经济增长的影响。8、欧洲芯片股开盘普跌,ASML、ASMI、 BESI、意法 半导体跌幅在3%至5%之间。 个股消息 ...
新股消息 | 海澜之家递表港交所 连续11年在亚洲男装市场位居首位
智通财经网· 2025-11-21 13:21
Core Viewpoint - HLA Group Co., Ltd. (海澜之家) has submitted an application to list on the Hong Kong Stock Exchange, with Huatai International as the sole sponsor. According to Frost & Sullivan, HLA is the second-largest men's apparel brand globally by revenue in 2024 and has maintained the top position in the Asian men's apparel market for 11 consecutive years since 2014 [1][5]. Company Overview - HLA is recognized as a leading brand apparel retail group in China, distinguished by its diversified brand portfolio, extensive supply chain network, and strong channel integration capabilities. As of June 30, 2025, the company operates over 7,200 stores globally, with 5,631 stores in 31 provincial-level administrative regions in China, covering nearly all prefecture-level cities [5][7]. - The company has established a global sales network comprising 5,723 stores, including 92 overseas locations. Besides men's apparel, HLA's proprietary brands include the mid-range women's brand OVV and the high-end children's brand Ying's, catering to diverse customer preferences [5][6]. Financial Performance - HLA has shown steady revenue growth despite a complex market environment. The company reported revenues of RMB 17.91 billion, RMB 20.75 billion, RMB 20.16 billion, and RMB 11.24 billion for the years 2022, 2023, 2024, and the first half of 2025, respectively. Net profits for the same periods were RMB 2.06 billion, RMB 2.92 billion, RMB 2.19 billion, and RMB 1.59 billion [8][9]. - The gross profit margin has improved over the years, reaching 43.4%, 45.2%, 45.5%, and 46.9% for the years 2022, 2023, 2024, and the first half of 2025, respectively, reflecting the company's focus on product quality, operational efficiency, and refined retail management [9][10].
新股消息 | 海澜之家递表港交所
智通财经网· 2025-11-21 12:33
| 篇纂]項下的[编纂]數目 | | :[編纂]股H股(視乎[編纂]行 | | --- | --- | --- | | | | 使與否而定) | | [編纂]數目 | : | [編纂]股H股(可予重新分配) | | [編纂]數目 | .. | [編纂]股H股(可予重新分配及視乎[編 | | | | 纂]行使與否而定) | | 最高[編纂] | .. | 每股H股[編纂]港元,另加1.0%經紀 | | | | 佣金、0.0027%證監會交易徵費、 | | | | 0.00565%聯交所交易費及0.00015% | | | | 會財局交易徵費(須於[編纂]時以港元 | | | | 繳足,多繳款項可予退還) | | 面值 : | | 每股H股人民幣1.00元 | 智通财经APP获悉,据港交所11月21日披露,海澜之家集团股份有限公司(简称:海澜之家,600398.SH) 递表港交所主板,华泰国际为其独家保荐人。招股书显示,海澜之家是中国领先的品牌服装零售集团, 凭借多元化的品牌组合、广泛的供应链网络以及强大的渠道整合能力而独树一帜。根据弗若斯特沙利 文,于2024,海澜之家位列中国服装集团营收排名第四。截至2025 ...
海澜之家递表港交所
Zhi Tong Cai Jing· 2025-11-21 12:31
| 编纂]項下的[编纂]數目 | :[編纂]股H股(視乎[編纂]行 | 使與否而定) | | | | | --- | --- | --- | --- | --- | --- | | [編纂]數目 | .. | [編纂]股H股(可予重新分配) | [編纂]數目 | 「編纂]股H股(可予重新分配及視乎[編 | .. | | 纂]行使與否而定) | : | 最高[編纂] | 每股H股[編纂]港元,另加1.0%經紀 | | | | 佣金、0.0027%證監會交易徵費、 | 0.00565%聯交所交易費及0.00015% | | | | | | 會財局交易徵費(須於[編纂]時以港元 | 繳足,多繳款項可予退還) | | | | | | : | 每股H股人民幣1.00元 | 直信 | [编纂] : [编纂] | | | 据港交所11月21日披露,海澜之家(600398)集团股份有限公司(简称:海澜之家,600398.SH)递表港 交所主板,华泰国际为其独家保荐人。招股书显示,海澜之家是中国领先的品牌服装零售集团,凭借多 元化的品牌组合、广泛的供应链网络以及强大的渠道整合能力而独树一帜。根据弗若斯特沙利文,于 2024,海 ...