随着国内健康与精细化洗护理念普及，三筒洗衣机迅速崛起为家电行业的热门赛道。自海尔率先推出行 业首创的一机三筒洗衣机并引爆市场后，各大品牌纷纷跟进，围绕容量、功能等展开激烈竞争，国内三 筒市场已步入白热化鏖战阶段。 与国内激烈竞争形成鲜明对比的是，海外多数地区的分区洗护市场仍处于空白。海尔敏锐捕捉到这一机 遇，率先启动三筒洗衣机海外布局，继登陆越南、意大利后，海尔三筒洗衣机海外再下一城，即将登陆 马来西亚，持续填补全球分区洗护领域的空白。 品类破局：打破传统，解决全球洗护痛点 双线领跑：硬核产品力与全球化战略的协同效应 海尔能够实现"国内登顶、海外受捧"，源于产品硬实力与全球化战略的高效协同。 产品层面，海尔的创新始终围绕用户需求展开。比如针对东南亚潮湿气候与多代同堂家庭，在大容量的 基础上增加精华洗与留香洗功能，契合用户洗护需求;在欧洲市场，聚焦节能与智慧洗护，优化AI智慧 洗护;在中东非地区，则专门开发超大筒径以适配传统袍服洗涤。 战略层面，海尔强大的全球化体系为三筒洗衣机的全球落地提供了坚实支撑。依托全球10大研发中心、 163个制造中心及完善的营销网络，海尔实现了"全球研发+本土适配"的高效联动，为三筒 ...

Core Insights - The differentiated approach of Haier's three-tub washing machine has led to its market leadership in China and successful overseas expansion, filling market gaps in Southeast Asia [1][5][7] Group 1: Market Trends - The multi-tub washing machine market is rapidly growing due to increasing consumer awareness of health and categorized washing, with online penetration rates for multi-tub products rising from 3.2% to 9.5% between March and May 2025 [3] - The search volume for "underwear-specific washing machines" on Tmall increased by 370% year-on-year in 2024, indicating a shift from niche to mainstream demand for categorized washing [3] Group 2: Product Innovation - Haier's three-tub washing machine features a unique one-machine three-tub integrated design that addresses the common pain points of washing outerwear, underwear, and baby clothes separately, achieving true "categorized washing" [3] - The three-tub washing machine can save 50% of washing time, significantly enhancing efficiency, and has sold over 300,000 units domestically, securing the top position in its category [3] Group 3: International Expansion - Following its domestic success, Haier has initiated overseas expansion, launching its three-tub washing machine in Southeast Asia, with a new TV commercial emphasizing its core values of "healthy categorization and time efficiency" [5] - The product will be showcased at a pop-up event in Malaysia from December 17-21, 2023, and is set for official launch in January 2026 [5] - Haier has already established a presence in Vietnam and Italy, gaining recognition from major media outlets, indicating strong competitiveness in mature markets [5] Group 4: Global Strategy - Haier's success in overseas markets is attributed to its long-term global strategy focused on localization, adapting products to meet regional needs rather than simply exporting the same model [7] - The company enhances its product offerings by incorporating features tailored to local climates and consumer preferences, such as adding fragrance functions for Vietnam and energy-efficient programs for Europe [7] - Haier's robust global supply chain and partnerships with local distributors facilitate rapid market entry and effective marketing strategies [7]

同时，公告显示，本次关联交易定价公允，不存在损害公司及其股东特别是中小股东利益的情形，不会 对公司财务状况和经营成果产生不利影响。 上海大学悉尼工商学院讲师王雨婷对《证券日报》记者表示，资产收购完成后，惠而浦或将全面整合格 兰仕在洗衣机领域的生产设备、研发专利与技术储备，快速补强产品矩阵的薄弱环节，同时，与自身既 有的高端制造经验、全球化渠道形成协同，推动产品在智能化、节能化等方面进行升级迭代。 （文章来源：证券日报） 回溯交易历程，2021年3月份，格兰仕在发起对惠而浦的要约收购前，出具《关于避免同业竞争的承诺 函》，明确在收购惠而浦完成后的60个月内，解决其与惠而浦可能存在的同业竞争问题。2021年5月 份，格兰仕发布公告称，公司正式完成要约收购，以51.1%的持股成为惠而浦控股股东。 彼时，惠而浦聚焦海外市场，依托与Beko等国际巨头的合作稳固营收；格兰仕则深耕本土市场，形成 产品结构与客户群体的互补。但洗衣机业务作为双方共同涉足的品类，始终存在同业竞争问题，这也是 市场关注的焦点。 惠而浦相关负责人表示，本次资产收购完成后，格兰仕及其实际控制人将不再生产、销售洗衣机产品， 格兰仕及其实际控制人与公司不 ...

12月4日消息，海尔集团董事局主席、首席执行官周云杰发微博表示，海尔L+洗衣机在泰国销售火爆， 在超高端价位段，成为唯一跻身前三的中国品牌，也是高端增速最快的品牌，打破了高端洗护市场长期 由韩系品牌主导的格局。 这款洗衣机是7月份在当地上市的，售价超过了6万泰铢，9月份去泰国市场调研的时候还专门在门店里 了解了市场情况。 这款洗衣机是7月份在当地上市的，售价超过了6万泰铢，9月份去泰国市场调研的时候还专门在门店里 了解了市场情况。 从走出去、走进去到走上去，全球高端创牌还有很长的路要走。 责任编辑：李思阳 12月4日消息，海尔集团董事局主席、首席执行官周云杰发微博表示，海尔L+洗衣机在泰国销售火爆， 在超高端价位段，成为唯一跻身前三的中国品牌，也是高端增速最快的品牌，打破了高端洗护市场长期 由韩系品牌主导的格局。 从走出去、走进去到走上去，全球高端创牌还有很长的路要走。 责任编辑：李思阳 ...

一边爆火，一边是质检抽查及格率不足50%，这就是迷你洗衣机市场的现状。 近期，上海市市场监管局通报了十批次迷你洗衣机的质量抽检结果，其中竟然有五批次为不合格产品，不合格率高达五成。更值得注意的是，在电商平台销 售的八批次产品中，就有五批次不达标。 （图源：上海市市场监督局官网） 这样的抽检结果与迷你洗衣机市场的爆火形成巨大反差。天猫公布的家装家电年度数据中，迷你洗衣机是2023至2024年增速最快的小家电之一；京东渠道数 据显示，容量在3kg以下的小容量洗衣机在线上销量同比增长超过一倍。 作为销量增长速度最快的小家电之一，迷你洗衣机也逐渐在家庭电器里占据愈发重要的地位。但高销量的背后却是行业标准未形成规范，产品质量参差不 齐，使用安全性也被一次抽检画上大大的问号。 卖爆的迷你洗衣机翻车了？ 数据显示，2021年后，迷你洗衣机销量出现高速增长，至2023年，线上小家电类目中这类产品已是排行榜常客。根据奥维云网的数据，2023年容量小于3kg 的洗衣机在线市场份额已经上升到约6%，这在家电类目里已经算占比相当高的份额。 （图源：小米） 迷你洗衣机需求爆发的同时，也迎来了一些问题。 上海市市场监管局在抽检报告中提到 ...

Core Viewpoint - The company, Little Swan, has issued a statement addressing a recent incident where consumers mistakenly purchased a counterfeit washing machine branded as "Little Osprey," which is unrelated to the official Little Swan brand [1][3]. Group 1: Incident Details - Consumers intended to buy Little Swan washing machines but were misled by malicious vendors who confused the brand name, resulting in the purchase of "Little Osprey" machines [3]. - The company strongly condemns the infringement by these illegal vendors, stating that it severely harms consumer rights and negatively impacts the company's brand image [3]. - Little Swan has promptly engaged with market regulatory authorities and e-commerce platforms to investigate the incident, collect evidence, and initiate legal proceedings against the involved vendors [3]. Group 2: Consumer Advisory - The company advises consumers to purchase Little Swan products only through official channels, such as the official website, authorized e-commerce flagship stores, and authorized offline stores, to avoid being deceived [3][4]. Group 3: Company Background - Little Swan is a brand under Wuxi Little Swan Co., Ltd., with its history tracing back to 1958 when it originated from Wuxi Ceramics Factory [4][6]. - The company underwent a shareholding reform in 1993, becoming Wuxi Little Swan Co., Ltd., and was listed on the Shenzhen Stock Exchange in 1996-1997, marking it as the first publicly traded washing machine company in China [6]. - Midea Group acquired a 24.01% stake in Little Swan for 1.68 billion yuan, becoming the largest shareholder, and the controlling shareholder changed to Midea Group in September 2013 [6].

Core Insights - Haier Smart Home (600690) is deepening its presence in Japan through a localization strategy and continuous technological innovation, recently launching a new flat drum washing machine under the AQUA brand in Tokyo [1][2] Group 1: Product Launch and Features - The newly launched flat drum washing machine incorporates three differentiated core technologies: ozone air wash, heat pump drying, and essence wash, filling a technological gap in Japan [1] - The design addresses common issues with traditional inclined drum washing machines, such as weak agitation and fabric tangling, by upgrading to a vertical drum design that enhances fabric care [2] - The washing machine features a compact design with a 12kg capacity, suitable for small living spaces in Japan, and includes an ozone air wash function that effectively removes odors and wrinkles without water [2] Group 2: Market Position and Future Plans - As of October this year, Haier and AQUA hold the top two market shares in Japan, with their fully automatic washing machines ranked first in the market, and the AQUA 10KG drum washing machine achieving the highest retail sales for three consecutive weeks [3] - AQUA Japan plans to continue focusing on user-centered innovation to provide higher quality products and services in the Japanese market [3]

Core Insights - Hisense's washing machine business has shown steady growth, with domestic revenue increasing by over 30% year-on-year and market share in the mid to high-end segments doubling [1] - The company achieved significant sales growth during the "618" shopping festival, with e-commerce sales rising by 83% year-on-year [1] - Hisense's overseas market performance has also been strong, with a market share of over 11% in the UK and exceeding 30% in countries like Croatia, Serbia, and South Africa [1] Product Innovation - Hisense launched the 4-in-1 heat pump washing and drying machine, the Hisense Cotton Candy Ultra, which features an integrated heat pump drying system and precise temperature control for gentle drying at 42 degrees [3] - The Hisense Cotton Candy Ultra has received multiple industry awards, including the "Best Design Award" at IFA and recognition as the top-selling model in its price segment [3] - The E8Q model, released in late September, has optimized space utilization while maintaining high drying efficiency, quickly becoming the second best-selling product within two weeks of its launch [3] Industry Recognition - Hisense washing machines have received various accolades, including being named a "Leading Brand in Healthy Laundry Care" and one of the "Top Ten Brands in the Washing Machine Industry," highlighting the company's comprehensive strength and leadership position in the sector [5]

Core Insights - Haier's three-tub washing machine has rapidly gained popularity in global markets, particularly in Vietnam, where it achieved significant online engagement and sales since its launch in mid-October [1][2] - The product's success is attributed to Haier's understanding of the global demand for health-oriented laundry solutions, offering a unique "partitioned washing" approach that addresses common laundry issues [1][2] Market Performance - The three-tub washing machine has generated over 32 million exposure views during its launch event and has seen a continuous increase in online pre-orders [1] - In China, the product has sold over 300,000 units, maintaining the top position in its category [1] - In Europe, the washing machine received positive recognition, with orders secured during its debut at the IFA in Germany and acclaim from major publications in Italy [1] Product Innovation - The washing machine features a unique design of "one large tub and two small tubs," allowing for physical separation of different types of laundry, which prevents cross-contamination and color bleeding [2] - It offers significant time savings, reducing washing time by 50% while addressing regional needs with specific technologies tailored for Southeast Asia and Europe [2] Technological Advancements - Key innovations include AI dynamic balancing technology, which minimizes vibration during operation, ensuring a quiet and stable performance [3] - Haier's extensive global R&D network, comprising 10 research centers and over 20,000 engineers, supports the development of such innovative products [3] Future Expansion - Haier plans to expand the three-tub washing machine's presence in markets such as Malaysia, Thailand, Indonesia, France, Spain, the UK, and the Middle East, aiming to lead the global transition to partitioned washing solutions [4]

Core Insights - The high-end home appliance market in Southeast Asia, traditionally dominated by Korean brands, is witnessing a shift with Haier washing machines emerging as a strong competitor, particularly in Thailand's ultra-high-end segment priced over 60,000 THB [1] - Haier's L+ series has gained rapid popularity, appealing to high-net-worth individuals who prioritize quality and lifestyle compatibility in their purchases [1][2] Target Audience - Haier's high-end washing machines are primarily purchased by affluent families seeking quality living, elite individuals focused on aesthetics and functionality, and spacious villa households with diverse needs [1] - These consumers value not only the product's appearance and performance but also its alignment with their lifestyle, such as the L+ series' minimalist design and specialized fabric care programs [1][2] Product Innovation - Haier washing machines have achieved breakthroughs in design, functionality, and smart experience, deeply integrating with local living scenarios [2] - The L+ series features an embedded design that complements high-end home aesthetics, while the innovative "dual-tub integrated design" reduces stacking height by 20 cm, enhancing space efficiency [2] - Key technological advancements include a 607mm drum diameter for handling large items, smart dispensing systems, and AI-driven quick wash and dry capabilities, catering to the specific needs of Southeast Asian consumers [2] Localization Strategy - Haier's success in the Southeast Asian high-end market is supported by a robust localization strategy, including product customization based on regional climate and washing habits [3] - The company has established a comprehensive local team to provide end-to-end service, enhancing customer satisfaction and driving word-of-mouth referrals [3] - Haier's washing machines have achieved the fastest growth in the high-end segment in Southeast Asia, leading among Chinese brands in Europe and maintaining market leadership in Australia for 15 consecutive years [3]