据美国《财富》杂志援引多位消息人士的话14日报道， 美国电商巨头亚马逊公司正计划裁撤最多15%的人力资源部门员工 ，而其他部门 也可能会受到裁员波及。 报道称，此次计划被裁撤的人力资源部门员工在亚马逊公司内部属于"人才体验技术团队"， 这一部门在全球员工超过1万人，涵盖庞大的 招聘团队、部分技术岗位以及其他传统人力资源岗位 。目前暂不清楚此次裁员涉及的具体人数和确切时间表。今年早些时候，亚马逊表示 已在消费设备部门、云计算部门等领域进行了规模相对有限的裁员。 一段时间以来，亚马逊公司正持续寻求降低人力成本，同时加大对人工智能产品和基础设施的投资。亚马逊今年计划投入超过1000亿美元 的资金用于扩建其云计算和人工智能数据中心。 亚马逊首席执行官安迪·贾西在6月发给全体员工的内部邮件中明确表示，鼓励员工积极拥抱由人工智能驱动的新时代。他表示，随着人工 智能技术应用带来的效率提升，公司员工总数将会下降。 另一方面，亚马逊14日宣布启动今年的年底假日购物季招聘计划，计划在美国仓储与物流网络中招聘25万名员工，招聘人数与过去两年持 平。招聘范围包括全职、兼职员工和季节工。 来源：央视财经 关注" 新华网财经 "视频号 ...

Core Viewpoint - Chinese brands are transitioning from "going out" to "going in," emphasizing localized operations and marketing capabilities as key to success in international markets [2][4]. Group 1: Market Trends - In 2024, China's cross-border export scale is projected to reach 2.15 trillion RMB, a 16.9% increase from 2023, indicating sustained double-digit growth [4]. - The focus for Chinese brands has shifted from mere sales to long-term value creation, addressing how brands can be understood and trusted by overseas consumers [4][5]. - Global consumers increasingly demand personalized and diverse products, with 87% willing to pay a premium for trusted brands [4]. Group 2: Localization Strategies - Successful localization requires brands to adapt from "functional matching" to "cultural adaptation," tailoring product narratives to different markets [10]. - Marketing localization involves using local languages and cultural symbols to engage consumers, shifting from a self-centered narrative to a collaborative approach with consumers [12]. - Organizationally, brands are moving towards establishing localized teams to enhance operational effectiveness and consumer engagement [14]. Group 3: Consumer Trust - Consumer trust is identified as the ultimate indicator of successful localization, with 28% of overseas consumers citing unfamiliarity and lack of trust as reasons for not choosing Chinese brands [17]. - Building trust requires consistent delivery, service, and communication, creating a "reasonable presence" in consumers' minds [17]. Group 4: Case Studies - The "Sailor Star Plan" showcases various Chinese brands' localized strategies, highlighting the importance of understanding local cultures and consumer preferences [21][28]. - Heybike adjusted its marketing focus from performance to sustainable urban mobility to resonate with European consumers [22]. - Chef Power redefined its brand image in North America by positioning itself as a "modern kitchen partner," moving away from the "Made in China" label [24]. - Letaya utilized consumer insights to create relatable content, enhancing engagement by addressing installation ease for its steel furniture [26]. Group 5: Systematic Support - The collaboration between Amazon Advertising and Amazon Global Selling provides a comprehensive support system for brands, emphasizing the importance of understanding consumer behavior and building brand assets [31][35]. - This partnership enables brands to leverage data for insights, allowing for tailored marketing strategies that resonate with local consumers [35].

Core Viewpoint - Alibaba's stock has dropped over 4%, currently trading at 154.4 HKD, with a trading volume of 13.466 billion HKD, amid the upcoming 2025 "Double 11" e-commerce promotion focusing on instant retail [1] Group 1: E-commerce Strategy - The "Double 11" event has entered a critical phase, with instant retail becoming a key competitive focus for e-commerce [1] - Taobao/Tmall has launched a 3 billion HKD live streaming deposit red envelope campaign, allowing users to receive up to 2000 HKD daily [1] - For the first time, Taobao Flash Sale is participating in "Double 11," offering 50% off takeout red envelopes for 88VIP members during the event [1] Group 2: Financial Projections - Zheshang Securities forecasts Alibaba's Chinese e-commerce revenue for FY26Q2 to be 126.9 billion HKD, representing a year-over-year growth of 11.6% [1] - The EBITA margin is projected to be 6.8%, showing a significant decline due to substantial investments in instant retail during Q3 [1] Group 3: Business Synergies - The company aims to enhance user activity and transaction frequency through high-frequency orders from food delivery, which will synergize with traditional e-commerce operations [1] - The dual strategy of Ele.me and Gaode in the offline business is expected to create new growth opportunities for Alibaba's e-commerce segment [1]

10月16日，抖音电商公布九大商家扶持政策的阶段性进展：今年前三季度，通过商品卡免佣、多类目免佣、降运 费险、推广费返还、小商家扶持基金等多项扶持措施，抖音电商累计为商家节省经营成本220亿元。其中，9月份 单月的降本金额超过25亿元。 9月份抖音电商持续帮助商家降低广告投放成本，推广费返还金额环比增长超过40%。 此外，巨量千川持续优化算法，对产品进行升级，近期在直播场景全面上线了净成交 ROI 出价，即商家在设定净 成交ROI目标之后，系统会帮助商家寻找合适用户，达成通过投放多少预算来获得"结算收益"的目标，来帮助投 广商家降低退款订单的推广费用，提升结算GMV。根据测试数据，商家在切换该功能后， 直播间退款率降低 5%-15%，直播间结算GMV上涨5%-10%。 9月份，抖音电商安全与信任中心发布了关于加强治理AI内容滥用、严打话费充值欺诈、严打提货卡引流诈骗行 为等13条治理类的公告。 例如，针对部分不良商家利用消费者信息不对称，通过"虚高定价、低质售卖"等方式牟取不当利益，抖音电商升 级治理"低质高价"违规，开展专项监测与治理，坚决打击此类扰乱市场秩序的行为。自2025年9月专项治理启动以 来，平台 ...

Core Insights - The 2025 Tmall Double 11 sales event will officially start on October 20 at 20:00, marking the first Double 11 in the era of big consumption and AI integration [1] - Tmall President Jia Luo emphasized the intersection of AI and big consumption as a historical opportunity, focusing on AI upgrades to enhance product capabilities and improve user engagement [1] Group 1: Sales Performance - In the first hour of the pre-sale, 35 brands achieved over 100 million in sales, and 1,802 brands saw their sales double compared to the same period last year [4] - The number of brands exceeding 100 million in sales, the number of brands with doubled sales, and the number of active users all surpassed last year's figures [4] Group 2: AI Integration and Efficiency - Tmall has invested in AI research and development, significantly improving the accuracy of product recommendations by extending user behavior analysis from a six-month to a ten-year period, resulting in a 25% increase in purchasing efficiency [4] - The AI "Smart Benefit Engine" will distribute 50 billion in consumer vouchers, with a 15% increase in conversion rates compared to previous methods, allowing for more precise consumer subsidies [4] Group 3: Brand and User Engagement - Tmall has transformed into a comprehensive consumption platform, boasting 53 million 88VIP members, 300 million monthly active users on flash sales, and 1 billion total members, providing brands with a high-value and broad user base [4] - The integration of instant retail and e-commerce is expected to unlock a new market worth trillions [4] Group 4: Collaboration with Flash Sales - The first Double 11 after the upgrade to a big consumption platform will see deep collaboration between Tmall and Taobao Flash Sales, allowing flagship stores to connect with flash sales and integrate online and offline operations [5] - 37,000 brands and 400,000 stores have already connected to flash sales, including major brands like Apple, Huawei, Uniqlo, and Decathlon [5] - The 50 billion consumer vouchers will be applicable not only to Tmall products but also to brands participating in Taobao Flash Sales, enhancing delivery efficiency [5]

目前已入驻Lazada的品牌来自多个行业，包括智能生活类的图拉斯、梦享家，母婴护理类的袋鼠妈妈， 新锐美妆个护品牌PassionalLover、CECE，以及国际知名品牌飞利浦新安怡、乐扣乐扣等。 这些商品可在马来西亚、新加坡、泰国、越南、菲律宾5个海外市场销售，相当于为天猫商家零门槛开 拓5个海外市场。目前，已有超过3500家天猫品牌报名，成功入驻了Lazada。 今年"双11"，这些品牌将首次在国内和东南亚同时开卖，实现"一份投入，两份增长"。Lazada方面，据 记者了解，这一项目的优先级非常高，由Lazada总裁千城直接负责。今年"双11"Lazada将投入上亿元营 销补贴，整合站外站内流量资源，共同助推天猫品牌海外成交。除此之外，Lazada还将为天猫商家提供 从选品、上架、履约到售后的全链路支持，为商家精准链接东南亚高质量消费者，助力商家实现品牌声 量和销量的双爆发。 本报讯 （记者梁傲男）2025天猫"双11"将于10月20日晚8点正式开卖。10月16日，记者从天猫获悉，今 年"双11"，所有天猫商家在国内获得爆发的同时，可在Lazada同步开卖，在东南亚5个市场也获得生意 增长。 "双11"之 ...

在电商竞争愈发激烈的当下，今年京东11.11带着一系列针对商家的助商、利商政策重磅来袭，从降 本、提效、强保障三个关键维度精准发力，为商家经营保驾护航，助力商家实现生意的新突破。 官方补贴降成本，商家消费者共享实惠 偏远地区物流配送成本高一直是商家面临的难题。今年11.11，京东重磅升级"偏远地区集运服务"，将 二段物流包邮补贴范围从新疆拓展至西藏、内蒙古、甘肃、宁夏、青海五大省份。仅大促期间，就可为 商家节省配送成本超3000万。 该服务按品类智能开通中转功能并解除区域限购，优先覆盖高运费商品，也支持商家自主灵活关闭。同 时，官方补贴包邮的活动商品会获得流量倾斜，借助履约端主动预警、系统介入及分段物流异常处理机 制，保障商家运营效率与消费者体验，助力商家开拓偏远地区市场。 保险服务降费也为商家带来了实实在在的优惠。京东11.11聚焦重点保障服务，实施差异化保费优惠。 挽单补偿险及180天只换不修险面向新签约商家免费开放；价保险、晚到赔实施新老差异化优惠，新商 免费，老商价保险依据店铺等级享阶梯折扣，最低可至4折，晚到赔单笔保费封顶价最高仅需1.96元/ 单，切实降低了商家的运营风险和成本。 智能工具提效率， ...

文/王路 今年11.11，京东跨界进入汽车市场引发各界关注。 10月14日，京东汽车宣布联合宁德时代旗下的时代电服和广汽集团共同推出一款"国民好车"。根据规 划，该车将于京东11.11期间正式发布，并在京东进行独家销售。用户在京东App搜索"国民好车"即可提 前预约试驾、参与互动，还能享受超值早鸟权益。 在用户洞察和买车、养车等方面的积累布局，是京东这次跨界的底气。据悉，京东汽车一直致力于构建 覆盖"买、配、养、用、换"的一站式汽车消费平台，在线上渠道不仅可以提供汽车用品、配件等丰富产 品，还拥有近3000家京东养车门店和超4万家合作门店，以及京东汽车改装大店、自营贴膜工厂等。 又好又便宜的京东11.11正在火热进行中。 10月14日，在11.11惊喜开放日上，京东不仅联合宁德时代（300750）和广汽集团卖起了"国民好车"， 更从AI技术、金融、物流等维度对商家和消费者进行全生态赋能。 紧接"十一黄金周"的现货开卖，也点燃了消费热情。当天，京东公布了今年11.11的首份成绩单：从10 月9日盛大开启，至14日中午12时，京东家电、手机、数码、电脑等带电品类订单量同比增长超70%， 稳站行业领先地位。 不仅销 ...

【环球网财经综合报道】近日亚洲新闻台报道，亚马逊近期在位于旧金山的设备和服务部门裁员约100人，主要涉及 Kindle、Echo、Alexa和Zoox项目。公司发言人确认此次裁员是常规业务审查的一部分，旨在提高运营效率与产品路线 图的协同。 过去一年，亚马逊不断强化人工智能在内部系统的应用——从招聘算法、薪酬模型、绩效评估，到员工服务聊天机器 人。CEO Andy Jassy此前就公开表示，AI将"重塑我们做业务和管理组织的方式"，并暗示公司规模可能随之缩小。 另据美联储发布全国经济形势调查报告（"褐皮书"）显示，自上次报告以来，经济活动总体变化不大。报告显示，近 几周，总体消费支出，尤其是零售商品支出小幅下降。报告还显示，近几周就业水平基本保持稳定，各地区和各行业 对劳动力的需求普遍低迷。 报道还提到，此前亚马逊已裁员Alexa相关工作岗位及裁减其他部门；裁员与公司为更新Alexa并引入生成式AI以增强 对话功能和执行任务有关。 ...

天眼查App显示，近日，泰州博莱特电子商务有限公司成立，法定代表人为叶金龙，注册资本10万人民 币，经营范围为一般项目：五金产品批发；五金产品零售；汽车零配件批发；汽车零配件零售；电子产 品销售；通讯设备销售；日用百货销售；家居用品销售；橡胶制品销售；教学用模型及教具销售；办公 用品销售；互联网销售（除销售需要许可的商品）；货物进出口；技术进出口；进出口代理（除依法须 经批准的项目外，凭营业执照依法自主开展经营活动）。 ...