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中年男人的梦中情车,崩盘了
虎嗅APP· 2025-11-02 09:21
Core Viewpoint - Porsche is experiencing a significant decline in financial performance, with a 99% drop in operating profit and a 6% decrease in sales revenue, marking a dramatic fall from its previous status as a leading luxury car brand [4][10][11]. Financial Performance - In the first three quarters of 2025, Porsche reported sales revenue of €26.86 billion, a 6% year-on-year decline [8][10]. - The operating profit plummeted to €4 million, down from €4.035 billion in the same period last year, representing a 99% decrease [10][11]. - The third quarter alone saw an operating loss of €966 million, contrasting with a profit of €974 million in the previous year [4][10]. Market Position and Historical Context - Two years prior, Porsche was celebrated as a top performer in the European capital market, achieving a valuation of €75 billion during its IPO [5]. - At its peak, Porsche's market value exceeded €83 billion, ranking among the top ten most valuable luxury brands globally [5]. - The brand's sales in China, once its largest market, have drastically declined, with a 26% drop in the first three quarters of 2025 [15][17]. Strategic Challenges - Porsche's current struggles are attributed to multiple pressures, including the shift towards electric vehicles, changing market dynamics, and evolving consumer preferences [6][22]. - The company has postponed the launch of certain electric models and extended the lifecycle of several fuel and hybrid models, indicating a strategic pivot back to traditional internal combustion engines [22][30]. - The decision to halt its battery production plan resulted in a restructuring cost of approximately €2.7 billion, directly impacting profitability [22][30]. Competitive Landscape - The luxury car market is becoming increasingly competitive, particularly in China, where domestic brands are aggressively capturing market share [27]. - Porsche's traditional luxury definition is being challenged by local competitors offering similar features at lower prices [27]. Organizational Changes - Porsche is undergoing significant internal restructuring, including a planned reduction of 1,900 jobs and the appointment of a new CEO, Michael Leiters, who is expected to lead the company through its transformation [31][33]. - The company aims to enhance its product offerings by focusing on personalization and understanding consumer needs better [30][31].
中年男人的梦中情车,崩盘了
商业洞察· 2025-11-01 09:24
Core Viewpoint - Porsche is experiencing a significant decline in financial performance, with a 99% drop in operating profit and a 6% decrease in sales revenue, marking a stark contrast to its previous status as a leading luxury car brand [5][9][13]. Group 1: Financial Performance - In the first three quarters of 2025, Porsche reported sales revenue of €26.86 billion, a 6% year-on-year decline, and an operating profit of only €40 million, down from €4.035 billion the previous year, representing a 99% drop [5][13]. - The third quarter of 2025 saw an operating loss of €966 million, compared to a profit of €974 million in the same period last year [5][13]. - Porsche's stock has significantly declined, leading to its removal from the DAX index, indicating a loss of status in the capital market [17]. Group 2: Market Dynamics - Porsche's sales in China fell by 26% in the first three quarters of 2025, with a 42% drop in the first quarter alone, marking a shift from being its largest market to experiencing negative growth [18][20]. - The brand's luxury image is being challenged by domestic competitors in China, leading to a price collapse for models like the Macan, which is now being sold at a significant discount [21][23]. - The competitive landscape in the luxury car segment is changing, with traditional definitions of luxury being redefined by local brands [34]. Group 3: Strategic Adjustments - Porsche is undergoing a strategic restructuring, delaying the launch of electric models and extending the lifecycle of combustion engine vehicles, which reflects a significant shift in its electric vehicle strategy [27][29]. - The company is facing increased costs due to tariffs in the U.S. market, with an estimated loss of €700 million for the year due to import duties [30]. - A new CEO has been appointed to lead the company through this transition, with a focus on understanding consumer needs and enhancing product personalization [40][41].
中年男人的梦中情车,崩盘了
盐财经· 2025-10-29 09:54
Core Viewpoint - Porsche is experiencing a significant decline in financial performance, with a 99% drop in operating profit and a 6% decrease in sales revenue, marking a dramatic fall from its previous status as a leading luxury car brand [2][12][13]. Financial Performance - In the first three quarters of 2025, Porsche reported sales revenue of €26.86 billion, down 6% from €28.56 billion in the same period of 2024 [4]. - The operating profit plummeted to €40 million from €4.035 billion, a staggering 99% decrease [4][13]. - The company faced a loss of €966 million in the third quarter, contrasting with a profit of €974 million in the same quarter last year [2][12]. Market Position and Historical Context - Porsche was once a darling of the European capital market, achieving a valuation of €75 billion during its IPO in September 2022, but has since seen its market value halved [4][5]. - The brand's market presence in China, previously its largest single market, has significantly declined, with sales dropping 26% in the first three quarters of 2025 [17][20]. Strategic Challenges - The company is facing multiple pressures, including the shift towards electric vehicles, changing market dynamics, and evolving consumer preferences, which have led to a reassessment of its growth strategies [8][25]. - Porsche has postponed the launch of certain electric models and extended the lifecycle of several fuel and hybrid models, indicating a strategic pivot back to internal combustion engines [25][32]. Competitive Landscape - The luxury car market is becoming increasingly competitive, particularly in China, where domestic brands are aggressively capturing market share [31]. - Porsche's traditional luxury positioning is being challenged by new entrants offering similar features at lower prices, leading to a loss of pricing power among German luxury brands [31][32]. Organizational Changes - Porsche is undergoing significant internal restructuring, including a leadership change with the appointment of Michael Leiters as the new CEO, effective January 1, 2026 [39]. - The company plans to reduce its dealer network in China and focus on enhancing local market engagement through a new R&D center [37][40]. Future Outlook - The CFO has indicated that 2025 is expected to be a low point for the company, with recovery anticipated in 2026 [8][40]. - Porsche aims to enhance its long-term resilience and profitability through strategic adjustments, including a focus on consumer understanding and product personalization [32][34].
一代中产“人人都想要”的身份象征,过气了
凤凰网财经· 2025-10-29 06:03
Core Viewpoint - Porsche is experiencing a significant decline in sales and profitability, particularly in the Chinese market, which has historically been a stronghold for the brand. The company is struggling to adapt to changing consumer preferences and increasing competition from domestic electric vehicle manufacturers [1][2][3]. Group 1: Sales and Financial Performance - Porsche's sales revenue for the first three quarters of 2025 was €26.86 billion, a year-on-year decrease of 6% [1]. - The operating profit plummeted to €40 million, down 99% from €4.035 billion in the same period last year, resulting in an operating margin of only 0.2%, compared to 14.1% a year earlier [1]. - Global deliveries for Porsche fell by 6% to 213,000 vehicles, with significant declines in key markets: a 26% drop in China, a 16% drop in Germany, and a 4% drop in the rest of Europe [2]. Group 2: Market Challenges - Porsche has lost its appeal among wealthy consumers in China, with local high-end electric vehicle brands eroding its market share [2][4]. - The brand's sales in China have been declining since 2022, dropping from the top market position to third place globally, with a projected 28% decline in 2024 [2]. - The company has faced unprecedented challenges, with profit forecasts being revised down from an initial 10%-12% to as low as 2% [3]. Group 3: Consumer Sentiment and Product Issues - Consumers have expressed dissatisfaction with Porsche's electric vehicle offerings, citing slow development and a lack of competitive features compared to local brands [4][6]. - Complaints about quality control have surfaced, including issues with recalls and safety concerns, such as a recent incident involving a Taycan catching fire [12][15]. - The brand's infotainment system has been criticized for its limited functionality, failing to meet the expectations set by competitors [7][9]. Group 4: Strategic Responses - In response to declining sales, Porsche has implemented significant price reductions on models like the Cayenne and Panamera, with discounts reaching up to 30% [20]. - The company is also restructuring its dealer network, planning to reduce the number of dealerships from 145 to around 100 by the end of 2026 [20]. - A new CEO has been appointed to address the challenges facing the brand, tasked with revitalizing Porsche's market position in an increasingly competitive landscape [21].
利润暴跌99%,保时捷在中国卖不动了?
Core Viewpoint - Porsche is experiencing a significant decline in performance, with a 99% drop in operating profit and a challenging market environment, particularly in China, which has become a major drag on its sales [4][5][12]. Financial Performance - Porsche's revenue for the first three quarters of 2025 was €26.86 billion, a decrease of 6% compared to €28.56 billion in the same period of 2024 [9]. - The operating profit plummeted from €4.035 billion to €40 million, marking a staggering 99% decline [9]. - Deliveries to customers fell by 6% to 212,509 units [9]. - The stock price has dropped nearly 58% from its IPO price of €82.5 to €34.81 as of October 24 [9]. Reasons for Decline - The decline is attributed to multiple factors, including: 1. High restructuring costs due to an uncertain electrification strategy, resulting in an additional €2.7 billion in expenses [10][11]. 2. Special expenses related to product strategy adjustments [12]. 3. A challenging market environment in China, which was once Porsche's largest market, with sales expected to drop 28% in 2024 and another 26% in the first three quarters of 2025 [12]. 4. Organizational change costs and increased import tariffs in the U.S. [12]. Market Challenges - The luxury car market is facing broader challenges, with competitors like Mercedes, BMW, and Audi also reporting significant profit declines [17]. - In the first half of 2025, Mercedes saw a 55.8% drop in net profit, while BMW and Audi reported declines of 29% and 37.5%, respectively [17]. - Sales in China for these brands have also decreased, with Mercedes down 14%, Audi down 10.2%, and BMW down 15.5% [19]. Strategic Adjustments - Traditional luxury car brands are implementing cost-cutting measures, including layoffs, to manage financial pressures [20][21]. - Mercedes is executing its largest-ever layoff plan, aiming to save €5 billion annually by 2027 [21]. - Porsche plans to optimize its organizational structure, with plans to cut 1,900 jobs and reduce 2,000 temporary positions [21]. - The aggressive electrification goals are being replaced with more pragmatic approaches, with major brands adjusting their strategies for electric and hybrid vehicles [22].
保时捷营业利润暴跌99%,卖最好的燃油Macan却要停产
3 6 Ke· 2025-10-27 09:17
Core Viewpoint - Porsche has reported its most challenging financial results since going public, with a 99% drop in operating profit for the first three quarters and significant losses in its core automotive business [1][6][10]. Financial Performance - The company recorded an operating profit of only 0.4 million euros (approximately 3.31 million yuan) for the first nine months, down from 40.35 billion euros (approximately 333.95 billion yuan) in the same period last year, marking a 99% year-on-year decline [6][10]. - In Q3 alone, Porsche faced an operating loss of 9.66 billion euros (approximately 80 billion yuan) and a net loss of 6 billion euros (approximately 49.7 billion yuan) [1][6][10]. - Total revenue for the first three quarters was 26.864 billion euros (approximately 222.33 billion yuan), a decrease of about 6% year-on-year, consistent with the decline in vehicle deliveries [3][10]. Sales and Market Performance - Porsche delivered 212,509 vehicles globally in the first three quarters, a 6% decrease compared to the previous year, with significant declines in key markets like China, where sales dropped by 26% [2][3][10]. - The North American market showed resilience with a 5% increase in sales, totaling 61,471 vehicles [2][3]. Strategic Adjustments - The company is undergoing strategic adjustments, including a significant shift in its electric vehicle strategy, which involves slowing down the electrification process and focusing on more fuel and hybrid models [14][20]. - Porsche plans to stop production of its best-selling gasoline model, the Macan, in mid-2026, despite its strong sales performance [20][22]. Cost Management and Future Outlook - To mitigate losses, Porsche is implementing cost-cutting measures, including workforce reductions and price increases in the U.S. market to counteract tariff pressures [18][20]. - The company has revised its annual revenue expectations down to 37-38 billion euros (approximately 306-314.5 billion yuan) and profit margins to 0-2% [10][13]. Challenges in Battery Technology - Porsche has halted its in-house battery production plans due to ongoing challenges in battery technology development and reliance on external suppliers [22][23]. - Recent incidents involving battery-related fires in its electric models have raised concerns about safety and reliability [24].
保时捷利润下滑99%!
Core Insights - Porsche has reported a significant decline in performance, with third-quarter sales of €8.7 billion, falling short of market expectations of €9 billion [2] - The company's sales profit for the first three quarters of 2025 has plummeted by 99% compared to the previous year [4] Financial Performance - In the first three quarters of 2025, Porsche's operating revenue was approximately €26.86 billion, a decrease of 6% year-on-year [4] - The sales profit for the same period was only €4 million, a drastic drop from €403.5 million in 2024 [3][4] Market Challenges - Porsche's third-quarter loss reached €966 million, approximately ¥8 billion, contributing to the 99% decline in sales profit [4] - The company has faced additional costs of €300 million due to U.S. tariff policies, which are expected to result in a total loss of about €700 million for the entire year [4] Strategic Adjustments - Porsche has announced a restructuring plan that includes laying off 1,900 employees and cutting 2,000 temporary positions by 2025 [4] - The company is also postponing the launch of certain electric vehicle models and extending the lifecycle of several fuel and hybrid models, incurring an additional €2.7 billion in costs [4] Performance in China - Porsche's sales in China have significantly declined, with a 26% year-on-year drop, resulting in 32,195 units sold [6] - The Chinese market's share of Porsche's global sales has decreased from a peak of 30% to 15%, with North America now surpassing it as the largest single market [6] Localization Efforts - In response to market challenges, Porsche is focusing on localization in China, establishing a Shanghai R&D center to develop a dedicated vehicle system [7] - The company plans to reduce the number of dealers in China to around 100 by 2026 and is investing more in first-tier cities [7]
保时捷任命新任首席执行官;乐道汽车第10万辆车交付
Mei Ri Jing Ji Xin Wen· 2025-10-19 23:05
Group 1 - Chery Automobile's chairman, Yin Tongyue, stated that by 2025, the company's revenue from overseas markets will surpass that from domestic markets, reflecting a strategic shift towards global capital market integration and governance enhancement [1] - Chery's global revenue contribution nearing 50% indicates a significant international expansion, which may accelerate the globalization of the automotive supply chain and enhance the competitiveness of Chinese manufacturing [1] Group 2 - ZF's new brake system factory in Wuhan has officially commenced operations, expanding the production capacity for electronic parking brakes (EPB) and planning to introduce next-generation electromechanical brake (EMB) production lines [2] - The establishment of the new factory underscores ZF's commitment to the Chinese electric vehicle supply chain, enhancing its market position in smart driving components and fostering technological upgrades within the local supply chain [2] Group 3 - Ledo Automotive has delivered its 100,000th vehicle, marking a significant milestone for the young electric vehicle brand, which aims to continue its growth trajectory in the competitive market [3] - This achievement is expected to bolster market confidence in Ledo's growth potential and maintain investor interest in the structural growth opportunities within China's electric vehicle sector [3] Group 4 - Porsche announced the appointment of Michael Leiters as the new CEO, effective January 1, 2026, succeeding Oliver Blume, who will continue as CEO of the Volkswagen Group until the end of 2030 [4] - The leadership change raises concerns about strategic continuity, while Leiters' experience in the supercar sector may provide new insights for Porsche's electrification efforts, potentially influencing management practices across luxury automotive brands [4]
中国研发中心首个成果将于明年“上车” 保时捷潘励驰:赢回中国市场是一场马拉松
Mei Ri Jing Ji Xin Wen· 2025-10-10 09:17
Core Viewpoint - Porsche's global vehicle deliveries in the first three quarters of this year reached 213,000 units, a year-on-year decline of 6%, with the Chinese market showing a significant impact on overall performance [1]. Regional Sales Performance - North America: Approximately 64,000 units sold, a year-on-year increase of 5% [1]. - Germany: Approximately 22,000 units sold, a year-on-year decrease of 16% [1]. - Europe (excluding Germany): 50,000 units sold, a year-on-year decline of 4% [1]. - China: 32,000 units sold, a year-on-year decline of 26% [1]. - Other overseas and emerging markets: 43,000 units sold, a year-on-year increase of 3% [1]. Strategic Initiatives - Porsche has designated 2025 as a year for recalibration and plans to restart its growth strategy in China in 2026 [4][7]. - The establishment of a new R&D center in China aims to enhance local product development and digital solutions tailored to Chinese consumers [5][6]. - A new generation of China-specific in-car infotainment systems is set to launch in 2024, developed by a local team in collaboration with domestic partners [5][6]. Product and Market Strategy - Porsche is adjusting its global product strategy, introducing more brand-specific internal combustion engine models while delaying some electric vehicle launches [7]. - The company plans to reduce its dealer network to around 100 by the end of 2026, focusing on optimizing operations in lower-demand areas while maintaining investment in high-demand cities [8]. Brand Engagement - Porsche is enhancing its brand presence through initiatives like a pop-up space in Shanghai, aimed at showcasing brand heritage and engaging with local consumers [8].
金价、油价,都跌了
Sou Hu Cai Jing· 2025-10-10 05:46
Company Performance - PepsiCo and Delta Air Lines reported their Q3 earnings for FY2025, with both companies exceeding revenue and earnings per share expectations, leading to stock price increases of over 4% on Thursday [3] - Delta Air Lines experienced significant revenue growth and anticipates a notable improvement in revenue outlook [3] - Ferrari's stock plummeted by 15.41% after the company announced a long-term net revenue target for 2030 that fell short of expectations, alongside a slow pace in its electrification strategy [3] Market Reactions - The Dow Jones Industrial Average fell by 0.52%, the S&P 500 decreased by 0.28%, and the Nasdaq Composite saw a slight decline of 0.08% as investors took profits following recent record highs [1] - European stock indices showed mixed results, with the UK market down by 0.41%, France down by 0.23%, and Germany slightly up by 0.06% [6] - HSBC announced a significant premium acquisition of all remaining shares from minority shareholders of Hang Seng Bank, resulting in a 5.39% drop in HSBC's stock price, impacting the European banking sector [3] Commodity Prices - International oil prices fell, with light crude oil futures for November settling at $61.51 per barrel, down 1.66%, and Brent crude for December at $65.22 per barrel, down 1.55% [6] - Gold prices also declined, with December gold futures closing at $3972.6 per ounce, a drop of 2.41%, as geopolitical tensions eased and the US dollar strengthened [6]