Core Viewpoint - The article discusses the launch of the Dongfeng Warrior M817, a luxury smart off-road SUV that integrates advanced Huawei technology, marking a significant shift in the Chinese off-road vehicle market towards electrification and intelligence [2][32]. Pricing and Market Position - The M817 is priced at 329,900 yuan for the Pro version and 359,900 yuan for the Max version, which is significantly lower than competitors like the imported Land Rover Defender (688,000 yuan) and Toyota Prado (449,800 yuan) [3][4]. - The pre-sale results were impressive, with 5,257 units ordered within 30 minutes and 9,713 units within an hour, indicating strong market interest [4]. Technological Integration - The M817 is described as the first smart off-road vehicle fully integrated with Huawei's technology, featuring five core technologies including ADS 4, Harmony cockpit, and Whale Fin communication [6][8]. - The vehicle includes a 15.6-inch Huawei smart screen, multiple control screens, and advanced voice recognition capabilities [10]. Performance and Capabilities - The M817 features a powerful hybrid engine with a total power output of 505 kW and a torque of 848 N·m, achieving 0-100 km/h in 5.2 seconds [21]. - It has a comprehensive range of driving modes and advanced off-road capabilities, including a minimum ground clearance of 333 mm and a maximum wading depth of 900 mm [23][24]. Safety Features - The vehicle is equipped with a comprehensive safety system that includes a high-strength body structure and advanced collision avoidance technologies [26][28]. - The M817's safety battery is designed to withstand extreme conditions, ensuring reliability during off-road adventures [30]. Market Impact and Future Outlook - The launch of the M817 represents a significant advancement in the luxury electric off-road segment, positioning Dongfeng Warrior as a leader in the smart off-road vehicle market [35][38]. - The article suggests that the M817 will redefine the standards for smart off-road vehicles in China, paving the way for greater adoption of intelligent technologies in the off-road segment [39].

Core Viewpoint - The 2025 China Equestrian Endurance Tour (Chaobai River Station) showcases the integration of outdoor culture and off-road vehicles, with Beijing Off-road highlighting the BJ40 Extended Range and BJ30 models, emphasizing their commitment to outdoor culture promotion [1][9]. Group 1: Event Highlights - The event featured a racing duel between the BJ40 Extended Range and a horse symbolizing endurance, showcasing the synergy between off-road vehicles and equestrian sports [1]. - Zhou Hongyi, founder of 360 Group and owner of the BJ40 Extended Range, participated in a live demonstration of the vehicles, highlighting their features such as the ability to power a hot pot using the vehicle's external power supply [3]. Group 2: Vehicle Features - The BJ40 Extended Range is equipped with a 40.3 kWh battery and an 82-liter fuel tank, achieving a combined range of 1200 kilometers, allowing for long-distance travel without refueling [6]. - The vehicle boasts an ultra-low fuel consumption of 1.39 liters per 100 kilometers, making it more economical than public transport options [6]. - The BJ40 Extended Range features advanced safety measures, including a three-layer protective design and compliance with new national battery safety standards, ensuring a high level of safety for users [8]. Group 3: Market Strategy - Beijing Off-road has introduced promotional offers, including a minimum price of 154,800 yuan after subsidies and a value package worth 55,000 yuan, leading to over 10,000 orders within 48 hours [11]. - The company is enhancing customer engagement through various activities, including live events and test drives, to express gratitude towards users and strengthen community ties [11].

Core Insights - Beijing Off-road announced the launch of the BJ40 Extended Range Red Rabbit Edition at the 2025 Shanghai International Auto Show, with a limited-time price of 299,800 yuan [2][3] - The BJ40 Extended Range has achieved over 75% order ratio since its launch, indicating strong market demand [3] - The vehicle features significant upgrades in aesthetics, performance, and safety, with modification enhancements valued at over 200,000 yuan [3] Product Performance - The BJ40 Extended Range is equipped with a 40.3 kWh ternary lithium battery and an 82-liter fuel tank, achieving a theoretical combined range of 1,200 kilometers [4] - Real-world testing from Beijing to Shanghai resulted in a measured range of 972 kilometers under challenging conditions, while other tests showed ranges exceeding 1,000 kilometers [4] Market Response - Following the launch event, orders exceeded 3,000 units within one hour and surpassed 10,000 units within 48 hours [5] - The BJ40 Extended Range captured an 81% market share in the extended range box segment last week, ranking first in the new energy box market and fourth overall [5] Customer Engagement - To address potential delivery delays, the company introduced a compensation policy for customers, offering 100 yuan per day for delays over 30 days, with a maximum of 3,100 yuan [5] - The company plans to establish one-on-one communication with customers through WeChat groups to provide regular updates on production and delivery progress [5] Future Plans - Over the next three years, the company aims to launch six new products to maintain leadership in the extended range box market [5]

Core Viewpoint - The 2025 Shanghai Auto Show marks the launch of Beijing Off-road's BJ40 extended range model, representing a significant step in the company's transformation towards new energy vehicles and redefining the benchmark for off-road electric vehicles [1][13]. Group 1: Product Launch and Market Performance - The BJ40 extended range model is the first mass-produced vehicle from Beijing Off-road since the initiation of its three-year leap strategy, showcasing a deep integration of extended range hybrid technology with traditional off-road capabilities [1][3]. - The BJ40 extended range has achieved over 10,000 orders within 48 hours of its launch, capturing an 81% market share and ranking first in the new energy box market [3][13]. - The BJ40 extended range model is positioned as a new standard in the off-road segment, emphasizing high-quality service and personalized products to meet user demands [3][10]. Group 2: Safety and Performance Features - The BJ40 extended range prioritizes safety, featuring a robust structure with a metal roll cage and 79.8% hot-formed steel, achieving a pressure resistance of 130,000 Newtons [5][6]. - The vehicle completed a real-world endurance challenge from Beijing to Shanghai, covering 972 kilometers, demonstrating its capability as a leading extended range off-road SUV [5][8]. - The battery safety system includes a three-layer external protection design, significantly enhancing its resistance to impacts compared to competitors [6][10]. Group 3: Customer Engagement and Service - In response to increased order volumes, Beijing Off-road has introduced a "BJ40 extended range delayed delivery rights" program, ensuring direct communication with customers regarding production and delivery timelines [8][10]. - The company aims to create a comprehensive user value ecosystem, focusing on user-centric brand transformation through technological and service equity [8][13]. Group 4: Future Strategy and Goals - The three-year leap strategy aims to achieve over 3 million vehicle sales by 2027, with a target of 2 million for self-owned brands and over 50% for new energy models [13]. - Beijing Off-road is committed to leveraging its 60 years of experience in the off-road sector to enhance its electric off-road vehicle offerings, showcasing its technological strength and brand renewal [13]. - The company plans to continue its focus on technological innovation and product iteration to enhance its global competitiveness and international development [13].