Core Insights - The total audience for the first match of the Hunan Super League (湘超) reached 1.822 million, with 40,000 attending in-person and 1.782 million watching online, primarily through Douyin [1][3] - Douyin emerged as the main platform for live streaming, accounting for 30% of the total viewership, while Migu Video showed higher user engagement with an average viewing duration of 3-5 minutes [1][3] Audience Overview - The audience demographic is predominantly male (79%) and aged between 31-45 years (55%), with a significant focus on local viewers from Hunan province [3][8] - The online audience includes over 60% from outside Hunan, with Guangdong (10.8%), Jiangsu (6.4%), and Zhejiang (5.9%) being the top provinces [6][3] Engagement and Popularity - The first match generated significant social media buzz, with search and information indices on Baidu surpassing those of the Scottish Super League during its opening [4][10] - Social media interactions peaked on September 7, reaching 741,480, a 186% increase from the previous day, driven by key events such as the opening announcement and the first goal [12][10] Social Media Dynamics - Short videos were the primary medium for social media engagement, with a total volume of 8,581 and interactions reaching 2,234,770, significantly higher than other platforms like Weibo [14][10] - The overall social media volume showed a fluctuating upward trend, with a peak of 5,209 on September 7, indicating strong engagement and interest [10][12] Cultural Resonance - The integration of Hunan culture resonates more with local audiences, with 68.2% of Hunan residents recognizing its cultural attributes compared to 59.9% from outside the province [22][24] - Topics such as "Hunan cultural integration" and "cultural tourism consumption linkage" received the highest attention from local audiences [24][22] Viewing Preferences - Both local and external audiences heavily rely on platforms like Tencent Sports and Migu for live broadcasts, with 67% of external viewers and 65.9% of local viewers using these services [26][28] - The top three factors valued by viewers include "professional commentary," "convenience," and "interactive features," with local viewers placing higher importance on the first two [26][28] Satisfaction and Improvement Areas - Overall satisfaction among viewers is high, with over 95% rating their experience at 3 or above [28][29] - There are notable differences in improvement priorities between local and external audiences, with external viewers focusing on "commentator professionalism" while local viewers prioritize "multi-angle camera switching" [28][29]

Group 1 - The event in Sanhe City showcased 29 intangible cultural heritage (ICH) booths, featuring exquisite handicrafts and enticing food, with 19 enterprises representing various sectors such as automotive, agricultural products, real estate, and sports goods, enhancing consumer engagement and vitality [1] - The "Sanhe Five-a-Side Football Super League" is currently ongoing, with over 500 spectators present at the matches, which are organized by the Sanhe municipal government and involve 23 teams from different localities, running from September to November [1] - The event aims to integrate commerce, tourism, culture, and sports, creating a unique "watching and experiencing" consumption scenario that enriches the spectator experience and stimulates local economic growth by converting event traffic into economic increments [1] Group 2 - Sanhe City is leveraging the popularity of the football event by distributing consumer vouchers totaling over 79,000 yuan to stimulate the market, available for use in various local businesses from September 6 to October 8 [2] - The city is actively exploring innovative measures for the integration of commerce, tourism, culture, and sports, promoting night economy initiatives and cultural markets to enhance consumer engagement and extend the consumption chain [2] - The city organizes themed markets and cultural experiences during traditional festivals, aiming to attract crowds and boost local dining and retail consumption, thereby promoting the synergy between culture and economy [2]

今天（13日）19:30，2025重庆城市足球超级联赛将正式开赛，首场比赛在大田湾足球场举行。这项赛 事被重庆人亲切地称作"渝超"。 票价5.6元 近2万张门票瞬间售罄 41支队伍参赛 重庆大田湾体育场是中华人民共和国成立后的首个甲级体育场。9月9日开票当天，近2万张门票瞬间售 罄。票价非常亲民，5.6元一张。组委会介绍，大田湾体育场1956年举办了首场比赛。 没买到票的球迷，可以在场外逛集市、吃美食、看比赛，感受现场的热闹氛围。 两大强区对战 球迷陆续到场 今天每个座位上都放有一件T恤，分成红蓝两种颜色，还有加油助威的道具。 首场比赛的两支队伍分别来自重庆的两个主城区： 一支队伍来自大田湾体育场所在的渝中区，解放碑、洪崖洞、朝天门都在这个区。 另一支队伍来自九龙坡区，是重庆的工业大区。全国拥有大熊猫数量最多的城市动物园——重庆动物园 也在这里。 这两支队伍的球员年龄最大53岁，最小17岁。他们来自各行各业，有大学老师、货车司机、公务员、学 生，也有退役的职业运动员。 队名各具特色 今年"渝超"总共组了41支队伍，近5000名球员参与报名选拔。队名都很有意思，比如： 大家都希望通过这样一场赛事，展现自己的区县 ...

Core Insights - The Suzhou Super League (苏超) has become a significant cultural phenomenon, reflecting the vitality of regional amateur sports and the commercialization of domestic sports events, with local leagues like Jiangsu Super League, Gansu Super League, and Guangdong Super League emerging across the country [1][4][25] - The league has successfully engaged a broad audience, with a notable increase in family participation and a shift in demographics, including a substantial female fan base [5][10][11] - The Suzhou Super League has stimulated local economies, with significant increases in tourism and related services, evidenced by a 42.7% year-on-year growth in service revenue across various sectors [18][20] Group 1: Audience Engagement - The Suzhou Super League has attracted diverse demographics, with female fans constituting 40-50% of the audience, and families increasingly attending matches together [5][10] - The league has fostered a sense of community, with fan clubs growing significantly, such as the South Tong fan club expanding to around 5,000 members [13][14] - The league's appeal lies in its local identity, allowing fans to connect with players from various professions, enhancing the overall experience [10][11] Group 2: Economic Impact - The Suzhou Super League has driven substantial economic activity, with a reported service revenue of 379.6 billion yuan across tourism, dining, and entertainment sectors [18][20] - Local businesses have experienced significant growth, with some reporting increases in capacity and staff to accommodate the influx of fans [18] - The league has also initiated partnerships with local tourism boards, offering discounts and promotions to enhance the spectator experience [26] Group 3: Expansion of Local Leagues - The success of the Suzhou Super League has inspired other regions to establish their own leagues, such as the Jiangxi Super League, which has seen rapid growth in attendance and engagement [25][26] - The Jiangxi Super League has adopted strategies from the Suzhou model, including community engagement and local promotions, leading to record attendance figures [26][28] - The trend indicates a growing demand for local sports events, highlighting the potential for further development in regional sports leagues across China [25][28]

Core Insights - The "Su Super" league has transformed into a significant driver of urban consumption since its inception, generating substantial consumer data through ticket sales [1][2][3] Group 1: Event Impact - The "Su Super" league has become a phenomenon, attracting over 130 million attendees since its launch on May 10, with a record single-match attendance of 60,633 [3][5] - The league's ninth round matches on August 16-17 saw over 200,000 attendees, averaging 34,593 per match [3][5] - The event has stimulated the "overnight economy," with 53.9% of out-of-town spectators driving to matches and 35.9% using trains or buses [3][4] Group 2: Consumer Behavior - Over 95.9% of attendees reported additional spending beyond ticket purchases, with 65.9% indicating their trip expenses exceeded expectations [4][5] - The average expenditure for out-of-town families ranged between 1,000 to 2,000 yuan, with 94.1% dining out and 79.0% purchasing cultural products [4][5] - The majority of attendees (79.5%) traveled in groups of two or more, indicating a trend towards shared experiences [3][4] Group 3: Economic Contribution - The league has significantly boosted related industries, with service revenue from tourism, transportation, dining, accommodation, and sports reaching 37.96 billion yuan, a 42.7% increase year-on-year [5] - The demand for tickets has led to a "one ticket hard to get" phenomenon, prompting the introduction of a unified ticketing platform to streamline purchases [5][6] - Experts suggest that the league meets the growing demand for diverse leisure activities, enhancing public engagement in sports [5][6]

Core Insights - The success of the Suzhou Super League (苏超) has significantly stimulated regional sports economies, with Douyin topic views exceeding 10 billion, single-match attendance surpassing 60,000, and a surge in cultural and creative sales [1] - The emergence of local football leagues, such as the Jiangxi Super League (赣超), is a direct result of the Suzhou model, but there are concerns about merely replicating this model without innovation [1][2] - The essence of Suzhou's success lies in its balanced economic development, robust sports infrastructure, efficient transportation, and rich cultural heritage, which may not be easily replicated in other provinces [1][3] Summary by Categories Economic Impact - The Jiangxi Super League has attracted 400,000 spectators and doubled local dining consumption, with hotel bookings increasing by 220% [1] Innovation and Adaptation - Jiangxi should focus on bold innovations while learning from Suzhou, enhancing hardware, optimizing events, and integrating culture and operations [2] - The potential for creating a "sports + tourism + e-commerce" platform is highlighted, aiming to convert on-site excitement into online consumption [2] Cultural Integration - Emphasizing local cultural elements, such as the spirit of Jinggangshan and ceramics from Jingdezhen, can help create unique branding for the Jiangxi Super League [2] Differentiation Strategy - Jiangxi can leverage its unique resources, like ceramics and navel oranges, to develop distinctive products and enhance service quality, including facility upgrades and broadcast improvements [2]

Core Viewpoint - The Jiangxi Province Urban Football Super League ("Gan Chao") has successfully completed its first phase, attracting significant participation and boosting local tourism and consumption [1][8]. Group 1: Participation and Attendance - The first round of "Gan Chao" attracted over 200 million participants, with more than 100 million viewers watching the matches via live broadcasts [1]. - The sixth round match between Nanchang and Jingdezhen drew a crowd of 13,687 attendees, showcasing the event's popularity [5][3]. Group 2: Economic Impact - Hotel occupancy rates in Ji'an reached an average of 85%, a 40 percentage point increase compared to pre-event levels [7]. - The overall revenue of the restaurant industry increased by 55% year-on-year, with nighttime dining accounting for over 70% of this growth [7]. Group 3: Local Initiatives and Promotions - Various local governments have introduced promotional policies linked to "Gan Chao" tickets, offering discounts on attractions, hotel stays, dining, and public transport [9][14]. - In Jingdezhen, discounts of 40-70% on hotel accommodations are available for fans, along with free pottery experiences in designated areas [12]. - Ji'an has created special benefits for spectators, including discounted entry to scenic spots and promotional dining offers, enhancing the overall visitor experience [14].

Core Viewpoint - The "Su Super" football league in Jiangsu Province is significantly boosting local economic activity through various initiatives and events, leading to a notable increase in tourism and consumption [1][2]. Group 1: Economic Impact - The "Su Super" league has led to a nearly 200% year-on-year increase in tourist attraction bookings in Jiangsu Province from July to the present [1]. - Over 1.4 billion yuan in consumer vouchers have been distributed, with more than 16,000 commercial enterprises participating in promotional activities related to the league [2]. Group 2: Consumer Engagement - The launch of the "'Su Super' second site" electronic map includes 432 locations that integrate watching matches, shopping, dining, and entertainment [1]. - A market featuring over a hundred local brands and food vendors has been established to enhance consumer engagement during the league [1]. Group 3: Future Initiatives - The Jiangsu Provincial Department of Commerce plans to expand the "'Su Super' second site" initiative and create a "Super Shopping Cart" to help 979 local brands increase their visibility and sales [2]. - Upcoming events include "Super Night" activities in 50 night-time consumer districts and financial support initiatives to promote consumption [2].

Core Viewpoint - The "Su Super" football league has become a phenomenon, igniting public enthusiasm for sports and tourism, leading to significant economic benefits for participating cities [3][5][8]. Group 1: Event Impact - The recent victory of Changzhou's team marked the end of a nine-match winless streak, generating excitement among over 42,000 fans and prompting a wave of promotional activities in the local tourism sector [3][4]. - Since its inception on May 10, the "Su Super" league has attracted over 1.2 million spectators by the ninth round, indicating its popularity and potential for growth [4][5]. - The league has significantly boosted local economies, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5][8]. Group 2: Marketing and Promotions - Changzhou has implemented various marketing strategies, including free entry for visitors with the surname "Zhao" and discounts for local residents and teachers, to capitalize on the league's popularity [4][5]. - The league's success has inspired other regions to launch similar football leagues, such as the "Gan Super" and "Han Super," indicating a trend of localized sports events gaining traction [11][12]. Group 3: Cultural and Economic Integration - The "Su Super" league has enhanced local cultural identity and pride, with 72.3% of respondents believing it strengthens cultural recognition and 61.4% feeling it promotes sports participation [7][9]. - The integration of sports events with tourism and local culture has created a comprehensive value chain, driving consumer engagement and economic activity [8][13]. - The rise of "Su Super" style leagues is seen as a way to utilize existing sports facilities and promote local culture, leading to increased demand for sports-related services and products [13][14].

Core Viewpoint - The Jiangsu Provincial Urban Football League, known as "Su Super," has gained immense popularity, becoming a new peak for amateur football events in China, attracting record audiences and transforming into a significant cultural and marketing phenomenon for Jiangsu's tourism and local identity [1][6]. Group 1: Experience Economy - The rise of the experience economy is highlighted, where creating rich and engaging experiences is essential for businesses to thrive, especially among younger generations [2][3]. - "Su Super" exemplifies the experience economy by offering authentic and grassroots football experiences, contrasting with polished professional leagues [3][4]. Group 2: Engagement and Participation - The league fosters a participatory culture, allowing fans to engage actively, from creating content to even playing, thus enhancing the viewing experience [5][9]. - The emotional connection between players and spectators is emphasized, as the league creates a collective experience rather than a spectator event [4][5]. Group 3: City Branding and Cultural Identity - The league serves as a powerful tool for city branding, transforming local culture into a narrative medium that strengthens community identity and pride [6][8]. - Each team represents its city, incorporating local cultural elements into their branding, which enhances local recognition and emotional ties [8][9]. Group 4: Digital and Social Media Impact - The league's popularity is amplified through digital platforms and meme culture, turning matches into viral content that attracts broader audiences [10]. - The ability to create shareable moments and engage in social media discussions has made "Su Super" a significant player in the digital landscape [10].