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酒店集体步入“大会员”时代,锦江荟打造会员价值新样本
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-23 16:17
Group 1 - The core idea of the article revolves around the innovative strategies employed by Jinjiang Hotels (China) to enhance member engagement and attract younger consumers through unique experiences like "hotel + stand-up comedy" events [2][10]. - Jinjiang Hotels has launched a new membership program called "Jinjiang Hui," which offers various benefits such as birthday free room vouchers, enhanced point redemption options, and exclusive travel services to cater to the younger demographic [3][4]. - The company has seen a significant increase in booking volume following the introduction of these member policies, indicating a positive market response and enhanced customer satisfaction [5][6]. Group 2 - Jinjiang Hotels is actively integrating cultural, commercial, and tourism elements to create a comprehensive travel experience, aligning with the evolving consumer preferences for immersive and interactive activities [7][8]. - The company has partnered with major events like the 2025 F1 China Grand Prix and esports tournaments to provide exclusive member benefits, further expanding its reach and appeal to younger audiences [8][9]. - Jinjiang Hotels is committed to continuously optimizing its membership system and expanding its offerings to maintain its leadership in the hotel industry and explore new possibilities for growth [11].
淄博文旅升级的关键落子
Qi Lu Wan Bao Wang· 2025-06-23 15:20
Core Viewpoint - The establishment of the five-star hotel, Zhiwei Zhai, is a significant milestone for the tourism and cultural development in Zibo, enhancing the city's overall tourism service level and attracting more visitors [1][2][3]. Company Summary - Zhiwei Zhai Hotel, located in Zibo's Zhoucun District, officially received its five-star rating on June 19, 2023, and is adjacent to the recently upgraded 5A-rated Zhoucun Ancient Mall [1][3]. - The hotel is part of the Shandong Zhiwei Zhai Group, founded in 1987, and integrates accommodation, dining, leisure, and business conference services [3][4]. - The hotel underwent a significant expansion of 10,000 square meters, investing approximately 70 million yuan to meet the five-star standards, including smart upgrades and staff training [4][10]. Industry Summary - The five-star hotel is seen as a core support for the city's image and competitiveness in attracting investment, with the potential to elevate the entire tourism industry in Zibo [3][5]. - The Shandong provincial government aims to increase the number of star-rated hotels to over 600 by the end of 2025, with a target of more than 50 five-star hotels [8]. - The emergence of five-star hotels is crucial for showcasing local tourism consumption and urban vitality, particularly in resource-rich cities [8][9]. - Zibo's tourism strategy includes a collaborative approach, integrating various sectors such as transportation, security, and cultural heritage to enhance the overall tourism ecosystem [5][8]. Cultural Significance - Zhiwei Zhai Hotel emphasizes the integration of Shandong's cultural heritage into its services, aiming to create a unique dining experience that reflects the region's culinary history [11][12]. - The hotel plans to establish a Chinese Merchants Cuisine Cultural Museum to promote local culture and enhance its brand image [16][17]. Future Challenges - The hotel industry faces challenges in maintaining five-star quality amidst a competitive landscape where mid-range hotels are gaining popularity due to personalized services and cost-effectiveness [13][14]. - Zhiwei Zhai must focus on continuous improvement in service quality and cultural integration to sustain its five-star status and drive tourism growth in Zibo [15][16].
演唱会票根秒变“万能消费卡” 龙岗深度释放票根经济发展势能
Shen Zhen Shang Bao· 2025-06-22 16:27
住在大湾区、爱追演唱会的你,或许来过这里——深圳大运中心。 数据印证着这片区域的热力:去年,大运中心全年举办93场大型赛演活动;今年截至6月12日已举办60 场,下半年预计再添32场。 从周杰伦、五月天演唱会引爆酒店满房,到乒乓球亚洲杯吸引孙颖莎、王楚钦的球迷跨省奔赴,美国梦 龙乐队让歌迷千里飞抵,乃至刀郎演唱会两日场外聚集超60万人次等,一场场顶流演出与赛事在此高频 上演,让所在地龙岗区成为深圳赛演经济的"顶流区"。 一张票根撬动二次消费 如何将超级人气转化为超级消费?龙岗区的答案是以"票根经济"为杠杆,撬动餐饮、住宿、购物等二次 消费的深度裂变。 据龙岗区商务局数据显示,周边商圈直接受益,毗邻大运中心的大运天地、龙岗星河COCOPark、仁恒 梦中心等商圈表现尤为亮眼。 数据显示,孙燕姿演唱会期间,这三大商圈人流量和营业额环比分别飙升20.35%和12.1%;任贤齐演唱 会期间,增幅更猛,达到52.6%和31.98%。全国游泳冠军赛也带来了人流量1%和营业额5.25%的增长。 "票根经济"的发展,紧紧围绕两大核心要素:一是作为流量入口的"票根",二是驱动消费的"折扣"。二 者相辅相成,共同激活"吃住行游购 ...
宁夏文旅亮相2025北京国际文旅消费博览会
Sou Hu Cai Jing· 2025-06-21 14:54
Core Viewpoint - The 2025 Beijing International Cultural and Tourism Consumption Expo showcases Ningxia's cultural and tourism offerings, emphasizing its unique identity and attractions to a global audience [1]. Group 1: Exhibition Highlights - Ningxia's exhibition features over 20 renowned cultural and tourism enterprises, presenting a comprehensive "Ningxia postcard" to the world [1]. - The exhibition design incorporates immersive and ecological scenes, reflecting the natural beauty of Ningxia, including the Helan Mountains and Tengger Desert [2]. - Key attractions and hotels such as Helan Mountain National Forest Park, Western Film City, and desert-themed accommodations are prominently displayed, creating a vivid representation of Ningxia's landscape [2]. Group 2: Product and Service Offerings - The "Ningxia Gifts" section showcases popular geographical indication products like goji berries, lamb, and wine, which are well-received by visitors [4]. - Digital technology is utilized for an interactive experience, offering a one-stop service platform called "Yuejian Ningxia" for travel-related services, including ticketing and local specialties [4]. - The Ningxia Tourism Card provides multiple discounts, with ticket value exceeding 3000 yuan, enhancing consumer engagement [4]. Group 3: Market Engagement - The Ningxia exhibition team engages in deep communication with domestic and international exhibitors and consumers, capturing market demands effectively [4]. - Collaborations with travel agencies and professional buyers are established, focusing on developing travel packages and online-offline sales of unique products [4].
线上发放超百万文旅消费券 龙华区启动文旅消费月活动
Sou Hu Cai Jing· 2025-06-21 11:29
Core Viewpoint - The event "Cultural and Tourism Consumption Month" aims to stimulate the cultural, tourism, and commercial sectors through innovative mechanisms, including the distribution of over 1 million consumption vouchers, to boost regional economic activity [2][6]. Group 1: Event Overview - The event was launched on June 20 at the Longhua District Future City Exhibition Hall, featuring online distribution of over 1 million cultural and tourism consumption vouchers and a three-day market event at the Hongshan 6979 business district [2][3]. - The initiative is designed to create a "government platform, merchant discounts, and union subsidies" model to enhance consumer engagement and economic recovery [2][6]. Group 2: Consumption Vouchers - The consumption vouchers are divided into two main categories: "Enjoy Beautiful Accommodation" and "Play in Longhua," covering various local hotels and attractions [3]. - For example, a regular two-hour ski ticket at Karu Ice World priced at 208 yuan can be purchased for only 148 yuan using a 200 yuan discount voucher [3]. Group 3: Market Activities - The launch event included a live broadcast on multiple official platforms, with 6,600 vouchers released, leading to a rush for the vouchers [4]. - The market event featured product displays, interactive experiences, and live performances, attracting thousands of participants and creating a vibrant consumer atmosphere [4]. Group 4: Business Collaborations - The event also involved partnerships with real estate and automotive companies, offering additional discounts and benefits, such as a 2% discount on home purchases and a 2,000 yuan fuel card with car purchases [4]. - This cross-industry collaboration aims to create new consumer scenarios by integrating cultural tourism with real estate and automotive sectors [4]. Group 5: Long-term Strategy - The Longhua District Cultural, Radio, Television, Tourism, and Sports Bureau emphasizes the importance of cultural and tourism integration for economic growth and plans to continue promoting such initiatives [5][6]. - Future activities will include launching a must-try food list, developing concert economies, and creating unique travel routes to enhance tourism offerings and consumer engagement [6].
京东加码酒旅市场
Jing Ji Guan Cha Wang· 2025-06-20 13:51
Core Viewpoint - JD.com has introduced a zero-commission policy for hotels, aiming to attract more hotel partners and disrupt the traditional OTA (Online Travel Agency) business model, which relies on commission fees for revenue [2][3][5]. Group 1: Zero-Commission Policy - JD.com launched a zero-commission policy for hotels, allowing participants in the "JD Hotel PLUS Membership Program" to enjoy up to three years of zero commission [2][6]. - The first order received under this policy was from Xi'an Fengshang Hotel, which reported a 10% commission rate on the booking, indicating that the zero-commission is effectively a rebate system rather than an outright waiver [9][12]. - The commission rate of 10% is considered average in the industry, with competitors like Ctrip and Meituan charging between 8% to 15% [13]. Group 2: Market Strategy and Competition - JD.com aims to leverage its supply chain to optimize costs and enhance its competitive edge in the hotel and travel sector [4][5]. - The company has established a new division focused on the hotel and travel business, indicating a strategic shift towards enhancing product quality, pricing, and service [5][27]. - Experts suggest that JD.com’s entry into the hotel market could challenge the core revenue models of existing OTAs like Ctrip and Meituan, potentially leading to a "double kill" effect by impacting both commission structures and hotel supply chains [21][30]. Group 3: Industry Response - Smaller hotels are generally more receptive to JD.com's zero-commission model, viewing it as an opportunity to reduce reliance on traditional OTAs and their associated costs [20][31]. - In contrast, larger hotel groups are hesitant to join JD.com, citing their established membership systems and concerns over the sustainability of JD's business model [20]. - The competitive landscape is characterized by high barriers to entry, with established OTAs having significant advantages in supply chain and customer loyalty [30]. Group 4: Historical Context and Future Outlook - JD.com has been involved in the travel sector since 2011, but recent developments mark a significant shift in its approach to hotel bookings and partnerships [24][25]. - The company is actively recruiting talent from the travel industry, indicating a commitment to building a robust hotel and travel business [26][27]. - The future of JD.com in the hotel market remains uncertain, with industry insiders expressing mixed feelings about the potential impact on smaller hotels and the overall market dynamics [31].
锦江酒店: 锦江酒店独立董事制度(草案)
Zheng Quan Zhi Xing· 2025-06-20 13:14
上海锦江国际酒店股份有限公司 独立董事制度(草案) (H 股发行并上市后适用) 第一章 总 则 第一条 为进一步完善上海锦江国际酒店股份有限公司(以下简称"公司") 的治理结构,促进公司规范运作,依据《中华人民共和国公司法》、 《中华人民共 和国证券法》、《上海证券交易所股票上市规则》("《股票上市规则》")、《上市公 司独立董事管理办法》("《管理办法》")、《上海证券交易所上市公司自律监管指 引第 1 号——规范运作》《香港联合交易所有限公司证券上市规则》(以下简称 "《香港上市规则》")以及《上海锦江国际酒店股份有限公司章程》 (以下简称"《公 司章程》")等规定,制订本制度。 第二条 独立董事是指不在公司担任除董事外的其他职务,并与其所受聘的 公司及其主要股东、实际控制人不存在直接或者间接利害关系,或者其他可能影 响其进行独立客观判断关系的董事。本制度中"独立董事"的含义与《香港上市 规则》中"独立非执行董事"的含义一致,独立董事须同时符合《香港上市规则》 要求的独立性。 独立董事应当独立履行职责,不受公司及其主要股东、实际控制人等单位或 者个人的影响。 第三条 独立董事对公司及全体股东负有忠实与勤勉 ...
锦江酒店: 锦江酒店募集资金管理办法(2025年6月修订稿)
Zheng Quan Zhi Xing· 2025-06-20 13:13
第五条 募集资金到位后,公司应及时办理验资手续,由具有证券从业资格的 会计师事务所出具验资报告。 第六条 募集资金的使用本着规范、透明的原则,严格按照股东会批准的用途 使用。募集资金应当专款专用。公司使用募集资金应当符合国家产业政策和相关 法律法规,践行可持续发展理念,履行社会责任,原则上应当用于主营业务,有 利于增强公司竞争能力和创新能力。募集资金不得用于持有财务性投资,不得直 接或者间接投资于以买卖有价证券为主要业务的公司。 前款所述"财务性投资"参照《 <上市公司证券发行注册管理办法> 第九条、 第十条、第十一条、第十三条、第四十条、第五十七条、第六十条有关规定的适 用意见——证券期货法律适用意见第18号》有关规定执行。 第二章 募集资金存储 上海锦江国际酒店股份有限公司 募集资金管理办法 第一章 总 则 第一条 为加强和规范上海锦江国际酒店股份有限公司(以下简称"公司"或 "本公司")募集资金的使用与管理,提高募集资金使用效益,切实保护投资者 的合法权益,依据《中华人民共和国公司法》、《中华人民共和国证券法》、《上 市公司证券发行注册管理办法》、《上海证券交易所股票上市规则》、《上市公 司募集资金监管 ...
锦江酒店: 锦江酒店关于下属子公司股权出让事项签署意向书暨关联交易的公告
Zheng Quan Zhi Xing· 2025-06-20 12:55
证券代码:600754/900934 证券简称:锦江酒店/锦江B股 公告编号:2025-030 上海锦江国际酒店股份有限公司 关于下属子公司股权出让事项签署意向书暨关联交易 的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 根据公司战略定位和经营发展需要,公司拟将直接及通过餐饮投资公司间接 持有的锦江食品 100%股权,以及通过餐饮投资公司间接持有的锦箸餐饮 100%的 股权出让予锦江城服。 本次交易已经公司第十届董事会第四十二次会议审议通过,关联董事张晓强 先生、许铭先生和周维女士已回避表决,公司独立董事针对本次交易发表了明确 的同意意见。 重要内容提示: ? 上海锦江国际酒店股份有限公司(以下简称"公司"或"本公司")拟将 直接及通过上海锦江国际餐饮投资管理有限公司(以下简称"餐饮投资公司")间 接持有的上海锦江国际食品餐饮管理有限公司(以下简称"锦江食品")100%股权, 以及通过餐饮投资公司间接持有的上海锦箸餐饮管理有限公司(以下简称"锦箸 餐饮")100%的股权出让予上海锦江城市服务有限公司(以下简称"锦江城服 ...
锦江酒店: 锦江酒店第十届董事会第四十二次会议决议公告
Zheng Quan Zhi Xing· 2025-06-20 12:39
Core Points - The Shanghai Jin Jiang International Hotel Company held its 42nd meeting of the 10th Board of Directors on June 20, 2025, where key resolutions were passed regarding subsidiary equity transfer and internal governance reforms [1][2]. Group 1: Equity Transfer and Related Transactions - The board approved a resolution to sign a letter of intent for the equity transfer of a subsidiary, which involves related party transactions. The resolution was passed with 6 votes in favor and no opposition or abstentions [1]. - Independent directors reviewed and approved the related party transaction proposal, ensuring compliance with governance standards [1]. Group 2: Internal Governance Revisions - The board decided to revise and establish internal governance systems applicable after the H-share listing in Hong Kong, including updates to seven existing governance documents and the creation of a draft for a board diversity policy [1][2]. - The revised governance documents will take effect upon the listing of H-shares on the Hong Kong Stock Exchange, while the current governance systems will remain in place until then [2].