9月26日，新茶饮品牌甜啦啦与国产校园喜剧动画IP《茶啊二中》正式达成联名合作，推出全新升级 的"老红糖风味系列"饮品。此次合作以"青春怀旧+健康升级"为核心，旨在通过情感共鸣与产品创新， 触达Z世代消费群体，重塑老红糖品类的年轻化认知。 《茶啊二中》作为全网粉丝超5000万的校园动画IP，其受众与甜啦啦主力消费群体高度重合。此次联名 不仅是品牌与IP的内容共创，更是甜啦啦对年轻消费场景的深度挖掘。产品方面，甜啦啦推出老红糖系 列产品"老红糖风味珍珠奶茶"和"老红糖风味珍珠牛乳"，售价8元。茶底与奶底搭配Q弹珍珠，冷热皆 宜，既满足秋冬热饮需求，也拓宽了冰饮场景，打破传统红糖饮品局限。 从产品升级到IP共创，从怀旧情绪到社交裂变，甜啦啦正以更年轻、更懂年轻人的方式，解构国民时尚 茶饮。此次联名不仅是市场策略的一次突破，更是其对年轻消费者情感需求的回应。通过与《茶啊二 中》的合作，让一杯老红糖风味奶茶成为唤醒青春记忆的载体，推动新茶饮行业高质量发展。 编辑：侯隽 据了解，为配合联名上新，甜啦啦围绕"开学季"与"国庆"双节点，打造了一系列沉浸式营销动作。品牌 推出以"校园操场+青春热血"为主题的KV视觉，动画角色 ...

"我们上周柠檬水就停货了，主要是没有柠檬。"9月22日，四川乐山万达广场附近的一家蜜雪冰城服务 员告诉《中国经营报》记者，至于什么时候能够恢复还不清楚。 同样的缺货，还在广州市广州塔附近的蜜雪冰城门店上演，此外还波及了成都、杭州、南京等城市。 就此，蜜雪冰城未做正面回应。记者从接近蜜雪冰城的人士了解到，近日蜜雪冰城个别地区的部分门店 原料波动，源于近期一批进口柠檬受天气影响延期到港，同时川渝柠檬已经进入采摘期，因需储存一段 时间优化口感，导致了部分区域出现供应紧张的情况。截至9月25日发稿，记者在蜜雪冰城小程序点单 发现，此前停货的一些门店已经陆续恢复供应柠檬水。 作为一个年销售超过10亿杯的大单品，缘何会因为柠檬缺货而断供？"断供的主要原因有国产柠檬采摘 期未到，以及茶饮行业扩张太快，种植基地未跟上。"食品行业专家胡远强表示，从行业格局来讲，鲜 果原料供应不稳定，会让那些对特定鲜果原料依赖度高的新茶饮企业发展受限。比如蜜雪冰城柠檬水断 货事件，就暴露出过度依赖单一原料产地的风险。"新茶饮企业迫切需要构建韧性鲜果以及咖啡类等原 料供应链体系。" 年售10亿杯柠檬水断供 "4元一杯的柠檬水，为什么没有了？"近期 ...

2025年4月，新茶饮品牌霸王茶姬选择了一条不同于前辈的路径登陆纳斯达克。它没有采用阿里、百度等互联网巨头惯用的VIE架构，而是直接采用了"开曼 —新加坡—中国"的红筹模式。 几乎同时，自动驾驶公司元戎启行因股东阿里巴巴退出引发关注，股东方解释称"公司正搭建红筹架构"。 而在更早的2021年，人工智能企业旷视科技则在港股与科创板之间徘徊，最终选择拆除VIE架构。 架构选择的关键因素 从事完全对外开放行业的企业可选择直接股权控制型红筹架构；而涉及外资限制或禁止类行业的企业，则需考虑VIE架构。 01 2025年4月，卓正医疗作为VIE架构企业获得证监会备案通知书，耗时454天。相比之下，非VIE架构的江波龙仅用154天就完成了备案。这反映出监管对VIE 架构审核更为审慎。 上市地选择也影响架构设计。华润微与中芯国际选择直接发行A股，而存在VIE架构的九号智能则选择了发行CDR（中国存托凭证）的模式。 企业选择红筹架构还是VIE架构，主要取决于两个因素：行业属性与上市目的地。 对于红筹企业而言，面值退市标准也有所不同。以美元、港元标明面值的公司，按"连续20个交易日股票收盘价均低于1元人民币"标准执行。 举个例子 ...

Core Viewpoint - The return of the classic white liquor milk tea "Drunk Step on the Road" by the new tea drink brand Cha Baidao highlights the growing trend of cross-industry collaboration between liquor and tea drink brands, aiming to capture the expanding market of young consumers in the "micro-drunk economy" [1][9][10]. Group 1: Product Launch and Market Response - "Drunk Step on the Road" was first launched in 2020 as a collaboration between Cha Baidao and Luzhou Laojiao, and it has made a comeback after five years, achieving nearly 120,000 cups sold on its first day [1][2]. - The product has generated significant buzz on social media, with consumers expressing surprise at its taste, which combines milk and a subtle hint of white liquor [2][4]. - Sales of "Drunk Step on the Road" have been strong in various locations, particularly in settings like cinemas where consumers seek a light alcoholic beverage [4][5]. Group 2: Industry Trends and Consumer Behavior - The beverage market is increasingly leaning towards younger, lower-alcohol, and healthier options, with young consumers driving the "micro-drunk economy" [1][9]. - Reports indicate that over 60% of white liquor consumption is now attributed to young consumers aged 18-35, with the potential market size for young drinkers reaching 400 billion yuan [10][11]. - The trend of cross-industry collaborations is seen as a way for liquor brands to attract younger consumers, with various brands experimenting with new flavors and marketing strategies [11][12]. Group 3: Future Outlook and Challenges - Industry experts suggest that while the initial sales of "Drunk Step on the Road" are promising, long-term success will depend on the product's ability to encourage repeat purchases [8][15]. - The market for low-alcohol beverages is growing, with a reported market size of approximately 634.1 billion yuan in 2023, indicating a shift in consumer preferences towards lighter options [15]. - Experts caution that the novelty of liquor and tea drink collaborations may wear off, and brands need to focus on product quality and consumer engagement to sustain interest and sales [16].

Group 1 - Hong Kong's capital market has emerged as a "dark horse" in the global IPO landscape since 2025, with a fundraising amount of HKD 107.1 billion in the first half of the year, expected to exceed HKD 220 billion for the entire year, reclaiming the top position globally [2][3] - The "A+H" dual listing model has become normalized, with major A-share companies like CATL and Hengrui Medicine listing in Hong Kong, creating an IPO matrix of "large enterprises + hard technology + new consumption" [3] - The introduction of the Chapter 18C and "Special Line for Tech Companies" policies has lowered the entry barriers for unprofitable tech firms to list in Hong Kong, allowing AI companies to successfully go public [3][5] Group 2 - The active IPO market in Hong Kong reflects a global capital reallocation towards Chinese core assets, driven by a reduction in stock stamp duty and an increase in family office assets [4] - Companies in advanced manufacturing, such as Sanhua Intelligent Controls and Lens Technology, have achieved valuation recovery through the Hong Kong market, showcasing its efficiency for "tech + production" firms [5] - The consumer and pharmaceutical sectors have seen significant activity, with brands like Mixue Ice City and Hengrui Medicine attracting substantial institutional support, indicating a rebuilding of market trust in the biotech sector [5] Group 3 - Hong Kong is transitioning from a "follower" to a "rule-maker" in the IPO space, implementing differentiated strategies to build a competitive edge against Nasdaq and NYSE [6] - The deepening of mutual connectivity, such as the Bond Connect, has solidified Hong Kong's position as a key investment channel, with a notable increase in foreign holdings of Chinese bonds [6] - The IPO market in Hong Kong is forming a positive cycle of "institutional innovation - capital inflow - industrial upgrading," with expectations of significant new listings and capital influx [6]

Core Viewpoint - Bawang Chaji's stock price has experienced significant volatility, with its market value dropping from $59.54 billion at IPO to $31.88 billion, nearly halving since its listing [1] Group 1: Store Expansion and Market Saturation - Bawang Chaji plans to open 10,087 stores from 2022 to 2024, with 7,038 stores already established by mid-2023, surpassing competitors like Heytea and Nayuki [1] - The rapid increase in store density is leading to declining single-store revenue, particularly affecting Bawang Chaji, which focuses on larger store formats [1][2] - Franchisees report significant drops in sales, with some experiencing a 30% decline in online performance due to increased competition in their vicinity [2][3] Group 2: Financial Performance - Bawang Chaji's revenue for the first half of the year was $67.25 billion, a year-on-year increase of 21.61%, but net profit fell by 38.22% to $7.55 billion [1][4] - The company reported a staggering 87.72% decline in net profit for the second quarter, indicating a broader trend of decreasing profitability [1][4] Group 3: Competitive Landscape - Bawang Chaji is facing intense competition in the tea beverage market, with rivals like Mixue Ice City and Gu Ming showing significant revenue growth rates of 39.3% and 41.2% respectively, while Bawang Chaji's growth has slowed [4] - The brand's strategy of not engaging in price wars contrasts with competitors who have adopted aggressive discounting tactics, impacting its market position [4][5] Group 4: Product Strategy and Innovation - Bawang Chaji follows a "big single product" strategy, with its flagship product, "Boya Juexian," accounting for over 50% of its revenue, but it has introduced fewer new products compared to competitors [5][6] - The company has faced challenges with product availability, as franchisees can choose to remove underperforming items, leading to inconsistencies in product offerings [6] Group 5: Marketing and Brand Positioning - Bawang Chaji has significantly increased its marketing expenditures, with sales and marketing costs rising from $7.36 million in 2022 to $385 million in 2025, reflecting a focus on brand enhancement [9] - The brand has attempted to diversify its offerings by venturing into retail and apparel, although these initiatives have faced challenges and some products have been removed from sale [10][11] Group 6: Future Growth and Challenges - Bawang Chaji is exploring new growth avenues, including launching new store formats and expanding into overseas markets, but faces complexities in scaling its international presence [10][12] - The company is at a critical juncture, needing to innovate and adapt to maintain its competitive edge in a saturated market [12]

Group 1: Market Overview - The market has shown good performance since Q3 2025, with notable sector differentiation [3][4] - Key sectors performing well include technology, pharmaceuticals, new energy, and certain cyclical industries like non-ferrous metals, attributed to their strong fundamentals [4][6] - High dividend sectors like finance and banking have underperformed due to declining dividend yields impacting stock momentum, although they remain good absolute return options [5] Group 2: A-Share Outlook - The outlook for A-shares remains positive for Q4 2025 and 2026, as the Chinese economy is gradually recovering from previous pressures [6][8] - Sectors such as AI-driven technology, innovative pharmaceuticals, and new consumption are showing significant market movements, indicating improving fundamentals [6][8] - Cyclical and consumer sectors, while currently lagging, are expected to recover as the economy improves, making them attractive for future investment [7][8] Group 3: Hong Kong Market Drivers - The Hong Kong market has benefited from three main factors: valuation recovery, confidence restoration, and a shift in global monetary policy [11][12] - Valuation recovery is driven by improved earnings from major internet companies, while confidence has been bolstered by technological advancements and successful innovations [12] - The shift in global monetary policy, particularly the anticipated interest rate cuts by the Federal Reserve, is expected to favor emerging markets, including Hong Kong [12][20] Group 4: Sector Focus in Hong Kong - Future investment opportunities in Hong Kong will focus on technology, internet, pharmaceuticals, and consumer sectors [14] - The internet sector is expected to see improved profitability and attractiveness due to reduced policy uncertainties and increased foreign investment [14] - Emerging consumer trends in areas like trendy products, new tea drinks, and beauty care are projected to maintain high growth rates, making them appealing investment targets [14] Group 5: Economic and Policy Considerations - The U.S. Federal Reserve is likely to lower interest rates further, potentially bringing the federal funds rate down to 3% to 3.5% [20] - Short-term U.S. Treasury yields may have room to decline, while long-term yields face upward pressure due to uncertainties and fiscal deficits [21] - Emerging markets, particularly in Asia, are expected to show strong growth, driven by local demand and improved fiscal conditions, making them attractive for investment [22]

Core Insights - The new tea beverage industry is entering a phase of stock competition as market saturation increases, with six major listed companies reporting a total revenue exceeding 33 billion yuan in the first half of 2025 [1][2][8] Revenue Performance - The total revenue of the six major companies in the new tea beverage sector reached over 33 billion yuan in the first half of 2025, with a significant performance from Mixue Group leading the industry with 14.875 billion yuan in revenue and 2.718 billion yuan in net profit [2][4] - Guming achieved a remarkable net profit growth of 121.5%, with revenues of 5.663 billion yuan and net profits of 1.625 billion yuan [4] - Nayuki's revenue was 2.178 billion yuan, a decrease of 14.4% year-on-year, but its adjusted net loss narrowed significantly by 73.1% [4] Market Dynamics - The industry is experiencing a clear differentiation, with leading brands like Mixue and Guming adapting strategies to navigate intense competition [2][8] - The number of stores has become a crucial revenue driver, with Mixue surpassing 53,000 stores globally, and Guming also crossing the 10,000 store mark [5][8] Product Innovation - Health-focused product innovation is becoming a key differentiator, with brands launching numerous new products aimed at healthier options [9][10] - Nayuki's "No Sugar Natural Nutrition+" initiative and Guming's collaboration with Longjing tea highlight the trend towards integrating health into product offerings [10][16] Cultural Empowerment - Cultural elements are increasingly integrated into product offerings, enhancing brand differentiation and consumer connection [14][18] - Brands like Hushang Ayi and Tea Baidao are leveraging cultural experiences to create unique consumer interactions [16][18] Diversification and Globalization - The new tea beverage brands are diversifying their product lines, with coffee becoming a significant growth area [19][21] - Global expansion is a strategic focus, with brands like Mixue and Bawang Chaji increasing their international presence [22][24][26] Digital Transformation - Digitalization is essential for operational efficiency and product innovation, with brands investing heavily in digital marketing and supply chain management [27] - The competition is shifting towards brands that can effectively utilize data for decision-making and enhance customer experiences [27]

Core Viewpoint - The 2025 Zuzhou Collaborative New Tea Beverage Supply Chain Development Conference aims to enhance cooperation between Guangdong and Guizhou provinces, focusing on high-quality development and creating a new benchmark for industrial collaboration in the tea industry [2][4][10]. Group 1: Conference Overview - The conference, themed "New Tea Beverage · Zuzhou Creation," gathered over 300 guests, including government representatives, academicians, and leaders from major tea beverage companies [3][4]. - The event emphasized "collaborative upgrading and integration upgrading" to promote deeper cooperation in the Zuzhou tea beverage industry chain [4][5]. Group 2: Economic Impact - The new tea beverage industry cluster in Zuzhou is projected to achieve a total output value of 7.18 billion yuan in 2024, with an expected annual output surpassing 1 billion yuan [20][21]. - The industry has already attracted significant interest, with 2025's first eight months showing a production value of 720 million yuan [20]. Group 3: Industry Development - The conference highlighted the transformation of the traditional tea industry into a new consumption model, marking a shift from "blood transfusion" to "blood production" in regional cooperation [9][10]. - The establishment of a national new tea beverage supply chain center in Zuzhou aims to create a new brand identity for the region [18][19]. Group 4: Innovations and Collaborations - Twelve companies signed contracts for 12 production and sales projects at the conference, totaling 112 million yuan, covering areas such as raw material supply and market expansion [30][31]. - The conference also introduced a new tea beverage supply chain trading platform to integrate upstream and downstream resources [40][41]. Group 5: Financial Support and Investment - Over 87 million yuan has been invested by Zhuhai to support processing center construction, technology upgrades, and brand promotion, with more than 30 new tea beverage projects initiated [47][48]. - Financial institutions have provided over 300 million yuan in credit to local tea companies, indicating strong financial backing for the industry [50][51]. Group 6: Community and Brand Development - The new tea beverage industry has positively impacted local communities, with 2,536 households and 9,130 tea farmers seeing increased incomes, averaging 11,000 yuan per year [72]. - The "Zuzhou New Tea Beverage" brand has gained traction in major consumer regions and has been recognized in various national events, enhancing its market presence [69][71].

Core Insights - The first store of the leading new tea brand, Cha Bai Dao, has officially opened in the 13th district of Paris, attracting significant local consumer interest with a promotional lottery event [2] - The store achieved nearly 500,000 in sales during its opening week, indicating strong demand for its products [2] - Cha Bai Dao plans to expand its overseas presence, with additional stores already in the planning stages [2][3] Group 1 - The opening of Cha Bai Dao's first store in France has generated considerable excitement, with long queues reported, reaching approximately 200 meters [2] - Popular products such as Yang Zhi Gan Lu and signature taro milk tea are now available in the Paris store, with Yang Zhi Gan Lu being the top-selling item since opening [2] - The company emphasizes the importance of maintaining product quality and stability by replicating its domestic supply chain while also making local adjustments [2] Group 2 - Cha Bai Dao is the first Chinese new tea brand to officially enter the French market, with plans for further expansion in key markets [2] - Recent reports from institutions like Huaxi Securities and Industrial Securities have provided positive evaluations of Cha Bai Dao's overseas business prospects [3] - The management has highlighted that the success of overseas operations will depend on both the number of stores and the quality of individual store operations [2]