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盒马CEO严筱磊发新年全员信:盒马2025年整体营收增速超40%
Xin Lang Cai Jing· 2026-01-01 02:22
新浪科技讯 1月1日上午消息,盒马CEO严筱磊今天发布的新年全员信中披露,2025年盒马整体营收同 比增速超40%。 根据该全员信的内容,盒马鲜生与超盒算NB双业态已服务超1亿消费者。2025年,盒马鲜生进入了40个 新城市,超盒算NB新开门店超过200家。 严筱磊写道,盒马将围绕"深化供应链韧性、打造极致用户体验、激发组织效能",更好地满足消费者的 消费升级需求。 责任编辑:石秀珍 SF183 新浪科技讯 1月1日上午消息,盒马CEO严筱磊今天发布的新年全员信中披露,2025年盒马整体营收同 比增速超40%。 根据该全员信的内容,盒马鲜生与超盒算NB双业态已服务超1亿消费者。2025年,盒马鲜生进入了40个 新城市,超盒算NB新开门店超过200家。 严筱磊写道,盒马将围绕"深化供应链韧性、打造极致用户体验、激发组织效能",更好地满足消费者的 消费升级需求。 责任编辑:石秀珍 SF183 ...
社区生鲜的“价值变革”:钱大妈如何重构30城餐桌信任路径
Cai Jing Wang· 2025-12-31 13:28
一份"当日鲜"十年如一日的坚守,一场每日如期而至的"新鲜奔赴",已成为中国社区生活中一道熟悉的 风景。 在财经网主办的2025年度新消费·新经济评选中,社区生鲜专业连锁品牌——钱大妈荣获了"年度行业影 响力品牌" 称号。 荣誉背后,是钱大妈将"让每一餐都新鲜"的使命,转化为一套贯穿供应链、门店与用户情感的完整价值 体系。 这场始于一个朴素理念的商业实践,早已超越了生鲜零售的范畴,成为观察一家企业如何通过极致的产 品标准、温暖的社区连接与向上的价值倡导,实现商业效益与社会影响力深度共生的典型样本。 基石与革新:从"日清模式"到"信赖基础设施" 中国生鲜零售市场格局复杂,线上冲击、成本高企、品控难稳是行业共同挑战。钱大妈的影响力,首先 源于其在行业初期便锚定并筑牢的"品质基石"——"不卖隔夜肉"的日清模式。 但更深层的价值在于,它通过数千家深入社区的门店网络,为超2000万会员构建了一个关于"餐桌信 赖"的社区基础设施。这份信赖,是品牌影响力的根本来源。 温度与连接:从供给食材到守护生活本真 这一看似简单的承诺,倒逼了一场贯穿上下游的深度革新。 为实现"当日销罄",钱大妈在全国布局了13座智能仓储物流中心,构建了 ...
2025年科尔尼行业系列回顾|零售
科尔尼管理咨询· 2025-12-31 01:29
生鲜零售虽保持高增长,但行业普遍亏损,价格战难以为继。企业需从规模扩张转向供应链效 率、品类结构与运营能力驱动的价值竞争。 02 高效零售崛起 2025 年,零售行业进入从"流量与价格竞争"向"价值创造与效率兑现"转型的关键阶段。消费趋于 理性,价格战边际效应减弱,企业增长更多依赖于业态选择、体验重构与用户关系深化。 从生鲜、会员店与实体零售的效率重塑,到体育、旅游与旅游零售等场景型消费的结构性变化, 再到会员体系从被动管理走向主动经营,零售的核心竞争力正从"卖什么、卖多便宜",转向"如 何持续创造值得被选择的消费价值"。 01 生鲜价值转型 体育产业从情怀驱动走向价值管理,赛事 IP、转播与博彩构成核心价值池,商业成功取决于对 增长杠杆与运营效率的系统化布局。 04 实体体验回潮 实体零售如何实现破局增长?—— 服饰与美妆行业的启示 实体零售并未消亡,而是通过"小而美"门店、模块化设计与沉浸式体验重塑增长逻辑,服饰与 美妆成为门店升级的先行者。 【深度】从赛事到商机——科尔尼诠释体育产业价值路径 解码会员店,拉开高效零售序幕 05 消费情绪钝化 从"价格战"到"价值战",生鲜企业开启增长新纪元 理性消费回归 ...
盒马年货节把年味玩出新花样
Mei Ri Shang Bao· 2025-12-29 22:17
Group 1 - The core theme of Hema's 2026 "New Year Goods Festival" is "Go to Hema for New Year Additions," featuring a festive atmosphere with various high-quality products and innovative AI interactions [1] - Hema has introduced over a thousand premium New Year goods, including unique items like pet New Year dinners and interactive AI features to enhance consumer engagement [1][3] - The company aims to make the New Year shopping experience more enjoyable and relevant to modern lifestyles, emphasizing the importance of conveying heartfelt intentions through their offerings [1] Group 2 - To facilitate easier New Year shopping, Hema has launched a three-round red envelope campaign with exclusive discounts and promotions for members [2] - Hema has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [3] - The introduction of pet-specific New Year dinner boxes reflects a trend towards inclusivity in holiday celebrations, catering to pet owners and enhancing the overall festive experience [3]
盒马启动2026年“年货节” 增加AI互动和科技元素
Bei Jing Shang Bao· 2025-12-29 07:48
Core Viewpoint - Hema has officially launched its 2026 "New Year Festival," enhancing its store decorations and logistics to meet the holiday demand while introducing innovative AI features to engage consumers [1] Group 1: Event Launch and Preparations - Hema has started its 2026 "New Year Festival," with all stores nationwide adopting festive decorations [1] - To address the peak holiday demand, Hema has increased the frequency of store replenishment to ensure shelves remain stocked and quality is maintained [1] Group 2: Product Offerings and Consumer Engagement - Hema has introduced various AI interactive features, including unique products like pet New Year's dinners and scented candles, catering to diverse consumer expectations for the holiday [1] - The company has launched a local "shopping leaderboard" that displays popular New Year goods in real-time across different cities [1] - Users can create personalized gift cards using AI, generating custom 3D dynamic electronic covers based on products and Hema's IP, which can be sent directly to friends or shared in group chats [1]
点燃香薰能“显字”许愿,毛孩子也有年夜饭——盒马年货节把年味玩出新花样
Xin Lang Cai Jing· 2025-12-29 06:53
Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Go to Hema for New Year Boost," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience during the holiday season [1][3][6]. Group 1: Product Offerings - Hema is offering over a thousand high-quality New Year products, including traditional items and new fun products like pet New Year dinners and scented candles [3][8]. - The festival features a variety of festive decorations and gift boxes, showcasing a blend of traditional customs and modern digital elements [1][6]. Group 2: Consumer Engagement - Hema has introduced AI interactive features, such as a local "shopping leaderboard" to display popular New Year goods in real-time and personalized gift cards with dynamic 3D covers [6][8]. - The company aims to make the process of purchasing New Year goods more enjoyable and convenient, emphasizing the importance of conveying heartfelt sentiments through gifts [3][8]. Group 3: Promotions and Discounts - Hema is running three rounds of red envelope activities on specific dates, offering additional discounts and exclusive member benefits to enhance the shopping experience [6][8]. - The company has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [8].
盒马为新年加码!千款年货丰富节日市场,配送加密保障市民采购需求
Zhong Guo Jing Ji Wang· 2025-12-29 06:21
Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Shop at Hema, Add to the New Year," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience [1][3]. Group 1: Product Offerings - The festival showcases over a thousand high-quality New Year products, including cherries, festive flowers, and nut gift boxes [1][3]. - New product introductions include pet New Year dinners and interactive AI features, catering to diverse consumer expectations for the holiday [3][5]. - Hema has also launched over 80 types of gift boxes available nationwide, ensuring accessibility for consumers regardless of location [4]. Group 2: Consumer Engagement - Hema has implemented a local "shopping leaderboard" to display the most popular New Year goods in real-time across cities [3]. - The company offers a three-round red envelope campaign to provide discounts and special offers, enhancing the shopping experience for consumers [3]. Group 3: Innovation and Technology - The festival incorporates technology by allowing users to create personalized gift cards with dynamic 3D covers, enhancing the gifting experience [3][5]. - AI-generated blessing videos and interactive elements are introduced to make the New Year celebration more engaging and social [5]. Group 4: Operational Preparedness - To meet the demand during the holiday peak, Hema has increased the frequency of store replenishments to ensure product availability and quality [3].
“水果第一股”因何倒在资本市场
Xin Lang Cai Jing· 2025-12-29 01:30
Core Viewpoint - The rapid rise and fall of Chongqing Hongjiu Fruit Co., Ltd., once hailed as the "first fruit stock," culminated in its delisting from the Hong Kong Stock Exchange due to severe financial mismanagement and criminal allegations against its founder and executives [2][10]. Group 1: Company Overview - Hongjiu Fruit was founded by Deng Hongjiu, who capitalized on the demand for high-end imported fruits in China, particularly durians, cherries, and dragon fruits, establishing a robust supply chain and cold chain logistics [2]. - The company successfully went public on September 5, 2022, at an issue price of 40 HKD per share, achieving a market capitalization close to 19 billion HKD on its first trading day [3]. - In 2022, Hongjiu Fruit reported a revenue of 15.081 billion CNY, a year-on-year increase of 46.7%, and a net profit of 1.452 billion CNY, reflecting a staggering growth of 397.95% [3]. Group 2: Financial Issues - In March 2024, Hongjiu Fruit announced a temporary suspension of trading due to its inability to disclose the 2023 annual report, with KPMG highlighting a significant prepayment balance of approximately 4.47 billion CNY [4]. - The company faced scrutiny over its financial practices, particularly concerning large prepayments to new suppliers with questionable backgrounds, raising concerns about potential financial misconduct [5]. Group 3: Governance and Management Challenges - The company's business model exhibited inherent cash flow deficiencies due to a "high prepayment + long receivables" strategy, which strained its operational cash flow and created risks of financial instability [7]. - A family-controlled governance structure, with key management positions held by family members, led to a lack of checks and balances, increasing the risk of mismanagement and potential fraudulent activities [8]. Group 4: Criminal Allegations and Consequences - In April 2025, the company announced that its founder and several executives were subject to criminal investigations related to loan fraud and tax invoice issues, severely disrupting its operations [8]. - The fallout from these events left many employees and small shareholders in financial distress, with reports of employees being coerced into a stock purchase plan that ultimately resulted in significant losses [10].
东莞消费活力领跑大湾区,盒马新店开业首日即爆单
Nan Fang Du Shi Bao· 2025-12-28 10:11
Core Insights - Hema Fresh has opened its second store in Dongguan at the Vanke Binhai Shopping Village, aiming to enhance consumer experience and meet the demand for quality products in the Greater Bay Area [3] Group 1: Store Opening and Features - The new store spans over 3,000 square meters and includes nine functional areas such as a seafood section, bakery workshop, and Hema Garden [3] - The store offers a wide range of products, with 8,000 to 9,000 SKUs, including popular imported items like Norwegian salmon and Chilean cherries [3] - Initial customer response has been strong, with some popular items selling out within two hours, indicating a high demand for quality and cost-effective products [3] Group 2: Market Positioning and Strategy - Dongguan is positioned as a key manufacturing city in the Greater Bay Area, aligning with Hema's strategy to cater to the local demand for quality living [3] - The store is expected to serve over one million families annually, further stimulating consumption potential in the Pearl River Delta [3] - Hema plans to create a "consumption + leisure + entertainment" experience at the new location, with future activities including pop-up events and special promotions for the upcoming New Year [5] Group 3: Customer Engagement and Performance - The first store in Dongguan, opened in January, achieved a record of over 10,000 daily visitors, showcasing strong customer interest [5] - The new store is strategically located to attract customers from nearby industrial hubs and major cities like Guangzhou, Shenzhen, Zhuhai, and Zhongshan [5] - Hema's expansion in Dongguan includes plans for a third store in Songshan Lake, indicating a robust growth strategy in the region [5]
水产品抽检不合格率达4%,生鲜平台开“卷”安心鱼
Xin Lang Cai Jing· 2025-12-27 13:36
Core Insights - The emergence of "安心鱼" (Assured Fish) in various fresh food apps indicates a growing consumer demand for safer seafood options, particularly in the Greater Bay Area, where seafood consumption is significantly higher than the national average [1][2][12] - The introduction of "安心鱼" products aims to address safety concerns related to seafood, which often suffers from issues like antibiotic residues, heavy metal contamination, and microbial risks [4][5][15] Group 1: Consumer Demand and Market Trends - The Greater Bay Area has a per capita seafood consumption of 40-60 kg/year, which is 2-4 times higher than the national average of 17.4 kg for urban residents [2] - Approximately 60% of users in the Greater Bay Area consume fish weekly, with a quarter eating fish three times or more per week [2] - The "真安心鱼" (True Assured Fish) series launched by Dingdong Maicai has seen a significant increase in repurchase rates, particularly during the summer months when families prioritize higher quality seafood for children [12][15] Group 2: Safety and Quality Assurance Measures - The "安心鱼" products are subjected to rigorous safety management practices, including extended purification processes and multiple rounds of testing to reduce safety risks [5][15] - Dingdong Maicai's "真安心鱼" requires a "百日0检出" (zero defect in 100 days) standard, with a multi-tiered testing system involving third-party inspections [15] - The "湾区认证" (Bay Area Certification) ensures that products meet high standards in water source environment, farming practices, and quality control, enhancing transparency and consumer trust [15][17] Group 3: Innovative Farming Practices - The use of a "container + ecological pond" system in fish farming helps to minimize disease transmission and improve fish health by separating different functions of aquaculture [7][9] - The survival rate of fish in this controlled environment is reported to be 90%, compared to 80% in traditional farming methods [9] - The integration of natural purification methods and avoidance of antibiotics in the farming process further enhances the quality of the seafood [9][11]