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“顺便购买”成利器?AW超市想重构消费场景
Bei Jing Shang Bao· 2025-07-08 13:31
Core Insights - AW Supermarket has opened in Beijing, replacing Hualian Supermarket, with a focus on organic products making up 25% of its offerings and a delivery service covering a 3-5 km radius [1][3] Group 1: Market Positioning - AW Supermarket aims to capture the retail market in Beijing, competing directly with nearby stores like Caixian Guomei and Hema Fresh [1][5] - The supermarket emphasizes personalized and customized services, integrating local flavors into its food offerings [3][6] Group 2: Product Strategy - The product range includes low-sugar, low-fat, and organic items, with clear nutritional labeling, and a focus on freshly prepared meals [3][5] - AW Supermarket plans to introduce smart shelves, self-checkout, and virtual tasting experiences to enhance shopping convenience [3][6] Group 3: Competitive Landscape - The competitive pressure comes from established supermarkets in the vicinity, including Jingkelong, Yonghui, and various Hema formats, which already have consumer loyalty [5][6] - AW Supermarket's delivery area overlaps significantly with competitors like Sam's Club and Meituan's Xiaoxiang Supermarket, making differentiation crucial [5][6] Group 4: Consumer Behavior - Consumers in Beijing are increasingly demanding high-quality, diverse products and are willing to pay for simplicity in ingredient lists, indicating a shift towards refined and differentiated offerings [5][6] - To succeed, AW Supermarket must enhance the in-store shopping experience, providing unique products and a compelling environment to encourage impulse purchases [6]
热搜爆了!山姆2公斤冰块卖22.8元,网友吵翻:“嫌贵别买”
凤凰网财经· 2025-07-08 13:16
Core Viewpoint - The recent launch of "Farmer Spring Pure Transparent Edible Ice" by Sam's Club has sparked significant consumer debate over its pricing, with a 2 kg pack priced at 22.8 yuan, leading to discussions about value and cost-effectiveness in the market [1][5]. Group 1: Product Pricing and Consumer Reaction - The 2 kg ice pack priced at 22.8 yuan has been criticized by some consumers as overpriced, with calculations suggesting that the cost equates to approximately 5.7 yuan per 500 ml bottle of water used to make the ice [1][5]. - Some consumers defend the pricing, arguing that the production process adheres to food safety standards and that the price is reasonable given the unique production method [1][5]. - Social media reactions are mixed, with some users questioning the target audience for such a product and others expressing dissatisfaction with its perceived value [9][12]. Group 2: Production and Technology - Sam's Club has stated that the ice product is a custom item made specifically for their stores, with pricing determined through negotiations with suppliers [5]. - The ice is produced using a special slow-freezing technique that takes 24 to 32 hours, resulting in a product that melts 20% slower than standard ice, making it suitable for prolonged cooling in summer [5][9]. Group 3: Market Trends and Competition - The introduction of this ice product has led to a surge in demand, with reports of it selling out quickly [13]. - Other companies, including dairy brands like Yili and Mengniu, as well as retailers like Hema and Lawson, have also entered the ice market, indicating a growing trend in the industry [13]. - The competitive landscape is tightening, with price reductions observed in similar products; for instance, Hema's 160g edible ice cup saw its price drop from 4.9 yuan in July 2022 to 2.5 yuan by June 2025, reflecting a significant decrease in profit margins [15].
山姆2公斤冰块卖22.8元,网友吵翻了!卖冰成本揭秘→
第一财经· 2025-07-08 08:37
2025.07. 08 不仅是农夫山泉在售卖价格并不便宜的冰块。近日,记者通过走访各渠道了解到,目前市面上的冰块 大多数的价格都是相同重量饮用水的1-3倍。 那么,为什么相同重量的冰块比水贵得多呢? 本文字数:1047,阅读时长大约2分钟 7月7日,据媒体报道,山姆客服中心一名工作人员表示,该产品为农夫山泉专供山姆渠道的定制商 品,定价由采购部门与供应商协商确定。其表示,该冰块制作工艺技术特殊,采用24至32小时超低 速缓慢冻结工艺。相较普通流水制冰工艺,该冰块在相同环境下融化速度可降低20%,因此更适用 于夏季长时间保冷场景。 作者 | 第一财经 揭书宜 近日,有消费者反映山姆会员商店上架的"农夫山泉纯透食用冰"定价过高,2公斤规格售价22.8元。 有消费者计算后发现,冻2公斤冰块需4瓶500毫升的农夫山泉瓶装水,22.8元相当于每瓶水售价约 5.7元。 也有消费者觉得划算,毕竟省去了买水、冻冰块的麻烦。更关键的是,有人做冰咖啡时亲测,这冰块 确实比自制的冰融化得慢。 也就是说,不同的冰块的融化速度可能受里面气泡含量的影响。 《2025中国都市消费行为白皮书》显示,冰杯销量连续两年增速300%,一线城市人均 ...
山姆2公斤冰块卖22.8元引争议,卖冰成本高吗
Di Yi Cai Jing· 2025-07-08 07:44
Group 1 - The price of ice is significantly higher than that of water due to increased costs in labor, electricity, storage, and transportation, along with any special production process fees [1][8] - Consumers have noted that the "Farmer Spring Pure Transparent Edible Ice" sold at Sam's Club is priced at 22.8 yuan for 2 kilograms, which is equivalent to approximately 5.7 yuan per 500ml bottle of water [1] - The ice blocks are marketed as having a slower melting rate compared to homemade ice, which is a selling point for consumers [1][6] Group 2 - The ice blocks are produced using a special freezing technique that takes 24 to 32 hours, resulting in a 20% slower melting rate compared to standard ice [6] - Market research indicates that the price of ice blocks generally ranges from 1 to 3 times the price of the same weight of drinking water [2] - The cost structure of ice production varies, with "bar ice" being more expensive due to higher labor costs, while "machine ice" is cheaper, primarily due to lower electricity and storage costs [8] Group 3 - The demand for ice products is increasing, with a reported 300% growth in ice cup sales over the past two years, and urban consumers in first-tier cities consuming an average of 48 ice cups annually [9]
永辉超市高调发布“反腐令”,向供应链腐败宣战
Guan Cha Zhe Wang· 2025-07-08 06:35
(文/朱道义 编辑/张广凯) 在"学习胖东来"的调改道路上,永辉超市又以一封"反腐令",展现出了刀刃向内的改革决心。 7月7日,永辉超市发布《致供应商伙伴的一封公开信》称,向腐败和潜规则宣战。永辉超市表示,任何形式的贪腐、舞弊行为,最终都会转嫁为供应链成 本,为此公司采取了建立全方位监督机制、严格惩处和保护举报人等措施。 建立全方位监督机制:诚挚欢迎并鼓励供应商与社会各界和 与监督,共同捍卫公平公正的营商环境。永辉超市公布如 廉政举报通道,让每一份合作都经得起考验。 严格惩处:一经查实,追究涉事人员法律责任,并终止与涉፤ 商的合作。 保护举报人:对所有举报信息严格保密,严禁任何形式的扩 复。 我们呼吁您与我们共同监督,如发现永辉超市员工有任何索 受贿、刁难等行为,请立即通过以下渠道举报: 二、供应商入驻: 拒绝"走后门"、拒绝"潜规则" 永辉超市秉持开放、透明的原则,坚决反对任何形式的 户"、"走后门"行为。我们承诺: 统一入口,公平竞争:所有供应商必须通过永辉官网或指定= 提交合作申请,禁止任何员工(包括管理层)私自推荐供应商。 高效响应:您的合作申请将在24小时内得到对接,注册、法 合同签订全程线上化,杜 ...
三次IPO折戟,麦德龙怎么了?
Sou Hu Cai Jing· 2025-07-08 01:46
一连串的上市失利背后,不只是财务报表里的盈亏、负债率与现金流的冷冰冰数字,它更像是一面镜 子,映射出外资传统零售巨头在中国市场的起伏、变革和被收购后的阵痛。 在资本市场,最终能让人掏钱下注的,只有确定性和未来可见的增长逻辑。 作者/楚勿留香 ID/lingshouke 2025年6月30日,麦德龙供应链有限公司(下称"麦德龙供应链")递交给港交所的招股书失效,标志 着,麦德龙供应链第三次冲击IPO的努力,再次以铩羽而归告终。 这已是麦德龙供应链在过去五年里,第三次冲击港股上市失败。 几乎每隔一两年,这家从德国远道而来的巨头,都会重新整装待发,满怀希望地递交一份招股书,然后 又被现实按下暂停键,悻悻而归。 1 从"欧洲超市之光"到中国市场的B端王者 麦德龙(METRO)诞生于1964年德国杜塞尔多夫,首创"现购自运"(Cash & Carry)模式,瞄准企业客 户、餐饮酒店和小商户等B端用户,凭借大包装、低价格、高效率的仓储式批发理念,风靡欧洲。 1996年,麦德龙进入中国上海,成为第一批以"会员制+B2B模式"打开中国市场的外资零售商。 ▲这是灵兽第1638篇原创文章 彼时,家乐福、沃尔玛刚刚入华,麦德龙凭借 ...
沪深交易所,最新发布;央行连续8个月增持黄金;事关稳定币!深圳发布风险提示→
新华网财经· 2025-07-08 00:26
2. 中国人民银行7月7日披露数据显示,中国6月末黄金储备报7390万盎司,环比增加7万 盎司,这是中国人民银行连续第8个月增持黄金。 3. 7月7日,深圳市防范和打击非法金融活动专责小组办公室("专责小组")就稳定币涉 及的相关风险发出风险提示。 宏观消息 今日导读 1. 7月7日,上交所与中证指数公司共同宣布,将于7月21日正式发布上证科创板专精特 新指数、上证专精特新指数、中证专精特新100指数。同日,深交所和全资子公司深证信 息宣布,将于7月21日发布深证专精特新指数、创业板专精特新指数。 1、 国家发展改革委办公厅等四部门发布关于促进大功率充电设施科学规划建设的通知,其中提出,结 合当地经济发展水平、新能源汽车推广力度和电力资源分布,以即充即走场景为重点,因地制宜、适度 超前、科学合理做好大功率充电设施发展布局。省级牵头负责充电设施发展的部门要会同其他相关部门 在充电网络规划中合理确定大功率充电设施发展目标和建设任务,根据需要适时制定大功率充电设施专 项规划,联合交通运输主管部门等优先明确高速公路服务区场景下的建设计划,率先对重大节假日期间 利用率超过40%的充电设施实施大功率改造。规划编制要遵循市 ...
市值缩水99%,这家企业黯然退市
第一财经· 2025-07-07 16:04
2025.07. 08 本文字数:2409,阅读时长大约4分钟 作者 | 第一财经 乐琰 曾经被誉为"民营超市第一股"的人人乐(002336.SZ)退市了。日前,人人乐公告称,公司股票已被 深交所决定终止上市,在7月4日摘牌。 人人乐的退市并不让人意外,多年连续亏损,已经让人人乐关店止损,但显然此举也并未使得人人乐 的业绩有明显改善,最终只得退市。而人人乐的退市也让更多投资者的目光聚焦到了零售企业,第一 财经记者采访了解到,这几年整体零售市场承压,不少零售商都在缩水或转型,即时零售、会员店、 折扣店等新业态的崛起更是分流了传统实体零售商的生意,有不少业者估测,明年应该会有更多传统 零售商关店或转型新业态。 加速扩张不一定是好事 无奈之下,人人乐只能关店止损。公告显示,截至2024年年末,人人乐拥有门店32家,全部为直营 门店。2024年,公司新开门店1家、关闭45家门店、转让15家门店。 尽管已经在关店,但整体情况仍不容乐观。公开信息显示,2025年以来,人人乐的收盘总市值不曾 超过30亿元。7月3日收盘,人人乐的股价为每股0.36元,总市值约为1.58亿元,相比鼎盛时期的百 亿元总市值,严重缩水。 从会员店 ...
人人乐退市、家乐福资产遭甩卖:传统零售业洗牌潮要来了?|乐言商业
Di Yi Cai Jing· 2025-07-07 13:50
Core Viewpoint - The delisting of Renrenle reflects the severe challenges faced by the traditional retail industry and the competitive pressure brought by the rise of new business models [1] Group 1: Company Overview - Renrenle, once known as the "first private supermarket stock," has been delisted from the Shenzhen Stock Exchange, with its stock being terminated on July 4 [1] - The company has experienced continuous losses over the years, leading to store closures as a damage control measure, but this has not significantly improved its performance, ultimately resulting in its delisting [1][4] - As of the end of 2024, Renrenle had 32 stores, all of which were direct-operated, having opened 1 new store, closed 45, and transferred 15 stores [5] Group 2: Financial Performance - Renrenle's financial reports indicate a continuous decline, with net profits being negative for three consecutive fiscal years from 2021 to 2023, and a significant drop in revenue of 49.86% in 2024, amounting to 1.43 billion yuan [4] - The company's market capitalization has severely decreased, with its stock price at 0.36 yuan per share as of July 3, 2023, leading to a total market value of approximately 158 million yuan, a stark contrast to its peak market value of over 10 billion yuan [5] Group 3: Industry Challenges - The traditional retail sector is under significant pressure due to the rise of e-commerce and new retail formats such as membership stores and discount stores, which have diverted business from traditional retailers [3][6] - Competitors like Carrefour have also faced challenges, with many of their stores closing in the Chinese market, indicating a broader trend of decline in traditional retail [6] - The emergence of instant retail has intensified competition, with companies like Meituan and Alibaba engaging in aggressive pricing strategies, making it difficult for traditional retailers to compete [8] Group 4: Future Outlook - Industry experts predict that more traditional retailers may face store closures or the need to transform their business models in the coming year, as the competitive landscape continues to evolve [8] - The pressure on traditional retailers to adapt to new market conditions is increasing, with suggestions for them to learn from successful models in service, delivery, and supply chain management [8]
永辉超市:禁止任何员工私自推荐供应商
第一财经· 2025-07-07 13:11
2025.07. 07 本文字数:1265,阅读时长大约3分钟 7月7日,永辉超市发布《致供应商伙伴的一封公开信》称,向腐败和潜规则宣战。 其中提到,禁止 任何员工(包括管理层)私自推荐供应商。 具体来看,永辉超市在公开信中表示,廉洁是合作的底线,也是永辉超市的核心价值观之一。任何形 式的贪腐、舞弊行为,最终都会转嫁为供应链成本,损害合作双方的利益,更会辜负消费者的信任。 三是构建品质生态: 坚持以品质作为唯一标准,与合作供应商共建品质质量体系,从源头采购、生 产到终端销售实现全链路管控,风险共担,合作共赢,推动永辉超市的供应链生态更具市场竞争力。 在财务结算方面,永辉超市表示将不拖、不卡、不刁难。 永辉超市称,供应商的资金周转直接关系到生产与服务的稳定性。永辉超市承诺: 永辉超市表示,将采取三方面措施: 一是建立全方位监督机制: 诚挚欢迎并鼓励供应商与社会各界积极参与监督,共同捍卫公平公正的 营商环境。 二是严格惩处: 一经查实,追究涉事人员法律责任,并终止与涉事供应商的合作。 三是保护举报人: 对所有举报信息严格保密,严禁任何形式的打击报复。 在供应商入驻方面,永辉超市明确,拒绝"走后门"、拒绝"潜规则" ...