Group 1 - The core viewpoint of the articles highlights the integration of technology with intangible cultural heritage (ICH) in Sichuan, enhancing the vibrancy and accessibility of traditional cultural practices [1][2][4] - The "Tianxia Jiuzhai" performance showcases the fusion of traditional Tibetan songs with modern technologies like AI and holography, attracting tourists and reshaping perceptions of Jiuzhai Valley [1] - The 9th China Chengdu International Intangible Cultural Heritage Festival features AR effects and interactive AI experiences, promoting diverse cultural engagement among visitors [2] Group 2 - The launch of the "24 Solar Terms" game by Chengdu East Extreme Six Senses Technology Co., Ltd. immerses players in a dynamic representation of rural life in Sichuan, integrating local cultural elements [3] - Policies introduced in 2025 aim to support AI design services in ICH, offering financial incentives to institutions achieving significant service revenue, thus modernizing the protection of ICH [4] - The 31st Zigong International Dinosaur Lantern Festival attracted 2.0873 million visitors, generating a revenue of 236 million yuan, demonstrating the successful commercialization of ICH [4] Group 3 - The establishment of the Lantern Academy in collaboration with Sichuan University of Light Chemical Technology focuses on training young creative teams in lantern design and production, fostering innovation in ICH [5] - The introduction of a digital ICH visual creation micro-major at Sichuan Cultural Industry Vocational College aims to cultivate talents skilled in both ICH and digital technology, promoting cross-disciplinary innovation [5]

Core Insights - The article discusses the impact of the Chinese Intangible Cultural Heritage (ICH) training program initiated in 2015, highlighting the integration of ICH practitioners into higher education institutions to foster cultural exchange and innovation [1][2] Group 1: Training Programs and Their Impact - The training programs emphasize "filling gaps," "consolidating skills," "theoretical cultivation," and "establishing systems," which are frequently mentioned by educators involved in the ICH training [2] - Nanjing Normal University has hosted multiple training sessions for ICH practitioners, focusing on traditional operas and addressing the generational gap in skills and modern aesthetic disconnect [5] - The program at Suzhou Industrial Design University has revitalized the "Taohuawu Woodblock New Year Pictures" craft, which was on the verge of extinction, by integrating it into the curriculum and offering credits that align with other majors [7][8] Group 2: Cultural and Economic Integration - The training programs encourage practitioners to merge traditional crafts with modern aesthetics, leading to the creation of brands and enhancing the marketability of ICH products [9] - Participants like Lai Lei, a representative of the Dong ethnic group's clothing, have learned to design marketable products, such as mascots for local events, thereby increasing community income and self-esteem [9][10] - East China University of Science and Technology has trained over 300 ICH practitioners and emphasizes the importance of understanding and presenting ethnic elements in contemporary design [10] Group 3: Cross-Disciplinary Innovation - The concept of "cross-disciplinary" training has emerged, where practitioners from different crafts collaborate, enhancing creativity and expanding the potential applications of their skills [12] - Institutions like Shanghai University have developed a comprehensive model for cross-disciplinary innovation, facilitating collaboration between ICH practitioners and designers, resulting in over 1,200 innovative works across various sectors [13][14] - The integration of different materials and techniques has led to unique products, such as bamboo and porcelain combinations, showcasing the potential of traditional crafts in modern contexts [14]

Group 1 - The core theme of the intangible cultural heritage (ICH) promotion activities is "Integrating into Modern Life - ICH is Youthful" [1] - A series of vibrant ICH promotional events were held in Henan Province, showcasing the vitality of ICH in modern life [1] - The main event took place in the ancient city of Junxian, featuring various ICH projects from different cities, providing an immersive cultural experience for visitors [1][2] Group 2 - The event included performances such as lion dance, which received enthusiastic responses from the audience, highlighting the engagement of younger generations with ICH [1] - ICH serves as a key to unlock nostalgia and a warm connection for modern individuals seeking their spiritual roots [1] - Various local events across Henan showcased ICH through diverse forms, including performances and hands-on experiences, enhancing public interest [2] Group 3 - Experts emphasize the importance of ICH aligning with contemporary lifestyles, aesthetic preferences, and practical needs to truly integrate into modern life [3]

Group 1 - The core event is the "2025 Cultural and Natural Heritage Day" in Dongcheng District, Beijing, focusing on the theme of "Revitalizing Intangible Cultural Heritage" [1] - The event includes various activities such as opening ceremonies, themed exhibitions, and cross-border experiences to showcase the vitality of intangible cultural heritage in the modern era [1] - A new initiative called the "Intangible Cultural Heritage Consumption Check-in Plan" was launched to integrate intangible cultural heritage with tourism and consumption, allowing visitors to collect stamps and receive discounts [1] Group 2 - Dongcheng District has established a systematic protection and innovative dissemination matrix for intangible cultural heritage, with a support plan benefiting many protection units [1] - Awards were presented to 44 outstanding projects and inheritors as part of the support and reward program [1] - The district's cultural and tourism bureau emphasizes the importance of innovation and preservation in intangible cultural heritage, planning to continue the "Revitalization Plan" through various integrations such as "Intangible Heritage + Tourism" and "Intangible Heritage + Technology" [1]

Core Viewpoint - The rising interest in intangible cultural heritage (ICH) among young people is driving a new wave of consumption, with many willing to pay for related products and experiences, reflecting a blend of cultural appreciation and modern consumer behavior [1][2][5]. Group 1: Youth Engagement with ICH - A significant portion of young consumers, 74.89%, have purchased ICH-related products or services, indicating a strong market for these offerings [1]. - Various forms of engagement include experiencing ICH techniques (71.59%), attending performances (55.56%), and purchasing products with ICH elements (54.59%) [2]. - The emotional value and cultural depth of ICH products are key motivators for youth spending, with 77.20% citing emotional satisfaction as a reason for their purchases [5]. Group 2: Innovative Approaches to ICH - New generations of ICH representatives, like Party Feihua, are creatively adapting traditional practices, such as shadow puppetry, to modern platforms like social media and gaming [2][10]. - The integration of ICH into contemporary consumer products, such as collaborations with popular brands, is seen as a successful strategy to attract younger audiences [10]. - The use of digital technologies, including VR and AR, is anticipated to enhance consumer experiences with ICH, making it more accessible and engaging [11]. Group 3: Market Challenges and Opportunities - Despite the enthusiasm, challenges remain, such as high prices (51.30%) and a lack of understanding or interest in ICH among some consumers [8]. - There is a demand for more diverse and practical ICH products, with 70.41% of respondents wanting increased variety and usability [8]. - The potential for ICH to transition from cultural heritage to modern fashion is highlighted, emphasizing the need for innovation and creative marketing strategies [11].

Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with various sectors exploring innovative ways to enhance its relevance and appeal [7][10] - Digital technology is playing a crucial role in revitalizing ICH, providing new methods for expression and engagement, particularly among younger audiences [8][9] Group 1: ICH Integration and Modern Life - The 9th China Chengdu International Intangible Cultural Heritage Festival showcased successful cases of ICH integration into modern life, such as the vibrant tourism scene created by the Zigong Lantern Festival, which has attracted 60 million visitors over the past decade [7] - The popularity of ICH among young people is evident, as they seek immersive experiences that go beyond mere observation, engaging with local customs and purchasing ICH products [7] - The "non-heritage + tourism" model is particularly appealing to younger demographics, indicating a significant area for future exploration [7] Group 2: Digital Technology and ICH - The festival featured the launch of mobile games and immersive projects that highlight the potential of digital technology in enhancing ICH experiences, such as a game themed around the 24 solar terms [8] - Digital tools have expanded the expressive capabilities of ICH, with companies like Kuaishou leveraging AI to create engaging cultural content that resonates with younger audiences [8] - In 2023, videos related to ICH created by young creators on Kuaishou have gained significant traction, particularly content related to traditional tea culture [8] Group 3: Cross-Industry Collaboration - There is a growing consensus among ICH practitioners to develop differentiated experiences through cultural IP and cross-industry collaborations, leading to the appearance of traditional designs on various consumer products [9] - ICH elements such as Shu embroidery and bamboo weaving are being integrated into everyday items like coffee cups and tote bags, showcasing the versatility and appeal of these cultural assets [9]

Core Viewpoint - The article highlights the significance of traditional Chinese embroidery, specifically Shu embroidery, and its cultural value, as showcased by Chen Hongying at the 21st China (Shenzhen) International Cultural Industries Fair, where modern technology and traditional crafts intersect [1][2]. Group 1: Cultural Significance and Heritage - Shu embroidery, one of China's four famous embroideries, has a high cultural and artistic value, recognized as a national intangible cultural heritage since 2006 [2]. - Chen Hongying, a practitioner of Shu embroidery, emphasizes the importance of cultural transmission and the challenges faced in maintaining traditional crafts in a modern context [4][5]. Group 2: Economic Impact and Community Development - Chen Hongying's work has evolved from a family studio to a cooperative, expanding her team from over 10 to more than 30 artisans, significantly increasing their monthly income by 3,000 to 4,000 yuan [5]. - The decline in skilled artisans in Shu embroidery is attributed to social changes and market demand, with many traditional techniques at risk of being lost [5]. Group 3: Innovation and Market Adaptation - To appeal to younger consumers, Chen Hongying has created culturally inspired products like "Twelve Flower Series" items and mobile phone bags, priced more affordably [5]. - Chen's new work, "Li Bai Visits Relatives," integrates elements from both Chinese and Kyrgyz cultures, showcasing the potential for international cultural exchange through traditional crafts [6][9].

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair showcases various intangible cultural heritage projects and products, attracting both domestic and international visitors [1] - The Longmen Lv's Brick Carving Glaze Company from Shanxi presents unique glaze refrigerator magnets, highlighting the complexity of their production process which involves 16 steps [1] - The company has expanded its market by designing and developing a series of cultural and creative products, with many visitors and exhibitors expressing interest in collaboration [1] Group 2 - The Jiangxi Pavilion features over 2,000 cultural and creative products with intangible heritage elements, and has already made several sales during the fair [2] - The "Spring Bowl," inspired by the classic "Zhengde Bowl," has sold approximately 80,000 sets this year, symbolizing good fortune and embodying traditional Chinese New Year customs [2] - The popularity of Thangka art is rising among younger audiences, with the Inner Mongolia Yunshu Trading Company showcasing limited edition Thangka artworks that blend traditional and modern aesthetics [2][3]

Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].

Core Points - The 9th China Chengdu International Intangible Cultural Heritage Festival will be held from May 28 to June 3, focusing on integrating intangible cultural heritage into modern life and showcasing innovative achievements in the fusion of intangible cultural heritage and technology [1][2] Group 1: Event Overview - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, and has been held annually since 2007 [1] - Nearly 600 representative intangible cultural heritage projects will be showcased, with performances from 51 domestic and international teams during the opening parade [1] Group 2: Public Engagement - An International Intangible Cultural Heritage Food Week will feature specialty food projects from eight World Cities of Gastronomy, along with over 70 representative food heritage projects from across the country [2] - Interactive projects such as family cooking shows and traditional medicine experiences will enhance public participation [2] Group 3: Technological Empowerment - A dedicated section on technological empowerment will feature over 30 interactive technology experiences related to intangible cultural heritage, including mobile games and VR exhibitions [2] - New digital cultural experiences will be launched, showcasing the innovative resources provided by intangible cultural heritage [2] Group 4: Economic Integration - The festival will promote intangible cultural heritage brand IP licensing and transactions, aiming to enhance the economic impact of intangible cultural heritage [3] - The event will encourage tourism and consumption by attracting visitors to purchase heritage goods and enjoy heritage cuisine during the Dragon Boat Festival [3]