Core Insights - The 2025 Intangible Cultural Heritage (ICH) Protection Work Conference was held in Dali, Yunnan, launching the "2025 ICH Brand Promotion Week" to integrate ICH into modern life [1] - Young consumers are becoming the main force in ICH consumption, focusing on cultural identity, individual aesthetics, and experiential consumption [1][7] - The digital integration of ICH is accelerating, with initiatives like the "ICH Digital Box" providing immersive experiences [5] Group 1: Promotion and Market Trends - Over 120 ICH brands showcased their products during the promotion week, emphasizing the importance of integrating ICH into real consumption scenarios [1] - In the past year, over 2 billion videos related to national-level ICH representative projects were added, and related city activities generated a total of 19.1 billion yuan in group buying transactions [3] - Sales of ICH products exceeded 6.5 billion units on a video platform, indicating a growing market for traditional crafts like Yixing Zisha and Putian Wood Carving [3] Group 2: Brand Empowerment and Cross-Industry Collaboration - Traditional crafts are being modernized through brand empowerment and cross-industry collaborations, expanding their market reach [5] - The Yi embroidery, a national-level representative craft, is collaborating with international luxury brands and e-commerce platforms, significantly increasing the income of artisans [7] - The integration of traditional techniques with modern products, such as the collaboration between Bai ethnic dyeing and ceramic factories, has led to a 30% annual increase in sales for cultural creative products [7][9] Group 3: Expert Opinions - Experts highlight that brand development within ICH is crucial for diversifying individual ICH items and increasing visibility for young creators [11]

Core Points - Beijing Cultural and Tourism Bureau has recognized the first batch of 25 non-heritage workshops in Beijing, including Beijing Gongmei Group Co., Ltd. and Beijing Shiguang Great Wall Homestay Co., Ltd. [1] - The recognized workshops are encouraged to explore innovative development paths under the "non-heritage +" initiative, with local cultural and tourism departments providing guidance and support [1] Summary by Categories Non-Heritage Workshops - The first batch includes 25 workshops, such as: - Beijing Gongmei Group Co., Ltd. focusing on Jingtailan craftsmanship [2] - Beijing Longshun Cheng Chinese Furniture Co., Ltd. specializing in Beijing hardwood furniture making [2] - Beijing Yuyatai Tea Co., Ltd. known for producing Yuyatai Rongli flower tea [2] - Beijing Wuyutai Tea Co., Ltd. recognized for its traditional tea-making techniques [3] Cultural and Employment Impact - The initiative aims to enhance the cultivation of non-heritage talent, skill transmission, and employment promotion [1] - Local cultural and tourism departments are tasked with strengthening support for these workshops to ensure they serve as models in their respective areas [1]

Core Viewpoint - Suzhou is leveraging digital technology to innovate the protection, inheritance, and utilization of intangible cultural heritage (ICH), transforming it from a "finger-tip skill" into a "finger-tip economy," creating a new path for the harmonious development of culture and economy [1] Digital Resource Construction - Suzhou is building a "digital gene bank" for ICH resources through systematic and digital collection methods, which solidifies the foundation for value transformation [2] - The Suzhou Silk Museum has created the largest original database of silk patterns in the country, applying digital patterns across various fields such as fashion and gaming, forming a complete system from technical breakthroughs to innovative applications [2] Intellectual Property Protection - Clear property rights are essential for the orderly flow of resources, and Suzhou is exploring a rights confirmation mechanism for ICH data assets, providing a "Suzhou solution" for asset confirmation [3] - A modern protection system combining law, administration, notarization, and digitization has been established for silk-related ICH, creating a closed-loop management system from confirmation to operation [3] Immersive Experience Creation - Suzhou is reconstructing ICH experience scenarios using digital technology, allowing for deep integration of ICH with daily life, moving from static displays to dynamic inheritance [4] - Projects like "Zhuozheng Wenya" combine AR technology with traditional performances, enhancing visitor engagement and boosting nighttime tourism [4] Industry Integration - The sustainable development of ICH relies on deep integration with modern industries, creating a mutually beneficial industrial chain [5] - Collaborations with popular IPs in gaming and merchandise have led to the successful creation of cultural products that resonate with younger audiences, demonstrating value addition through digital empowerment [6] Broad Dissemination - Suzhou is utilizing new media platforms to create a multi-dimensional, youth-oriented dissemination matrix for ICH [7] - Initiatives like micro-short dramas and live streaming have made ICH more accessible, fostering a positive cycle of "dissemination—recognition—consumption" [7] - The comprehensive approach from digital preservation to property rights confirmation, immersive experiences, industry integration, and digital dissemination serves as a reference for the active inheritance of ICH nationwide [7]

Core Viewpoint - The article highlights the revival and innovation of traditional crafts in Yongkang, particularly focusing on the preservation and modernization of intangible cultural heritage such as tin sculpture and copper art, which are being integrated with contemporary technology and market demands to enhance their relevance and appeal [6][10][17]. Group 1: Traditional Craft Revival - Yongkang is known as the "City of Hardware" and has 110 representative projects of intangible cultural heritage, but traditional crafts have drifted away from daily life over time [6][7]. - The eighth China International Import Expo showcased national intangible cultural heritage, allowing traditional crafts to engage with global markets [6][10]. - The local government emphasizes cultural prosperity as part of rural revitalization, promoting active protection and innovative transmission of traditional crafts [6][17]. Group 2: Technological Integration - The tin sculpture craft, despite its historical significance, faced challenges due to modern industrial materials and high raw material costs [7][8]. - A "gene bank" for tin sculpture has been established, collecting over 10 TB of data to preserve and innovate the craft [8][9]. - The introduction of VR experiences and AI-generated designs has attracted significant public interest, with over 30,000 visitors during a holiday period [9][10]. Group 3: Market Expansion and Economic Impact - The combination of traditional craftsmanship with modern technology has led to increased production efficiency while maintaining the quality of hand-crafted items [10][11]. - Yongkang's tin sculptures have become popular souvenirs and cultural products, expanding their market presence [10][15]. - In the first three quarters of the year, 31 intangible cultural heritage workshops in Yongkang generated over 4.3 billion yuan in sales, creating employment for over 10,600 people [17]. Group 4: Innovative Transmission and Youth Involvement - Younger generations are actively participating in the innovation and transmission of traditional crafts, integrating modern elements into their designs [14][15]. - Workshops are being established to attract tourists and educate them about traditional crafts, significantly boosting local economies [17]. - The local government supports these initiatives through funding and training programs, fostering a new wave of artisans [17].

Core Insights - The event "Youth Entering the Countryside: Intangible Cultural Heritage Supporting Rural Revitalization" was held on November 4, aiming to integrate intangible cultural heritage with rural development [1][2] - The establishment of the "Youth Entering the Countryside: Intangible Cultural Heritage Supporting Rural Revitalization" alliance was announced, which will integrate resources from government, inheritors, universities, youth, and finance [2] Group 1 - The event gathered various stakeholders including inheritors of intangible cultural heritage, scholars, youth representatives, and local government officials to discuss new paths and dynamics for integrating intangible cultural heritage into rural revitalization [1] - Wu Yanfei, Secretary of the Zhejiang Provincial Intangible Cultural Heritage Museum, emphasized that intangible cultural heritage should be viewed as a dynamic resource for rural revitalization, and the museum will continue to build platforms to guide youth in returning to their hometowns [1] - Huang Jiecheng, an inheritor of the Hangzhou woodblock printing intangible cultural heritage, called for more young people to pay attention to and innovate within the realm of intangible cultural heritage [1] Group 2 - Youth representatives highlighted their unique advantages in the dissemination of intangible cultural heritage, product development, and rural operations, expressing willingness to use new ideas and technologies to activate intangible cultural heritage resources [1] - The alliance aims to create a comprehensive support system from skill inheritance to market operation, facilitating resource connection and project implementation to achieve cultural revitalization and industrial upgrading in Zhejiang's rural areas [2]

Core Viewpoint - The eighth China International Import Expo showcases a vibrant display of intangible cultural heritage (ICH) products, indicating a significant growth potential in the ICH industry, projected to exceed 580 billion yuan by 2025 with a compound annual growth rate (CAGR) of over 30% [1][7]. Industry Trends - The ICH market is experiencing a continuous expansion, with the market size surpassing 450 billion yuan in 2024, becoming a crucial driver for cultural consumption market growth and upgrade [3][7]. - The younger consumer demographic, particularly those born in the 1990s and 2000s, now represents over 60% of the market, leading to a transformation of ICH products towards a blend of practicality and aesthetics [2][7]. - The integration of technology and digital transformation is enhancing the ICH experience, with AR, VR, and live streaming becoming popular tools for improving engagement and dissemination [7][8]. Policy Support - Recent government initiatives, including the introduction of regulations for the digital protection of intangible cultural heritage, are aimed at strengthening the preservation, transmission, and utilization of ICH [6][8]. Future Outlook - Experts predict that the future of the ICH industry will focus on technology-driven innovation, cross-industry integration, and internationalization, with a significant emphasis on digital upgrades and the creation of immersive experiences [8][10][12]. - The shift from "rescue protection" to "living innovation" in the ICH sector is expected to inject new vitality into the sustainable development of traditional culture in contemporary society [12].

Core Viewpoint - The article emphasizes the importance of integrating intangible cultural heritage (ICH) into modern life to ensure its preservation and development, highlighting the success of the Jin Embroidery workshop in Shanxi province as a case study of revitalization through training and market expansion [3][4][6]. Group 1: Cultural Heritage and Economic Impact - The Jin Embroidery workshop has trained over 3,000 women, with more than 2,000 becoming signed family embroiderers, showcasing the workshop's role in job creation and economic upliftment in a previously impoverished area [3][4]. - The annual sales of the Jin Embroidery workshop have increased from several hundred thousand to several million yuan, indicating a significant growth in the local economy driven by cultural heritage [4][5]. Group 2: Training and Education Initiatives - The workshop has established seven training stations and partnered with Taiyuan University of Technology to create a practical training base, enhancing educational opportunities for local residents [3][4]. - Regular training sessions are conducted for disabled individuals, helping them gain employment and improve their quality of life, demonstrating the social impact of the workshop [4][5]. Group 3: Integration of ICH into Modern Products - The Jin Embroidery workshop has developed modern products featuring traditional designs, such as bags and home decor, to attract a broader customer base and maintain cultural relevance [4][5]. - Participation in various exhibitions has been crucial for market access, with about half of the orders being secured through these events, illustrating the importance of visibility in the market [4][5]. Group 4: Policy Support and Future Aspirations - The workshop has benefited from government support and policies aimed at promoting cultural heritage, which has facilitated its growth and sustainability [3][6]. - Looking ahead, the workshop aims to expand its reach and popularity, aspiring to make Jin Embroidery a recognized cultural brand [5][6].

Core Viewpoint - The recent rise in popularity of the Salt Edge Lisu ethnic clothing is attributed to its integration into both international fashion events and local sports, showcasing a blend of traditional craftsmanship and modern design, thereby enhancing cultural influence and economic benefits for the local community [5][6][9]. Group 1: Cultural Integration and Fashion - The Salt Edge Lisu clothing was featured in the 2025 Third China-France Fashion Week, collaborating with the Paris haute couture brand INCLOVER, highlighting a fusion of ethnic aesthetics and international fashion [5]. - The clothing also made an appearance at the "Chuan Chao" sports event, where performers donned Lisu attire, creating a dialogue between sports and art [5][10]. - The Lisu clothing's design incorporates elements of nature and cultural symbolism, such as the use of fire grass for weaving and colors representing natural phenomena, which has been modernized for contemporary fashion [7]. Group 2: Economic Impact and Community Development - The local government has established four intangible cultural heritage (ICH) training centers and seven ICH workshops, leading to over 1,000 villagers achieving employment with an average annual income increase of over 5,000 yuan [9]. - The total output value of ICH-related industries is projected to exceed 1.8 billion yuan in 2024, indicating significant economic growth driven by cultural heritage [9]. - The model of "ICH inheritance—creative design—market operation—benefiting rural areas" is effectively increasing income and improving livelihoods for local residents [9]. Group 3: Educational and Community Engagement - Local schools have integrated ICH into their curricula, offering over ten courses related to traditional crafts, thereby fostering interest among students [11]. - The community actively participates in ICH activities, with events that engage both children and adults, promoting cultural awareness and preservation [10][11]. - The local government aims to enhance the protection and transmission of ICH through various initiatives, including the establishment of traditional craft workstations and the development of cultural products [12].

Core Insights - The article highlights the cultural significance of the Lütai Society at Shandong University of Science and Technology, emphasizing its role in preserving and promoting traditional crafts and heritage [1] Group 1: Cultural Heritage and Education - The Lütai Society is named after the historical cultural site in Weifang, symbolizing the local educational heritage and the aspiration to continue its cultural legacy [1] - The society offers a comprehensive curriculum based on nine departments, including calligraphy, traditional painting, kite-making, and folk arts, aimed at imparting traditional skills to students [1] Group 2: Skill Development and Community Engagement - Members of the Lütai Society, such as Yang Rui, engage in hands-on learning experiences, emphasizing the importance of understanding cultural meanings behind traditional crafts like paper-cutting [2][3] - The society has successfully participated in competitions, winning awards for their creative works that blend traditional techniques with contemporary themes [2] Group 3: Innovation and Outreach - The Lütai Society extends its influence beyond the campus through online exhibitions and the development of cultural products that integrate local elements, gaining recognition at national events [4] - Experienced members are now mentoring newcomers, fostering a culture of knowledge transfer and community building within the society [4]

Core Insights - The "Jinxiu Intangible Cultural Heritage Brand Promotion Week" is a significant initiative by Chengdu to implement the strategy of protecting and inheriting intangible cultural heritage, promoting high-level protection and high-quality development of Shu brocade and Shu embroidery [2] Group 1 - The main event, "Jinxiu Intangible Cultural Heritage Brand Conference," showcased the achievements in the protection and inheritance of intangible cultural heritage, creating a platform for cultural empowerment, resource sharing, and collaborative innovation [1] - The event featured the release of the "Cooperation Innovation Opportunity List" by Chengdu's Xindu District, promoting key projects such as "Jinxiu Alliance" and "Hundred Cities, Hundred Arts: New Fan Bamboo Weaving" [1] - The "Jinxiu Alliance" was officially launched with a ceremony where representatives from the first batch of member units received their awards, marking the start of a cross-regional and cross-industry collaborative innovation platform for intangible cultural heritage [1] Group 2 - The conference concluded with the release of the "Jinxiu Hundred Industries Intangible Heritage Co-prosperity" thematic declaration, emphasizing the commitment to promote the innovation and prosperity of Jinxiu intangible cultural heritage [1] - Chengdu is integrating high-quality resources to transform the advantages of intangible cultural heritage into the driving force for the "Jinxiu Hundred Industries" industrial cluster, enhancing regional collaboration and the integration of culture, commerce, and tourism [2]