Core Insights - The 2025 Haikou Volcano Lychee Month has been launched with a focus on promoting the local lychee industry through various marketing activities and events [1][2] - The total production of lychees in Haikou is expected to reach 87,900 tons with a total sales value of 1.626 billion yuan this year [1] - The pre-sale orders for Haikou Volcano Lychee have reached 27,700 tons with a pre-sale value of 411 million yuan [1] Group 1: Production and Sales - The planting area for lychees in Haikou is approximately 163,900 acres, with a harvest area of about 135,900 acres [1] - The average price at the production site is 9.25 yuan per jin [1] - The main varieties of lychees grown include Lychee King, Feizixiao, White Sugar Can, and Xiantao Lychee [1] Group 2: Marketing and Promotion - The marketing strategy includes a combination of online and offline activities, such as live streaming sales and promotional events [2] - Online initiatives will feature a dedicated section for Haikou Volcano Lychee on platforms like Taobao, JD.com, and WeChat Mini Programs, offering discounts and coupons [2] - Offline activities will include tasting events at key locations and community group buying initiatives to stimulate local consumption [2] Group 3: Regional Expansion - A promotional event will be held in Suzhou to enhance brand awareness and connect with the Yangtze River Delta market [2] - Collaborations with major retail chains and supermarkets in cities like Beijing, Shanghai, and Guangzhou will be established to promote Haikou Volcano Lychee [2] - The overall goal is to increase the brand's visibility and influence in high-end markets [2]

……#我在遂溪 乌塘有棵仙品荔 话题内，不断有 小红书笔记滚动 着，到了深夜， 仍有一波波新图 涌进来。如今， 广东省湛江市遂 溪县乌塘镇田间 地头，随处可见 拿着"新农具"的 果农。清晨拍挂 果，正午拍光影 斑驳，雨后拍水 珠滚叶，3月拍 花，等到5月荔 枝红时，也拍满 园硕果——拍仙 品荔成了"流量 密码" 。 乌塘仙品荔开摘 倒计时10天，荔 农化身小红 书"种草官"刷屏 _南方+_南方 plus "又是一年荔枝 季" "新屋村仙品 荔，你不能错 过""乌塘仙品荔 的小青果准备蜕 变啦""欢迎大家 来乌塘镇参观" 0:00 / 0:26 遂溪乌塘仙品荔 的底气，藏在风 土里。这里地处 雷州半岛北缘， 火山岩风化形成 的富硒红壤，加 上丰富日照，孕 育出"中国大陆 规模上市第一 (遂溪圆子老师推仙品荔，时长共26秒) 5月初，拇指大 小的仙品荔青果 已成串垂坠。距 离5月15日正式 开摘还有十天， 全镇2.5万亩仙 品荔正褪去青 涩，而比果实更 早"活跃"的，是 新农人们的小红 书账号——从果 农、人大代表到 乡村教师，满屏 皆是"乌塘仙品 荔上市倒计 时"的吆喝声。 全镇形成了人人 种草的氛围，大 家自 ...

Core Viewpoint - The article discusses the transformation of the mulberry industry in Jinzao Town, Chaoyang District, Shantou City, through the implementation of an upgraded order agriculture model, referred to as "Order Agriculture 2.0," which aims to enhance product quality and marketability while providing local employment opportunities [3][9][35]. Group 1: Agricultural Transformation - Jinzao Town is known as a major production area for mulberries, with approximately 13,000 acres planted and an annual output of about 32,500 tons [15][16]. - The initial order agriculture model faced challenges due to scattered farming practices and inconsistent product quality, leading to the termination of partnerships with companies like Heytea [22][23]. - The new "Order Agriculture 2.0" model involves high-priced contracts with companies that manage the farms and hire local farmers for harvesting, ensuring adherence to quality standards [27][28][35]. Group 2: Employment Opportunities - The establishment of a sorting center in Jinzao Town has created job opportunities for local residents, particularly women, with over 100 villagers employed during peak mulberry harvesting season, earning more than 4,000 yuan per month [66][70]. - The sorting center has provided a stable source of income for many families, shifting reliance from sporadic manual labor to consistent employment [72][75]. Group 3: Market Impact - The implementation of the new order agriculture model has stabilized mulberry prices, which previously dropped to as low as 2 yuan per kilogram during peak seasons, now reaching up to 12-13 yuan per kilogram [76][78]. - The successful iteration of order agriculture has encouraged more farmers to participate, enhancing the overall economic viability of mulberry farming in the region [79][80]. Group 4: Future Developments - The work team is exploring deep processing opportunities for mulberries to increase their economic value, inspired by successful models from other regions [44][45]. - New mulberry varieties are being introduced to improve quality and yield, with expectations for better market performance in the coming years [88][90].

Core Viewpoint - The article emphasizes the development of new productive forces in Qionghai, focusing on five strategic directions: agricultural enhancement, marine economy, digital innovation, aerial industry, and green development, to attract investment and foster economic growth [5][6][10][12][16]. Group 1: Agricultural Enhancement - Qionghai is leveraging its unique climate to enhance its tropical fruit industry, introducing nearly 700 varieties of tropical fruits, with over 300 successfully trialed [8][9]. - The use of satellite technology in breeding has accelerated the development of new fruit varieties, significantly reducing the time needed for breeding [9]. Group 2: Marine Economy - Qionghai is developing the marine economy by enhancing the Tamen central fishing port, focusing on deep processing, distribution, and tourism integration within the fishing industry [10][11]. - The second phase of the South China Sea Museum is expected to enhance cultural exchange and support the construction of Hainan's free trade port [10][11]. Group 3: Digital Innovation - The introduction of smart transportation systems, including autonomous buses, is part of Qionghai's "vehicle-road-cloud integration" project, improving traffic efficiency and safety [12][13]. - Qionghai is a pilot city for national smart vehicle integration, aiming to expand its capabilities in autonomous vehicle testing and development [13]. Group 4: Aerial Industry - The construction of the third phase of Boao Airport is underway, featuring a zero-carbon terminal designed to handle 2.05 million passengers annually [14][15]. - Qionghai is planning to develop an airport economic zone to focus on air cargo, maintenance, and general aviation services [15]. Group 5: Green Development - The Boao near-zero carbon demonstration zone has achieved significant milestones in carbon neutrality, recognized by international standards [16][17]. - Qionghai is developing ecological products and exploring carbon trading to balance ecological and economic benefits, contributing to sustainable development [17].

Core Viewpoint - The Guangdong Lychee "12221" marketing and export initiative aims to promote and expand the global market for Guangdong lychees, showcasing the fruit's unique qualities and cultural significance while enhancing its brand recognition and sales channels [3][15][18]. Group 1: Event Overview - The launch event for the Guangdong Lychee "12221" marketing initiative took place in Dongguan on March 18, 2025, during the 2025 Food Expo and Agricultural Expo [3][13]. - Representatives from major lychee-producing regions, processing, export, cold chain logistics, and global buyers participated in the event to discuss strategies for lychee export [4][5]. Group 2: Regional Highlights - Various lychee-producing regions in Guangdong, including Zhanjiang, Maoming, Dongguan, and Shantou, presented their unique lychee varieties and marketing strategies [20][21][26]. - Suixi, known for its early-maturing lychees, reported an annual production exceeding 30,000 tons, leveraging digital marketing to enhance sales [29][30][32]. - Maoming, recognized for its extensive lychee cultivation, has over 500 processing enterprises and a yearly processing volume of 50,000 tons, contributing to multiple industries [36][39]. - Dongguan's lychee planting area is approximately 160,000 acres, with an expected yield of 24,000 to 30,000 tons this year, focusing on high-quality varieties [41][42][43]. Group 3: Export and International Market - The event emphasized the importance of lychee exports, with international buyers expressing strong interest in Guangdong lychees, particularly in the Middle East and Europe [60][62][65]. - Guangdong Zhongli Agricultural Group anticipates a 20% increase in lychee exports in 2025, aiming to exceed 5,000 tons [70][72]. - The logistics and preservation technologies have significantly improved, extending the shelf life of lychees by 30 days, facilitating international sales [92][93]. Group 4: Marketing Strategies - The "12221" marketing system has been in development since 2019, focusing on enhancing the brand's influence and market reach through innovative marketing techniques [15][16][18]. - Various creative marketing initiatives, including live streaming and social media campaigns, have been implemented to promote lychee culture and products [112][116]. - The launch of the "2025 Guangdong Lychee Procurement Map" aims to streamline the supply chain and improve procurement efficiency for buyers [124][126]. Group 5: Cultural Heritage - The Guangdong Lychee planting system has been nominated for the global important agricultural cultural heritage list, highlighting its historical and cultural significance [119][121].

Core Insights - The mango industry in Baise, Guangxi, is experiencing significant growth, with a projected planting area exceeding 1.25 million acres and an output of over 1.21 million tons in 2024, generating a value of 4.549 billion yuan [1] Group 1: Industry Development - The mango production in Baise benefits from a favorable South Asian tropical monsoon climate, making it ideal for mango cultivation [1] - Local farmers are actively engaged in flower and fruit management during the critical flowering period in March, aiming for a good harvest [1] Group 2: Supervision and Governance - The Baise City Discipline Inspection Commission emphasizes the importance of supervision in the mango industry, focusing on policy implementation, project construction, and fund allocation [2] - A special supervision check revealed issues with the timely disbursement of project support funds in key mango-producing areas, leading to slow project progress [2] - The commission conducted interviews with 81 individuals and identified 58 issues requiring rectification to ensure the healthy development of the mango industry [2] Group 3: Comprehensive Oversight - The commission has strengthened collaboration among various levels of supervision, focusing on key aspects of mango cultivation, management, and market sales [3] - Since last year, 19 cases related to the mango industry have been filed, resulting in disciplinary actions against 19 individuals [3] - The combined efforts of the supervisory bodies and various departments have contributed to the flourishing of the mango industry in Baise [3]