近日，有关"麦当劳招募退休员工"的话题在互联网引起关注。 8月12日，麦当劳方面向澎湃新闻回应称，麦当劳中国严格依照法律规定及政府指导执行用工政策，为全职员工依法缴纳社保。同时采用灵 活多元的用工方式， 退休返聘人员等劳务关系员工也是其中一部分，我们为其提供符合法规政策的报酬，并提供商业保险等。 麦当劳中国 致力于为所有员工提供"有保障、有福利、有未来"的全面薪酬福利，以及安全、尊重和包容的工作环境。 另据网友发布的麦当劳"退休员工招募"相关图片，任职要求为：每周可上班至少3天、达到退休年龄（女50周岁、男60周岁）。福利待遇包 括国家法定假日三倍工资、周六免费餐饮及员工打折福利、享有商业保险。 记者了解到 ， 麦当劳招聘退休员工是此前就有的做法。 2022年曾有多家媒体报道称，麦当劳在老年人才网发布消息，招聘退休员工女50 岁以上、男60岁以上，采用弹性工作制，每周工作4天至5天，每天工作4小时至8小时，每月工资1800元至3500元。2025年8月，记者查 询该企业招聘小程序，可见"招聘类型"中有"退休返聘"这一项，岗位涉及餐厅员工、值班主管、共享清洁员工等，薪资多数为面议。 （本文来源：澎湃新闻） ...

Core Viewpoint - McDonald's China is accelerating its localization strategy, showcasing its commitment to the Chinese market and surprising international peers with its achievements in local sourcing and operational efficiency [1][5][10]. Group 1: Localization Strategy - McDonald's China has embraced a "rooted in China, linked globally" philosophy, significantly enhancing its supply chain localization by supporting the growth of local industries such as potatoes, chicken, and vegetables [5][10]. - The company has increased its supply chain procurement volume to nearly 800,000 tons in 2024, covering over 400 types of ingredients and raw materials [5][10]. - Since the shift to local management in 2017, the number of McDonald's restaurants in China has grown from over 2,000 to more than 7,000, with plans to open an additional 1,000 restaurants this year [9][10]. Group 2: Digital Transformation - McDonald's China has developed a consumer-facing app and mini-program within six months of its transformation, now boasting a digital ecosystem with 300 million registered members [9][10]. - The introduction of smart pick-up cabinets and drive-thru services has enhanced customer convenience, attracting interest from international competitors [9][10]. Group 3: Supply Chain and Global Integration - Approximately 90% of McDonald's ingredients and raw materials in China are sourced locally, supported by a diverse supplier ecosystem that includes over 100 suppliers for each restaurant [10][11]. - The company has successfully exported products like pies and fries to markets in Japan and Singapore, demonstrating the potential for local suppliers to expand internationally [10][11]. Group 4: Future Growth Plans - McDonald's China aims to expand its restaurant count to 10,000 locations, reflecting strong confidence in the Chinese market's growth potential [11].

格隆汇8月12日丨据澎湃，近日，有关"麦当劳招募退休员工"的话题在互联网引起关注。麦当劳方面今 日回应称，麦当劳中国严格依照法律规定及政府指导执行用工政策，为全职员工依法缴纳社保。同时采 用灵活多元的用工方式，退休返聘人员等劳务关系员工也是其中一部分，我们为其提供符合法规政策的 报酬，并提供商业保险等。麦当劳中国致力于为所有员工提供"有保障、有福利、有未来"的全面薪酬福 利，以及安全、尊重和包容的工作环境。 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱： news_center@staff.hexun.com (责任编辑：宋政 HN002) ...

Core Viewpoint - The article discusses the impact of the recently implemented "reciprocal tariffs" by the Trump administration, warning that these tariffs will lead to price increases for consumers and urging businesses to seek exemptions [3][4]. Group 1: Tariff Implementation and Business Response - Since the implementation of the "reciprocal tariffs" on August 7, higher tariffs have become a new reality for American businesses, prompting them to adjust both short-term strategies and long-term plans [6][7]. - The National Retail Federation (NRF) and the National Restaurant Association (NRA) indicate that the clarity of the tariff landscape presents both short-term and long-term challenges for various industries, with tariffs ultimately being passed on to consumers [6][7]. - Manufacturers, such as Stanley Black & Decker, have already raised prices due to cost pressures from tariffs, and retailers like Walmart have also indicated that higher tariffs will lead to price increases [6][7]. Group 2: Impact on Consumer Behavior and Restaurant Industry - The new tariffs are expected to increase costs for key food supply chains, leading restaurants to potentially raise menu prices, which could reduce consumer dining frequency [8][9]. - Consumers are already opting to dine at home to save costs, resulting in a decline in sales for chain restaurants, with McDonald's reporting a significant drop in visits from low-income customers [9][10]. - The American Restaurant Association estimates that tariffs on food and beverage products from Mexico and Canada could result in a loss of $15.16 billion for the domestic restaurant industry [10]. Group 3: Ongoing Trade Negotiations - The U.S. Treasury Secretary has stated that negotiations with countries that have not yet reached trade agreements are expected to be completed by the end of October, with Mexico and the U.S. agreeing to maintain current tariff rates for 90 days while negotiating a new trade agreement [4][11]. - The negotiations with Canada are expected to be more challenging due to Canada's firm stance, while discussions with Mexico appear to be more focused on the negotiation process itself [11].

Core Viewpoint - The company, Lao Xiang Ji, is preparing for its IPO in the Hong Kong market after withdrawing its A-share listing application, aiming for rapid expansion in the competitive fast-food industry [1][3]. Company Overview - Lao Xiang Ji is a Chinese fast-food brand focusing on chicken soup and chicken dishes, recognized for its standardized operations across the industry [2]. - The company has received investments from various institutions, with only Cahua Capital holding a 4.98% stake as of January 2025 [2]. Market Position and Strategy - The Chinese fast-food sector is the largest sub-market within the domestic fast-food industry, and Lao Xiang Ji aims to leverage its IPO for capital to support its expansion [3]. - The company has been expanding its presence in first-tier cities, although it acknowledges its brand recognition is significantly lower than Western fast-food brands [3]. Financial Performance - Lao Xiang Ji reported revenues of 45.28 billion yuan, 56.51 billion yuan, and 46.78 billion yuan for the years 2022, 2023, and the first three quarters of 2024, respectively, with adjusted net profits of 2.68 billion yuan, 4.03 billion yuan, and 3.85 billion yuan [6]. - As of September 30, 2024, the company operated 1,404 stores across 53 cities, including 949 direct-operated and 455 franchised stores [6]. Franchise Growth - The number of franchised stores increased significantly from 102 in mid-2022 to 455 by the third quarter of 2024, while the number of direct-operated stores slightly decreased [7][8]. - The performance of franchised stores has been less favorable compared to direct-operated stores, with lower turnover rates and sales per unit area [7]. Competitive Landscape - The fast-food industry is experiencing intense price competition, with local brands introducing low-cost meal options [4]. - Lao Xiang Ji has maintained a stance against engaging in price wars, although it has offered discounts through online platforms [4][5]. Operational Challenges - The company faces challenges in managing its rapid expansion, particularly in supply chain management, franchisee oversight, food safety, and talent development [1][5]. - The shift towards a franchise model has led to a reduction in direct-operated stores, attributed to factors such as decreased consumer traffic and the impact of the pandemic [8].

Core Insights - The restaurant industry is experiencing a resurgence due to a renewed competition in the food delivery market, driven by major platforms like JD.com, Taobao, and Meituan increasing subsidies and enhancing their services [1][6][12] - This competition is not merely a zero-sum game but is expanding the market by activating new consumer segments and increasing overall demand [15][24] Industry Overview - The restaurant sector has faced significant challenges over the past two years, including a decline in customer spending and rising costs, leading to a growth bottleneck [6][19] - The entry of JD.com into the local lifestyle market and the upgrade of Taobao's "hourly delivery" to "Taobao Flash Purchase" have disrupted the existing market dynamics [1][12] Competitive Landscape - The competition among the three major platforms has intensified, focusing on user subsidies, merchant support, and fulfillment efficiency, leading to a surge in daily order volumes [1][7] - The new competition has allowed restaurants to regain market choice and operational power, breaking the previous single-channel ecosystem [12][14] Impact on Restaurants - Established brands like Jinbaiwan and Hehegu have reported significant increases in order volumes due to the subsidies, with Jinbaiwan's daily orders rising from 1,800 to over 3,500 [8][10] - New brands like Yixin Rice Ball have also benefited, with their order volumes increasing significantly, demonstrating the effectiveness of the subsidy-driven growth [8][21] Consumer Behavior - The influx of subsidies has attracted new customers, particularly among younger demographics, indicating a shift in consumer behavior and preferences [15][24] - The platforms' strategies have lowered barriers for new consumers, expanding the potential customer base beyond traditional users [15][16] Long-term Strategy - Restaurants are viewing the current subsidies as strategic investments for long-term brand exposure rather than short-term price cuts [10][20] - The focus is shifting towards optimizing internal operations and enhancing customer experience to convert new users into loyal customers [21][22] Future Outlook - The competition is expected to drive a supply-side reform in the restaurant industry, pushing businesses to adapt and innovate in response to changing market dynamics [24][25] - The emphasis on multi-platform strategies is likely to continue, fostering a more transparent and competitive market environment that benefits both consumers and merchants [12][14]

第一财经持续追踪财经热点。若您掌握公司动态、行业趋势、金融事件等有价值的线索，欢迎提供。 专用邮箱： bianjibu@yicai.com 本文字数：363，阅读时长大约1分钟 近段时间，一些企业招聘退休人员的消息登上热搜。 据大河报，记者在中国老年人才网注意到，北京环球影城发布零售服务人员招聘信息。 招聘条件要求为正式退休人员（已取得退休证），拥 有初中以上学历，岗位工作班次会频繁变换，每个班次4~8小时，薪资待遇为30元/小时，能够接受长时间站立工作。 麦当劳招聘退休人员 的话题同样引起热议。据报道，北京一家麦当劳招聘退休员工，并提出的招聘要求为：退休员工需要拥有正式退休证， 上班是弹性工作制，每周上3天-4天班，工资为每月1500元—2500元。 微信编辑 | 七三 2025.08. 12 （注：我们会对线索进行核实。您的隐私将严格保密。） 推荐阅读 多个"新大学"首年招生分数线直超985高校，原因何在 ...

Summary of Key Points Core Viewpoint - 康师傅 is experiencing significant growth pressure, with a decline in revenue despite an increase in net profit, indicating a shift in consumer preferences and market dynamics [1][2]. Revenue Performance - 康师傅 reported a revenue of approximately 400.92 billion yuan for the first half of 2025, a year-on-year decrease of 2.7%, with sales dropping by over 1.1 billion yuan [1]. - The company's net profit attributable to shareholders was 22.71 billion yuan, reflecting a year-on-year increase of 20.5% [1]. Segment Analysis - The sales of 康师傅's main product categories are declining: - Instant noodles sales decreased by 2.5% to 134.65 billion yuan, with container noodles down 1.3% to 67.71 billion yuan, high-priced bag noodles down 7.2% to 50.92 billion yuan, and mid-priced bag noodles up 8.0% to 13.72 billion yuan [2]. - The beverage segment saw a revenue decline of 2.6% to 263.59 billion yuan, with tea drinks down 6.3%, water down 6.0%, and fruit juice down 13.0%, while carbonated and other beverages increased by 6.3% [3]. Market Strategy - 康师傅 is reducing its distribution network in response to market pressures, with the number of marketing agents decreasing from 67,215 to 63,806 and direct retailers from 220,623 to 219,124 [4]. Competitive Landscape - In contrast, the food business of 统一企业 is performing well, with a revenue increase of 8.8% to 53.8 billion yuan, highlighting a trend towards "consumption upgrade" in the market [2][3].

Core Viewpoint - The company reported a modest growth in revenue and net profit for Q2 2025, driven by improved operational efficiency and a positive trend in same-store sales after a challenging period [1][2][3]. Financial Performance - In Q2 2025, the company achieved revenue of $2.787 billion, a year-on-year increase of 4% [1] - Net profit for the same period was $215 million, reflecting a 1% year-on-year growth [1] - The operating profit margin and net profit margin were 10.9% and 7.7%, showing a year-on-year increase of 1.0 percentage points and a slight decline of 0.2 percentage points, respectively [1] Same-Store Sales and Transaction Volume - The company recorded a 1% positive growth in same-store sales for Q2 2025, with same-store transaction volume increasing by 2% [2] - The average transaction value per store decreased by 1%, primarily due to an increase in small orders driven by delivery subsidies, particularly in the beverage category [2] - This marks the first positive same-store sales growth since 2024, following a period of negative growth [2] Operational Efficiency - The company experienced a dual increase in operating profit margin and restaurant profit margin, with the latter reaching 16.1%, up by 0.6 percentage points year-on-year [2] - KFC's restaurant profit margin was 16.9%, up by 0.7 percentage points, benefiting from improved supply chain efficiency [2] - Pizza Hut's restaurant profit margin was 13.3%, with a 0.1 percentage point increase, marking five consecutive quarters of year-on-year profit margin improvement [2] Store Expansion and Capital Expenditure - The company maintains its guidance for 1,600 to 1,800 net new stores for the year, while lowering its capital expenditure guidance [3] - The proportion of franchise stores among new openings for KFC and Pizza Hut is expected to reach 40%-50% and 20%-30%, respectively [3] - Single-store investment costs have decreased, with KFC's single-store investment down to $1.4 million and Pizza Hut's to $1.1 million, which helps free up cash flow and expand franchise opportunities [3] Shareholder Returns - The company plans to return at least $1.2 billion to shareholders in 2025, with $536 million already returned in the first half of the year [3] - This includes $356 million in share buybacks and $180 million in cash dividends [3] - The company has $936 million remaining in buyback authorization as of June 30, 2025, and aims for a total of $3 billion in buybacks and dividends over the next two years [3] Profit Forecast - The company forecasts net profits of $934 million, $1.013 billion, and $1.138 billion for 2025-2027, with year-on-year growth rates of 2.5%, 8.5%, and 12.3%, respectively [3] - The current stock price corresponds to price-to-earnings ratios of 19, 16, and 14 for the respective years [3]

Core Insights - McDonald's has launched drone delivery services in 10 parks in Shenzhen, addressing user pain points related to slow delivery times, extreme weather, and inconvenient pickup paths, thereby creating a new consumption experience with "minute-level reach" for food delivery [1] - The drone delivery routes are located in the core areas of the parks, and since their launch, they have received positive feedback from visitors, with significant order volumes reported during peak times [1] Group 1 - The drone delivery service at Bijiashan Sports Park has seen over 200 orders on weekends, with an average of one drone landing every 2 minutes during peak times [1] - The efficiency of drone delivery is highlighted, with a 300% improvement in delivery time compared to traditional road delivery methods, reducing the time from nearly 20 minutes to just 4 minutes [1] - McDonald's aims to innovate delivery methods to enhance customer dining experiences through point-to-point delivery models [1] Group 2 - The introduction of drone delivery services has led to a significant increase in order volumes for nearby businesses, with a 74% year-on-year growth in orders during the recent May Day holiday [2] - Many businesses have reported that over 50% of their orders are specifically requested to be delivered by drones to park locations, indicating a shift in consumer preferences [2] - The drone delivery service has also helped businesses attract new customer segments, particularly families, with 60% of orders in park scenarios being from parents with children [2]