Investment Rating - The report maintains an "Overweight" rating for the consumer sector, particularly highlighting the potential in experience and emotional consumption, domestic travel, and AI technology products [7]. Core Insights - The report indicates a strong recovery in consumer spending during the Spring Festival, with key retail and catering enterprises showing an average daily sales increase of 8.6% compared to the same period last year [10]. - The report emphasizes the growth in experience consumption driven by travel and leisure activities, with significant increases in hotel occupancy and average daily rates during the holiday period [27]. - The report identifies structural opportunities in the market, particularly in AI technology consumption, emotional value products, and the rise of domestic brands [5]. Summary by Sections Retail Consumption - Retail sales during the Spring Festival showed a notable recovery, with a 8.6% increase in daily sales compared to the previous year, driven by improved consumer sentiment and a more active lower-tier market [10][12]. - Specific regions such as Hubei (+12%), Guangxi (+15%), and Nanjing (+17%) experienced rapid growth in consumption [2]. Domestic Travel - The report highlights a record high in cross-regional travel during the Spring Festival, with an estimated 3.1 billion daily movements, reflecting a 6.6% year-on-year increase [14]. - Key tourist destinations saw significant visitor numbers, with hotels experiencing a rise in both occupancy rates and average daily rates, indicating a robust recovery in the hospitality sector [27][19]. Experience Consumption - Experience consumption, particularly in travel and dining, has rebounded strongly, with restaurants like Haidilao reporting a 10% increase in customer flow during the holiday [33]. - Emotional consumption products, such as toys and scented items, gained popularity, with sales of pet clothing increasing by 116% during the holiday season [11]. AI Technology Consumption - The report notes a surge in sales of smart wearable devices, with a 19.7% increase in sales, and smart glasses seeing a growth of 250% [11]. - The introduction of new products under the "old for new" policy is expected to drive further growth in the AI technology sector [11]. Investment Recommendations - The report recommends several companies for investment, including Pop Mart, Haidilao, and Midea Group, focusing on emotional and experience consumption, domestic brand growth, and AI technology [5].

Group 1 - The core viewpoint of the articles highlights the emergence of "reverse reunion" and "tourism-style New Year" as popular trends during the extended Spring Festival holiday, indicating a shift in consumer behavior and preferences for the holiday economy in 2026 [1][2] Group 2 - The trend of "reverse reunion" is characterized by young people inviting their parents to major cities for a different New Year experience, with 18% of travelers to first-tier cities being over 50 years old and a 56% increase in hotel stays by those aged 60 and above [1] - The report indicates that nearly 35% of users opted for "early bird" travel before the holiday peak, with the first wave of travel occurring just before and on the first day of the Spring Festival [1] - The popularity of foreign visitors celebrating the New Year in China is noted, with tourists from abroad visiting over a hundred cities during the holiday [1] - The convenience of transportation and ticket purchasing, along with innovative cultural tourism products and government subsidies, have significantly contributed to the vibrant tourism economy during this year's Spring Festival [2] - Cities like Harbin, Yiwu, Hefei, and Yibin have issued substantial cultural tourism vouchers ranging from 20 million to 100 million yuan, transforming the "Spring Festival Gala" viewership into increased local consumption [2] - The extended holiday period, diverse product offerings, and enhanced service guarantees are identified as key factors driving tourism demand this year, with expectations for continued growth in the cultural tourism market as policy benefits are realized [2]

1)省份：湖北：前六天A级景区接待游客1502万人次，同比增长12.41%;四川前六日 A 级景区累计接待 游客4202万人次、门票收入3.38亿元;福建、上海、广西、山东等地景区客流与收入均实现稳步增长。 人均消费企稳，广西游客消费增速(12.1%)快于人次增速(11.5%);山东景区营业收入增速(9.6%)与接待人 次增速(10.6%)基本相近;2)重点景区：九华山、峨眉山、九寨沟等重点知名景区接待量均达饱和，整体 文旅消费呈现高景气态势;3)餐饮零售：假期天数增加叠加多地推出乐购新春活动，前四天全国重点零 售和餐饮企业日均销售额同比+8.6%;海底捞除夕与大年初一两天客流较去年同期增长超过10%。 假期出入境人次预计创新高，澳门旅游市场高景气延续 免税：重回高增长，高端复苏+新品类+政策助力 1)海南：高端消费复苏延续，叠加消费券+日本需求转移，海南前四天免税销售额9.7亿，同比+16%;2) 三亚免税：2月累计销售额同比+19%。其中，初二-初四三亚四家免税店销售额日均2.5亿，农历口径同 比+30%;中免海棠湾店初一至初二日均破2亿;3)珠海免税：新品类(黄金珠宝，苹果手机)+老品类协同发 力，截止 ...

为期9天的马年春节假期即将结束，今年春节假期，各地文旅消费有哪些特点？哪些项目人气高？记者 在采访中了解到，春节假期，非遗文化游、年俗游、赶大集、逛庙会、看灯展等承载"年味"的体验型旅 游需求大幅增长，成为游客追寻年味、感受烟火气的热门选择。 非遗民俗火热登场 文旅融合成新亮点 在山东临沂蒙山脚下，当地打造富有地域特色的新春民俗体验活动。从白天的祈福大典、民俗巡游，到 夜晚的火舞芳华、璀璨星河，游客们近距离感受沂蒙传统文化的独特魅力。 游客刘云晓：中国年的仪式感，就藏在各种各样的传统民俗里，在这里不仅玩得很开心，又能学到很多 鲁南的传统文化知识。 中国旅游研究院院长戴斌：各地的民俗表演代表的是一种传统文化，更是一种美好生活的向往，这样的 一种美好生活是市民的也是游客的，我们越来越多的城市能够成为主客共享的美好生活新空间。 中远程目的地旅游热度攀升 9天的春节假期，再加上完善便捷的交通体系，使得中远程目的地旅游热度持续攀升，而各地公共服务 的"体系化升级"也提升了游客体验。 今年春节，9天假期让人们有了更充裕的时间阖家团圆，探亲+旅游、反向过年、分段旅游、错峰旅游 等成为过年新方式。冰雪游、避寒游带动云南、海南 ...

潮玩迎春 乐游焕彩喜气盈 新春佳节，各大景区纷纷上新潮玩项目，推出年味满满的迎春活动。长隆旅游度假区推出"马年新春盛典"， 全新马园惊艳亮相。广州塔推出"广府年韵 福运登塔"新春元宵主题活动，非遗体验、歌舞快闪、元宵游园会 轮番上演。热雪奇迹开启冰雪潮玩新模式。正佳极地海洋世界推出《水下英歌醒狮敦煌》全新美人鱼演出， 吸引众多游客观看。珠江夜游明星游船打造特色主题航班，团圆宴、国潮演艺精彩纷呈。 据统计，春节假期纳入监测的35家旅游景区接待游客超1221万人次，同比增长6.7%。5家珠江游接待游客超 30万人次，同比增长14.1%。 广州春节假期接待游客近2010万人次 文旅消费总额201亿元 2026年春节，广州围绕"广州过年 花城看花"主题，策划推出超2000场文旅活动，打造"年味最广州"的城市氛 围。据初步统计，广州位列多家在线旅游平台春节热门旅游目的地前三，节日期间接待游客近2010万人次， 文旅消费总额201亿元，同比分别增长9.3%、11.6%，顺利实现"开门红"。 烟火璀璨 灯会花市相辉映 大年初一，广州白鹅潭烟花汇演盛大启幕，超15万发烟花凌空绽放，2026架无人机幻化出各式新春祝福，配 合精 ...

马来西亚《星报》23日报道称，在创纪录的9天春节假期期间，中国各领域消费活动强劲，这为世界第二大经济体巩固复苏势头传递了积极信号，也彰显了 消费者信心。 马来西亚《星报》报道截图 报道援引新加坡国立大学李光耀公共政策学院副教授顾清扬的话表示，中国政府已将消费列为关键的经济驱动力，春节假期消费则成为重要晴雨表。"增长 表明促消费政策已取得切实成效。" 马来西亚《星报》报道截图 报道援引经济学家和企业界人士的话指出，这一持续至周一（23日）的假期，为旅游、餐饮、娱乐和零售等行业的强劲消费活动提供了更长时间窗口，为消 费领域带来了年初提振。 报道还表示，中国发起了一场全国性的促进假日消费活动，包括消费品以旧换新、发票抽奖赢取现金奖励以及发放本地消费券等。 马来西亚《星报》报道截图 报道指出，中国文化和旅游部于1月下旬启动了一项全国性活动，将举办约3万场文化和旅游活动，并发放超过3.6亿元的消费券和补贴，为公众提供更多节 日庆祝选择，相关活动将持续至3月初。报道援引中国旅游研究院院长戴斌的观点称，民俗、科技与文化旅游以及青少年研学旅行正推动游客走得更远。 马来西亚《星报》报道截图 报道援引中国商务部的数据指出，中国的 ...

2026年"史上最长春节假期"落下帷幕，全国文旅市场热度创历史新高。2月23日，多家在线旅游平台发 布的数据显示，春节假期整体出游热度创历史新高，北京成为热门旅游城市TOP1。北京市文化和旅游 局公布的假期出游数据显示，2026年春节假期，北京累计接待游客1984.3万人次，实现旅游总花费331.4 亿元。此外，追寻传统年味成为春节境内游主流，汕头等"小城"旅游热度增幅领先，成为春节境内 游"黑马"目的地。超长的春节假期，也让"反向过年"从一种小众选择变成了一种潮流，60岁以上老人酒 店入住量同比大增，旅游过年方式更加多元。 北京接待游客近2000万人次 为期9天的马年春节假期落下帷幕，假期期间全国多个知名景区"一票难求"，周边游、长线游等旅游消 费亮点纷呈，各地文旅市场迎来"开门红"。 北京市文化和旅游局发布的数据显示，2026年春节假期，全市文旅市场呈现人气旺、消费热、年味浓、 科技范、国际化等特点，累计接待游客1984.3万人次，实现旅游总花费331.4亿元。据北京市园林绿化局 发布的数据，春节假期，全市公园共迎来八方来客1258.5万人次，日均游客接待量139.28万人次，同比 增长18.79%，春节 ...

该场招聘会由金水区人力资源和社会保障局、金水区东风路街道办事处联合河南123人才网共同举 行。招聘对象主要为青年人才、高层次人才、应往届高校毕业生、离校未就业青年、转岗求职青年、技 能型青年人才等急需就业群体。重点参会企业涉及金融、生物化工、环保科技、教育培训、机械制造、 精密电子科技、智能数字化、旅游、文化传媒、法律、酒店餐饮、汽车、物流、医疗、农牧、建材、食 品等多个行业。招聘岗位涵盖大部分专业类别，岗位集中在软件开发、管培生、新媒体运营、电子商 务、外贸、技术研发、项目管理、行政、设计、财务、工程师、主播、律师、市场营销、实习生等，提 供岗位11800余个。 记者昨日从金水区人力资源和社会保障局获悉，正月初九（2月25日）上午，2026河南省"迎新春· 万岗进万家"首场招聘会将在智汇城一楼大厅举办。 ...

记者 李宝花 吴卫群 王力 此外，上海离境退税销售额8000余万元，同比增长1.5倍。俄罗斯、韩国、美国游客退税金额靠 前。另据银联商务数据，外地来沪消费金额173.9亿元，同比增长5.4%，江苏、安徽、浙江游客分别占 比22.6%、11.6%和9.6%。 "百马迎新"氛围浓 马年新春，上海消费市场红红火火，消费市场大数据实验室数据显示，2月15日—22日期间，上海 线上线下消费603.5亿元，同比增长12.8%。其中，线下消费金额365.5亿元，同比增长15.4%。线上消费 金额238.0亿元，同比增长8.9%。 今年春节期间，各大商圈深度整合资源，营造"百马迎新"浓厚氛围，19个市级商圈消费金额47.8亿 元，同比增长12.0%；日均客流319万人次，同比增长15.8%。 马年春节，一场场规模空前的海派嘉年华、促消费活动，既丰富众多市民假日选择，也吸引了全国 乃至全球游客来沪欢度新春。 春节期间，上海餐饮消费火爆。据美团数据，上海到店餐饮消费同比增长15.2%。"环球美食汇"567 家商户精心推出1136套优选套餐，八成商户营业额实现同比增长，咨询量与点单量增长明显。线上美食 地图赋能线下消费引流，参与线 ...

Core Insights - The Chinese consumer market showed strong vitality during the recent Spring Festival, with significant increases in retail and dining sales, driven by government policies and promotional activities [4][5][6] Group 1: Consumer Spending Trends - During the first four days of the Spring Festival, the average daily sales of key retail and catering enterprises increased by 8.6% compared to the same period in 2025 [4] - The government allocated 625 billion yuan for consumer goods replacement subsidies, with 20.5 billion yuan distributed through vouchers and subsidies directly to consumers [5][6] - The "2026 Spring Festival Special Event" included various activities across six categories, enhancing consumer engagement and spending [5] Group 2: Travel and Tourism Insights - The travel market peaked during the Spring Festival, with a 38% increase in air travel compared to the previous year [7] - Popular destinations included Shantou, Fuzhou, and Beijing, with hotel bookings in some areas increasing by over 80% [7][8] - The demand for ice and snow tourism surged, with popular destinations including Harbin and Zhangjiakou [7] Group 3: New Consumption Patterns - New consumption scenarios and business models emerged during the Spring Festival, with technology enhancing traditional cultural experiences [9] - The use of AI in travel planning became a new trend, with a significant portion of inquiries related to transportation and local customs [9] - Cross-border travel saw a notable increase, with long-haul outbound travel products experiencing significant booking growth [10]