Core Insights - The manufacturing Purchasing Managers' Index (PMI) in China for October is at 49.0%, indicating a decline of 0.8 percentage points from the previous month, reflecting a downturn in manufacturing activity [1][2] - The non-manufacturing business activity index rose to 50.1%, up 0.1 percentage points from last month, indicating expansion in the service sector [1][5] - The comprehensive PMI output index decreased to 50.0%, down 0.6 percentage points from the previous month, suggesting overall stability in production and business operations [1] Manufacturing Sector - The manufacturing PMI has been in contraction for seven consecutive months, matching the longest stretch since August 2015 [2] - Key sub-indices such as production index (49.7%), new orders index (48.8%), and raw material inventory index (47.3%) all fell below the critical point, indicating weakened manufacturing activity [2][3] - The new export orders index dropped by 1.9 percentage points to 45.9%, reflecting reduced demand [3] Price Indices - The main raw material purchase price index and factory price index decreased by 0.7 percentage points to 52.5% and 47.5%, respectively, continuing a downward trend for two months [3][4] - The decline in price indices is attributed to weakened downstream consumer demand and reduced upward pressure from upstream raw material prices [4] Service Sector - The service sector's business activity index increased to 50.2%, indicating a recovery in service sector activity, driven by holiday effects [5] - Industries closely related to consumer travel, such as rail and air transport, showed strong performance with indices above 60.0% [5] Construction Sector - The construction business activity index fell to 49.1%, indicating a decline in activity for three consecutive months, primarily influenced by the real estate sector [6] - Despite the decline, the business activity expectation index rose to 56.0%, suggesting improved market outlook among construction firms [6] Policy Outlook - There are expectations for increased policy support to stabilize market conditions, with potential monetary policy easing on the horizon [7][8] - The anticipated impact of new policy measures, including significant financial tools for investment, may help the construction sector recover [7] Economic Trends - The ongoing demand contraction in the market is leading to an imbalance in the macroeconomic landscape, with supply exceeding demand [7] - Analysts emphasize the need for stronger counter-cyclical economic policies to stimulate demand and support business investment [7]

Group 1: Manufacturing Sector - In October, the Manufacturing Purchasing Managers' Index (PMI) decreased to 49%, down 0.8 percentage points from September, indicating a slowdown in manufacturing activities [1] - The production index and new orders index for manufacturing were 49.7% and 48.8%, respectively, reflecting declines of 2.2 and 0.9 percentage points from September [1] - PMI for large, medium, and small enterprises were 49.9%, 48.7%, and 47.1%, showing declines of 1.1, 0.1, and 1.1 percentage points respectively [1] Group 2: Key Industries - The PMIs for high-tech manufacturing, equipment manufacturing, and consumer goods sectors were 50.5%, 50.2%, and 50.1%, respectively, all remaining in the expansion zone and significantly above the overall manufacturing level [2] - The high-energy-consuming industries had a PMI of 47.3%, down 0.2 percentage points from September, indicating a decline in economic activity [2] Group 3: Non-Manufacturing Sector - The Non-Manufacturing Business Activity Index rose to 50.1%, up 0.1 percentage points from September, indicating expansion in the non-manufacturing sector [3] - The service sector's business activity index was 50.2%, reflecting a slight increase and improved economic conditions, particularly in transportation, accommodation, and entertainment sectors, which saw indices above 60.0% [3] - The construction sector's business activity index fell to 49.1%, down 0.2 percentage points from September, indicating a slight decline in construction activity [3] Group 4: Economic Outlook - Overall, the non-manufacturing sector continues to stabilize, with positive changes in investment and consumption-related activities [4] - The effectiveness of growth-stabilizing policies is expected to strengthen domestic demand in the fourth quarter, supporting the achievement of annual economic and social development goals [4]

Investment Rating - The report indicates a positive investment outlook for the tourism and leisure vacation industry, driven by strong government policies and market demand [4][25]. Core Insights - The tourism consumption scale in China is steadily expanding, with a notable increase in the willingness and ability of users from different regions to spend [4][5]. - The integration of culture and tourism is deepening, with new consumption engines emerging from combinations like "culture + events" and "culture + food" [5][11]. - User characteristics are becoming increasingly diverse, with a significant rise in personalized travel and accommodation demands [6][10]. - Technological advancements are driving the industry upgrade, transitioning services from standardization to intelligence [7][25]. - A one-stop travel service model is becoming prominent, enhancing consumer convenience through comprehensive resource integration [9][23]. - The fusion of "culture + events" is transforming short-term economic boosts into long-term consumption momentum [11][12]. - The power of content, particularly from variety shows, is being creatively transformed into consumer engagement and spending [13][14]. - Emotional resonance through multi-dimensional narratives is enhancing user participation and retention [15][16]. - Light consumption models are connecting young consumers with travel destinations, creating a new ecosystem of exposure and conversion [17][18]. - Traditional culture is being expressed in modern ways, allowing for interactive and participatory experiences [19][20]. - The "cool economy" is breaking seasonal and regional limitations, with summer tourism trends focusing on water activities and relaxation services [21][22]. - Cross-industry collaborations are enhancing brand visibility and sales, creating a new travel consumption model [23][24]. - The future of the tourism and leisure vacation market is expected to be driven by technology, innovative models, and deep integration [25][26][27]. Summary by Sections - **Market Growth**: The national tourism consumption scale is expanding, with significant growth in accommodation bookings and railway passenger volume [4]. - **Cultural Integration**: The report highlights the successful integration of culture and tourism, with new consumption patterns emerging [5]. - **User Trends**: There is a notable shift towards personalized travel experiences, with increased demand for unique accommodations [6]. - **Technological Impact**: Technology is a core driver of industry transformation, enhancing service delivery and customer engagement [7]. - **Service Models**: The emergence of one-stop service models is reshaping consumer experiences in the tourism sector [9]. - **Event-Driven Consumption**: The integration of events into tourism is creating sustainable economic benefits [11]. - **Content Marketing**: The influence of media content on consumer behavior is becoming increasingly significant [13]. - **Emotional Engagement**: Emotional storytelling is enhancing user connection and loyalty [15]. - **Light Consumption**: The rise of light consumption models is appealing to younger demographics [17]. - **Cultural Experiences**: Traditional culture is being revitalized through interactive experiences [19]. - **Seasonal Trends**: The report identifies summer tourism trends focused on relaxation and water activities [21]. - **Cross-Industry Collaborations**: Innovative partnerships are driving brand engagement and sales [23]. - **Future Outlook**: The industry is poised for high-quality development through technology and innovative practices [25][26][27].

Group 1: PMI Overview - In October, the manufacturing PMI decreased to 49% from 49.8%, while the non-manufacturing PMI slightly increased to 50.1% from 50%[6][1] - The decline in October PMI is attributed to weak demand and high inventory levels impacting production indices significantly[1][7] - The production index fell to 49.7%, a decrease of 2.2 percentage points, marking a return to contraction territory for the first time in six months[1][7] Group 2: Key Issues Affecting PMI - The production index's significant drop is linked to the end of a "production rush" and high inventory levels, which constrained the PMI's upward movement in October[2][10] - New export orders saw a notable decline of 1.9 percentage points to 45.9%, the second-lowest point this year, influenced by fluctuating tariff policies[2][13] - Domestic demand remains resilient, but investment demand has weakened due to accelerated debt reduction, impacting high-energy industries and construction PMI[3][17] Group 3: Sector Performance - The high-energy sector's PMI fell to 47.3%, reflecting strong pressure on real estate and infrastructure investment due to debt reduction measures[3][17] - The construction PMI decreased by 0.2 percentage points to 49.1%, although the new orders index increased by 3.7 percentage points to 45.9%[4][40] - Service sector PMI improved slightly to 50.2%, driven by holiday travel and pre-"Double Eleven" promotional activities[4][21]

Report Industry Investment Rating No relevant content provided. Core Viewpoints of the Report - In October 2025, the PMI data showed a combination of "manufacturing decline and non - manufacturing slight increase." The manufacturing PMI declined more than seasonally, presenting a "weak supply and demand" pattern. Due to factors such as pre - holiday demand release, international environment complexity, and global economic slowdown, it is expected that the GDP growth rate in the fourth quarter may slow down marginally [3][9]. Summary by Related Catalogs 10 - Month PMI Data Overview - The manufacturing PMI in October was 49.0%, a 0.8 - percentage - point decrease from the previous value and below the seasonal level. The non - manufacturing PMI was 50.1%, a 0.1 - percentage - point increase from the previous value, entering the expansion range. The composite PMI output index was 50.0%, a 0.6 - percentage - point decrease from the previous value, at the critical point [3][9]. 10 - Month Manufacturing Situation Supply and Demand - The production index in October was 49.7%, a 2.2 - percentage - point decrease from the previous month, below the boom - bust line and weaker than the seasonal performance. The new order index was 48.8%, a 0.9 - percentage - point decrease from the previous month, indicating a decline in demand. The new export order index was 45.9%, a 1.9 - percentage - point decrease from the previous month, the second - lowest of the year, due to global economic slowdown and trade uncertainties [4][10]. Price - The main raw material purchase price index was 52.5%, a 0.7 - percentage - point decrease from the previous month, and it has been in the expansion range for 4 consecutive months. The ex - factory price index was 47.5%, a 0.7 - percentage - point decrease from the previous month. The gap between raw material prices and ex - factory prices widened to 5 percentage points, indicating continued pressure on the profits of mid - and downstream processing industries [4][10]. 10 - Month Non - Manufacturing Situation Services - The services PMI was 50.2%, remaining in the expansion range. Driven by holiday effects, industries related to travel and consumption had high business activity indices. The postal industry also saw accelerated growth due to promotional activities. The business activity expectation index was 56.1%, indicating strong confidence among service enterprises [5][11]. Construction - The construction PMI in October was 49.1%, a 0.2 - percentage - point decrease from the previous month, still below the boom - bust line. However, the business activity expectation index was 56.0%, a 3.6 - percentage - point increase from the previous month, showing continued improvement in the market development expectations of construction enterprises [6][12].

Group 1: PMI Data Overview - In October, the manufacturing PMI was reported at 49.0%, down from 49.8% in September[1] - The non-manufacturing PMI slightly increased to 50.1, compared to the previous value of 50.0[1] Group 2: Manufacturing Sector Insights - The manufacturing PMI decline is attributed to intensified trade frictions, with both supply and demand indices showing significant drops[2] - The production index fell to 49.7% (-2.2 percentage points), while the new orders index decreased to 48.8% (-0.9 percentage points)[2] - New export orders index dropped to 45.9% (-1.9 percentage points), indicating weakened external demand[2] Group 3: Economic Stimulus and Construction Sector - A total of 500 billion yuan has been allocated to specific projects, contributing to an overall investment of approximately 7 trillion yuan, including both new and old infrastructure and high-end manufacturing[2] - The construction sector's business activity expectation index rose to 56.0%, the highest since January, reflecting improved expectations due to policy support[3] Group 4: Price Indices and Industry Performance - The main raw material purchase price index was at 52.5% (-0.7 percentage points), while the factory price index was at 47.5% (-0.7 percentage points), both showing a decline for two consecutive months[2] - The equipment manufacturing PMI was reported at 50.2% (-1.7 percentage points), and the consumer goods industry PMI at 50.1% (-0.5 percentage points), indicating a general downturn across major industries[2]

Manufacturing Sector Insights - The manufacturing PMI fell by 0.8 percentage points to 49% in October, marking the lowest level in over two years[1] - The production index decreased by 2.2 percentage points, the largest drop for October since 2009[1] - Export orders declined by 1.9 percentage points, exceeding the drop in new orders by 0.9 percentage points, indicating disruptions from tariff threats and reduced working days[1] Price Trends and PPI Outlook - The purchasing price index for raw materials in manufacturing dropped by 0.7 percentage points to 52.5%, while the factory price index also fell by 0.7 percentage points to 47.5%[2] - Recent PPI trends show stabilization in August and September, with a potential slight negative growth in October, but the decline is expected to be limited[2] - The current round of PPI declines is likely nearing its end, with a higher probability of PPI recovery next year compared to further declines[2] Non-Manufacturing Sector Performance - The non-manufacturing PMI rose by 0.1 percentage points to 50.1% in October, indicating overall stability[2] - The service sector PMI increased by 0.1 percentage points to 50.2%, while the construction sector PMI fell by 0.2 percentage points to 49.1%[2] - Business activity indices in transportation, accommodation, and entertainment sectors remained above 60%, driven by holiday travel[2] Economic Growth Projections - Increased investment policies are expected to accelerate economic growth momentum by the end of this year and early next year[3] - The National Development and Reform Commission reported that 500 billion yuan in new policy financing has been fully allocated, supporting over 2,300 projects with a total investment of approximately 7 trillion yuan[3] - The anticipated economic growth target for the year is around 5%[3]

Economic Overview - October PMI data indicates a renewed weakening of economic recovery momentum, with manufacturing PMI dropping to 49.0%, down 0.8 percentage points from the previous month and below the seasonal norm[3] - Non-manufacturing PMI slightly increased to 50.1%, up 0.1 percentage points, primarily driven by holiday consumption and seasonal service industry demand[3] - Overall, the composite PMI fell to 50.0%, a decrease of 0.6 percentage points, reflecting a continued divergence in economic conditions between sectors[3] Manufacturing Sector Insights - Manufacturing PMI at 49.0% indicates a return to low levels for the year, with large enterprises at 49.9%, medium enterprises at 48.7%, and small enterprises at 47.1%, showing increased operational pressure across all sizes[3] - Key sub-indices show production index at 49.7% (down 2.2 percentage points), new orders index at 48.8% (down 0.9 percentage points), and employment index at 48.3% (down 0.2 percentage points), indicating a significant decline in production and demand[3] - Industries such as food processing and automotive show stronger supply and demand, while textiles and chemicals remain below the prosperity line, indicating weak sector performance[3] Non-Manufacturing Sector Insights - Non-manufacturing PMI at 50.1% suggests moderate expansion, with construction PMI at 49.1% and service PMI at 50.2%, indicating a mixed performance across sectors[4] - New orders index for non-manufacturing remains weak at 46.0%, reflecting limited short-term demand recovery potential[4] - Employment index for non-manufacturing at 45.2% indicates ongoing labor market pressures, with business activity expectations index rising to 56.1%, suggesting optimism for future operations[4] Policy and Future Outlook - Short-term economic improvement is expected to require stronger policy support, with a focus on the effectiveness of financial tools and special bond allocations in Q4[3] - The upcoming "14th Five-Year Plan" is anticipated to influence medium to long-term policy direction, making 2026's economic performance critical for future strategies[3] - Risks include potential export weakness, real estate market downturns, and insufficient policy momentum[4]

申万宏源最新报告显示，产需均回落，10月制造业PMI加速收缩。双节假日效应带动10月服务业景气水平加速扩张，在中秋、国庆双节假日效应 带动下，与居民出行相关行业（铁路运输、航空运输、住宿、文化体育娱乐等）商务活动指数均位于60.0%以上高位景气区间。10月PMI显示我国 经济低位承压，债市前期压力逐步释放后，对基本面关注度或抬升。 2025年10月中采制造业PMI为49.0%（环比-0.8个百分点），非制造业PMI为50.1%（环比+0.1个百分点），综合PMI为50.0%（环比-0.6个百分 点）。我们对此点评如下： 产需均回落，10月制造业PMI加速收缩。10月制造业PMI较上月下行0.8个百分点至49.0%。生产端来看，本月生产指数环比下行 2.2个百分点，录得49.7%，与可比年份的10月制造业PMI生产指数相比，2025年10月制造业PMI生产指数绝对值低于季节性水 平。需求端来看，新订单指数环比下行0.9个百分点，录得48.8%，需求加速收缩，与可比年份的10月制造业PMI新订单指数相 比，2025年10月制造业PMI新订单指数绝对值低于季节性水平。 "反内卷"政策稳步推进，原材料价格仍处于扩张区 ...

Manufacturing Sector - The October Manufacturing PMI index is at 49.0%, a decrease of 0.8 percentage points from September[2] - The production index for October is 49.7%, down 2.2 percentage points month-on-month[2] - The new orders index stands at 48.8%, reflecting a decline of 0.9 percentage points, with new export orders at 45.9%, down 1.9 percentage points[2] - The raw material inventory index is at 47.3%, a decrease of 1.2 percentage points[2] Non-Manufacturing Sector - The October Non-Manufacturing PMI index is at 50.1%, a slight increase of 0.1 percentage points, remaining above the threshold[10] - The new orders index for non-manufacturing is at 46.0%, unchanged from September, while the new export orders index is at 46.2%, down 3.6 percentage points[10] - The construction sector's PMI index is at 49.1%, a decrease of 0.2 percentage points, indicating continued contraction[13] Economic Outlook - The report emphasizes the importance of macroeconomic policies for counter-cyclical adjustment and cross-cycle deployment as the "14th Five-Year Plan" concludes[1] - A total of 500 billion yuan has been allocated for local government debt to support effective investment, indicating ongoing efforts to stabilize growth[1] - The business activity expectation index for the service sector is at 56.1%, indicating strong confidence among service enterprises[15]