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江南春:2026年创业的26个关键词
文/分众传媒创始人、董事长 江南春 2025年我走访了1089个客户,被问到最多的问题就是"价格越卷越低怎么办""销量压力越来越大怎么 办""站内流量瓶颈怎么办""新技术新算法我们都学了,为什么生意做得越来越艰难""新的流量洼地在哪 里""新的增长曲线在哪儿",各种"内卷"焦虑增长焦虑经久不散。 2026年元旦我总结了关于品牌"反内卷"最重要的26个关键词,希望能为企业2026年的品牌增长提供一些 思路! 1.降价焦虑升维解 降价的焦虑,降价是解决不了的,因为降价在中国过剩的供应链能力之下是没有底的。你的降价只会迎 来竞争对手更大一轮降价。 品质升维:比如白象高汤面用一年以上老母鸡六小时熬制真高汤代替粉包酱包,成本有限上升但消费者 感知价值大幅上升,开创了一个数十亿大单品。 所以品牌是因,销售是个果。因缘果报,因是选择你而不选择别人的理由,缘是深度分销和流量运营的 能力,销售就是个果,报就是回报率。管理不是管理结果,而是管理因果。你把因做好了,缘做得不 差,果就出来了,报就出来了。 痛点升维:泰兰尼斯稳稳鞋采用鞋底分区支撑,BV MARK全球防滑认证,解决了孩子在学步期如何能 走得稳少摔跤的痛点,卖598元且 ...
雷军回应小字营销:行业陋习,马上就改
21世纪经济报道· 2026-01-04 02:44
雷军在直播中致歉推迟直播:"先说个抱歉,这是一场迟到的直播,原定的跨年直播,因为我 感冒了,最后推迟到今天晚上,虽然是推迟了,但不小心就成了2026年的第一场大型直播,所 以也挺有意义的。" 雷军称拆车是为回应网络传言 1月3日晚上,小米创办人、董事长兼CEO雷军进行2026年的第一场直播,现场直播工程师拆 一台新的小米YU7。 此次直播,雷军回应了多个大众关心的热点问题。 直播中,雷军表示,这次拆车是为了回应一些过去这段时间网上对小米汽车的各种问题,过去 小米回应得很少,是因为觉得好产品自己会讲话,清者自清,不要不停地自证。但是前段时间 看到不少的米粉朋友们建议还是要主动及时地回应,过去一年里面要回应的问题特别多,打算 分期分批来回应,今天首先回应YU7产品相关的。 图/雷军直播视频截图 图/雷军直播视频截图 雷军称,小米YU7发布后一直比较火,我们用料扎实,还是比较自信的。这次拆车可以进一步 了解小米汽车。 雷军还提到,有一个拆车博主说他为什么拆小米的车呢?小米的车特别火,你说它好会火,说 它不好也会火。但总体说来,说他不好更高一些。所以他刚开始也是抱着挑毛病的心态来拆 的,拆完以后发现确实还可以。他讲了 ...
小米取得电子设备和设备模组专利,实现相机配件电连接
Jin Rong Jie· 2026-01-03 11:47
国家知识产权局信息显示,北京小米移动软件有限公司取得一项名为"电子设备和设备模组"的专利,授 权公告号CN223757002U,申请日期为2025年2月。 专利摘要显示,本公开是关于一种电子设备和设备模组。电子设备包括:第一连接器,所述第一连接器 用于与相机配件电连接;电池盖,所述电池盖包括定位开口,所述定位开口与所述第一连接器一一对应 设置,且所述第一连接器通过所述定位开口外露。 天眼查资料显示,北京小米移动软件有限公司,成立于2012年,位于北京市,是一家以从事软件和信息 技术服务业为主的企业。企业注册资本148800万人民币。通过天眼查大数据分析,北京小米移动软件有 限公司共对外投资了4家企业,参与招投标项目149次,专利信息5000条,此外企业还拥有行政许可123 个。 声明:市场有风险,投资需谨慎。本文为AI基于第三方数据生成,仅供参考,不构成个人投资建议。 本文源自:市场资讯 作者:情报员 ...
去一趟封关后的海南,我被自己“穷笑了”
Sou Hu Cai Jing· 2026-01-03 08:52
Core Insights - The recent closure of Hainan has transformed Sanya into a shopping paradise, particularly for gold and luxury goods, with consumers flocking to take advantage of tax-free prices and discounts [1][4][22] Group 1: Gold Market - The immediate aftermath of Hainan's closure saw a surge in demand for gold, with reports of consumers saving over 10,000 yuan by purchasing gold jewelry [4][19] - The price of gold in Hainan's duty-free shops is significantly lower than in mainland stores, with a reported price of 1,194 yuan per gram compared to over 1,368 yuan in mainland stores, leading to savings of over 160 yuan per gram [11][19] - Many consumers are actively seeking to maximize their savings through government consumption vouchers, with some reporting prices as low as 1,108 yuan per gram after applying discounts [19][20] Group 2: Luxury Goods and Electronics - The demand for luxury items, particularly the new iPhone 17 Pro series, has also surged, with discounts exceeding 2,000 yuan, making it a popular item among consumers [25][22] - Duty-free shopping in Hainan has led to a significant increase in sales, with Sanya's duty-free stores reportedly achieving sales exceeding 100 million yuan over four consecutive days [36][44] - The influx of consumers has not only benefited the luxury goods market but has also led to increased demand for everyday items, such as imported durians, indicating a broader economic impact [36][38] Group 3: Investment Opportunities - Hainan's new policies have positioned it as a low-tax haven, attracting investments from companies looking to benefit from reduced corporate tax rates and exemptions on certain imports [44][50] - Reports indicate that significant investments are being made in real estate, with one company reportedly spending nearly 5 billion yuan to acquire land in Sanya [44][45] - The strategic implications of Hainan's closure extend beyond consumer goods, as it is seen as a burgeoning investment landscape for both domestic and foreign capital [44][50]
今年全国首笔“国补”订单落地广州
Sou Hu Cai Jing· 2026-01-01 01:24
据了解,2025年,广东消费品以旧换新累计核销金额318.3亿元,拉动销售额2628亿元,6058.5万人次享受补贴。日前,国家发展改革委会同财政部,已向地 方提前下达2026年第一批625亿元超长期特别国债支持消费品以旧换新资金计划。 根据2026年国家消费品以旧换新补贴政策,对个人消费者购买单件销售价格不超过6000元的手机、平板、智能手表手环、智能眼镜等4类产品,按产品销售 价格的15%给予补贴,每名消费者每类产品可补贴1件,每件补贴不超过500元。 此外,个人消费者购买冰箱、洗衣机、电视、空调、电脑、热水器等6类家电中1级能效或水效标准的产品,按产品销售价格的15%给予补贴,每名消费者每 类产品可补贴1件,每件补贴不超过1500元。 2026年1月1日,随着新年钟声敲响,广东新年消费品以旧换新活动(即"国补"活动)正式启动。零点刚过,广州完成首笔线下使用以旧换新补贴的消费,标 志着该政策顺利落地实施。记者从省商务厅了解到,在国家以旧换新平台的支持下,这是今年全国首笔落地的以旧换新"国补"订单。 2026年1月1日零时,广东新年消费品以旧换新活动(即"国补"活动)正式启动。图为吴女士正在为新购买的手机付 ...
2025,A股收官!全年总市值增加超25万亿元,这股成涨幅之王
券商中国· 2025-12-31 14:38
Core Viewpoint - The A-share market experienced significant growth in 2025, with major indices showing impressive gains and a total market capitalization increase of 25.30 trillion yuan, reflecting a robust performance driven by high-tech industries and emerging sectors [2][3][5]. Market Performance - The major indices for 2025 recorded the following gains: - Sci-Tech 100: +54.63% - ChiNext Index: +49.57% - Shenzhen Component Index: +29.87% - Shanghai Composite Index: +18.41% [4][6]. - The total market capitalization of A-shares reached 118.91 trillion yuan, up from 93.61 trillion yuan at the beginning of the year, marking a 27.03% increase [5][6]. Sector Contributions - High-tech industries contributed significantly to the market capitalization increase, with the information technology, materials, and industrial sectors accounting for over 60% of the total market value growth [6]. - The electronics, instruments, and components sector saw its market capitalization rise from 5.26 trillion yuan to 8.82 trillion yuan, an increase of 3.55 trillion yuan, making it the sector with the highest market value growth [6]. Individual Stock Performance - The stock with the highest increase in 2025 was Shangwei New Materials, which surged by 1820.29%, earning the title of "King of Gains" for the year [6]. - Other notable performers included Tianpu Co., which rose by 1645.35%, and *ST Yushun, which increased by 719.38% [6]. Future Market Outlook - Institutions are optimistic about the market's performance in 2026, with expectations of a "slow bull" market and continued upward momentum [7][8]. - Analysts predict that the overall performance of listed companies will improve, supported by favorable economic policies and liquidity conditions [8][9]. - The technology sector is expected to remain a key focus, with ongoing trends in AI and other high-tech industries driving growth [9].
大家今年赚钱了准备干点啥?
集思录· 2025-12-31 13:28
今年股市,贵金属暴涨,想必大部分人肯定赚到钱了。 年纪越大,人越迷茫,不知道干点啥好,整天就想着金融市场赚钱,人感觉都快废了。 各位兄弟姐妹,大家分享一下怎么开开心心花钱。 孔曼子 今年除了投资赚钱,我还花了较多时间户外徒步,感觉不错。 钱没有花出去多少,身体却变强了一些,投资上也基本没有耽误。 但如果只是作为一名徒步的驴友,普通中年人肯定是没法和年轻的牛人去比的。 所以,我想要成为一名业余的博物学者,只为兴趣,不考虑赚钱、不需要出名。 最近,我已经开始加强自己在相关领域的阅读和学习,将来也许会还自费参加一些科考活动 吧。 如果能有所发现并为科学作出贡献当然最好,没有的话,我也是能享受到其中乐趣的。 凡先生 住的是30多年的老房子,前段时间把房子稍微收拾了一下继续住。车是开了7年的二手车,手 机是用了4年的苹果13,床上睡的是认识了8年的女人。今年行情好,开户以来累计赚了小地 方的一套房,现在赚钱的机会少了,未来不确定,多存少花。手机、车、房子可以换,女人 不能随便换,特别是旺夫旺财的。盈利计入本金继续滚雪球吧。 包包包 说不得2039 谈不上赚钱。只能说是把亏损的挣回来了一部分了。 但是还是准备花一些的。 ...
4515起,总金额超1.91万亿元 央国企成2025年并购重组主力
Jing Ji Guan Cha Wang· 2025-12-31 11:59
Group 1 - The core theme of the article is the significant increase in mergers and acquisitions (M&A) activities in the A-share market in 2025, with a total of 4,515 projects reported, marking a 1.64% year-on-year growth and a total transaction value exceeding 19.1 trillion yuan, up 5.83% year-on-year [2][3] - Major asset restructuring events have surged, with 148 significant M&A transactions recorded, reflecting a 49.49% increase year-on-year [2] - The central state-owned enterprises (SOEs) are the main drivers of large-scale M&A projects, with 23 projects exceeding 10 billion yuan, highlighting their pivotal role in the market [4] Group 2 - The transformation of the capital market from a financing-centric model to a resource allocation-focused model is emphasized, driven by policy support and industrial dynamics [3] - The restructuring activities are not merely about transaction recovery but signify a structural change aimed at enhancing productivity and innovation within industries [3][7] - The focus of M&A transactions has shifted towards technology innovation and industrial upgrades, with companies seeking to acquire key technologies and enter emerging sectors [7] Group 3 - Notable M&A cases include China Shenhua's acquisition of 12 core enterprises from its controlling shareholder, with a total transaction value of 133.6 billion yuan, and CICC's proposed merger with Dongxing Securities and Xinda Securities, valued at 114.3 billion yuan [5][6] - The market has seen various "firsts" in M&A transactions, such as cross-industry mergers and acquisitions following the implementation of new regulatory frameworks [6] - Despite the termination of the merger between Haiguang Information and Zhongke Shuguang, the semiconductor and high-tech industries continue to see active M&A activities, indicating sustained interest in these sectors [8]
物流脱碳机遇可观 龙头引领亟待扩展
Zhong Guo Fa Zhan Wang· 2025-12-31 08:03
Core Insights - The report highlights that leading cargo companies are leveraging China's advancements in renewable energy technology and infrastructure to implement logistics carbon accounting, switch to electric trucks, and adopt multimodal transport models [1][2] Group 1: Green Logistics Initiatives - 63% of evaluated companies have adopted new energy vehicles for logistics, while 41% are experimenting with clean fuels in shipping or air transport [2] - 77% of companies are focused on improving transportation efficiency, with firms like Decathlon and Geely increasing the application and range of new energy trucks [2] - Over half of the companies are also paying attention to emissions reduction in warehousing [2] Group 2: Emission Data Disclosure - More than 90% of cargo companies disclose their logistics-related carbon emissions, with 35% of companies like VF and Inditex using ISO14083 or GLEC frameworks for more accurate carbon accounting [2] - 41% of companies collect data on logistics suppliers' activities or emissions, with firms such as Puma and Lenovo encouraging suppliers to disclose climate information [2] Group 3: Recommendations for Scaling Decarbonization Efforts - The report suggests creating a supportive external environment to help leading companies scale their decarbonization pilot projects [3] - It recommends sharing best practices from leading companies to encourage more firms to adopt similar strategies [3] - Companies are advised to establish quantifiable decarbonization targets for logistics activities and incorporate carbon intensity metrics into supplier evaluations and procurement decisions [3]
金银大涨至74美元、625亿元国补提前下达、雷军跨年直播推迟
3 6 Ke· 2025-12-31 06:30
【#氪星播报#|12月31日早间都有哪些#今日大事件#?】 [星星]Top3大新闻 [星星]科技财经互联网热点 [星星]还有哪些其他 1、#金银大跌后又大涨#,白银价格回升至每盎司74美元上方 2、#625亿元国补提前下达#,买手机、平板、家电等都有补贴 3、#雷军跨年直播推迟#,原定跨年直播推迟到1月3日晚7点 1、罗永浩回应"科技春晚"迟到40分钟,#罗永浩自曝ADHD# 2、#i茅台明年将上线1499元普茅#,元旦起开放申购 3、#iPhone17Pro充电嘶嘶声#,"像老式收音机一样的静态噪音" 625亿元国补提前下达,买手机、平 2 板、家电等都有补贴 记者 12月 30 日从国家发展改革委获悉,为优 化实施"两新"政策,做好政策平稳有序衔接, 满足元旦、春节等旺季消费需求,近日,国家 发展改革委会同财政部, 已向地方提前下达 2026 年第一批 625 亿元超长期特别国债支持消 费品以旧换新资金计划。 雷军跨年直播推迟, 原定跨年直播推迟 到1月3日晚7点 12月31日,小米创办人、董事长兼CEO @ 雷军 发微博称: 实在抱歉, 我感冒有点严重, 原定跨年的直播只能推迟到1月3日晚 7点。 提前 ...