12月4日，国内头部短剧厂牌听花岛的年代温情剧《家里家外2》一经上线，便登上热搜，"笑中带 泪""好有烟火气""《家里家外2》让我流泪，是因为它让大家看到'家'最理想、也最本真的形态：家不是 讲理的地方，是讲爱的地方。"等评价接连刷屏。 《家里家外》首部作品所建立的家庭温度，在第二部中稳稳延续并深度拓展；故事规模扩大，人物体量 倍增，但剧中人物的塑造依旧保持着高度的情感真实和细腻；而周深深情演绎的主题曲《时间啊》，则 把每一个好哭的瞬间推向了观众的内心深处。 有人说，《家里家外2》不是一部短剧，它更像一部关于爱的"时代家书"；也有人说，它让短剧行业终 于看到了"精品化"三个字的重量。而该剧的爆款成绩，红果热度值连续6日破亿，云合数据3天播放量破 10亿，让我们看到了短剧精品化的强大潜力，短剧行业真正"上桌"。 伴随剧集的推出，《家里家外2》幕后创作纪录片也在《人物》上线，镜头记录下片场里外整个团队对 创作的投入与专注，30天的拍摄周期再次创下竖屏短剧的拍摄时长纪录。 01 从"小家"到"大家"： 《家里家外2》延续并拓宽了"家的定义" 首部《家里家外》之所以成为今年口碑最高的短剧之一，核心原因就在于它不只讲了 ...

近日，由抖音集团短剧版权中心与精品短剧头部厂牌听花岛联合出品的《家里家外2》，通过版权中心多端发布的 合作模式，在红果短剧、抖音等平台同步上线。该剧延续前作口碑，再度引发观剧热潮，在红果短剧平台热度突 破1亿、观看量超10亿，实现"双破亿"佳绩。这不仅标志着该系列作品的成功，更折射出短剧行业从"流量竞争"走 向"品质深耕"的转型趋势。《家里家外2》的系统性胜利，源于内容、通路与生态的协同发力，也为行业提供了一 条可复制的精品化路径。 好内容需配以高效通路，方能释放最大价值。传统短剧常受限于"一剧一谈"的分发模式，因其高昂的沟通成本与 低下的效率，已成为制约产业升级的瓶颈。在此背景下，《家里家外2》与抖音短剧版权中心合作的"一次合作， 多端分发"模式，无异于一把破局的利刃，精准地解决了这一核心痛点。 《家里家外2》剧照。 内容为基：地域美学承载普世情感 短剧行业的持续发展，终究离不开优质内容的支撑。《家里家外》系列以"地域美学"为叙事切口，将家庭情感融 入四川方言、日常饮食与老旧物件等具象符号中，构建出一个真实可感、充满烟火气的"家"空间。这种处理手 法，既赋予作品鲜明的文化辨识度，也唤醒了观众对亲情、乡愁的记 ...

观看红果短剧时，暂停画面后可直接搜索剧中同款服饰。 商报记者 孟佳俊 "刷短剧被女主穿搭种草，暂停就能秒搜同款下单！" 杭州女生小王在字节跳动红果短剧平台追剧时， 刚好遇到界面弹出的 "搜同款" 功能，当场完成服饰购买。这股 "边看边买" 的消费热潮背后，是 "短剧 + 电商" 构建的全新商业生态 。眼下，以情感共鸣为核心的即时消费新模式正加速成型，成为平台经济 打破增长瓶颈的新引擎。 记者打开红果APP，随机点播短剧《分手后，我娶了前任的老板》时发现，在视频暂停过程中，画面会 根据内容出现"搜同款衬衫""搜同款耳钉""搜同款背心"等购物标识。不过，该功能并非每次暂停都会触 发，且在现代题材剧集中，"搜同款"标识的出现频率明显高于古装剧。用户若有购买意向，点击链接即 可跳转至抖音APP完成支付。需要注意的是，部分展示的"同款"商品与剧中服饰的实际相似度仍有差 距。 短剧平台植入 "搜同款" 功能，其背后有着深刻的行业发展逻辑，是电商市场降温背景下的破局之举。 今年双 11，消费者的消费行为愈发理性，这也倒逼电商平台寻找新的流量入口与消费场景。而短剧市 场的高黏性与高增长特性，恰好为电商平台带来了全新机遇。《中 ...

Core Insights - The article discusses the success of the short drama "Home and Away 2," highlighting its ability to create memorable content that resonates with audiences over time [1][3][30] - The show has achieved significant viewership milestones, with over 1 billion views in just four days after its release, indicating its strong market performance and cultural impact [3][24] - The narrative focuses on emotional connections within a family, emphasizing themes of love, acceptance, and the complexities of familial relationships [4][7][10] Industry Trends - The short drama industry is shifting from a focus on quick, attention-grabbing content to a model that prioritizes emotional engagement and long-term viewer relationships [23][30] - "Home and Away 2" exemplifies this trend by using a stable narrative rhythm and character development to foster a sense of companionship among viewers [15][29] - The success of the show suggests that the industry is moving towards creating "emotional assets" rather than just "traffic consumables," which can lead to more sustainable viewer habits and commercial stability [27][30] Company Strategy - The production company, Tinghuadao, is establishing itself as a leader in creating "companion-type" IPs, focusing on long-term storytelling and emotional depth [24][29] - The company aims to build a portfolio of series that allow audiences to form lasting emotional connections, as seen in "Home and Away 2" and other projects [26][29] - This strategy positions Tinghuadao not just as a creator of hits but as a brand that fosters trust and loyalty among its audience [30]

手机号 15769519125 2025 年 中国短剧行业市场 商业合作： collaboration@shuoyuanconsulting.com 1 / 22 1 中国短剧行业概述 1.1 短剧定义与特点 1.1.1 短剧的时间长度与形式特征 短剧，顾名思义，是指时长较短的电视剧类型，通常单集时长在 5 至 15 分 钟之间。与传统电视剧相比，短剧在内容呈现和叙事方式上都有显著的差异。 传统电视剧往往以数十分钟甚至数小时的单集长度，展开较为详尽和复杂的剧 情，而短剧则更加注重节奏的紧凑与内容的高效传达，力求在有限的时间内讲 述一个完整而引人入胜的故事。短剧通常采用碎片化的叙事结构，这种结构使 得观众能够在碎片化的时间段中轻松完成观看，极大地方便了现代快节奏生活 中的观众。比如，通勤路上、午休时间或等待时刻，观众都能用几分钟时间快 速浏览一集，满足娱乐需求。短剧的这种灵活性恰好契合了移动互联网时代用 户的观看习惯，尤其是在手机、平板等移动设备上的观看体验更为流畅。 在表现形式上，短剧的多样性也非常丰富。它既可以采用单线剧情，集中叙述 一条主线故事，使内容紧凑明了，也可以采用多线并行的叙事方式，通过多条 故事 ...

Core Viewpoint - The article discusses the contrasting strategies in the short drama industry, highlighting how the company Tinghuadao adopts a slower, more deliberate approach to production in a fast-paced market, aiming for originality and differentiation [4][5][21]. Industry Growth - The short drama industry is experiencing rapid growth, with ByteDance's Hongguo short dramas achieving 236 million monthly active users in Q3, a 93.9% year-on-year increase, surpassing platforms like Bilibili and Youku [4]. - The industry is characterized by a high production speed, with many companies focusing on quantity over quality [3]. Company Strategy - Tinghuadao, established in 2023, has gained recognition as a leading short drama brand by producing hits like "I Am a Stepmother in the 80s" and "Family Matters" [7]. - The company has opted for longer production cycles, such as 30 days for "Family Matters 2," to enhance storytelling and character development [9][10]. - Tinghuadao plans to increase its focus on original IPs, aiming for a balanced ratio of original and adapted content, despite the higher risks involved [18][21]. Market Dynamics - The shift from paid to free content has allowed Tinghuadao to focus more on storytelling without the constraints of user payment expectations [25][26]. - The company acknowledges the increasing competition in the market, particularly with the rise of male-oriented content, but believes that female-oriented stories will continue to thrive [27]. User Preferences - There is a notable shift in audience preferences, with viewers becoming increasingly averse to traditional short drama tropes, necessitating innovation in content [32][34]. - The rapid evolution of user tastes has prompted the company to adapt its strategies to meet changing demands [32]. Talent Management - Tinghuadao has recently ventured into talent management, signing over 20 actors to enhance its content creation capabilities [37]. - The company aims to leverage its in-house talent to create tailored content, ensuring a better fit between actors and roles [39]. Content Challenges - The company has faced challenges with certain projects that did not meet expectations, such as "Justice Blade" and "Dawn," but views these experiences as learning opportunities [43][45]. - The article advises against entering the mystery genre currently, citing high production demands and a lack of overlap with the existing audience base [46][47].

看剧时被主角"种草"便立即下单同款商品——这种由内容共鸣触发即时消费的"剧情式购物"，亦即"短剧+电 商"模式，正在成为行业关注的焦点与探索的方向，并在今年"双11"期间引发广泛讨论。 记者近日在采访中了解到，红果短剧在内测的短剧带货功能中，支持用户一键搜索剧中同款商品，为抖音电 商导流；快手星芒短剧联动京东，集中上线7部京东独家冠名的精品短剧；淘宝APP在视频板块中设置"短 剧"频道……多家平台纷纷布局，将短剧作为"内容即货架"的新引擎，打造了"边看边买"的消费新场景。 "短剧+电商"带来了什么？ 今年"双11"期间，快手星芒短剧与京东的联动提供了"短剧+电商"的融合营销案例，通过独家冠名、剧情植入 与转化组件等玩法的组合与升级，打造了一个行业热点。 在浙江金华东阳卢宅景区，国际友人参与拍摄以东阳木雕为主题的微短剧。（中新） 深圳商报首席记者 魏沛娜 有观点分析称，京东充分利用了快手的全链路触达能力。从剧内的深度植入，到观看时一键直达京东商城的 转化组件，再到剧外的直播带货专场，京东让"曝光-互动-种草-转化"的闭环更高效。这一闭环持续地释放着 短剧营销的增量潜力。 短剧已然成为京东、淘宝等电商平台争夺用户 ...

12月1日下午，浙江华策影视（300133）股份有限公司（以下简称"华策影视"）发布《关于谴责短剧跟 风拍摄的严正声明》称，近期，市场上出现跟风模仿公司重点打造长剧《家业》的短剧作品，该类短剧 宣传直接依据我司前期释放的宣传视频、核心剧情片段进行拍摄复刻，严重违背艺术创作的原创精神与 行业伦理，公司对此予以严厉谴责。 上海市海华永泰律师事务所高级合伙人孙宇昊律师接受《证券日报》记者采访时表示，上述"跟风拍 摄"行为是法律与职业道德的双重失范。《家业》原作的"核心创意"虽不直接受著作权法保护，但对其 具体情节表达、角色设定及宣传视频的盗用，可能已构成对复制权、改编权等财产权的侵害，甚至可能 因攀附知名作品商誉而构成不正当竞争。 近年来，我国短剧行业蓬勃发展，已成为大众文艺的重要业态。《中国互联网发展报告2025》显示，我 国微短剧用户规模达6.62亿，市场规模突破500亿元，已超越电影票房成为内容消费领域的新兴赛道。 另据《中国微短剧行业发展白皮书（2025）》，今年前8个月，微短剧独立应用的人均单日使用时长已 达120.5分钟。 然而，行业快速发展的背后隐含着诸多乱象。除了华策影视提及的"跟风拍摄"外，题材同 ...

Core Insights - The report indicates that the Chinese short drama industry is entering a phase of accelerated expansion, with a growing focus on overseas markets as domestic growth stabilizes [1][2] - The industry is transitioning from a traffic-driven "sprint phase" to a "marathon phase" that emphasizes brand building and content quality, highlighting the increasing demand for premium, localized content [2] Market Dynamics - The overseas demand for short dramas is experiencing structural growth, with North America remaining the core revenue source, while Southeast Asia and Latin America are the fastest-growing markets [4] - The report notes that global user preferences for short dramas are evolving, with successful domestic business models being replicated internationally and diverse content catering to various demographics [4] Industry Trends - The short drama industry has shifted from "growth-driven" to "ecosystem formation," with a significant window for global expansion opening up [7] - Despite rapid global demand growth, there is a substantial supply gap for local dramas overseas, with production capacities significantly lower than in China [8] Technological Impact - AI is identified as a core technological force driving the globalization of short dramas, enhancing production efficiency and reducing costs [9][12] - The report highlights that AI applications can significantly shorten production cycles and improve distribution efficiency across multiple languages and cultures [9] Future Outlook - The report anticipates that the trend of producing local dramas in China for overseas markets will emerge, leveraging local production ecosystems to meet international demand [12] - The growth logic for short dramas is expected to evolve from a "content-traffic model" to a "content-brand-ecosystem model," with localization and a global IP system being crucial for competitive advantage [12]

想当日薪5000的总裁爹， 先交6800的学费。 文 ｜ 乔木森 编辑 ｜ 卓然 来源｜ 显微故事（ID：xianweigushi） 封面来源 ｜ 短剧《五十岁婚宠》 以下文章来源于显微故事 ，作者显微故事编辑部 显微故事 . 大时代下，每一个小人物都值得被看到。 短剧中霸总的"爹妈们"不够用了。 "日薪五千招'霸总爹'"、"短剧急缺中老年演员"，网络上的招募噱头刷屏之际，不少人觉得普通人的"演员梦"触手可及。 看似矛盾的背后，藏着短剧行业"短平快"的生存逻辑。家长里短、中年甜剧等题材受热捧，拍摄周期又极度紧凑，使得"中年演员荒"成为事实，招募信息也 随之铺天盖地。 但"爹妈演员"的供需错位同样真实： 这个行业需要中年演员，却不需要仅凭热爱追梦的普通爸妈。 所以当噱头足够诱人时，或许，只是有人悄悄盯上了你的钱包。 "求爷爷，告奶奶，到处找爹妈" 当网络上铺天盖地的短剧"缺爹"组讯与日薪过千的招募信息刷屏时，刘琪立即联系了父亲。 其中甚至有人也动起了让父母再"就业"的心思，纷纷在社交媒体的"组讯"下留下照片与联系方式。 子女想圆父母年轻时的演艺遗憾，长辈也渴望在退休后寻得新的生活出口。可当他们真正踏上寻梦路，才 ...