下一步，北京将在全市范围内，根据不同区域的功能定位打造差异化、特色化、品牌化住宿产品。扩大 中端酒店市场，引导与三、四星级标准相当的中端酒店通过提升改造、品牌引领、数字赋能实现提质焕 新。推动中小酒店转型升级，鼓励连锁化经营，提升规范化管理水平和服务品质。鼓励酒店开展老旧建 筑主体改造、内部装修升级、水电气热改造、设施设备更新，完善"平急两用"功能。 会议还就《打造旅游住宿品牌重点项目支持政策》作了解读，强调政策激励引导和激发市场活力相结 合，围绕支持企业做大做强、改造升级、产品服务创新、引入大型专业会议、拓展入境客源、标准化建 设、连锁化品牌化发展等7个方面推出10项激励措施，将对符合条件的酒店企业和项目给予资金支持。 新京报讯(记者吴婷婷)1月22日，北京市酒店行业发展大会举办。到2030年，北京市将打造10个集聚国 际国内知名酒店品牌的高端酒店集群，培育星级旅游饭店、绿色旅游饭店、精品旅游饭店、主题酒店等 高品质酒店600家以上。 在培育精品酒店方面，支持酒店发展新业态、新模式，引入演艺、非遗、文创、中医药、数字娱乐、北 京礼物等元素，加强与大型演出、体育赛事等融合联动，发展"酒店+"多业态融合消费。同 ...

Core Insights - The InterContinental Hotels Group (IHG) has successfully expanded its voco and Even Hotels brands in the Greater China region, reaching 30 and 20 openings respectively, marking a significant leap from initial establishment to scaled development [1][2]. Group 1: Market Trends and Consumer Preferences - The hotel industry is entering a new phase of high-quality development, with modern travelers increasingly prioritizing emotional experiences and lifestyle alignment over mere comfort [2]. - Urban renewal is driving the transformation of existing projects, becoming a key direction for industry structure optimization and sustainable growth [2]. Group 2: Brand Strategies and Positioning - IHG is strategically positioning itself in the Greater China market with a differentiated brand portfolio to meet diverse consumer travel needs and market changes [2]. - The voco brand targets high-quality, personalized experiences, while the Even Hotels brand focuses on health-conscious lifestyle segments, providing clear and long-term investment solutions for owners [2]. Group 3: Operational Excellence and Brand Development - voco hotels leverage urban renewal trends by revitalizing existing assets and launching new projects, enhancing the value and operational vitality of high-end properties [3]. - Even Hotels emphasizes a systematic approach to operations, optimizing cost structures and operational efficiency through a comprehensive support system, ensuring consistent quality across different locations [7]. Group 4: Guest Experience and Future Outlook - voco hotels integrate a warm and inviting guest experience into daily operations, creating a relaxed atmosphere for both solitude and social interaction [6]. - Even Hotels focuses on holistic wellness experiences, incorporating elements like sleep environment, dietary options, and activity settings to promote relaxation and vitality for guests [8]. - Looking ahead, IHG plans to continue expanding voco and Even Hotels in Greater China, enhancing high-quality travel experiences while achieving growth in both quality and scale [8].

金陵饭店（601007）(601007.SH)发布2025年度业绩预增公告，预计2025年度实现归属于母公司所有者 的净利润为5500万元到6350万元，与上年相比，将增加2174万元到3024万元，同比增长65.37%到 90.93%。 本期业绩预增主要原因系上年子公司北京金陵饭店有限公司终止经营事项拉低业绩基数，以及公司轻资 产酒店管理业务稳步增长等原因所致。 ...

近期，受日本首相高市早苗错误言论等因素影响，赴日中国游客数量出现明显下降。在以观光业为支柱产业的日本长野县部分地区，当地的餐饮、古董行 业，以及酒店业就受到了影响。当地相关从业者表示感到担忧。 长野县的轻井泽是日本人气旅游度假胜地。当前随着中国游客明显减少，尤其是在高度依赖中国游客的冬季旅游旺季，当地酒店和商店街普遍感受到经营压 力。 长野县轻井泽某酒店负责人 铃木健夫：我们酒店客人中海外游客大约占13%，而这13%里，大约30%是中国客人，而且几乎都是冬季12月到2月、3月左右 来。接下来马上是春节季，所以影响非常大。2月、3月预订的中国客人明显减少了，周围的酒店和商店街都非常担心，今后影响可能会逐渐显现。 长野县松本市是日本知名的历史文化与观光城市，当地餐饮、酒店、工艺品和古董行业对海外游客依赖程度较高。其中，中国游客长期占据重要比重，是支 撑当地旅游消费的重要力量。 长野县松本市某餐饮店店长 大平爱子：往年中国游客是非常多的，不过受日中关系各种形势影响，这两三个月（中国游客）已经明显减少了，在我们这个 地方也几乎看不到了，相比以前，（中国游客减少对我们的营业额）确实有影响。 长野县松本市古董商 樋口孝明 ...

近日，无锡马拉松期间酒店价格暴涨引发热议，有网友发文吐槽赛道周边酒店涨价数倍。 据了解，2026无锡马拉松将于3月22日举办，共吸引了495635位大众选手报名，包括马拉松项目243803人，半程马拉松项目251832人。本届赛事总规模为 35000人，其中，马拉松项目27000人，半程马拉松项目8000人。 2026无锡马拉松的起点位于太湖大道隐秀路路口，42.195公里的全程马拉松终点至无锡太湖国际博览中心。1月22日，智通财经查询某预订平台发现，一家 位于无锡马拉松起点附近的快捷酒店，平日最低价为137元，到了比赛前一日（3月21日）的价格飙涨至865元，涨幅超500%。 1月15日，无锡市市场监管局、市文广旅游局发布《关于规范无锡马拉松期间酒店宾馆价格行为的告知书》，从法律法规遵守、明码标价等方面，对酒店宾 馆经营行为作出明确要求。 其中提到，经营者提供服务应当在经营场所醒目位置及网络销售平台页面等位置标示服务项目、服务内容和价格或者计价方法。根据实际经营情况，标示与 价格有关的服务标准、结算方法等其他信息。标价内容必须真实准确、标识醒目，商品或者服务的价格发生变动时，经营者应当及时调整。 此外，酒店 ...

Core Insights - The "first store economy" is expanding from retail to the hotel industry, with the Chinese hotel market expected to become a showcase for international brands by 2026 [1][17] - Major hotel groups are launching new brands in China, with eight new hotel brands expected to open by January 20, 2026 [1][3] Hotel Brand Launches - Garner Hotel by InterContinental Group will open its first store in Beijing's 798 Art District in Q1 2026 [4] - Patina Hotel by Capella will debut in Tianjin's Italian Style Town in Q2 2026 [5] - Hyatt Studios, a new brand by Hyatt, is set to open its first hotel in mid-2026 [6] - Signia by Hilton will open in Tainan by the end of 2026 [6] - Other notable openings include Wyndham's Registry Collection in Xi'an and MGM Mirage in Shenzhen, both expected by the end of 2026 [5][7] Brand Characteristics - Garner focuses on high cost-performance and light asset transformation, allowing owners to retain original building structures while reducing costs [10] - Patina aims to create unique experiences for a younger generation, emphasizing simplicity and design [13] - Signia by Hilton integrates advanced technology and wellness facilities into its offerings [16] Market Dynamics - The "first store economy" is seen as a key driver for consumer engagement and brand visibility, with cities like Shanghai and Beijing actively promoting new brand openings [17][19] - The hotel industry is transitioning from rapid expansion to a focus on quality and unique experiences, necessitating innovation to attract consumers [19][21] Investment Opportunities - New brand openings are viewed as more attractive investment opportunities compared to established brands, offering higher media exposure and potential asset appreciation [20] - Consumers, particularly younger demographics, are increasingly seeking unique hotel experiences that serve as social currency [20]

据介绍，该项目位于新站高新区荃湖北路与高车路交口东南角，紧邻风景优美的少荃湖畔，总用地面积 约30.7亩，由区属国有公司开发建设，项目对标五星级标准建设装修，主要包含酒店、商业、地下车 库、室外综合配套等，规划总建筑面积7.47万平方米，计划总投资约7.5亿元。 截至目前，已陆续完成项目总平规划设计审批，监理、三检、工程总承包单位的招标工作，前置完成了 酒店运营单位希尔顿企业管理（上海）有限公司合同的签订，预计2028年投入运营，填补片区高端酒店 空白。 记者获悉，该项目将打造成为集住宿、餐饮、会议、娱乐、商务接待、健身休闲于一体的高品质酒店， 提升城市功能品位和综合承载能力，成为新站现代服务业高质量发展新标杆。 （来源：市场星报） 星报讯 1月21日，记者从合肥新站高新区获悉，该区星级酒店项目已完成工程总承包招标工作，正在加 快开展进场施工前各项准备工作，预计2028年投入运营。 ...

Core Viewpoint - The hotel industry is experiencing a dichotomy, with some players struggling while others thrive through innovation in operations and business models, emphasizing efficiency and cash flow health over mere expansion [1][3]. Group 1: Industry Trends - The economic hotel segment is shrinking, with brands like Pudding Hotel and Wan Feng exiting the market, while leading players like Huazhu and Atour are leveraging "stay + retail" and AI technology to enhance their operations [1][3]. - The focus has shifted from opening new locations to improving operational efficiency and innovating business models, as the era of aggressive expansion is over [1][3]. Group 2: Financial Challenges - The hotel industry is capital-intensive, with long payback periods, particularly for mid-range hotels, which now have a return cycle extending to 5-6 years, compounded by tightening financing conditions [3][4]. - Many innovative ideas are hindered by a lack of funding, as hotels face significant financial pressure [3][4]. Group 3: Digital Hotel Solutions - A new digital hotel solution has emerged, aiming to tokenize future revenue rights of hotels into digital equity, allowing public investors to purchase these rights [4][6]. - For example, a hotel with 300 rooms can issue 20,000 digital rights at 2,000 yuan each, generating 40 million yuan in cash without incurring debt, effectively "securitizing" future room revenues [6][7]. Group 4: Benefits of Digital Solutions - This approach provides quick capital for hotels, allowing them to bypass traditional financing routes and directly attract market investment [7][9]. - Tokenizing assets enhances liquidity, enabling holders to transfer rights in a compliant secondary market, thus unlocking the value of previously illiquid assets [7][9]. - The model fosters a win-win ecosystem where equity holders are also long-term customers, enhancing customer loyalty and trust through transparent digital technology [7][10]. Group 5: Future Outlook - With the influx of funds from digital equity sales, hotels can further develop their "stay + retail" offerings, creating more sophisticated environments and products [9][10]. - The integration of AI with clear user profiles and blockchain data can lead to more precise service delivery and automated management of rights [9][10]. - The hotel industry is likely to evolve into a multifaceted value platform that combines investment, consumption, and brand experience, moving beyond traditional accommodation services [10].

马拉松赛事举办期间，当地城市的酒店价格"飞涨"的新闻早已见怪不怪。但这一次的主角，轮到了过去备受好评的无锡马拉松。 1月5日，2026无锡马拉松抽签结果正式公布。就在许多跑者庆幸自己在495635名跑者中脱颖而出获得参赛资格时，无锡当地酒店价格飞涨，成为了他们最 头疼的问题。甚至有不少中签的跑者表示，因为无锡酒店大涨价，即便是中签了也放弃了跑锡马的想法。 无锡酒店在锡马期间的涨价幅度是多少？体坛经济观察在某OTA平台以起跑点"隐秀路"为关键词搜索时，一如家酒店的平日价格为198元，到了3月21日晚 的价格为766元。值得一提的是，在锡马举办前后的几个周末，这家如家酒店的价格也仅为198元的价格，并没有发生任何变化。 从更大的范围来看，体坛经济观察在小红书平台上搜索发现，吐槽无锡当地酒店涨价的帖文并不是少数。"同一间房平时271元，锡马前一晚872元，涨了3 倍多……"有网友分享并晒出了无锡一酒店的价格日历图。 众多跑者的抱怨也引起了有关部门的积极响应。无锡市市场监管局、市文广旅游局在1月15日发布了《关于规范无锡马拉松期间酒店宾馆价格行为的告知 书》，对酒店宾馆经营行为作出明确要求。 对于不严格遵守规定的无锡 ...

最近，一个疑似外泄、代号"天马计划"的并购规划，让万豪再度被推至资本博弈的聚光灯下。 据疑似"外泄"的文件显示，万豪国际集团计划从周大福手中收购瑰丽酒店集团，交易代号"Project Pegasus"（天马计划），并需在2026年2月28日前向美国 联邦贸易委员会和司法部提交审批文件。 尽管周大福火速否认，但本次"外泄"文件中提及的具体时间节点与详细要求，让传闻显得有鼻子有眼。 更加微妙的是万豪的回应："不会对并购或其他交易的传闻或猜测发表评论"。 既不承认，也不否认，给外界留足了想象空间。 对此，业内人士普遍认为"无风不起浪"。 毕竟，在资本市场中否认有时也是一种策略，直到交易最终宣布。 为什么业内如此期待这场收购？为什么万豪会被认为是瑰丽最理想的归宿？又有多少人希望"这门亲事成了"？ 30年羁绊：缘分早已注定 万豪被视为瑰丽的潜在买家并非偶然，因为双方有着长达三十多年的合作历史。 上世纪80年代，郑氏家族的郑裕彤联合李嘉诚等六大港商建立了广州中国大酒店，这是当时中国内地首个由外商投资并管理的酒店。 三十年的合作从未中断，早已超越单纯的业务往来。 这种长期的信任关系，看起来整合难度似乎大大降低。比起陌生的收 ...