以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 本文来自微信公众号： 旅界 ，作者：theodore熙少，题图来自：AI生成 一 大年初一晚上，河北一家县城的中端连锁酒店老板老严和我拜年时，聊起这两天一个很有意思的现 象： "从初一上午开始，前台电话就没停过，全是要订房的。我还以为是外地游客，结果一问，十个里面 八个本地人，大部分咨询还都是女性。" 本地人回家过年为什么要住酒店? 社交媒体上，互联网上关于今年春节女人回家住酒店还是住家里的讨论已经非常激烈。 一位女性网友在小红书分享了她的春节回家经历，提到自己从小习惯顺从父母，但每次回农村老家住 进二层，即便提前开了空调和电热毯取暖，露在外面的鼻子依旧觉得冷，睡醒后浑身酸痛。 老严起初也觉得奇怪，直到昨天下午，他在大堂碰见一个带着两个孩子办入住的年轻妈妈。 女人看起来有些疲惫，孩子们却很兴奋，拉着妈妈问能不能点外卖。 "我家就在两公里外。"年轻妈妈跟前台闲聊时说，"昨晚在婆婆家吃完年夜饭，今天一早就过来了。 家里七大姑八大姨都来了，孩子写不了作业，我也插不上话，还不如出来躲两天清净。" 后来，老严翻了翻这两天的订单 ...

Core Viewpoint - The article discusses the emerging trend of "reverse Spring Festival travel," where parents travel to their children's cities for the holiday instead of the traditional return to their hometowns, highlighting a shift in family dynamics and consumer behavior during the festive season [17][20][49]. Group 1: Reverse Spring Festival Travel - The trend of parents visiting their children in urban areas during the Spring Festival has become increasingly popular, with a reported 84% year-on-year increase in ticket bookings for reverse travel [17]. - The cost of tickets for reverse travel is generally 30%-50% lower than traditional return tickets, making it a more economical choice for families [18]. - This shift is changing the definition of family reunions, as urban hotels are becoming preferred venues for celebrations, providing a comfortable and convenient alternative to cramped family homes [19][21][25]. Group 2: Hotel Industry Response - Hotels are adapting to this new demand by offering family-oriented packages and services, such as special dining options and room configurations that cater to larger family groups [28][43]. - The trend has led to a significant increase in bookings for family suites, with many guests requesting additional amenities like extra beds or connecting rooms [26]. - Hotels are also creating unique local experiences for families, such as guided tours and cultural activities, to enhance the stay for visiting parents [45]. Group 3: Social Dynamics and Emotional Aspects - The hotel environment is facilitating social interactions among parents from different regions, allowing them to share experiences and form connections, which serves as emotional support for those visiting unfamiliar cities [46]. - The article raises questions about the potential emotional impact on parents who may feel a sense of loss when returning to their hometowns after experiencing the comforts of hotel living [48]. - This trend reflects a broader societal shift in how families express care and maintain connections, moving away from traditional practices towards more modern, service-oriented solutions [50][51].

"酒店里人全跑出来了"，有网友发布视频称，在西双版纳云投喜来登大酒店内入住的房客们匆忙跑出酒店，有的还身着白色浴袍。 南都记者注意到，西双版纳云投喜来登大酒店位于景洪市。2月18日，西双版纳云投喜来登大酒店相关工作人员告诉南都记者，此次地震"是小 震"，并未对酒店造成太大影响，酒店相关设施和网络等都未受损坏。关于房客跑出房间的情况，其表示，"可能他们比较担心，（不过）酒店现 在可以正常入住。" （文章来源：南方都市报） 2月18日，涉事酒店工作人员告诉南都N视频记者，此次地震"是小震"，未对酒店造成太大影响，酒店相关设施和网络等都未受损坏。 现场画面截图。 2月18日，据景洪市人民政府新闻办发布的消息，2月17日23时5分，该市勐养镇范围内发生4.6级地震，震源深度10公里，景洪市区有震感，目前 暂无房屋严重受损、墙体倒塌、人员伤亡情况。震中及周边电力、通信、交通、供水、治安正常运行。全市范围包括城区各项服务保障正常有 序，旅游秩序井然。州市两级消防救援力量已抵达震中开展工作。目前救灾物资和力量充足，相关工作正有序开展。 2月17日晚，云南西双版纳傣族自治州景洪市勐养镇范围内发生4.6级地震，景洪市区有震感。 ...

新春期间，和平饭店匠心推出"金鞍映福""银骏呈祥"两款马年主题套餐；浦东香格里拉大酒店将本地风味与 吉祥寓意巧妙结合；上海中心J酒店、凯宾斯基大酒店等则推出多档精致套餐，搭配川剧变脸、写福字等，营造热 闹的节日氛围。 为让节日更具文化底蕴与互动乐趣，非遗体验成为众多酒店新春活动的亮点，形式也愈发新颖，并与酒店自 身特色深度结合。东方滨江大酒店在大堂打造"一路生花、马到成功"艺术装置，还有非遗舞狮精彩亮相；西郊宾 馆、东郊宾馆推出财神送福、全家福拍摄、醒狮欢舞等年味活动。 记者 李宝花 农历马年正月初一，紧邻南京路步行街的扬子饭店大堂内年味正浓。大红的中国结、寓意金玉满堂的新春挂 件，以及随处可见的骏马造型装饰，将这座中西合璧的历史保护建筑装点得喜庆又温馨。今年春节，扬子饭店成 为连接国际游客与中国传统年俗的温馨驿站，春节假期海外住客占比高达35%。 南京路步行街世纪广场举办的"绮马遇禧2026南京路新春禧市集"热闹非凡。记者 海沙尔 摄 来自意大利的萨比诺·桑托列洛和妻子比阿特丽斯，正对着大堂内精美的骏马装饰拍照留念。"我们两个月前 刚结婚，特意选择来中国度蜜月。"酒店里的新春布置与街头浓浓的年味，给了比阿特 ...

Core Insights - The Spring Festival holiday has seen a significant increase in tourist traffic across multiple regions, with many areas reporting double-digit year-on-year growth in visitor numbers during the first two days of the holiday [1][2][4]. Group 1: Tourist Traffic Data - Hunan Province received 21.39 million visitors on the first day of the Spring Festival, with 6.68 million from outside the province, accounting for 31.24% of total visitors [2]. - On the second day, Hunan's visitor count rose to 22.71 million, with transaction volume reaching 37.23 million, a year-on-year increase of 16.98%, and transaction value at 8.80 billion, up 37.75% [2]. - In Hubei Province, A-level tourist attractions welcomed 1.26 million visitors on the first day, a 17.08% increase compared to 2025, with hotel occupancy rates averaging 48.22% [4]. - Hangzhou reported 1.32 million visitors on the first day and 1.16 million on the second day, marking a 12.86% increase year-on-year [4]. Group 2: Booking Trends and Visitor Behavior - Data from Nanjing indicated a 31.4% increase in visitor numbers on the first day compared to the previous year, with external visitors making up 53.8% of the total [6]. - The demand for tickets at popular destinations like Jiuzhaigou has surged, with tickets for February 18 and 19 already sold out as of February 17 [6]. - The trend of families traveling together has intensified, with many opting for second trips shortly after the New Year celebrations, leading to a 54% increase in hotel bookings on February 17 compared to the previous day [10][11]. - The price of flights has dropped significantly compared to pre-holiday peaks, making air travel more attractive, with some routes seeing prices cut by more than half [11]. Group 3: Seasonal Trends and Consumer Preferences - The search volume for "lantern festivals" has surged by 40%, indicating a strong interest in traditional celebrations during the holiday [12]. - Family-oriented travel remains a dominant trend, with over 50% of bookings attributed to parent-child trips [12]. - The unique timing of the holiday this year, with an early start, has led to a shift in travel patterns, with peak travel occurring earlier than in previous years [12].

Core Insights - The InterContinental Hotels Group reported a 0.1% year-on-year increase in revenue per available room (RevPAR) for Q3 2025, with a total system size surpassing 1.011 million rooms, marking a historical high. The company anticipates that its annual profits and revenues will meet market expectations and plans to return over $1.1 billion to shareholders through share buybacks and dividends [1][5]. Performance Overview - Global RevPAR showed a slight increase of 0.1% in Q3, with a cumulative growth of 1.4% for the first three quarters. The EMEAA markets performed strongly with a RevPAR growth of 2.8% in Q3 and 3.8% for the first three quarters. The Americas market saw a decline of 0.9% in Q3 but still achieved a 0.8% growth for the first three quarters. The Greater China market experienced a 1.8% decline in Q3, an improvement from the 3.2% decline in the first half of the year [2]. Demand Structure Changes - Business travel demand increased by 4%, while leisure and group travel declined by 2% and 4% respectively, indicating a shift in short-term travel preferences [3]. Project Development - The company accelerated its system expansion, opening 14,500 new rooms (99 hotels) in Q3, a 17% year-on-year increase. The total number of rooms in the global system reached 1.011 million, covering 6,845 hotels. The company signed contracts for 22,600 new rooms (170 hotels), reflecting an 18% year-on-year growth. There are currently 342,000 rooms (2,316 hotels) under construction, representing 34% of the existing scale. The company plans to launch new high-end brands in the coming months to further enrich its product matrix [4]. Financial Movements - As of 2025, the company completed $700 million of its $900 million share buyback plan, reducing the number of shares by approximately 3.9%. It expects to return over $1.1 billion to shareholders through buybacks and dividends for the year [5]. Operational Status - For the first half of 2025, total revenue reached $2.519 billion, a year-on-year increase of 8%, while operating profit was $623 million, up 19% [6]. The adjusted free cash flow for the first half was $302 million, with net cash flow from operating activities at $312 million. In the Greater China region, the total number of opened and under-construction hotels exceeded 1,400, with the voco brand achieving its 100th hotel opening globally [7]. Strategic Outlook - CEO Keith Barr stated that the company's diversified global business model demonstrates resilience, with strong performance in the EMEAA markets and a clear improvement trend in the Greater China region. 2025 is expected to be one of the largest years for hotel openings and signings, and the company is confident in achieving its annual performance targets [8].

凯悦酒店集团周二早盘下跌0.1%。 在美国司法部公布的文件显示其与杰弗里·爱泼斯坦（Jeffrey Epstein）保持持续联系后，凯悦酒店集团 （H）执行董事长汤姆·普利茨克（Tom Pritzker）宣布卸任，并且不再寻求董事会连任。首席执行官马 克·霍普拉马齐安（Mark Hoplamazian）被任命为新任董事长。 来源：环球市场播报 ...

Market Overview - US stock index futures declined amid light trading as investors returned from the Presidents' Day holiday, entering a week with reduced trading hours [1][7] - Concerns over ongoing AI spending and competitive pressures continue to weigh on the tech-heavy Nasdaq index, which saw futures drop by 0.7% [1][9] - European markets opened quietly, with most blue-chip indices rising, including the FTSE 100, which increased by 0.4% [2][8] Currency and Commodities - The US dollar rose to an 11-day high against a basket of currencies, supported by risk-averse capital flows as traders returned from the holiday [3][9] - Gold prices fell below $5,000 per ounce, with New York gold futures down by 2.2% to $4,937.40 [6][12] - Oil prices declined ahead of direct talks between the US and Iran, with Brent crude down by 0.9% to $68 per barrel [5][11] Economic Data and Expectations - Investors are awaiting key economic indicators, including the ADP employment data and inflation figures from the US and Japan, to be released later in the week [1][5] - The market anticipates the release of the Federal Reserve's meeting minutes and fourth-quarter economic growth data, which may provide insights into future interest rate cuts [3][9] Stock Performance - The Nasdaq index futures fell by 0.6% in pre-market trading, with most of the "Magnificent 7" tech stocks declining, except for Amazon, which rose by 0.2% [1][7] - The Nikkei index closed down 0.2%, marking its fourth consecutive day of decline, with SoftBank shares dropping by 5.1% [2][7]

2月17日上午消息，近日，有网友在小红书上发帖指出，自己花上万元入住上海文华东方酒店，却遭遇 服务人员无礼对待。 该网友称，自己在上海浦东文华东方酒店办理入住过程中，酒店某经理坐在客人的沙发上，让其与母亲 在一旁站着等待，该网友表示，自己刚飞了二十几个小时飞机落地，母亲已经六十多岁，因此要求该酒 店经理人员起来让座，然而其全程坐在沙发上，并表示自己在培训过程中，坐在沙发上的原因是"在表 演客人"，不能中断，该网友就此向酒店投诉。 后续，该网友得到了酒店升级的套房，但此前没有让座的酒店经理在该网友用餐时和用户理论，重申自 己当时在进行培训，并没有进行道歉。随后第二天，酒店另一位经理对该网友投诉表示道歉，并补偿文 华东一顿酒店午餐，但在该网友用餐时，酒店工作人员又表示，补偿的这顿午餐免单每人限额500元， 这引起该网友再度不满，她表示，自己打开大众点评，查到酒店午餐团购双人餐1388元，单人880元。 对此她认为，酒店此举还是为了赚钱，并非真诚道歉，并且酒店当时提这个方案的时候并没有说限额 500元的事情。 该网友在发生上述事件之后发邮件向文华东方酒店集团总部投诉，该邮件内容显示，对于您在此次住宿 体验中某些方面 ...

机构观点 2026年1月，多家机构更新评级，摩根士丹利将目标价上调至306美元，富国集团上调至338美元，机构 平均目标价约299美元，超配评级占比46%。行业分析指出，2026年酒店供给增速预计放缓，高线城市 入住率可能回升，推动RevPAR实现低个位数增长，或对希尔顿定价能力构成支撑。 以上内容基于公开资料整理，不构成投资建议。 经济观察网 2026年2月11日，希尔顿酒店发布2025年第四季度及全年财报。第四季度营收同比增长11% 至30.9亿美元，调整后每股收益为2.08美元，均超市场预期；全年营收达120.39亿美元，同比增长 7.74%，归母净利润为14.57亿美元。核心指标RevPAR（每间可用客房收入）在第四季度实现0.5%的小 幅增长，扭转了此前下滑趋势。然而，公司对2026年的盈利指引趋于谨慎，预计调整后每股收益为 8.65–8.77美元，低于市场预期的9.13美元，主要受美国旅游需求放缓影响。 股票近期走势 近期希尔顿股价呈现波动。截至2026年2月13日，收盘价为314.62美元，当日下跌2.34%；过去5个交易 日累计涨幅为0.08%，区间振幅达7.19%。成交额在2月11日显著放大 ...