Investment Rating - The report suggests a focus on companies with high earnings growth certainty and relatively high dividend support in the domestic furniture sector, as well as certain export companies with strong growth logic or overseas production capacity advantages [4][9]. Core Insights - The furniture retail sales in China saw a year-on-year increase of 25.6% in May, with a cumulative increase of 21.4% from January to May. However, the overall order situation has weakened since June, indicating a potential fatigue in demand stimulation from national subsidies [4][9]. - In the new tobacco sector, the glo hilo product launched in Japan is expected to accelerate revenue growth in the second half of 2025, supported by strong marketing resources from BAT [4][12]. - The paper packaging sector is experiencing price stability, with a focus on growth-oriented packaging companies. The report highlights the need to monitor the performance of major paper types and the overall supply pressure in the market [4][15]. - The light consumer goods and pet sectors are seeing increased online competition, with a focus on companies that demonstrate clear growth narratives and operational capabilities [4][16]. - The two-wheeler market is expected to see a rebound in the second half of the year, driven by new national standards and product launches, despite a temporary slowdown due to subsidy fund exhaustion [4][19]. Summary by Sections Furniture Sector - Domestic retail sales of furniture increased by 25.6% in May, with a cumulative increase of 21.4% from January to May. However, the order situation has weakened since June, indicating potential fatigue in demand stimulation [4][9]. - Recommended companies include Sofía, Gujia Home, Mousse, and others, focusing on those with high earnings growth certainty and dividend support [4][9]. New Tobacco - The glo hilo product launched in Japan is expected to accelerate revenue growth in the second half of 2025, with strong marketing support from BAT [4][12]. - Recommended companies include Smoore International, which is expected to benefit from the expansion of the overseas compliant market [4][12]. Paper and Packaging - The paper sector is experiencing price stability, with major paper types showing no significant improvement in orders. The report emphasizes the importance of monitoring growth-oriented packaging companies [4][15]. - Recommended companies include Yutong Technology and others, focusing on those with stable operations and growth potential [4][15]. Light Consumer Goods & Pets - The light consumer goods sector is seeing increased online competition, with a focus on companies that demonstrate clear growth narratives and operational capabilities [4][16]. - Recommended companies include Guibao Pet and others, focusing on those with resilient consumer demand and growth potential [4][16]. Two-Wheeler Market - The two-wheeler market is expected to see a rebound in the second half of the year, driven by new national standards and product launches, despite a temporary slowdown due to subsidy fund exhaustion [4][19]. - Recommended companies include Yadi Holdings and others, focusing on those with strong product capabilities and market expansion potential [4][19].

Group 1: Labubu 3.0 and Pop Mart - Labubu 3.0 series has launched global pre-sales, with expected sales exceeding 500 million yuan based on a supply of 4-5 million units at a price of 99 yuan each [2] - The secondary market has seen a significant drop in prices for Labubu products, with resale values for blind box sets plummeting from 1500-2800 yuan to 650-800 yuan [2] - Pop Mart's stock price has dropped 12.11% to 239.60 HKD per share, marking a new low since June 3 [2][3] Group 2: Pop Mart's Strategic Response - Analysts have expressed concerns about Pop Mart's valuation, suggesting it lacks a competitive moat due to the short lifespan of its IP and weak pricing power compared to global operators like Disney [3] - In response to market challenges, Pop Mart is optimizing its sales mechanism to allow more genuine fans to purchase Labubu products [3] - The company has announced the establishment of a film studio to expand its IP beyond toys, with an animated series titled "LABUBU and Friends" in the pipeline [3] Group 3: Lao Pu Gold's Global Expansion - Lao Pu Gold is opening its first overseas store in Singapore, aiming to position itself as a luxury brand alongside established names like Louis Vuitton and Hermes [4] - The brand's strategy includes focusing on the Chinese cultural sphere in Southeast Asia, with plans to open four stores in the region by 2026 [5] - Lao Pu Gold plans to introduce localized products that incorporate local cultural elements, such as Christian-themed items in the Singapore store [5] Group 4: Walmart's Dominance in Retail - Walmart China has retained its position as the top supermarket chain with a sales figure of 158.845 billion yuan, equivalent to about two times the size of Hema [7] - Despite a reduction in the number of stores by 8.5% to 334, Walmart's sales have continued to grow, driven by the strong performance of Sam's Club [7] - In Q1 of the 2026 fiscal year, Walmart China's net sales reached 6.7 billion USD (approximately 48.3 billion yuan), reflecting a year-on-year growth of 22.5% [7] Group 5: NITORI's Market Challenges - NITORI has closed 21 stores in China, representing a 20% closure rate, as it faces challenges in the macroeconomic environment [10] - The brand has attempted to diversify its product offerings by introducing higher-frequency items like clothing and pet food, but competition in these categories is intense [11] - NITORI's rapid expansion plans have been curtailed due to the sluggish real estate market and overall consumer sentiment [10][11] Group 6: Three Squirrels' Acquisition Setback - Three Squirrels has terminated its acquisition of Love Snacks due to disagreements on core terms of the deal [13][15] - The company has been heavily reliant on online sales, with 69.73% of its revenue coming from online channels, highlighting its need to strengthen its offline presence [13] - The competitive landscape in the snack industry has intensified, prompting Three Squirrels to reassess its offline strategy amid slowing growth [14] Group 7: Marketing Innovations - Fujifilm's skincare brand ASTALIFT has launched a new sunscreen product that combines multiple functions, targeting young consumers [17] - Balenciaga has opened a flagship store in Beijing, introducing a limited-edition "Peking Duck" bag that sold out quickly, showcasing the brand's unique marketing strategy [19] - IKEA has released a new series of decorative lights designed in collaboration with Dutch designer Sabine Marcelis, emphasizing the role of light in home living [21] Group 8: Corporate Developments - Anta has appointed Yao Jian as the president of the Wolf Claw brand to oversee global operations following its acquisition [25] - The parent company of the Chinese makeup brand Orange has acquired the skincare brand Baizhi Cui, marking its entry into the skincare market [25] - Li Ning has hired Victor Herrero, a former executive from Zara, as the new CEO of Clarks, with a potential total compensation of up to 42 million yuan [26]

华福证券 轻工制造 2025 年 06 月 22 日 轻工制造 AI 眼镜关注新品催化，优质白马进入价值区间 投资要点： 【周观点】本周 Meta 公布与依视路合作打造的下一代智能眼镜，近期 AI 眼镜新品催化不断，建议关注明月镜片、康耐特光学、博士眼镜、英派斯； 5 月我国塑料餐具、保温杯、化纤制充气褥垫等细分品类出口受关税影响 同比均有下滑，同时 5 月越南商品出口额同比+17%，看好海外产能布局领 先的出口企业，出口链持续推荐众鑫股份；近期随市场情绪回调，多数白 马已处于价值布局区间，建议关注太阳纸业、晨光股份、裕同科技。 ➢ 3）轻工消费：①6 月 20 日，Meta 公布与依视路合作打造的下一代 智能眼镜——Oakley Meta Glasses。相较于 2023 年推出的 Ray- Ban Meta，Oakley Meta 在电池续航和视频拍摄分辨率方面实现了 显著提升。近期 AI 眼镜新品陆续发布，产业催化不断，建议关注明 月镜片、康耐特光学、博士眼镜、英派斯等。②据星图数据发布的 618 全网销售数据解读，5 月 13 日-6 月 18 日全网综合电商销售总 额达到 8556 亿元，同比去年大 ...

Economic Overview - The overall economy of the province has stabilized and shown progress, with key indicators such as consumer market, industrial production, and new productivity performing well, indicating a trend towards high-quality development [1] Consumer Market - The consumer market in the province continues to show a steady upward trend, with the total retail sales of social consumer goods in May increasing by 6.3% year-on-year, accelerating by 1.3 percentage points compared to April [1] - From January to May, the total retail sales of social consumer goods grew by 5.6% year-on-year, with a slight acceleration of 0.1 percentage points compared to the previous four months [1] - The "old-for-new" policy has effectively stimulated consumption, with related goods in categories such as automobiles, home appliances, 3C digital products, and home goods achieving a total retail sales of 67.22 billion yuan in May, a year-on-year increase of 18.6% [2] - Green and smart products are experiencing rapid growth, with year-on-year increases in sales of new energy vehicles, smartphones, and energy-efficient appliances ranging from 28.8% to 147.0% [2] Industrial Production - The industrial economy of the province has maintained a relatively fast growth rate, with the added value of industrial enterprises above designated size increasing by 6.2% year-on-year in May [2] - Among the 40 industrial categories, 30 reported year-on-year growth, resulting in a growth coverage of 75% [2] - Key industries such as electronics, automobiles, and aerospace have shown significant growth rates of 13.5%, 11.6%, and 12.7% respectively [2] - High-tech manufacturing and digital product manufacturing have outpaced overall industrial growth, with increases of 9.8% and 9.7% year-on-year [3] Investment Trends - Infrastructure investment has maintained a rapid growth rate, with a year-on-year increase of 8.7% from January to May, contributing 1.3 percentage points to overall investment growth [3] - Significant growth in infrastructure projects with planned total investments of 500 million yuan and above, with increases of 7.2% and 8.8% respectively [3] - Key sectors such as electricity and heat production, water transportation, and internet services have seen investment growth rates of 58.9%, 32.3%, and 49.4% respectively [3]

Core Insights - The "Shanghai Shopping Festival" is taking place from late April to late June 2025, aiming to explore new highlights and trends in Shanghai's physical consumption [1] - The "old-for-new" policy in Shanghai remains stable, with no adjustments planned, providing a solid foundation for the consumption boom [1][3] - The latest data shows that since the implementation of the "old-for-new" policy, over 11 million orders have been placed, generating sales exceeding 26 billion yuan [1][2] Policy Impact - The "old-for-new" policy, combined with government and enterprise subsidies, has significantly boosted consumer enthusiasm, leading to a 100% increase in orders during the recent "618" promotion [3][4] - The sales of air conditioning, kitchen appliances, and televisions have seen year-on-year growth exceeding 60%, while 3C products like smartphones and computers have surged by 128% [3] - The government subsidy acts as a strong catalyst, allowing consumers to benefit from additional discounts, with total savings reaching up to 40% [4] Consumer Behavior - Consumers are increasingly calculating the economic, safety, and comfort benefits of upgrading their appliances, leading to a surge in demand for energy-efficient and smart home products [7][8] - The trend towards "smart" and "green" appliances is evident, with sales of integrated and multifunctional devices seeing significant growth [3][6] - Young consumers, particularly those born after 1995, are driving the demand for smart home appliances, with over 70% of purchases attributed to this demographic [3] Market Dynamics - The collaboration between government and enterprises has been crucial in maximizing the impact of the subsidy policies, ensuring a smooth execution of the "old-for-new" initiative [10][11] - The innovative funding pre-allocation mechanism has alleviated cash flow pressures on businesses, ensuring that they can continue to offer subsidies to consumers [10] - Future recommendations include a tiered subsidy design and dynamic fund allocation to balance consumption stimulation and green transformation [10][11]

美克国际家居用品股份有限公司 2025 年第二次临时股东大会会议资料 公司代码：600337 公司简称：美克家居 美克国际家居用品股份有限公司 Markor International Home Furnishings Co., Ltd. 二〇二五年六月二十六日 美克国际家居用品股份有限公司 2025 年第二次临时股东大会 会议资料 美克国际家居用品股份有限公司 2025 年第二次临时股东大会会议资料 美克国际家居用品股份有限公司 上午会议部分： 会议于 10:30 开始 一、会议主持人致欢迎辞，并介绍本次会议议程及有关事项。本次会议采用 现场投票与网络投票相结合的方式举行，公司鼓励股东优先通过网络投票的方式 参与本次股东大会。表决结果将在上海证券交易所收市后由上证所信息网络有限 公司统计汇总发送至公司，因此本次会议将在上午现场会议结束后暂时休会，下 午表决结果出来后继续进行。 二、审议议案 五、会议休会。 下午会议部分： 美克国际家居用品股份有限公司董事会 二〇二五年六月二十六日 美克国际家居用品股份有限公司 2025 年第二次临时股东大会会议资料 议案一 关于公司为全资子公司、全资子公司为全资子公司提供担 ...

Core Insights - The sales of mobile communication membership stores under Huitongda Network have doubled in multiple lower-tier markets since the second quarter, driven by favorable pricing and market conditions [1][4][6] Group 1: Sales Performance - Huitongda's collaboration with leading brands on instant retail projects has significantly increased sales for member stores, with some locations reporting over 100% sales growth quarter-on-quarter after joining the Apple township authorization project [4][6] - The integration of instant retail and AI tools has enhanced operational efficiency and sales conversion rates for member stores [1][4] Group 2: Operational Enhancements - The "千橙AI超级店长" (Qiancheng AI Super Store Manager) has been upgraded to help member stores manage products and customer groups more effectively, leading to improved foot traffic and transaction rates [4][6] - Member store owners are being trained to utilize AI for procurement and marketing activities, which has contributed to increased profitability [4][6] Group 3: Strategic Initiatives - Huitongda's dual strategy of supply chain enhancement and AI integration is effectively implemented, showcasing the company's commitment to transforming the retail landscape in lower-tier markets [6] - The "品牌直通车" (Brand Direct Access) initiative aims to connect top brands directly with lower-tier market member stores, enhancing the online and offline retail integration [6]

Core Insights - The "618" shopping festival this year showed a decline compared to previous years, but still received positive responses from merchants amid changing international trade dynamics and pressure on the domestic consumption market [1][6] - Home products, particularly well-known brands, experienced significant sales growth during the "618" period, indicating a shift in consumer preferences [1][2] - The promotional strategies have evolved, with many merchants focusing on international markets, suggesting that "618" and "Double 11" could become global shopping festivals in the future [1][5][7] Home Product Promotions - Sales of home products during this year's "618" were optimistic, with high-end smart toilets seeing a 45% year-on-year increase in sales on JD platform [1] - Other home appliances and small kitchen gadgets, such as multi-functional cooking pots and electronic scales, also saw over 100% year-on-year growth [1] - Suning reported a 69% year-on-year increase in sales of cleaning appliances and smart small home appliances since the start of the promotion [2] Popular Home Products - The most popular home products this year included small kitchen appliances like mini rice cookers and multifunctional steamers, particularly favored by younger consumers [3][4] - Prices of various kitchen small appliances have increased, with rice cookers up 20.74% and steamers up 37.42% year-on-year [3] - Smart small appliances and cooling products gained traction, with portable fans seeing a 300% increase in sales [3] Shift from Domestic to International Markets - The concept of "involution" has led many merchants to shift their focus from domestic competition to international markets, particularly Southeast Asia [5][6] - The Southeast Asian e-commerce market has shown significant growth, with a 123% year-on-year increase in GMV reported by TikTok Shop [6] - The stable policy environment in Southeast Asia is seen as advantageous for merchants looking to expand internationally [6]

Core Viewpoint - The article highlights the growing trend of "emotional consumption" among young consumers, emphasizing their unique purchasing behaviors driven by personal satisfaction and self-expression [2][4][7]. Group 1: Trend of Emotional Consumption - Young consumers are increasingly influenced by emotional value in their purchasing decisions, seeking products that resonate with their individuality and provide joy [2][4]. - The "潮玩" (trendy toys) market in China has seen significant growth, with market value increasing from 6.3 billion yuan in 2015 to 60 billion yuan in 2023, and projected to reach 110.1 billion yuan by 2026 [4]. - The popularity of products like LABUBU, which embodies a "cute-ugly" aesthetic, reflects the desire of Generation Z for unique and non-conformist expressions [4][5]. Group 2: The "谷子" Economy - The "谷子" economy, referring to merchandise derived from popular media, is projected to reach a market size of 168.9 billion yuan in 2024, growing over 40% from 2023 [7]. - This segment thrives on the emotional connection fans have with their favorite characters and stories, serving as a medium for social interaction among enthusiasts [7]. Group 3: Pet Economy - The pet industry is booming, with the number of pet dogs and cats in urban areas expected to exceed 120 million by 2024, indicating a strong trend among young people to treat pets as family members [8][9]. - Young pet owners are increasingly focused on high-quality, nutritious pet food and personalized services, driving a shift towards premium products in the pet market [9][10]. Group 4: Home Renovation Trends - The home renovation trend among young renters is characterized by a focus on aesthetic improvements and personalized spaces, with a significant online presence on platforms like Xiaohongshu [11][12]. - Young consumers prioritize cost-effectiveness while also being willing to invest in high-quality, stylish home decor items [16]. Group 5: New Tea Beverage Market - The new tea beverage market has become a social currency among young people, with brands rapidly emerging to cater to diverse tastes and preferences [17][18]. - The emotional satisfaction derived from these beverages contributes to their popularity, as they serve as a means to alleviate stress and enhance social interactions [18]. Group 6: Light Outdoor Activities - The "light outdoor" trend is gaining traction, with activities like camping and short trips becoming popular among young consumers seeking immediate enjoyment and relaxation [21][22]. - The camping economy is projected to reach nearly 214 billion yuan in 2024, reflecting a growing interest in outdoor experiences as a form of social engagement [21]. Group 7: Emotional Healing Products - There is a rising demand for products and services that address emotional well-being, including mindfulness and therapeutic offerings, as young consumers seek comfort amid various pressures [23]. - The willingness to spend on emotional value indicates a shift in consumer behavior, with a focus on experiences that enhance mental health and happiness [23].

Core Viewpoint - The Hang Seng Consumption Index (HSCGSI) has experienced a pullback, with significant declines in key stocks such as Tongcheng Travel and Pop Mart, while the Hang Seng Consumption ETF shows active trading and a notable rebound since early April [1][2]. Group 1: Market Performance - As of June 19, 2025, all constituent stocks of the HSCGSI have declined, with Tongcheng Travel leading the drop [1]. - The Hang Seng Consumption ETF (159699) recorded a turnover of 25.78% and a trading volume of 305 million yuan, indicating active market participation [1]. - The ETF has rebounded by 10.63% since its low on April 8, 2025 [1]. Group 2: Liquidity and Scale - The average daily trading volume of the Hang Seng Consumption ETF over the past year is 10.4 million yuan, ranking it first among comparable funds [1]. - As of June 18, 2025, the latest scale of the ETF reached 1.226 billion yuan [1]. - The net asset value of the ETF has increased by 19.33% over the past year [1]. Group 3: Top Holdings and New Consumption Trends - The top ten weighted stocks in the HSCGSI account for 60.69%, with Pop Mart having the highest weight at 11.24% [2]. - The new consumption sector is seeing significant growth, particularly during the "618" shopping festival, with double-digit year-on-year increases in categories like home appliances and digital products [2]. - Pop Mart launched a new collectible toy, Labubu, priced at 99 yuan, with high demand reflected in pre-sale orders extending to September 22 [2]. Group 4: Future Outlook - According to CITIC Securities, the new consumption sector is expected to thrive, driven by emotional value, frequent purchases, and rapid growth in specific markets [3]. - The potential for growth in offline and online new consumption avenues, such as trendy toys and entertainment, is viewed positively [3].