Core Points - The controversy surrounding the "Duoban" (多半) slogan of White Elephant instant noodles highlights a significant issue of consumer trust and brand integrity in marketing practices [1][2][3] - The use of ambiguous language in branding, such as registering common phrases as trademarks, is seen as a manipulation of consumer perception, leading to potential legal and ethical violations [2][3] - The incident reflects a broader trend in the industry where companies prioritize short-term sales over long-term brand reputation, risking irreversible damage to their image [2][3] Company Summary - White Elephant's marketing strategy of using "Duoban" as a trademark instead of a weight descriptor has sparked consumer backlash and raised questions about the company's integrity [1][2] - The company's response to the controversy, including an apology, indicates recognition of the potential long-term consequences of such marketing tactics [2] Industry Summary - The incident is part of a larger pattern in the food and consumer goods industry where misleading marketing practices are becoming more common, leading to a "broken windows effect" [2] - Regulatory bodies are urged to enhance trademark examination standards to prevent consumer deception through the registration of everyday language as trademarks [3] - The shift from "traffic economy" to "retention economy" in the Chinese market emphasizes the need for companies to focus on genuine product innovation rather than clever marketing gimmicks [2][3]

Core Viewpoint - The controversy surrounding the "Duoban" trademark by White Elephant Food has led to public confusion regarding product sizes, prompting the company to apologize and announce packaging adjustments to clarify the product offerings [1][2][3] Group 1: Trademark and Product Size - The "Duoban" trademark was registered to differentiate larger portion products from standard ones, aiming to facilitate consumer selection [1] - The "Duoban" series includes products with larger portion sizes, such as 110-120 grams of noodles compared to the classic series which has 85 grams [2] - White Elephant has been expanding its product line into larger sizes since 2018, focusing on consumer experience and satisfaction with larger portions [3] Group 2: Market Position and Strategy - The company has registered multiple trademarks related to "Duoban" from 2018 to 2021, indicating a strategic move towards larger specifications in the instant noodle market [2][3] - White Elephant's product matrix now includes various large-size offerings, reflecting a trend in the instant noodle industry towards heavier products [3]

Core Viewpoint - The recent controversy surrounding the "Duoban" trademark has raised significant trust issues for the Bai Xiang brand, a symbol of national pride in China, leading to consumer dissatisfaction and skepticism [1][5]. Group 1: Brand Trust and Consumer Perception - Bai Xiang's "Duoban" was initially perceived by consumers as a promise of increased quantity, but it was later revealed to be a registered trademark, causing confusion and disappointment among buyers [3][7]. - The company's response to the controversy, stating that "Duoban" is indeed a trademark and that product weights are as indicated on the packaging, has been met with criticism from consumers [3][5]. Group 2: Historical Context and Brand Image - Bai Xiang has historically been viewed as a symbol of national brands, having resisted acquisition by Japanese firms and positioning itself as "China's own instant noodle" amidst competition from major players like Kang Shifu and Uni-President [5]. - The brand has also been recognized for its social responsibility initiatives, such as donations during natural disasters and support for disabled employees, which contributed to its positive image as "the light of national goods" [5]. Group 3: Marketing Strategy and Innovation Challenges - The "Duoban" controversy reflects deeper issues within Bai Xiang, including a lack of innovation and reliance on marketing gimmicks rather than genuine product development [11][12]. - Bai Xiang's core product line, particularly the "Big Bone Noodle" series, is facing growth challenges, while competition in the traditional instant noodle market remains fierce, impacting profit margins [11]. - Recent product launches aimed at health-conscious consumers have not gained significant market share, indicating a struggle to adapt to changing consumer preferences [11]. Group 4: Legal and Ethical Considerations - While registering "Duoban" as a trademark is legally permissible, it raises ethical questions regarding brand integrity and consumer trust, as it appears to exploit legal loopholes rather than foster genuine customer relationships [12]. - The shift from a promise of "more for less" to a trademarked term has led to perceptions of deception, undermining the brand's long-standing reputation for quality and trustworthiness [12].

Group 1 - The core issue revolves around the "Duoban" trademark on White Elephant's noodle products, which has sparked consumer confusion and criticism regarding marketing practices [2] - White Elephant clarified that "Duoban" is indeed a registered trademark and that the product weights are accurately displayed on the packaging, with the "Duoban" products being larger versions of their standard offerings [2] - The company has apologized for any misunderstandings caused and plans to adjust the packaging to prevent future consumer confusion [2] Group 2 - The first domestically produced nine-valent HPV vaccine has been approved for sale in China, marking a significant development in the market and breaking the long-standing foreign monopoly [5] - This vaccine is the second nine-valent HPV vaccine globally, indicating a competitive advancement in the healthcare sector [5] Group 3 - The latest Federal Reserve "Beige Book" report indicates a slight decline in U.S. economic activity, with rising policy uncertainty and price pressures affecting businesses and consumers [8] - The report highlights mixed performance in consumer spending and a slowdown in manufacturing activity, with some businesses preemptively increasing purchases due to tariff impacts [8] - The residential real estate market remains stable, but new housing starts and construction activities are generally stagnating or slowing down [8] Group 4 - Cartier has confirmed that user data has been leaked, affecting customers globally, including in China, with the leaked information comprising names and birth dates but not banking details [11] - This incident follows a similar data breach involving another luxury brand, Dior, indicating a growing concern over data security in the luxury goods sector [11]

Core Viewpoint - The controversy surrounding the "Duoban" brand of instant noodles from Bai Xiang has led to public scrutiny regarding its packaging and marketing claims, prompting the company to issue an apology and commit to revising its product labels to prevent consumer misunderstanding [1][3]. Group 1: Product Details - Bai Xiang's "Duoban" instant noodle products are available in larger sizes, with the "Duoban" bagged beef noodles containing 110g of noodle cakes, which is nearly 50% more than the standard 75g offered in regular Bai Xiang products [3][5]. - The "Duoyiban" brand offers a 100g noodle cake, which is significantly larger than the 60g variant, indicating a clear differentiation in product offerings [5]. - Bai Xiang has a variety of instant noodle products with different weights, including "super large bags" and other series, showcasing a diverse product line within the same flavor category [5]. Group 2: Trademark and Sales Performance - Bai Xiang has registered several trademarks related to the "Duoban" brand between 2018 and 2021, although some were rejected due to potential consumer confusion regarding product quantity [5]. - In the instant noodle category on Douyin, Bai Xiang ranks first in sales, with recent figures indicating sales between 50 million to 75 million yuan, significantly outperforming competitors like Kang Shifu and Jin Mai Lang [5][7]. - The sales breakdown on Douyin shows that 51.72% of Bai Xiang's revenue comes from its self-operated accounts, while influencer accounts contribute 12.85%, and product cards account for 35.4% [7].

Core Viewpoint - The controversy surrounding the "Duoban" trademark on Bai Xiang's instant noodle packaging highlights consumer confusion and potential misleading marketing practices, raising concerns about consumer rights and corporate ethics [1][2][3]. Group 1: Company Practices - Bai Xiang's "Duoban" trademark is intended to indicate a larger product size (110-120 grams) compared to its previous 70-gram offering, but the marketing strategy has been perceived as a deceptive play on words [2]. - The use of the term "Duoban" has been criticized as a marketing gimmick that misleads consumers into thinking they are receiving more product than they actually are, which could damage the company's reputation [2][3]. Group 2: Industry Implications - The incident serves as a warning to other companies in the industry about the risks of engaging in misleading marketing tactics, as seen in similar cases with other brands [4]. - The market economy favors honest and trustworthy companies, and those that resort to deceptive practices may face long-term consequences, including loss of consumer trust and brand reputation [3][4].

Core Viewpoint - White Elephant Food Co., Ltd. has responded to the controversy surrounding its "Duoban" trademark, clarifying that the product is a larger version of its original offerings, aimed at distinguishing itself from regular-sized products for consumer convenience [2][3]. Group 1: Company Overview - White Elephant Food was established in 1997 and primarily focuses on the production and sale of noodle products. The company has set up 12 production bases across 10 provinces in China and operates over 20 subsidiaries [2]. - The company has completed a B+ round of financing, with investors including Fosun Group and GF Securities [2]. Group 2: Recent Developments - In 2023, White Elephant Food launched the "White Elephant Chinese Noodle" strategy, emphasizing the importance of Chinese branding, flavors, quality, and spirit. The company has also developed new flavors, including a cilantro-flavored instant noodle in collaboration with Douyin [3]. - The company's sales reached 9.175 billion yuan in 2023, as reported in the 2024 list of the top 100 private enterprises in Henan Province [3]. Group 3: Controversy and Response - The "Duoban" trademark faced criticism for potentially misleading consumers regarding the actual content of the products, similar to a previous incident involving Qianhe Flavor Industry's "Qianhe 0" soy sauce [3]. - In response to the backlash, White Elephant stated that it would adjust the packaging of the "Duoban" products to prevent further consumer misunderstanding [3].

热搜爆了。 今日晚间，@白象食品 发布声明称，目前公司在售的"多半"产品，是基于原70克面饼基础上推出的 110-120克面饼的大份量产品。"多一半"是基于原60克面饼推出的100克面饼的产品。"多半"商标申请 注册的初心是为了与常规份量产品做区分，便于消费者选购。如因此给消费者造成误解，公司诚挚地表 示歉意。后续公司将尽快调整"多半"产品包装，避免引发消费者的误解。 近日，多位网友反映称，白象多半袋面、多半桶面系列产品包装上显示"多半"为注册商标，并质疑企 业"在宣传上玩文字游戏"，消息引发热议。对此，白象食品官方客服人员向记者确认，"'多半'确实是商 标。" 记者在第三方电商平台的"白象官方旗舰店"看到，确实有描述为"白象多半牌袋面方便面"的产品，口味 分为红烧牛肉、老坛酸菜等，12袋装的产品售价为30.9元，24袋装的产品售价为58.9元。 据上述报道，相关画面显示，产品包装"多半袋面""多半桶面"旁边写着"大分量，倍满足"的标语，在生 产信息下方还有一句"'多半'是白象食品股份有限公司注册商标"。 对此，白象食品官方客服人员向记者表示，"多半"确实是商标，产品具体克重以包装上显示的为准。对 于被质疑" ...

Core Viewpoint - The controversy surrounding the "Duoban" (多半) trademark of White Elephant Foods has sparked significant consumer disappointment and raised questions about the company's marketing practices [1][2]. Group 1: Company Response - White Elephant Foods confirmed that "Duoban" is indeed a trademark and not an indication of increased product weight, clarifying that the actual weight is as stated on the packaging [1][2]. - The company issued an apology on June 4, stating that the "Duoban" products are larger versions based on their original 70g and 60g noodles, aimed at differentiating from standard portion sizes [2][3]. - To prevent further consumer misunderstanding, White Elephant Foods plans to adjust the packaging of the "Duoban" products [3]. Group 2: Market Position - Established in 1997, White Elephant Foods has built a strong reputation for its cost-effective products and commitment to national branding, earning the title of "National Goods Light" among consumers [5]. - According to the "2024 Henan Top 100 Private Enterprises" list, White Elephant Foods ranked 33rd with a revenue of 9.175 billion yuan in 2023, closely trailing behind its competitor, Uni-President, which reported 9.594 billion yuan in revenue [5]. - The handling of the trademark controversy is critical for White Elephant Foods, as mismanagement could impact its future growth and brand image, making it essential to regain consumer trust [5].

Core Viewpoint - The company White Elephant Food has issued a statement clarifying that its "Duoban" products are larger versions of existing products, aiming to differentiate them for consumer convenience. The company apologized for any confusion caused and plans to adjust packaging to prevent misunderstandings [1]. Group 1: Product Clarification - The "Duoban" brand is intended to distinguish larger products from regular-sized offerings, with the "Duoban" noodles being 110-120 grams compared to the original 70 grams, and the "Duoban" rice noodles being 100 grams compared to the original 60 grams [1]. - The company has registered 14 trademarks related to "Duoban," with 5 currently valid, including "Duoban," "White Elephant Duoban," "White Elephant Duoban Bag," and "White Elephant Duoban Bucket," most of which were applied for in September 2018 [1]. Group 2: Pricing and Consumer Feedback - Comparisons between the "Duoban" products and previous offerings show that the new "Duoban" noodles have increased in quantity by 25% to 20%, while prices have risen by approximately 25%, although one flavor has seen a price decrease [2]. - Consumer feedback has highlighted concerns regarding the marketing of the "Duoban" products, with some accusing the company of using misleading language in its promotions [1].