Core Insights - Babycare has successfully entered the Japanese retail market, becoming the first Chinese maternal and infant brand to be featured in the 7-Eleven system, which has a high brand elimination rate exceeding 70% [1][2] Group 1: Market Entry and Expansion - Babycare has penetrated over 8,000 retail stores in Japan, including major chains like Akachan Honpo, Nishimatsuya, Matsumoto Kiyoshi, and 7-Eleven, after three years of effort since entering the market via cross-border e-commerce [1][2][3] - The Japanese market is characterized by strict consumer preferences, with a significant emphasis on product quality and local manufacturing, making it a challenging environment for foreign brands [2][4] Group 2: Product Differentiation - Babycare's flagship product, the purple cover wet wipes, is notably thicker than competitors, being twice as thick and having a liquid content rate 3.8 times the industry average, which aligns with Japanese consumer preferences for thicker wipes [4][3] - The company has conducted extensive market research, surveying over 1,500 users to understand local preferences, leading to the development of products that meet high standards of quality and safety [4][5] Group 3: Future Prospects - Babycare views its success in Japan as a testament to its product strength and believes that recognition in this high-standard market will facilitate entry into other international markets [5] - The company has already expanded into the Middle East, opening four stores and entering the Dubai Mall, indicating its ambition to grow beyond the domestic market [5]

| 代码 | 874431 | 筒称 | | --- | --- | --- | | 公司全称 | 英氏控股集团股份有限公司 | 受到目期 | | 审核状态 | 已受理 | 更新日期 | | 保荐机构 | 西部证券股份有限公司 | 保存代表／ | | 会计师事务所 | 天职国际会计师事务所（特殊普通合伙） | 签字会计师 | | 律师事务所 | 湖南启元律师事务所 | 签字律师 | | 评估机构 | 沃克森（北京）国际资产评估有限公司 | 签字评估师 | （来源：北交所） 近日，英氏控股集团股份有限公司（以下简称"英氏控股"）的IPO申请获得北交所受理，若上市成功，该公司将成为中国"婴幼儿辅食第一股"。 然而，在新生儿数量持续走低的情况下，英氏控股面临的增收不增利、获客成本攀升等业绩挑战，以及募资用于改善办公环境和过度依赖委托生产模式的质 疑，同样成为市场关注的焦点。 事实上，英氏控股更严峻的挑战之一，来自人口结构变化。若出生率持续下滑，将直接导致婴幼儿产品市场需求萎缩。据灼识咨询预测，2029年我国婴幼儿 辅食市场渗透率虽有望提升至51%，但整体规模增速将呈持续放缓态势。 此外，英氏控股还因过度依赖委托生产 ...

Core Insights - The China Fashion Industry Summit Investment Conference successfully took place in Shanghai, featuring 9 keynote speeches, 36 industry leaders, and nearly 200 professional investors, with total fund scale exceeding 100 billion [1] - The definition of "Chinese fashion" is forming a consensus, rooted in traditional culture and national sentiment, embodying China's spiritual philosophy and cultural essence [1] - The Chinese fashion industry is in a golden development period, with the integration of traditional aesthetics and digital technology injecting new momentum into the sector [13] Group 1: Keynote Presentations - Bain & Company released the "China Fashion Consumption Development Report," highlighting eight key trends in Chinese fashion consumption [1] - 毛戈平, founder of 毛戈平美妆, shared insights on the brand's journey and emphasized the importance of promoting domestic brands to the global stage [4] - 张晓冬, CEO of a fashion group, discussed the rise of domestic IPs and innovative practices in creating trendy art IPs [8] Group 2: Roundtable Discussions - A roundtable on "Supply Innovation: How to Create Differentiated Tourism Experiences" featured discussions on enhancing tourism through scene experiences and storytelling [2] - A forum on "How to Empower Chinese Designer Brands" included insights from various designers on integrating Chinese cultural elements into their designs [6] - A discussion on "Opportunities in the Pet Industry" explored trends in pet food and the impact of smart pet care [10] Group 3: Industry Trends and Opportunities - The conference highlighted the importance of capital focusing on Chinese design and brand IP incubation, indicating a shift towards cultural confidence and industrial innovation [13] - The event showcased 14 innovative projects and over 20 investment intention matches, indicating strong interest in the fashion and cultural tourism sectors [1] - The rise of the M-shaped society consumer upgrade trend was discussed, emphasizing the growth potential in the mother and baby sector [10]

Group 1: Industry Trends - The French Senate has passed a strict fast fashion bill aimed at imposing an ecological tax on clothing to curb overconsumption and environmental issues [1] - The luxury goods sector is deepening localization and experiential economy strategies, with brands like Bulgari establishing comprehensive after-sales centers and Louis Vuitton sponsoring cultural events to penetrate high-end consumer segments [1] - The industry is witnessing a shift towards sustainable development and localized services as new competitive barriers [1] Group 2: Corporate Developments - Chow Tai Fook reported a 17.5% year-on-year decline in revenue to HKD 89.656 billion for the fiscal year 2025, but operating profit increased by 9.8% to HKD 14.746 billion, driven by a surge in gold product sales [4] - Pinko's parent company announced a turnaround in Q1 with an EBITDA of EUR 5 million, adopting a "de-luxurization" strategy by closing stores and reducing costs [5] - Kidswant acquired Silky Hair for CNY 1.07 billion, expanding its reach in the maternal and infant market, despite facing cash flow pressures [7] Group 3: Mergers and Acquisitions - L'Oréal has acquired a controlling stake in Medik8 for approximately EUR 1 billion, focusing on the efficacy-driven skincare segment [10] - The H&M family has increased its stake in the company to nearly 64%, raising speculation about a potential privatization [8] Group 4: Market Performance - Kering's revenue fell by 14% year-on-year to EUR 3.883 billion in Q1 2025, with Gucci's same-store sales plummeting by 25%, impacting the group's stock price significantly [3] - The auction of a classic Hermès bag is expected to challenge previous records, highlighting the ongoing demand for luxury collectibles [11]

Core Viewpoint - The leading company in the maternal and infant industry, Kidswant, is facing challenges due to changes in birth rates and competition between e-commerce and physical stores, prompting frequent acquisitions to strengthen its market position [1]. Acquisition Details - Kidswant plans to acquire a 65% stake in Jiangsu Xingsiyu Investment Management Co., Ltd. from its related party, Wuxing Holdings Group Co., Ltd. [1][4] - The acquisition will occur in two steps: first, acquiring the stake in Jiangsu Xingsiyu, and then using Jiangsu Xingsiyu to cash purchase 100% of Zhuhai Siyu Industrial Development Co., Ltd. for 1.65 billion yuan [1][4][7]. - After the completion of the stake transfer, Jiangsu Xingsiyu will become a subsidiary of Kidswant [2][6]. Financial Performance of Siyu Industrial - Siyu Industrial, established in July 2014, focuses on hair health care and operates under the brand "Siyu Hair Care," with 2,503 stores and over 2 million members as of the end of 2024 [8]. - The company reported revenues of 623 million yuan in 2022, 689 million yuan in 2023, and 723 million yuan in 2024, with net profits of 158 million yuan, 186 million yuan, and 183 million yuan respectively [9][12]. Valuation and Financial Implications - The valuation of Siyu Industrial was assessed using the income approach, with a total equity value of 1.75 billion yuan, reflecting a significant increase of 583.35% compared to the book value [10]. - The acquisition price of 1.65 billion yuan is below the assessed value, indicating a reasonable valuation with a price-to-earnings ratio of approximately 9 times based on Siyu Industrial's 2024 net profit [10][12]. Strategic Direction - Kidswant's acquisition of Siyu Industrial represents a cross-industry acquisition, aligning with its "three expansions strategy" to diversify its business beyond maternal and infant retail [13][14]. - The company has previously acquired the remaining 35% stake in Leyou International and 60% of Xingyan Biotechnology, further solidifying its market position [14]. Changes in Fund Utilization - Following the acquisition, Kidswant has altered the use of its fundraising, reallocating 429 million yuan from store upgrade projects to fund the acquisition of Siyu Industrial [17][18].

在过去一年里，中童团队走访全国各大主要市场的精品门店、代理、品牌方，获取到了大量一线数据，并在第二届母婴精品店&健康管理门店大会上重磅 发布《2025门店进化论：从数据看精品店与健康管理门店的重构》，深度解析2025精品店的发展方向。 "传统精品店核心竞争力是'货源差异性'，而新一代精品店强调'用户关系差异性'，是'专业性× 精致感 × 服务感'的综合体。" 正如中童传媒联合创始人兼中童研究院院长高冬梅在报告中所讲的那样，当前，精品店的经营逻辑正在发生根本性的变化。 中童传媒联合创始人兼中童研究院院长高冬梅 结构性过剩 "根据目前测算的数据，母婴门店的数量大概在14万～15万家，而精品店的理论占比应该在5%～7%（7000 到9000家）。"但这一数据会受到诸多市场因素 的影响。 首先，跨境电商与平台型直播电商冲击。高端进口商品大批量在线上成交，尤其是奶粉、纸尿裤、营养品等标品。 其次，消费者转向"质价比"导向，中产消费行为趋于理性，"不唯高端"成为普遍心态。通过线上对比，顾客对产品溢价敏感，"精致穷"人群更偏向线上比 价+线下体验+低价成交模式。这就使得精品店的优势受限。 加上自身面积偏大、人效低、库存周转 ...

Core Viewpoint - The company "孩子王" announced a strategic acquisition of 100% equity in "丝域实业" for 1.65 billion yuan, aiming to enhance its market position and operational capabilities in the personal care industry [1][4]. Acquisition Details - The acquisition involves two main steps: "孩子王" will acquire 65% of "江苏星丝域" from its controlling shareholder, while other investors will acquire smaller stakes [4]. - The total cash consideration for the acquisition of "丝域实业" is set at 1.65 billion yuan, with "孩子王" indirectly holding 65% of "丝域实业" post-transaction [5][9]. Financial Performance of "丝域实业" - "丝域实业" reported revenues of 619 million yuan, 689 million yuan, and 723 million yuan for the years 2022, 2023, and 2024 respectively, with net profits of 158 million yuan, 186 million yuan, and 183 million yuan during the same period [7]. - In Q1 2025, "丝域实业" achieved a revenue of 144 million yuan and a net profit of approximately 26.64 million yuan [7]. Strategic Investor - The acquisition introduces "巨子生物" as a strategic investor, which specializes in bioactive ingredients for skin care products, potentially enhancing "丝域实业's" R&D capabilities and product ecosystem [5]. No Performance Guarantees - The acquisition does not include performance guarantees, as "丝域实业" is considered to have a strong financial position and growth potential, with multiple bidders indicating a competitive interest [8][9]. Fund Allocation - "孩子王" plans to allocate 429 million yuan from its convertible bond fundraising to finance the acquisition, with a total investment of 1.65 billion yuan for the project [9][11]. Future Development Plans - Post-acquisition, "孩子王" aims to leverage synergies in member operations, market layout, channel sharing, and industry collaboration with "丝域实业" [11]. - The company is also exploring cross-industry growth opportunities, including a recent acquisition of 60% of "上海幸研生物科技有限公司" for 162 million yuan, marking a step in its "three expansions" strategy [12][14]. Financial Performance of "孩子王" - In 2024, "孩子王" reported revenues of 9.337 billion yuan, a year-on-year increase of 6.68%, with a net profit of 181 million yuan, reflecting a significant growth of 72.44% [14].

以下文章来源于36氪未来消费 ，作者任彩茹 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 "我希望公司又老又年轻。" 文 ｜ 任彩茹 访谈 ｜ 任彩茹、乔芊 编辑 ｜ 乔芊 来源 ｜ 36氪未来消费（ID：lslb168） 封面来源 ｜ 企业官方 局面在持续翻转。 两年前，以花王为代表的日系纸尿裤企业陆续在中国停产或撤离中国市场，日系品牌的多年高光散去。诞生于新消费浪潮的Babycare从一款婴儿背带做起， 反低价竞争而行，沿着笃定的全品类路线，如今在纸尿裤行业的市占率稳居TOP3，婴童湿巾的市占率则断层第一。 然而中国市场的"国产替代"故事还远不是终点。 2022年，Babycare启动日本业务，创始人李阔第一次参加了当地的母婴行业展会。意外的是，一些全球知名的日本品牌仿佛研究过他的一切，从出生年月到 何时创业都已提前了解、做足准备。在海外，来自中国的Babycare成了潜在的威胁者、颠覆者。 "让对手在意和担心，说明他是认可你的。"李阔说。 Babycare正在有策略地攀爬日本这个母婴品牌的"高地"。如今，它们的湿巾产品进驻日本线下8000多个门店，包括当地母婴头部连锁阿卡将本铺、西松屋 ...

Core Viewpoint - Despite the current downturn in consumer investment, the outlook for emerging consumer brands remains positive, as brand establishment is a long-term process that leads to stable growth once achieved [2]. Group 1: Company Development - Babycare has successfully established itself in the Chinese market, achieving a top 3 market share in diapers and leading in baby wipes after starting with a baby carrier [5]. - The company has expanded into Japan, entering over 8,000 retail locations, including major chains, indicating a strategic approach to international growth [8][14]. - Babycare's founder emphasizes the importance of understanding local cultures and market rhythms when expanding internationally, highlighting a shift from aggressive growth to a more measured approach [9][13]. Group 2: Market Strategy - The company has adopted a full-category strategy, completing its initial expansion phase and entering a new stage of growth focused on international markets and organizational strength [9][44]. - Babycare's products have been well-received in Japan, with local consumers showing a preference for their offerings, which are perceived as innovative compared to existing products [18][32]. - The founder notes that many foreign brands have failed in China due to a lack of local market adaptation, suggesting that Babycare's success will depend on respecting local market dynamics [17]. Group 3: Future Outlook - Babycare is focusing on expanding its customer base and enhancing customer lifetime value, with a significant increase in black card membership users contributing to sales growth [42]. - The company is exploring new product lines, such as a sanitary napkin brand aimed at younger consumers, indicating a strategy to diversify its offerings beyond traditional baby products [46][49]. - The founder expresses a long-term vision for the company, aiming for sustainability and growth over the next century, reflecting a commitment to enduring brand legacy [70].

"我希望公司又老又年轻。" 即使眼下消费创投退潮，我们依然看好新锐消费品牌吗？ 答案毋需怀疑。 消费是一个长坡厚雪的赛道，品牌养成不是一朝一夕，而一旦立住，就不会轻易死亡。 我们看到，经过一轮高速成长的阵痛，一些 新品牌公司拥有了忠实用户，进而获得了可观的规模甚至利润，进入稳定增长的新阶段。它们大多诞生于2014年之后，乘上2019年 刮起的投资热风，在激烈竞争中胜出。 基于此，36氪未来消费决定挑选一些消费品牌公司，以专访形式持续跟踪它们的发展，并汇集在"厚雪专访"这个栏目中。 作者 | 任彩茹 访谈 | 任彩茹 乔芊 编辑 | 乔芊 局面在持续翻转。 两年前，以花王为代表的日系纸尿裤企业陆续在中国停产或撤离中国市场，日系品牌的多年高光散去。诞生于新消费浪潮的 Babycare 从一款婴儿背带做起，反低价竞争而行，沿着笃定的全品类路线，如今在纸尿裤行业的市占率稳居 TOP3 ，婴童湿 巾的市占率则断层第一。 中国消费品牌争相出海， Babycare 的故事是大潮中的一个侧影。李阔认为，中国品牌都有出得去的机会，因为从供给充分性 来看，"这个世纪一定属于中国"。但其中的变量在于决心和耐心。清空自我、理解当地的 ...