Core Viewpoint - The Fourth Shanghai International Online Literature Week has commenced, highlighting the growth and global influence of online literature, particularly emphasizing the role of Shanghai as a cultural hub and the importance of cross-cultural collaboration in literature [1][3][6]. Group 1: Event Overview - The event is attended by online literature writers, scholars, and representatives from 14 countries and regions, showcasing a global cultural exchange [1]. - The event is guided by the Shanghai Municipal Press and Publication Bureau and organized by the Shanghai Publishing Association and other entities [1]. Group 2: Industry Insights - Shanghai is recognized as the birthplace and industrial hub of online literature, with companies like Yuewen Group leading the way in international expansion [3]. - The global market for online literature is evolving, with a significant shift towards a "multi-polar growth" model expected by 2025, indicating a transition from a Chinese cultural phenomenon to a worldwide cultural trend [8][10]. Group 3: Market Trends - The "2025 China Online Literature Going Global Trend Report" indicates that the Chinese online literature market is projected to reach a revenue of 49.55 billion yuan in 2024, marking a 29.37% year-on-year growth [12]. - The overseas market is also growing, with a revenue of 4.815 billion yuan in the same year, reflecting a 10.68% increase [12]. Group 4: Content Ecosystem - By the end of 2024, the total number of Chinese online literature works is expected to reach approximately 42.1 million, indicating a solid creative foundation [12]. - The overseas original content ecosystem is thriving, with nearly 400 million cumulative users on WebNovel and over 530,000 writers contributing more than 820,000 original works, a 20% increase year-on-year [12][14]. Group 5: Demographic Shifts - There is a notable trend of younger creators in the global writing community, with 50% of signed authors on WebNovel being born after 2000, and a 55.9% increase in authors born after 2005 [14]. Group 6: IP Development - The Chinese IP industry model is being applied overseas, with over 70% of award-winning works from the annual WebNovel Writing Contest entering IP development [15]. - Successful adaptations of works like "My Vampire System" have achieved significant engagement, with audiobook plays reaching 1.1 billion [15]. Group 7: Global Market Dynamics - Latin America's market is experiencing a remarkable rise, reshaping the traditional dominance of North America and Eurasia, with Brazil leading in user growth [18]. - The U.S. market has seen a 91% year-on-year growth in user scale, indicating sustained vitality in mature markets [18]. Group 8: AI and Technology Integration - AI is enhancing the global reach of Chinese stories, with over 10,000 new AI-translated works added in a year, marking a 281% increase in total scale [21]. - The total number of translated works has surpassed 13,600, with significant growth in various languages, including a 349% increase in Indonesian [22]. Group 9: Cultural Collaborations - The integration of IP and tourism is emerging as a significant trend, with collaborations like "The Path of the Weird Immortal" at Universal Studios Singapore marking a new frontier for Chinese online literature [27]. - Events like the "Full-Time Master: 25 Years in Zurich" plan have attracted over 10,000 tourists, showcasing the potential of cultural tourism [27]. Group 10: Awards and Recognition - The event recognized outstanding contributions in the industry, with awards given for various categories, including the "International IP Co-Creation Pioneer Exploration Award" for the collaboration between "The Path of the Weird Immortal" and Universal Studios [30].

【环球时报报道 记者 刘雅婷 张妮】编者的话：2025年，"新国潮"席卷全球。以动画巨制《哪吒之魔童闹海》、潮玩顶流拉布布为代表的极具辨识度的中国 当代文化符号，凭借 "好看好玩" 的鲜活表达，让中国文化融入全球青年的日常生活，引发情感共鸣。而"新国潮"的强势出海，叠加中国持续扩容的免签政 策红利，吸引了越来越多外国网红与游客来华打卡，更自发对中国文化进行二次创作与全新解读。"酷"一时间成为多家外媒用来形容中国的时髦词。这种 "润物细无声" 的双向奔赴，以开放、包容、创新的 "酷力量" 促进民心相通，让文明对话在青年一代中持续升温。 " 新国潮 " 为何能 " 闹海 " 2025年，国产动画电影《哪吒之魔童闹海》成为近年来海外票房最高的国产电影，更跻身全球影史票房前五，登顶全球动画电影票房榜，成为对外文化交流 的名片；中国电影《生息之地》《狂野时代》《日掛中天》分别在柏林、戛纳、威尼斯电影节的主竞赛单元斩获奖项。拉布布等潮玩IP风靡海外，泡泡玛特 海外门店大排长龙……中国新一代文化产品频频在海外市场掀起热度，进入全球年轻人的日常消费与情感世界。"新国潮"为何能跨越文化边界？其背后，又 折射出怎样的文化趋势？ ...

Core Insights - The short drama market in China is expected to reach nearly 100 billion yuan by 2025, doubling from 50 billion yuan in 2024, indicating significant growth potential in this sector [1][3] - The success of short dramas is attributed to the ability of companies like Yuewen to produce high-quality content that resonates with audiences, leading to a dual increase in both quantity and quality [3][5] Company Performance - Yuewen produced over 120 short dramas in 2025, with several achieving "hit drama" status on major platforms, showcasing its strong production capabilities [1][3] - Notable successes include the female-targeted drama "Good Fortune Sweet Wife," which garnered over 3 billion views and generated over 80 million yuan in revenue, and the male-targeted drama "This Bodyguard is Too Invincible," which ranked highly on various platforms [1][3] Market Trends - The micro-drama trend is sweeping the global entertainment industry, with significant growth potential as the market matures and capital investment increases [3][5] - Yuewen's strategic focus on high-quality content aligns with industry trends towards "premiumization," which is becoming a key factor for success in the short drama market [5][6] Competitive Advantages - Yuewen possesses a rich IP reserve, allowing for scalable and sustainable story development with low trial-and-error costs, which is crucial for producing successful short dramas [5][6] - The company benefits from a robust creator ecosystem, ensuring that adaptations maintain narrative integrity and effectively convert written content into engaging short dramas [5][6] Future Growth Opportunities - The company is expanding into the comic drama market, which is projected to grow significantly, with an expected market size of over 20 billion yuan in 2025 [8][9] - Yuewen plans to leverage its existing IP resources and establish a creative fund to support the development of comic dramas, enhancing its competitive position in this emerging segment [9][10] Strategic Vision - The integration of short and comic dramas is seen as a strategic move to enhance IP value and reach a broader audience, particularly targeting younger demographics [9][10] - The company's initiatives in AI-driven tools for comic drama production aim to reduce costs and improve efficiency, positioning Yuewen favorably in the competitive landscape [10][11] Market Outlook - Despite challenges in traditional reading and copyright operations, the strong potential for IP monetization through short and comic dramas is expected to drive revenue and profit growth for Yuewen [11] - Analysts maintain a positive outlook on Yuewen, with target prices reflecting confidence in the company's ability to capitalize on its IP ecosystem and emerging market opportunities [11]

Group 1: Overview of Cultural "New Three Samples" Going Global - The cultural "New Three Samples" of China, represented by online literature, online film and television dramas, and online games, have rapidly risen and gained popularity in overseas markets [1][3] - By 2025, the transformation of these cultural exports is shifting from scale expansion to "value cultivation" [1] Group 2: Online Literature Evolution - Online literature is moving away from reliance on "爽文" (light and entertaining stories) to creating "cultural interfaces" that resonate globally [3][4] - As of 2025, there are approximately 200 million active overseas users of Chinese online literature, covering over 200 countries and regions [3] - The "Beautiful China International Writing Plan" aims to support 20 outstanding online literature works over two years, attracting global creators [4] Group 3: Micro-Short Dramas Development - The micro-short drama industry is evolving beyond "cultural fast food" to focus on content quality, industry clustering, and integration [7] - The establishment of a vertical screen drama operation center in Hengdian Film Base supports the creation of high-quality micro-short dramas [7] - Industry leaders emphasize the importance of capturing the real temperature of life and deep cultural values in short narratives [7] Group 4: Online Gaming Transformation - The Chinese gaming industry is transitioning from creating "hit products" to deeply exploring traditional cultural IPs and building global influence [9][10] - As of 2025, Zhejiang has implemented 20 specific measures to support the internationalization of the gaming industry, enhancing the global dissemination of Chinese traditional culture [9][10] - The gaming ecosystem in Zhejiang consists of over 1,500 related enterprises, promoting a healthy collaborative environment for game exports [12]

值得一提的是，"阅见非遗"更着力于优秀IP的多元化开发与全链条转化，让非遗故事借由现代媒 介"活"起来、"传"出去，已有超过七成的获奖作品推进了有声书、实体出版及影视化改编。《川味人 间》《国术：一天涨一年功力！》等已启动短剧、漫剧的改编，《我本无意成仙》《一纸千金》已推进 影视化改编，《我本无意成仙》已成功推进英文、日文等海外实体出版授权。 年轻作者积极参与创作，涌现出一批"95后"和"00后"作家。如首届大赛金奖作品《我本无意成仙》就出 自"95后"作家金色茉莉花之手，文中细腻呈现了制香、制墨、造纸、打铁花、陶瓷烧、古琴艺术、二十 四节气等非遗代表性项目；"95后"作家轻语江湖创作的《川味人间》，将川菜烹饪技艺、峨眉武术融入 生活日常，展现了地道的"川味人间"。多部优秀作品既保留了传统文化的内核，又融入了当代审美与年 轻视角，打破了"传统文化题材陈旧"的刻板印象，用青春的笔触让古老非遗焕发新生。 三年来，"阅见非遗"已成为网络文学行业领域弘扬中华优秀传统文化、培育精品力作和优秀创作者的知 名品牌，多次写入中国社会科学院网络文学发展研究报告、中国作家协会网络文学蓝皮书等行业报告。 《我本无意成仙》等20余部 ...

(文化中国行)以网络文学书写非遗 用青春力量传承传播 中新网北京12月11日电 (记者 应妮)令人食指大动的跷脚牛肉、麻辣鲜香的川菜古法技艺……网络小说 《川味人间》日前斩获"阅见非遗"第三届征文大赛金奖，被网友调侃是"吃"出来的金奖。 三年来，"阅见非遗"已成为网络文学行业领域弘扬中华优秀传统文化、培育精品力作和优秀创作者的知 名品牌，多次写入中国社会科学院网络文学发展研究报告、中国作家协会网络文学蓝皮书等行业报告。 《我本无意成仙》等20余部获奖作品先后入选中国作家协会网络文学重点作品扶持项目、中国网络文学 影响力榜、百花文学奖、上海文化发展基金会扶持项目等，42部优秀作品入藏上海图书馆。 值得一提的是，"阅见非遗"更着力于优秀IP的多元化开发与全链条转化，让非遗故事借由现代媒 介"活"起来、"传"出去，已有超过七成的获奖作品推进了有声书、实体出版及影视化改编。《川味人 间》《国术：一天涨一年功力！》等已启动短剧、漫剧的改编，《我本无意成仙》《一纸千金》已推进 影视化改编，《我本无意成仙》已成功推进英文、日文等海外实体出版授权。 恭王府博物馆相关负责人表示，通过网络文学及其衍生开发，"阅见非遗"将恭王府所 ...

这两天正值"中国网络作家村"成立八周年，上百名网络作家和业界人士齐聚一堂。如何让 "网文""网剧"等文化"新 三样"更好更快出海，是大家热议的话题。 在中国网络作家村第八届村民大会上，大家讨论最多的是，网络文学以及改编漫剧、短剧在海外广泛传播，收获 了一大批外国粉丝。 网络文学作家 杀虫队队员：我现在作品的海外传播可能大多数依靠粉丝的自发传播，然后其实就会有很多国外读 者看了之后"跪求"继续翻译。他们更愿意看的就是当代人讲的当代中国故事。 借着中国故事海外圈粉的势头，不少作家开始有意识地瞄准海外市场。王誉蓉以南宋临安为背景创作的小说《上 元欢》，被新加坡出版社引进发行。同名微短剧，也被翻译制作成20多种语言版本。 中国网络作家村党委书记 王誉蓉：可以进一步做很多转化，会发现它（海外市场）其实慢慢是跟随国内的网络文 学IP脚步去发展、去走的。 截至目前，浙产网文海外活跃用户已达2亿，覆盖全球上百个国家，已经形成了从原创网文到改编转化的全产业 链。从今年开始，AI+网文IP改编的新商业模式逐渐成为主流。 杭州拱墅区的这家动漫短剧公司，原本聚焦原创网文创作，3年前转型开始制作改编自网文IP的动漫短剧。 杭州剧点短剧 ...

据悉，本届大赛共征集作品7万余部，内容涵盖传统技艺、传统体育、民俗、曲艺等领域。自2022年起，"阅见非遗"征文大 赛已连续举办三届，累计吸引11万余名参赛者，征集作品约18万部，创作总字数超30亿。其中，超七成获奖作品已进行有 声、实体出版、影视化改编，《我本无意成仙》等作品更走红海外，成为非遗活化传承的生动实践。 北京商报讯（记者 卢扬 程靓）12月10日，文化和旅游部恭王府博物馆与阅文集团、四川国际传播中心共同主办的"阅见非 遗"第三届征文大赛金奖正式揭晓，"95后"作家"轻语江湖"创作的《川味人间》摘得该奖项。此外，《妙厨》《九时墟》 《小陈道长要考大学》荣获银奖，《国术：一天涨一年功力！》《守竹人》《傩面之下》《咒禁山海》《指尖酥》《大梁女 学实录》获铜奖。 值得注意的是，阅文集团此次联动四川国际传播中心发布"跟着网文去旅行"特色旅游路线，并结合获奖作品以图文、实物形 式展示了川菜、川剧、蜀绣、峨眉武术等四川非遗项目。 阅文集团总编辑、副总裁杨晨表示，"阅见非遗"已构建起一个涵盖创作、传播、开发、出海乃至学术研讨的全链条IP生态。 未来，双方将一同助力非遗获得更广泛的国际影响力，让更多优秀的中国故事 ...

Group 1 - In the first three quarters of this year, China's export of holiday goods, dolls, and animal-shaped toys exceeded 50 billion yuan, reaching over 200 countries and regions globally, indicating a significant impact on modern global consumer culture [1] - The rise of "interest consumption" is driving the popularity of niche products in the mass market, allowing small-scale products to gain traction [2] - Chinese manufacturing capabilities are advancing towards the high-end of the value chain, supporting the global success of Chinese trendy toys [2] Group 2 - Cultural products' appeal is rooted in their cultural charm, with a diverse range of offerings from traditional arts to modern digital content, reflecting a shift from "single-point breakthroughs" to a "multi-dimensional matrix" in cultural export [2] - Effective communication is crucial for cultural export, as cultural differences and language barriers can affect the acceptance of cultural products abroad [3] - Successful cultural export requires a blend of global vision and local strategies, ensuring respect for local cultures while enhancing understanding of Chinese culture [3] Group 3 - A robust cultural industry and market system are essential for driving innovation and expanding the reach of cultural exports [4] - The performance of companies in the cultural sector is notable, with the number of overseas publishing contracts signed by a major online literature company increasing by 80% year-on-year, and the authorization amount rising by over 200% [4] - As of June this year, over 600 cultural enterprises have settled in the National Cultural Trade Base (Nanjing), with projected total revenue exceeding 30 billion yuan for the 2024 fiscal year [4]

Core Viewpoint - The article discusses the rising global influence of China's cultural "new three samples" (online literature, web dramas, and online games) and their potential for high-quality development in the digital age, emphasizing the unique advantages of Chinese creators in storytelling and cultural representation [1][2]. Group 1: Cultural "New Three Samples" Overview - The cultural "new three samples" have gained significant traction overseas, with online literature generating an estimated revenue of 4.815 billion yuan in 2024, micro-short dramas achieving nearly 55 million downloads, and self-developed games earning over $18.5 billion in overseas sales [2]. - Popular titles like "Black Myth: Wukong" and dramas such as "Sifeng" and "Changyue Jinming" have topped sales charts in multiple countries, showcasing the global appeal of Chinese narratives [2]. Group 2: Unique Advantages of Chinese Creators - Chinese creators leverage traditional cultural elements to enhance their storytelling, drawing inspiration from classic literature and historical texts [2]. - The integration of traditional culture into online games, such as the martial arts game "Naraka: Bladepoint," highlights the global interest in Chinese cultural themes [2]. Group 3: Technological Role in Cultural Dissemination - Technological advancements, particularly in AIGC (Artificial Intelligence Generated Content), are reshaping the production and distribution of cultural content, with projections indicating a significant increase in animated micro-short dramas by 2025 [4][5]. - Companies are utilizing AI to streamline content creation processes, enhancing efficiency and allowing creators to focus on emotional expression and artistic innovation [5]. Group 4: Quality as a Key to Success - The consensus among industry experts is that high-quality content is essential for successful overseas dissemination, with premium works achieving spontaneous recognition even without translation [6][7]. - The characteristics of quality content include engaging narratives and emotional resonance, which are universally understood [3][7]. Group 5: Industry Ecosystem and Support - The micro-short drama industry is transitioning towards quality enhancement, with leading platforms implementing stricter review standards and support measures to foster a sustainable environment [8]. - Initiatives like the establishment of the "Cultural 'New Three Samples' Innovation Cooperation and International Exchange Center" aim to strengthen the industry ecosystem and promote international collaboration [9].