来源：科技日报 蒲悦 科技日报记者 王春 近日，第四届上海国际网络文学周举行，来自14个国家和地区的网络文学作家、学者和企业代表参与盛会。《2025中国网络文学出海趋势报告》 在会上发布。报告指出，2025年，中国网络文学步入全球高速普及期，形成北美、欧亚、拉美"三翼齐飞"的全球市场格局，"IP引领文旅价值升 维"成为全球范围内的产业现象。 此份报告以中国音像与数字出版协会的行业调查和阅文集团材料为主要分析蓝本。报告显示，2024年，中国网络文学市场营收规模达495.5亿元人 民币，同比增长29.37%，实现连续三年增速加快；海外市场营收规模为48.15亿元人民币，同比增长10.68%，保持稳健增长态势。 报告指出，中国网络文学的全球影响力正攀升至全新高度，一个世界性的、多极增长的全球市场已然形成。在内容生态方面，截至2024年底，中 国网络文学作品累计规模已达约4210万部，创作基础持续夯实。海外原创生态同样呈蓬勃态势，截至2025年10月31日，阅文旗下海外门户起点国 际（WebNovel）全球累计访问用户已近4亿，培育孵化了来自全球的近53万名作家、超82万部原创作品，作品总量同比增长20%，其中阅读量 ...

网文、网剧、网游作为文化出海"新三样"，已成为讲述中国故事的全球化窗口。12月19日，第四届上海 国际网络文学周举办了网文出海生态论坛。从"文化出海'新三样'：数字浪潮下的中国叙事破 局"到"IP+文旅出海：当中国故事遇见世界风景"，两场沙龙上，来自产业与学界的八位嘉宾展开对话， 共同勾勒出中国数字文化出海新图景：一条从"内容走出去"到"场景扎下根"的线上线下"双轨"路径正在 形成。 "新三样"引领文化出海新气象 论坛探讨了文化出海"新三样"如何作为一种系统性力量，重塑全球对中国故事的认知。 晋江文学城副总裁胡慧娟分享了女性叙事的全球审美异同。她指出，早期"女性向"网文多聚焦于言情， 女性角色常处于相对弱势依附的地位。近年来，平台与产业链上凸显女性个人能力、个人成长的"事业 向"、"大女主"、"无CP"等题材的作品越来越多。在出海过程中，不同市场对题材偏好有微妙差异：东 亚、东南亚偏重于传统言情，而阿拉伯语市场则对"专情霸总"设定有强烈情感共鸣。 IP文旅融合出海成新趋势 文化出海从"单向传播"到"双向共创" 祖龙娱乐战略合作负责人黄昭以《以闪亮之名》游戏为例，分享了IP内容助力游戏出海的经验。《以闪 亮之名 ...

(年终特稿)从文本到生态 中国网文出海故事续新章 中新社北京12月20日电 (记者 高凯)2025年，中国网络文学的海外"朋友圈"已扩展至约2亿活跃用户，足 迹遍布全球200多个国家和地区。经过十余年发展，这场始于文字的文化传播，正在开启新的篇章。 9月26日，2025中国国际网络文学周在浙江杭州开幕。来自全球多个国家的作家、译者、AI技术专 家以及网文平台、视听影视机构负责人齐聚，聚焦AI赋能下的网文全球图景，共话"网络文学+"生态打 造。图为读者与小说IP人物合影。孙琳茹 摄 2025年，人工智能(AI)技术在中国网文出海中扮演着越来越重要的角色。在AI赋能下，网络文学突破了 人工翻译时代的效率和规模限制。 相关报告显示，目前多数平台的翻译作品中，AI翻译比例已超过50%。中国网文翻译出海作品总量已超 13600部，与2024年相比，多个语种的翻译规模实现跨越式增长，达同期3.5倍。AI技术也应用于内容分 发，通过语义识别、关键词、用户偏好建模技术构建内容画像，实现精准个性化推荐。 的影响力。 7月17日，第八届中国"网络文学+"大会在北京经济技术开发区举行。图为参会嘉宾在会场外体验 VR互动游戏。 中新 ...

报告显示，截至2024年年底，中国网络文学作品累计规模已达约4210万部。截至2025年10月， WebNovel（起点国际）全球累计访问用户已近4亿人次，培育孵化了来自全球的近53万名作家、超82万 部原创作品，作品总量同比增长20%，其中阅读量突破千万级的爆款已达538部。 "2025年，网络文学正在迎来全球高速普及阶段，拉美的强势崛起，让网络文学市场形成了北美、欧 亚、拉美三翼齐飞的格局。"中国音像与数字出版协会副秘书长李弘在报告发布现场表示，"模式方面， IP引领文旅价值升维，成为了全球范围内的产业现象。" 拉美市场崛起全球多极增长 在全球文化交融与技术革新的浪潮中，中国网络文学正以前所未有的深度与广度扬帆出海，成为世界文 化版图中一股不容忽视的"东方潮"。 12月18日，在上海国际网络文学周上发布的《2025中国网络文学出海趋势报告》（以下简称"报告"）显 示，2024年中国网络文学市场营收规模达495.5亿元，同比增长29.37%，连续三年增速加快；同期海外 市场营收规模为48.15亿元，同比增长10.68%。 "IP+文旅"深度融合 长久以来，北美与欧亚市场是中国网络文学出海的主要阵地。2025 ...

"老师，这是可以拍的吗？" 今年以来，这样的问句频频出现在网文影视化新闻的评论区。面对忘情官宣新项目的爱优腾，原著粉们正在傻眼地打出一个又一个问号——左手边的《道 诡异仙》《十日终焉》争奇斗艳，右手边的《今天也没变成玩偶呢》和《穿进赛博游戏后干掉BOSS成功上位》试与天公比肩。 要知道，过去受内娱青睐的网文IP往往属于"好拍"型。如《花千骨》《庆余年》等备受市场认可的爆款，都曾充分调动影视行业于仙侠、历史等类型领域 积累的制作资源。某种程度上，它们定义了网文开发改编的"舒适区"。 图源豆瓣 但现在，随着大批知名网文IP在过去10年间被飞速消耗，长视频平台正将目光投向新生代大IP。于是，无限流、克苏鲁、无CP、科幻、末世、基建选手 连番登台，网文读者或许已对它们耳熟能详，但放到影视改编的范畴来看，这些标签可全是实打实的"硬骨头"。 如今，哪些又新又难啃的网文大作正在"意外"上桌？在IP影视化这件事上，内娱终究要步入高概念时代了？ 无限流爆发，谈不谈恋爱都可以？ "《末日乐园》改编难度太高了，我知道……说实话，我人生智慧就是管理期待值，遇事不奢望，所以我甚至不知道末日（影视改叫《明日乐园》了）是 否真能开拍，更别 ...

Core Insights - The article discusses the rise of "段评" (paragraph reviews) in online literature, highlighting their role in enhancing reader engagement and interaction, akin to video bullet comments [1][10] - It emphasizes the dual nature of段评 as both a tool for community building and a potential source of negative experiences due to poor-quality comments [9][10] Group 1: Impact of段评 on Reading Experience -段评 significantly increases reading time, sometimes surpassing the enjoyment derived from the original text, as seen with popular works like "探花" [1][2] - The interactive nature of段评 allows readers to engage deeply with the narrative, creating a social atmosphere that enhances the reading experience [10][13] -段评 can also serve educational purposes, providing insights and explanations that enrich the understanding of the text [6][10] Group 2: Popularity of Specific Works - "探花" is highlighted as a leading example of a novel that benefits from段评, achieving over 330,000 collections and topping the charts on 晋江文学城 [2][3] - The unique character dynamics and humor in "探花" resonate well with readers, leading to a vibrant段评 community that contributes to the novel's popularity [3][13] Group 3: Challenges and Limitations - Not all段评 are beneficial; some can spoil key plot points or contribute to a negative reading atmosphere through aggressive or repetitive comments [9][10] - The quality of段评 varies, and platforms must balance creativity with maintaining a positive user experience [9][10] Group 4: Strategies for User Retention -段评 has become a crucial tool for legitimate platforms to retain users in the face of rampant piracy, offering a unique social experience that cannot be replicated by pirated content [10][13] - Novel platforms are exploring additional features like audio storytelling and gamification to enhance user engagement and retention [14][20] Group 5: Future Trends in Online Literature - The industry is shifting towards integrating video and gaming elements into the reading experience, aiming to create a more immersive environment for users [20] - The evolution of段评 and other interactive features reflects a broader trend of adapting to the fragmented attention spans of modern readers [20]

Core Insights - The next step for online literature going global involves transforming popular web novels into multi-faceted IP works, including audiobooks, dramas, comics, animations, films, mobile games, and merchandise [1][2] - Successful examples like "Full-Time Master" demonstrate the potential for significant international engagement, with over 1.3 billion overseas reads and extensive media adaptations [1][2] Group 1: Industry Trends - The integration of various media forms is essential for the development of online literature IP, allowing for coordinated growth across publishing, animation, and gaming sectors [2] - The concept of "Web Literature+" signifies a shift from traditional online literature to a more diverse and expansive format that includes various cultural narratives and values [2] Group 2: Market Impact - The global reception of works like "Mystery Lord" showcases the increasing interest in Chinese stories, achieving a 9.3 rating on IMDB and being released in over 190 countries [2] - The evolution of online literature export from simple text translation to a multi-terminal IP collaboration reflects a new landscape in global cultural consumption [2]

Core Viewpoint - The article discusses the collaboration between the company and Universal Studios Singapore to launch a themed attraction based on the web novel "Dao Gui Yi Xian," highlighting the potential for future developments in immersive entertainment based on Chinese IPs [2][3][9]. Group 1: Themed Attraction Details - The "Dao Gui Yi Xian" themed attraction is part of the "Halloween Horror Nights 13" event at Universal Studios Singapore, running from September 26 to November 1, with long queues on opening day [3][5]. - The attraction features four different IPs, including the Chinese "Dao Gui Yi Xian," a Thai IP, a Singaporean IP, and Netflix's "Stranger Things," with "Dao Gui Yi Xian" having the highest number of NPCs at 50 [5][9]. - The design of the attraction includes various scenes from the novel, such as a hospital setting and a "refining elixir room," utilizing props and effects to create an immersive experience [5][7][12]. Group 2: Cultural Significance and Market Potential - The project team chose "Dao Gui Yi Xian" due to its popularity and the strong cultural elements it incorporates, making it relatable to Southeast Asian audiences [9][10]. - The attraction aims to provide a different experience compared to Western horror styles, focusing on psychological and subtle fear elements inherent in Chinese horror [10][12]. - The global theme park market is projected to grow from $56.4 billion in 2024 to $81.2 billion by 2033, with a CAGR of 4.13% from 2025 to 2033, indicating significant market potential for such themed attractions [20]. Group 3: Future Prospects and Strategic Direction - The project represents the company's first attempt to adapt IP for overseas physical entertainment, moving beyond traditional methods like translation and animation [13][14]. - The author of "Dao Gui Yi Xian" expressed hope that the attraction would spark interest in Chinese culture among foreign visitors, potentially leading to greater awareness of Chinese web literature [14]. - The company is actively expanding its presence in offline experiences, including partnerships for pop-up stores and immersive experiences, aiming to enhance global engagement with its IPs [20].

Core Viewpoint - The collaboration between China's web novel "Dao Gui Yi Xian" and Universal Studios Singapore marks the first deep partnership between a Chinese web novel IP and a global theme park, showcasing a cross-border integration of "IP + cultural tourism" [1][3]. Group 1: Project Overview - The Halloween-themed attraction "Dao Gui Yi Xian" opened on September 26, featuring immersive experiences that recreate the novel's fantasy world through realistic scenes and interactive NPCs [1][3]. - The project aims to provide visitors with an engaging exploration of iconic locations from the novel, such as "Qing Feng Guan" and "Bai Yu Jing," allowing them to interact with characters from the story [3][5]. Group 2: Cultural Significance - "Dao Gui Yi Xian," created by author "Hu Wei De Bi," integrates traditional Chinese philosophical concepts and folklore with modern fantasy elements, establishing a grand worldview filled with Eastern mystique [3][5]. - The novel has gained significant popularity, accumulating over 11.38 million readers, making it a phenomenon in 2023 [3]. Group 3: Future Prospects - This collaboration represents the first overseas implementation of the "IP Paradise" model by the company, with plans to introduce derivative products from other popular IPs like "Quan Zhi Gao Shou" and "Gui Mi Zhi Zhu" at Universal Studios Singapore [5].

Core Insights - The collaboration between Reading Group and Universal Studios Singapore has led to the launch of a themed attraction based on the web novel "Dao Gui Yi Xian," which is part of the Halloween Horror Nights event running from September 26 to November 1 [1][3] - The attraction features a high level of detail and immersive experiences, including 50 live NPC actors, making it the largest in terms of NPCs among the four haunted houses in the event [3][8] - The project aims to introduce Chinese horror culture to a broader audience, leveraging the unique elements of the novel that resonate with Southeast Asian cultural foundations [9][10] Company Strategy - This marks Reading Group's first attempt to adapt its IP for overseas live entertainment, moving beyond traditional methods like text translation and animation adaptations [12] - The project is part of a broader strategy to enhance offline engagement with IPs, including collaborations with various cultural entities and the establishment of its own merchandise brand [24] - The immersive experience is designed to create a deep connection between global audiences and the IP, complementing online content [24] Market Context - The global theme park market is projected to reach $56.4 billion by 2024, with an expected growth rate of 4.13% from 2025 to 2033 [24] - The project reflects a growing trend in the entertainment industry to create immersive experiences that blend cultural storytelling with interactive elements [24]