Group 1 - Various regions are promoting cultural tourism integration through initiatives like issuing consumption vouchers and hosting shopping festivals to stimulate market activity and unleash consumer potential [1] - The "Like This Mogao" Dunhuang Art Exhibition in Beijing features a 3,000 square meter immersive cultural corridor, showcasing replicas of classic caves and authentic Tang Dynasty sculptures, providing a cultural visual feast for visitors [1] - The exhibition includes a perfect set of original Tang Dynasty sculptures and murals that reflect the historical scenes of the Silk Road over 1,000 years ago [1] Group 2 - Multiple cultural and creative products inspired by Dunhuang culture debuted in Beijing, receiving positive consumer feedback [2] - The Shandong province has collaborated with financial institutions to launch a series of cultural tourism consumption initiatives during holidays, enhancing visitor experiences [2] - Jinan city has introduced various tourism products and services, including 15 direct tourism routes targeting specific demographics like seniors and students [2] Group 3 - In Daqing, Heilongjiang province, a government-led used car purchase subsidy program has attracted many customers [3] - Heilongjiang province has implemented "trade-in" policies for various sectors, including automobiles and home appliances, to encourage consumer spending [3] - The province's Commerce Department has organized over 120 promotional activities for consumption, allowing consumers to enjoy tangible discounts [3]

Core Viewpoint - The Guangdong Provincial Government has issued a comprehensive plan to boost consumption, focusing on various sectors including consumer goods, employment, and social services, with specific measures to enhance economic activity and support residents' livelihoods [2][3][4][5][6][9]. Group 1: Consumer Goods and Services - The plan includes 31 specific measures across 8 areas, emphasizing the implementation of a consumption goods replacement program, which supports the trade-in of old vehicles and 12 categories of household appliances, as well as subsidies for new digital products [2][7]. - There is a focus on enhancing the quality of service consumption and upgrading durable goods, leveraging Guangdong's rich culinary and tourism resources to promote local consumption [6][9]. - The plan aims to optimize the subsidy process for the replacement of consumer goods and expand participation to include foreign residents [7]. Group 2: Employment and Income Growth - The plan emphasizes the need for stable growth in wage income and the expansion of property income channels, targeting the employment of 1.1 million new urban jobs by 2025 [3]. - It encourages listed companies to implement employee stock ownership plans and supports individual investors in government bond markets [3]. - Special employment services will be organized for vulnerable groups, including the elderly and long-term unemployed [3]. Group 3: Social Services and Welfare - The plan outlines measures to enhance reproductive support, educational services, and healthcare for the elderly, aiming for 90% of primary healthcare institutions to provide pediatric services by 2025 [4][5]. - It proposes increasing basic pension and healthcare subsidies for urban and rural residents, with a target of over 40% for integrated medical and nursing services for seniors by 2025 [5]. - The plan also highlights the importance of the silver economy, promoting the development of senior-friendly living experiences and services [5][8]. Group 4: Regulatory and Environmental Improvements - The plan calls for strict enforcement of paid annual leave and encourages flexible holiday arrangements to enhance consumer spending [9]. - It aims to improve the business environment by reducing consumption restrictions and streamlining approval processes for promotional activities and community markets [9]. - The plan includes measures to stabilize the real estate market and promote vehicle purchases through relaxed restrictions [9].

Group 1 - Taobao has entered the food delivery market with a "100 billion subsidy" strategy, upgrading its instant retail service from "Xiaodada" to "Taobao Flash Purchase" [1] - Ele.me announced a "super 10 billion subsidy" promotion in collaboration with "Taobao Flash Purchase," indicating intensified competition in the instant retail sector [1] - The competition reflects a struggle for local life traffic and highlights e-commerce giants' focus on near-field e-commerce amid growth bottlenecks [1] Group 2 - Pop Mart has seen significant block trading reductions, with an investor selling approximately 3.86 million shares at HKD 190.2 each, totaling around HKD 734 million [2] - The previous week, Pop Mart experienced two additional stock reductions, amounting to approximately HKD 1.5 billion [2] - The long-term value of Pop Mart will depend on its ability to increase overseas revenue and the sustainability of its IP matrix [2] Group 3 - In April, Tencent's flagship game "Honor of Kings" returned to the top of the global mobile game revenue chart with a 71% increase in revenue [3] - A total of 33 Chinese companies made it to the global top 100 mobile game revenue list, collectively earning USD 2 billion, accounting for 38.4% of the total [3] - The Chinese mobile gaming industry's revenue share indicates a shift from "scale expansion" to "value cultivation," with future competition focusing on technological originality and sustainable ecosystems [3] Group 4 - Merlin Entertainment announced that the Shanghai Lego Park will open on July 5, 2025, with tickets available for purchase starting May 7 [4] - The park targets families with children aged 2 to 12 and features eight themed areas with over 75 interactive rides and attractions [4] - If managed well, the project could enhance the cultural tourism industry in the Yangtze River Delta and serve as a model for introducing international IP to second- and third-tier cities [4]

Core Viewpoint - Shandong Province has introduced 23 new policies to enhance the China-Shanghai Cooperation Organization (SCO) Local Economic and Trade Cooperation Demonstration Zone, aiming to accelerate its development and improve its quality, thereby creating a new highland for high-level opening-up [1][2]. Group 1: Policy Measures - The new measures focus on four main areas: comprehensive reform, major platform construction, economic and trade industry cooperation, and optimizing the development environment [2][3]. - Specific initiatives include accelerating comprehensive reforms, supporting major platform projects, enhancing economic and trade industry cooperation, and improving the overall development environment of the SCO demonstration zone [3][4]. Group 2: Achievements and Goals - Since the establishment of the SCO demonstration zone, significant progress has been made in logistics, modern trade, bilateral investment cooperation, and cultural exchanges, contributing to regional cooperation [2][5]. - The demonstration zone has become a hub for international logistics, with 32 China-Europe freight train routes established, connecting 54 cities in SCO and Belt and Road Initiative countries, and has seen a cumulative operation of over 4,300 freight trains [5][6]. Group 3: Industry Layout - The demonstration zone is developing a "1+4" industry matrix, focusing on service industries and four key export-oriented sectors: smart home appliances, machinery manufacturing, green food, and electronic information manufacturing [7][8]. - This strategic layout aims to enhance service capabilities and expand the scope of industries going abroad, aligning with the needs of SCO member countries [7][8]. Group 4: Future Activities - Various international activities are planned for 2025, including the 22nd meeting of culture ministers from SCO member states and the fourth Shanghai Cooperation Organization International Investment and Trade Expo, which will promote regional economic integration [8].

Core Insights - The "May Day" holiday saw over 1.467 billion people traveling across regions, indicating a strong recovery in consumer activity and economic vitality in China [1] - The holiday period showcased a diverse and innovative consumer market, with significant growth in domestic tourism and retail sales [3][10] Group 1: Consumer Trends - Domestic travel reached 314 million trips, a year-on-year increase of 6.4%, with total spending of 180.269 billion yuan, up 8.0% [3] - Key retail and catering enterprises reported a sales increase of 6.3% year-on-year during the holiday [3] - The "old-for-new" sales policy was particularly successful, with significant consumer interest in upgrading household appliances and vehicles [10] Group 2: Technological Integration - The integration of technology in cultural tourism has enhanced consumer experiences, with immersive performances and interactive exhibits becoming popular [5] - The shift of technology from a cost center to a profit center in tourism indicates a growing trend where tech-driven experiences directly contribute to revenue [5] Group 3: Innovative Consumption Scenarios - Unique local events, such as concerts in natural caves and themed markets, have attracted significant visitor interest and spending [7][12] - The rise of "film tourism" has been noted, where locations featured in popular movies see increased foot traffic and sales [7][8] Group 4: International Tourism - The implementation of visa-free policies and tax refund measures has led to a 43.1% increase in foreign visitors during the holiday, with 1.115 million entries recorded [16] - The average stay of foreign tourists has increased to approximately 3.9 days, indicating a shift towards exploring multiple destinations [16] Group 5: Economic Implications - The surge in consumer activity reflects a robust recovery in the Chinese economy, with new consumption scenarios emerging across urban and rural areas [16] - The continuous expansion of the consumer market is expected to provide sustained momentum for economic growth in China [16]

作者 | 第一财经 栾立 5月7日早间，茅台首位代言人张艺兴的相关传言冲上热搜，也引发市场热议，但并未得到茅台官方 确认。当日傍晚，茅台文旅公司官宣签下张艺兴为形象代言人。 据介绍，历史上茅台并没有聘请过代言人，因此这一消息颇受外界关注。根据茅台文旅公布的信息显 示，张艺兴将参加5月17日—18日在贵阳举行的音乐活动，但并未透露具体的合作细节。 2025.05. 07 白酒专家欧阳千里也表示，茅台文旅牵手张艺兴、举办音乐节，可能更多是拓展文旅事业。 值得注意的是，2024年贵州省委、省政府明曾出要做好文旅、酒旅等工作，推动"卖酒"向"卖生活方 式"转变，因地制宜开展特色鲜明、群众喜闻乐见的文娱活动、体育赛事，更好满足游客多层次需 求。在近期活动中，贵州茅台酒厂（集团）有限责任公司党委书记、董事长张德芹发言时表示，要让 茅台文旅成为展示茅台文化和传播茅台文化的重要窗口。 微信编辑 | 小羊 推荐阅读 多地宣布发钱奖励结婚！ 茅台文化旅游公司成立于2013年7月3日，前期注册资金一亿元，是中国贵州茅台酒厂（集团）有限 责任公司的全资子公司。主营旅游地产与旅游资源开发、茅台工业旅游运营、旅游基础设施建设、旅 游信息 ...

Core Viewpoint - The Guangdong Provincial Government has officially issued the "Implementation Plan for Boosting Consumption," aiming to stimulate consumer potential and promote the prosperity of the consumption market in the province [1][2]. Group 1: Employment and Income Enhancement - The plan includes the "Million Talents Gather in South Guangdong" initiative, targeting the recruitment of 1 million college graduates for employment and entrepreneurship in Guangdong [1]. - It aims to train over 780,000 skilled workers by 2025 through programs like "Cantonese Cuisine Master," "Guangdong Technicians," and "South Guangdong Housekeeping" [1]. - The government will continue to implement a temporary reduction in unemployment insurance rates and improve the minimum wage adjustment mechanism to ensure workers receive fair compensation [1]. Group 2: Consumer Confidence and Support - To enhance consumer confidence, the plan will increase support for childbirth and childcare, including the implementation of childcare subsidies and simplifying the subsidy distribution process [2]. - It emphasizes improving educational services and ensuring access to education for children of migrant workers, alongside increasing student financial aid [2]. - The plan also aims to enhance healthcare and elderly care services, including the establishment of a reasonable adjustment mechanism for basic pension insurance benefits [2]. Group 3: Promotion of Major Consumption Markets - The plan proposes to implement a trade-in policy for consumer goods, particularly in the automotive, home appliance, and digital product sectors, encouraging businesses to adopt a model combining fiscal subsidies, corporate discounts, and financial empowerment [3]. - It aims to utilize local government special bonds to promote urban village renovations and increase the supply of affordable housing [3]. - The plan seeks to expand the automotive market by advocating for national support for automotive circulation reform trials and establishing a second-hand car trading service platform [3]. Group 4: Brand Influence and New Consumption Models - Guangdong will enhance the influence of consumption brands and support the development of original intellectual property (IP) brands, particularly in emerging sectors like animation, gaming, and e-sports [4]. - The plan promotes the application of new technologies such as AI and virtual reality to create integrated digital and physical consumption scenarios [4]. - It encourages the development of low-altitude and yacht tourism, supporting the demonstration of low-altitude consumption application scenarios [4]. Group 5: Infrastructure and Policy Adjustments - The plan emphasizes the construction of smart commercial facilities and improving community commercial service systems [4]. - It aims to gradually reduce consumption restrictions and adjust policies related to purchasing, transferring, and credit [4]. - The government encourages cities like Guangzhou and Shenzhen to relax vehicle purchase restrictions and increase car purchase quotas [4].

Group 1 - The core viewpoint of the article emphasizes the need to strengthen investment support to stimulate consumer potential and expand consumption infrastructure and services [1] - The plan aims to create a virtuous cycle of mutual promotion between consumption and investment through effective investments in new consumption formats and models [1] - The government will utilize various funding sources, including central budget funds, local government special bonds, and ultra-long-term special treasury bonds, to support projects in education, healthcare, skills training, elderly care, and cultural tourism [1] Group 2 - The initiative includes active support for eligible projects in the cultural tourism sector to issue Real Estate Investment Trusts (REITs) in the infrastructure sector [1] - The focus is on addressing public service shortcomings through increased investment in key areas [1]

近日，中山市商务局发布《2025年中山市大力提振消费若干措施》（下称《措施》），围绕以旧换新、 消费供给、美食经济、文旅消费等12个方面推出系列创新举措，明确将通过"两个一百"促消费行动计 划、跨境消费圈构建等组合拳，全年撬动超100家企业开展100场以上促消费活动，构建"季季有主题、 月月有活动"的消费格局，全力打造珠江西岸消费新高地。 依托深中通道等交通优势，《措施》提出构建"1小时跨境消费圈"，建设退税商店、推广离境退税"即买 即退"服务。文旅和体育消费方面将承办全省乡村旅游消费季启动仪式，升级夜间消费阵地，支持景区 设施迭代；同时，借力大湾区全运会举办高水平赛事，开展"体育惠民乐动中山"活动。住房领域则推出 5—6月购房电子消费券补贴。 网络销售及电商发展也获多重支持，《措施》提到将对直播基地、电商园区及达标企业给予办公租金、 运营等支持；对新纳统且零售额达标的电商企业给予奖励。此外，《措施》还强化消费环境保障，推行 首席质量官制度，严厉打击假冒伪劣，健全消费争议多元化解机制。 《措施》首先为以旧换新扩围加码。聚焦汽车、家电、家装等品类，支持电动自行车换购，加倍投入资 金并扩大补贴范围，推动本地制造业 ...

5月5日，"假日经济"效应红火的五一黄金周收官。记者获悉，五一期间全市共接待游客696.36万人次、 增长36.3%，实现旅游收入54.32亿元、增长40.8%。深圳不仅排名国内热门旅游目的地前十，而在240小 时过境免签、购物退税"即买即退"等政策助攻下，深圳入境游订单增长188%，跻身全国入境游热门城 市第二位。 首店抢先驻扎吸客流 五一前期，深圳迎来众多"首店"。 4月29日，承载着无数市民记忆的深圳第一家综合购物中心以新面目亮相，深圳iN城市广场开业。曾经 的"中信城市广场"承载着众多深圳人的美好回忆：深圳第一家吉之岛、第一家星巴克、第一家西武百货 等等。 据悉，位于福田的深圳iN城市广场配置了3万平方米深圳最大户外运动公园FUSION PARK，以及设计了 都市绿洲、劈酒街、湾区粮仓等特色主题场景，以"运动+社交+美食"模式重构城市公共空间价值，圈 粉年轻潮流群体。 业态方面，深圳iN城市广场引入首店、特色店、旗舰店共29家，餐饮业态占比超40%。其中全国/华南 首店共11家，比如公路商店全国首家非标旗舰店、TREK华南首家骑行友好旗舰店、火星宠物华南首 店、UNDERFEATED华南首家球场店等。 ...