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创业直播间,戳中打工人
创业邦· 2026-02-17 03:42
Core Viewpoint - The rise of live-streaming entrepreneurship consultations, particularly in the food and beverage sector, has transformed niche content into a mainstream phenomenon, driven by outrageous stories from participants that attract significant viewer engagement [5][10]. Group 1: Popularity of Live-Streaming Entrepreneurship - The concept of "live-streaming entrepreneurship" has gained traction, with hosts like "Yong Ge" amassing millions of followers across platforms such as Douyin and Kuaishou, turning their sessions into entertainment due to the bizarre stories shared by participants [5][8]. - Yong Ge's live-streaming sessions, originally focused on paid consultations for restaurant operations, have evolved into a source of entertainment, with a notable video compilation reaching over 1.06 million views [7]. - The engagement on platforms like Zhihu and Bilibili indicates a growing interest in entrepreneurial stories, with discussions and video compilations achieving millions of views [7][12]. Group 2: Entrepreneurial Challenges and Failures - Many entrepreneurs are drawn to the low barriers of entry in the food and beverage industry, leading to a surge in failed ventures that are now highlighted through live-streaming, showcasing the harsh realities of entrepreneurship [10][20]. - The phenomenon of "fast recruitment" companies, which mislead aspiring entrepreneurs with false promises, has been identified as a significant issue, with many participants in live-streams sharing similar stories of being scammed [20][21]. - The case of the "Two Rivers Governor," a participant who lost significant investments in a failed tea shop venture, exemplifies the pitfalls faced by many in the industry, leading to widespread discussion and analysis online [12][14]. Group 3: Monetization and Business Models - The live-streaming entrepreneurship model has created a dual benefit: hosts earn income through consultation fees while entrepreneurs gain exposure and advice, potentially increasing their business visibility [27]. - Successful hosts have diversified their revenue streams, offering paid courses and private consultations, with some generating substantial income from these services [27][28]. - The competitive landscape of the food and beverage industry has intensified, with a significant increase in store closures, yet new entrants continue to emerge, indicating a dynamic and rapidly evolving market [30].
新春走基层 | 龙门大桥通 渔家跃龙门
Guang Xi Ri Bao· 2026-02-17 02:08
从东村码头乘船前往蚝屿岛,从卖鲜鱼的船头走到晒鱼干的庭院,记者一路走、一路看、一路听。 听老渔民唱起即兴海歌,听年轻人细数增收账本,听乡亲们口中反复说着同一个词——盼头。 抬着抬着,他把船头的买卖抬上了岸 除夕清晨,渔民冯怀福和伙计从船舱抬出一筐筐刚捕捞上岸的大蚝。 "这批大蚝卖到哪里?""前面农贸市场,今天除夕,卖半天就回家团圆!" 除夕,记者走进钦州市钦南区龙门港镇。这座四面环海的小镇,常住人口8000余人,八成群众世代 以耕海牧渔为生。小镇静卧在广西最长跨海大桥——龙门大桥西岸,扼守世纪工程平陆运河入海口的关 键节点。 如今,龙门大桥通车一年多,天堑变通途,把远方的客人送到了渔民家门口;平陆运河建设加快推 进,发展的浪潮奔涌而来。 自龙门大桥通车以来,冯怀福在码头搬运大蚝时,常常一抬头,就遇见成群游客。有人拿着手机, 有人举着相机,操着天南海北的口音,齐刷刷将镜头对准他和他的渔船。 起初不习惯,如今早已习以为常。在这片海上漂了30年,他的大蚝向来都是半夜运回来,天不亮卖 给客商。他从没想过,有一天买家会主动走到船边。 "老板,这大蚝怎么卖?"一位四川口音的游客上前询问。 冯怀福熟练撬开一只,蚝肉莹白肥嫩 ...
小县城的残酷、温情与新生
虎嗅APP· 2026-02-17 02:07
Core Viewpoint - The article explores the transformation of a small county in central China, highlighting the struggles of traditional industries and the emergence of new ones, reflecting broader trends in the Chinese economy [5][46]. Group 1: Traditional Industry Decline - The county has seen a significant decline in traditional retail, with a 37% closure rate of department stores nationwide in 2023 [12]. - The local fireworks industry has drastically reduced from 42 companies in 2018 to just 7 in 2024, resulting in thousands of job losses [14]. - A local breakfast shop that operated for 28 years closed due to changing consumer preferences and high delivery platform fees [13]. Group 2: Emergence of New Industries - New industries are slowly emerging, such as a "photovoltaic industry park" that has attracted 8 companies and created over 3,000 jobs, albeit with lower wages [16][17]. - Community group buying and instant retail have seen a 62% annual growth in market penetration in county areas [17]. - A former department store owner has successfully transitioned to community group buying, achieving over 8 million in revenue last year [17]. Group 3: Youth and Employment Trends - Young people are increasingly returning to their hometowns for work, with a net inflow of about 1,200 individuals in 2024, reversing a previous trend of outmigration [22]. - The local LED lighting factory, which relocated from Guangdong, has brought back a complete production line and over 80 skilled workers [24]. - The county has seen a fourfold increase in charging stations for electric vehicles, from 50 to 200 in three years [21]. Group 4: Education and Healthcare Disparities - The county's top high school dominates over 85% of the college admission slots, leading to a rise in "accompanying study" housing demand [34][35]. - The county hospital has advanced medical facilities, while rural health centers lag significantly behind, prompting the establishment of a "county-town medical community" to improve services [39]. Group 5: Real Estate Market Challenges - The real estate market is struggling, with new property prices less than half of their peak in 2021, and second-hand homes seeing little interest [40]. - The adjustment in the real estate sector is impacting local finances, with new industries like the lighting sector being seen as a potential economic savior [41].
陈觉中豪掷55亿!快乐蜂全资收购韩国知名火锅品牌
Sou Hu Cai Jing· 2026-02-17 00:21
快乐蜂由菲律宾华商巨头陈觉中(Tony Tan Caktiong)创立并掌舵。根据公司披露,此次收购通过其韩 国子公司Jolli-K完成,涵盖All Day Fresh全部20万股股份,每股作价63.5万韩元(约合2.73万比索)。该 交易已于2月13日获得公司董事会批准,待常规交割条件完成后将一次性支付对价。 从经营数据来看,Shabu All Day表现亮眼。该品牌目前在韩国拥有169家门店,在火锅品类中无论门店 数量还是系统总销售额均排名第一。公司年系统销售额约2.85亿美元,折合约159.6亿比索,单店年均销 售额约240万美元(约合1.34亿比索),显示出较强的盈利能力与品牌号召力。 快乐蜂表示,此次收购是对其韩国高回报业务的重要补强,也与集团"中国餐饮品类"及特许经营战略高 度契合。公司指出,火锅作为亚洲乃至全球增长最快的餐饮赛道之一,正受益于消费者对健康食材、互 动式用餐和社交型聚餐体验的偏好,行业发展势头强劲。 事实上,快乐蜂近年来持续加码韩国市场布局。2024年,公司以约3.4亿美元(约200亿比索)的价格收 购韩国平价咖啡连锁品牌Compose Coffee 70%的股份。该品牌在韩国拥有 ...
“轻开火”模式显著升温,年夜饭这样吃出新意
Xin Lang Cai Jing· 2026-02-16 23:41
北京丹江渔村区域负责人何平介绍,10家门店每天都会接到很多年夜饭咨询、预订的电话。以丹江渔村 小院农展馆店为例,凭借独特的院中院用餐环境,成为年夜饭热门之选。 美团数据显示,截至2月12日,全国春节期间年夜饭预订订单同比增长105%。在杭州,许多传统杭帮菜 老字号餐企依然抢手,如杭州知味观总店除夕的100多桌堂食,早在1个月前就已订完;在广州,不少本 地特色餐饮门店包厢座无虚席,蕴藏着"盆满钵满"寓意的特色盆菜更是桌桌必点。 "如今,消费者对年夜饭的安排都是早早做好规划。"美团研究院高级研究员柴锐认为,对餐饮企业来 说,这不仅提供了更长的服务准备周期,也对供应链管理、预订系统效率、多样化服务提出了更高要 求。 一厢难求、小桌走俏、订单火爆……近段时间,全国各地烟火气升腾,餐饮市场消费迎来高峰,点燃新 春消费热潮。 2月16日下午5点半,位于北京市西城区月坛南街的同和居饭店客流渐增,经理唐晓兵热情接待着第三拨 年夜饭顾客。"我们共有22个包厢,为更好满足年夜饭用餐需求,又将大厅餐台改造成20张大圆桌。"唐 晓兵告诉记者。 前不久,商务部等9部门印发《2026"乐购新春"春节特别活动方案》。各地也因地制宜,纷纷推 ...
河北邢台:骑行运动“骑”出消费与产业增长新路径
Xin Lang Cai Jing· 2026-02-16 23:40
Group 1 - The cycling trend in Xingtai has evolved beyond fitness, integrating "sports + culture and tourism + industry," creating diverse consumption scenarios and driving local economic growth [1] - The market for bicycles and related equipment is shifting towards professional and high-end products, with sales of high-end models accounting for 40% of total sales, a 35% increase year-on-year [2] - The active cycling community has led to a burgeoning service economy, with over 100 cycling organizations and more than 30,000 members generating stable income for local businesses through activities and services [2] Group 2 - Xingtai has developed approximately 870 kilometers of 50 premium cycling routes, connecting cultural and natural attractions, which has expanded consumption from "single points" to "whole areas" [3] - Various cycling events have attracted over 200,000 participants, significantly boosting local consumption, with cycling tourists spending 2.3 times more than average tourists [3] - The local bicycle industry is undergoing transformation towards intelligent and innovative manufacturing, with over 4,500 production enterprises and annual output exceeding 100 million bicycles [4] Group 3 - Local manufacturers are responding to market demands for lightweight and smart products, with significant advancements in technology, such as magnesium alloy integration, leading to increased sales of high-end models [4] - The industrial clusters in Pingxiang and Guangzong counties reported revenues of 34.19 billion and 23.19 billion respectively, with year-on-year growth of 10.1% and 10.8%, showcasing the strong interaction between consumption and industry [4]
年夜饭吃出新意
Zhong Guo Jing Ji Wang· 2026-02-16 22:26
一厢难求、小桌走俏、订单火爆……近段时间,全国各地烟火气升腾,餐饮市场消费迎来高峰,点燃新 春消费热潮。 连锁餐饮商家各显神通、差异化发力。春节假期,全国超1000家海底捞火锅正常营业,同时,各地有10 多家海底捞新店、新场景亮相,增加了个性化服务。比如,对养宠家庭来说,外出就餐时,人宠共餐的 独立用餐空间就很有吸引力。 "为兼顾养宠人群与非养宠人群的用餐体验,门店将宠物友好区域设置为完全独立的用餐空间。"江苏省 苏州市海底捞宠物友好主题店负责人樊鹏介绍,该设计深受宠物家庭欢迎。 随着居民消费习惯的变化,"轻开火"的年夜饭模式显著升温。京东外卖数据显示,自推出全国年夜饭预 订服务以来,用户通过京东外卖服务搜索"年夜饭"相关词环比增长8倍。同和居、阳坊涮肉、松鹤楼等 相继上线的多款年夜饭礼盒,让消费者在家也可享用餐厅同款风味。 前不久,商务部等9部门印发《2026"乐购新春"春节特别活动方案》。各地也因地制宜,纷纷推出系列 促消费活动,如辽宁围绕年夜饭、辽菜非遗美食等推出美食市集、特色套餐和节日优惠,湖南则持续更 新春节品牌餐厅"不打烊"名单。 "超长假期与各地促消费政策,将为餐饮消费注入前所未有的活力。"柴锐 ...
假期前两天各地年味浓、购销旺
Xin Lang Cai Jing· 2026-02-16 21:33
服务消费方面,2月15日,重点平台年夜饭预订量增长80.7%,酒店住宿交易额增长32.7%,租车订单量 增长54%,冰雪游消费增长1.2倍,避寒游消费增长68%。 商务大数据显示,假期前两天,全国重点零售和餐饮企业日均销售额较2025年春节假期前两天增长 10.6%。2月15日,商务部重点监测的78个步行街(商圈)客流量、营业额比去年春节假期第一天(下 同)分别增长23.2%、33.2%。 以旧换新消费需求充分释放。截至2月15日,2026年消费品以旧换新累计惠及2690.5万人次,带动销售 额1905.1亿元。其中,汽车以旧换新60.4万辆,带动新车销售额989.9亿元。绿色、智能、健康消费需求 旺盛。商务大数据显示,2月15日,重点平台智能穿戴设备销售额增长1.3倍,智能血压仪、血糖仪增长 超60%,有机食品增长52%。 (来源:新华日报) 新华社电 记者16日从商务部获悉,春节假期前两天,商务部会同相关部门和地方深入开展"乐购新 春"春节特别活动,各地年味浓厚、购销两旺。 ...
春节消费别踩坑!这份来自成德眉资四市的消费提示请收好
Sou Hu Cai Jing· 2026-02-16 15:20
春节假期已正式开启,成德眉资四市消费市场持续升温,各类促销活动、消费场景轮番上线。为切实守 护广大消费者合法权益,引导市民树立科学、理性、文明的消费理念,成都、德阳、眉山、资阳四市保 护消费者权益委员会立足区域同城化消费特点,结合近期消费热点,联合发布2026年新春佳节消费提 示,为市民安心过节、便捷消费保驾护航。 聚焦重点消费场景 践行理性消费理念 针对春节期间餐饮、年货、旅游、文娱、住宿交通等典型消费场景,成德眉资四市消委会结合过往消费 纠纷案例,给出针对性提示,引导市民消费有度、心中有数。 餐饮消费方面,市民预订"年夜饭"或外出聚餐时,应优先选择证照齐全、环境卫生、信誉良好的经营商 家;点餐时按需适量,积极践行"光盘行动",杜绝餐饮浪费。在各类美食市集消费时,优先选择管理规 范的固定摊位,仔细观察食材新鲜度及从业人员操作卫生情况;食用海鲜等产品,务必通过正规渠道购 买并确保烧熟煮透,结账时仔细核对消费项目与金额,避免出现消费纠纷。 购置年货时,线下采购需提前做好规划、按需购买,警惕流动摊贩以"免费体验""古法秘制"等为噱头的 诱导式销售,切勿盲目消费。线上购买年货,尤其是在直播带货渠道下单时,要理性看待 ...
春节假期前两天各地年味浓厚、购销两旺
Xin Hua Wang· 2026-02-16 14:19
新华社北京2月16日电(记者谢希瑶)记者16日从商务部获悉,春节假期前两天,商务部会同相关部门 和地方深入开展"乐购新春"春节特别活动,各地年味浓厚、购销两旺。 【纠错】 【责任编辑:赵阳】 以旧换新消费需求充分释放。截至2月15日,2026年消费品以旧换新累计惠及2690.5万人次,带动销售 额1905.1亿元。其中,汽车以旧换新60.4万辆,带动新车销售额989.9亿元。绿色、智能、健康消费需求 旺盛。商务大数据显示,2月15日,重点平台智能穿戴设备销售额增长1.3倍,智能血压仪、血糖仪增长 超60%,有机食品增长52%。 服务消费方面,2月15日,重点平台年夜饭预订量增长80.7%,酒店住宿交易额增长32.7%,租车订单量 增长54%,冰雪游消费增长1.2倍,避寒游消费增长68%。 商务大数据显示,假期前两天,全国重点零售和餐饮企业日均销售额较2025年春节假期前两天增长 10.6%。2月15日,商务部重点监测的78个步行街(商圈)客流量、营业额比去年春节假期第一天(下 同)分别增长23.2%、33.2%。 ...