Core Viewpoint - Shanghai aims to strengthen its position as a national cultural trade hub by 2027, targeting a total import and export volume of cultural products and services reaching $32 billion, with enhanced international influence of cultural trade brands and significant contributions to the new development pattern and Shanghai's status as a socialist international cultural metropolis [1] Group 1: Cultural Trade Development - The "Action Plan" outlines the construction of a comprehensive overseas system for game development, production, distribution, and international operations, supporting the development of original high-quality games for international markets [2] - The plan encourages the integration of local cultural elements into products and supports the digital transformation of cultural heritage and non-material cultural assets [2] - Shanghai will establish a global game distribution platform and provide financial support for qualifying functional platforms, along with the creation of a game export service center [2] Group 2: New Cultural Export Initiatives - The plan emphasizes the development of international micro-short drama industries, encouraging companies to build overseas dissemination platforms and collaborate with foreign channels to expand multilingual markets [3] - The "new three samples" of cultural export, including games, online literature, and micro-short dramas, are positioned as core areas for innovation and development, promoting synergy among related industries [3][4] - The transition of Chinese online dramas from merely exporting works to exporting production capabilities is highlighted, with companies establishing local offices in regions like Southeast Asia and North America [3] Group 3: Traditional Cultural Trade Strengthening - The "Action Plan" does not overlook the foundational role of traditional cultural trade areas, such as performing arts, broadcasting, and publishing, which complement the innovative exploration of the "new three samples" [5][6] - Support for performing arts exports includes encouraging institutions to create original works in genres like opera and dance, and promoting international collaborations for global tours [5] - The plan aims to enhance the quality of cultural product imports, including international art exhibitions and esports events, to enrich the local cultural consumption market and establish Shanghai as a global cultural resource hub [6]

Group 1 - The China Online Writers Village celebrated its 8th anniversary, showcasing its growth and the gathering of over 350 outstanding online writers since its establishment in 2017 [1] - In the past year, the village produced over 100 IP transformations with a transaction volume exceeding 2 billion yuan [1] - The success of the village is highlighted by the popularity of the novel "Dark River" by author Zhou Munan, who expressed gratitude for the opportunities to interact with established writers [1] Group 2 - The signing ceremony for the "Two Lakes Three New Cultural New Wave Plan" took place, along with the release of the IP for the radio drama "Ling Sheng" and the AI comic adaptation [1] - The radio drama "Ling Sheng," based on the historical stories of the Xiling Seal Society, is set to be released in 2026 and aims to reach a young audience [2] - The second New Era Online Literature "White Horse Award" was held, recognizing achievements in various categories including animation adaptation, audio adaptation, and overseas dissemination [2]

《开端》《十日终焉》《暗河传》……这些耳熟能详的网络小说作者"回村"了！12月9日上午，中 国网络作家村第八届村民大会暨"村民日"活动在滨江举办，现场，滨江为中国网络作家村送上了一份八 岁"生日礼"——搭建AI漫剧培育基地，并进行了首批"AI漫剧培育基地"合作企业签约。 啥是漫剧？简单来说，是把漫画和剧集两种形式融合在一起的新产物，它以"快、轻、广"的特点， 迅速推动文字向视觉转化，覆盖更年轻的用户群体。巨量引擎数据显示，2025年上半年漫剧领域已呈现 供需双轮驱动的爆发态势，播放量与点赞量分别实现92%、105%的月复合增长，市场规模预计突破200 亿元。 如何闯入新蓝海？高新区（滨江）依托国家动画产业基地的坚实根基与中国网络作家村的文化资 源，联合浙江传媒学院，共同发起建设"AI漫剧培育基地"。该基地将聚焦漫剧这一新兴形态，构建一个 集"作品发掘、人才培育、产业合作"于一体的全链路培育生态。"我们在这个新赛道上有先发优势。"高 新区（滨江）文创发展中心相关负责人介绍，根据前期摸排，该区拥有打造发行平台和研发文化大模型 能力的企业超50家，无论是动漫游戏产业的积淀，还是网文IP的转化，都为培育漫剧产业提供了 ...

Core Viewpoint - The 2025 National Cultural and Tourism Brand International Communication Conference was successfully held in Beijing, focusing on the international dissemination of cultural tourism brands and addressing challenges in going global [1][4]. Group 1: Event Overview - The conference was organized by the Beijing International Brand Week Organizing Committee, Enterprise Observation Newspaper, and China National Tourism Magazine, aiming to promote the internationalization of cultural tourism brands [1]. - Migu Digital Media Co., Ltd. was recognized for its case study on the international dissemination of online literature and web dramas, earning a spot in the "2025 China Cultural Tourism Brand Going Global Top 100 Cases" [1][4]. Group 2: Company Strategy - Migu Digital Media, a subsidiary of China Mobile, actively supports the "going global" cultural strategy by utilizing online literature and micro-dramas to explore new paths for cultural tourism brand internationalization [5]. - The company has a content reserve of over 200,000 authors, 600,000 online literary works, and over 10,000 micro-dramas, focusing on high-quality creation and full-chain development [5]. Group 3: Competitive Advantages - Migu Digital Media's works, such as "Xihua Zhi" and "Tao Sanyuan's Spring, Summer, Autumn, and Winter," effectively convey Chinese culture and contemporary society, receiving national awards and aligning with foreign publicity policies [7][8]. - The company has produced over 3,000 online literary and micro-drama outputs, reaching over 40 countries and regions in more than 10 languages, significantly enhancing the influence of Chinese culture [8]. Group 4: Business Model Innovation - Migu Digital Media has established a multi-dimensional overseas ecosystem by integrating online literature, comics, and films, collaborating with over 30 institutions to promote content localization [10]. - The company has launched the Hong Kong UTV short drama channel, utilizing a membership model to penetrate the Southeast Asian market, demonstrating a sustainable and replicable business model for global cultural dissemination [10]. Group 5: Global Reach and Future Plans - The company employs multi-language content localization, overseas platform distribution, and offline cultural events to reach global audiences, with notable works like "Feng Li Jiang Shan" and "Shan Hun Fu Qi Chong Wa Ri Chang" gaining popularity [13]. - Migu Digital Media plans to leverage its unique platform advantages to enhance quality content production, cross-field collaboration, and flexible dissemination strategies, aiming to provide replicable "content going global" models for the cultural tourism industry [13].

11月28日，作为2025年中国（郑州）黄河文化月系列活动之一，由中国作家协会网络文学中心、河 南省文学艺术界联合会、中共郑州市委宣传部联合主办的"网络文学中华文明传承发展创作座谈会"在郑 州举办。活动深入贯彻落实党的二十届四中全会精神和习近平文化思想，围绕加快发展文化产业、引导 和规范网络文学、网络游戏、网络视听等业态健康发展，组织全国知名网络作家、评论家与文化工作者 开展专题讨论，系统谋划网络文学"十五五"时期发展规划，持续激发文化创新创造活力。 网络文学不断创新表达方式 与会代表结合"天地之中、黄帝故里、功夫郑州"的文化特色，围绕网络文学与微短剧创作展开深入 交流。大家一致认为，网络文学作为互联网时代最具活力的文艺形态，应立足中华优秀传统文化根基， 从丰富的历史文化资源中汲取养分，不断创新表达方式，丰富作品的精神内涵，提升艺术价值。 中国作协网络文学中心主任何弘介绍，河南是网络文学重镇，涌现出会说话的肘子、我会修空调、 麦苏、城城与蝉等一批兼具实力与影响力的作家。郑州市高度重视网络文学发展，先后承办全国网络文 学工作会、中国网络文学论坛等重要活动，为行业发展注入了新动能。 郑州成为全国微短剧制作重镇 作 ...

Core Viewpoint - The integration of online literature with cultural tourism is emerging as a significant pillar of China's cultural trade, creating new opportunities for development in the cultural and tourism sectors. Group 1: Trends in Online Literature and Cultural Tourism Integration - Online literature IP empowers cultural tourism scenes by developing themed attractions and cultural products that attract young tourists, such as the "Cloud Top Palace" and "Bronze Gate" from "Tomb Raider Notes" in Changbai Mountain, Jilin [1] - The creative process of online literature is deeply integrated with cultural tourism, encouraging writers to draw inspiration from local cultures through collaborations with regions like Jiangxi, Anhui, and Guangdong [1] - The online literature IP extends to the entire industry chain, forming an ecosystem of "literature + cultural tourism + derivatives," as seen in the collaboration between Taizhou and the "Sword Comes" IP, transforming scenic areas into large-scale RPG interactive venues [2] Group 2: Strategies for Enhancing Online Literature's Potential - To unlock the potential of online literature IP, it is essential to delve into cultural connotations and activate new dynamics in the cultural tourism industry by creating distinctive IPs rooted in traditional Chinese culture [3] - Strengthening scene restoration through "technology empowerment" is crucial, utilizing advanced technologies like VR and AR to recreate classic scenes from quality online literature, providing immersive experiences for tourists [3] - Addressing emotional needs through "global narratives" can open new avenues for cultural dissemination, merging Chinese cultural elements with online literature stories to meet global audience demands and showcase a more authentic image of China [4]

Core Insights - The "14th Five-Year Plan" emphasizes the prosperity of new mass literature and art under the internet, aiming to stimulate cultural innovation and better meet the growing spiritual and cultural needs of the people [1] Group 1: New Mass Literature and Art - New mass literature and art highlight the active role of the public in artistic creation, contrasting with traditional forms [3] - Creators from various fields are drawing inspiration from social practices, resulting in diverse and abundant artistic works that cater to individual preferences [3] - The shift from "art for the public" to "the public creates and enjoys art" is a significant transformation in the artistic landscape [3] Group 2: Technological Influence - New technologies and media, particularly the internet, provide crucial support for new mass literature and art, expanding genres and reshaping creation and dissemination mechanisms [3] - The growth of online literature, short videos, and micro-dramas is supported by new media platforms, becoming integral to daily cultural life [3] - The application of generative AI and immersive experiences in artistic creation enhances cultural engagement and satisfaction among the public [3] Group 3: User Engagement and Market Growth - As of now, the user base for online literature in China has reached 575 million, with projections for short video and micro-drama users to reach 1.068 billion and 626 million respectively by June 2025 [4] - The flourishing of new mass literature and art is expected to contribute significantly to the vitality of socialist literature in the future [4]

Group 1 - The core viewpoint is that Chinese online literature is experiencing a global surge, driven by AI and multi-terminal development, with approximately 200 million active overseas users and a significant number of published works [1] - The commercial value of IP development is highlighted as a major potential for Chinese online literature's international expansion, despite challenges such as translation quality, copyright issues, and increasing competition [1] - There is a need to cultivate a sustainable overseas ecosystem for Chinese online literature, emphasizing the importance of optimizing content structure and enhancing translation support [1] Group 2 - The strategy involves accelerating the ecological overseas expansion and promoting collaboration across the entire IP industry chain, requiring efficient paid reading mechanisms and real-time interaction between authors and readers [2] - Deepening international cooperation and upgrading local co-creation models are essential for engaging more global youth in online literature, transitioning from global dissemination to localized co-creation [2] - The operational mechanisms must be improved to support the localized development of platforms overseas, aiming for Chinese online literature to become a global cultural phenomenon [2]

Core Insights - The Chinese Sci-Fi Galaxy Awards recognized outstanding contributions in the field of science fiction literature, highlighting the emergence of young authors and innovative narratives [1][3][6] Award Winners - Fox Tail's Pen won the Best Sci-Fi Online Literature Award for "Utopian Malfunction," showcasing a complex narrative that intertwines consciousness uploading, AI rebellion, and human redemption [1][3] - Ke Yao 42 received the Best Original Book Award for "Why It Never Ends," which explores themes of individual choice amidst divine blessing and harsh realities, marking a significant contribution to female-centric sci-fi narratives [4][6] - Cheng Cheng and Cicada won the Best Newcomer Award, indicating a growing recognition of new talent in the genre [1][3] - Tian Rui Shuo Fu, awarded Best Online Sci-Fi Writer, has produced diverse works centered on "near-future + hard technology + regional characteristics," establishing a unique narrative style [4][6] - Heishan Laogui's "Starting from the Red Moon" won the Best Overseas Dissemination Award, reflecting the global potential of Chinese sci-fi narratives [5][6] Industry Trends - The Galaxy Awards have evolved to include various categories, such as Best Original Book and Best Newcomer, reflecting the diversification of the sci-fi literature landscape in China [6][10] - The integration of cyberpunk themes into Chinese sci-fi literature has led to a redefinition of traditional narratives, incorporating local aesthetics and cultural symbols [7][9] - Suspense and mystery elements are increasingly blended with sci-fi, creating a hybrid genre that enhances narrative complexity and reader engagement [8][9] - The rise of "transcendent Chinese psychological realism" in sci-fi literature is facilitating the global dissemination of Chinese cultural elements [9][10] Collaborative Initiatives - The launch of the "Galaxy Plan" aims to support young sci-fi creators and enhance the professional and diverse nature of the Galaxy Awards, promoting a healthy development of the sci-fi literature ecosystem [10][12] - The collaboration between Qidian Reading and "Science Fiction World" magazine is set to streamline the submission process and enhance the circulation of quality sci-fi works [10][12] Future Outlook - The Chinese sci-fi literature ecosystem is transitioning from individual works to a comprehensive IP universe, indicating a shift towards high-quality development and global engagement [12]

Core Viewpoint - Recently, at the Yangtze River Delta International Cultural Industry Expo, the company showcased its "IP full industry chain development" strategy, highlighting its ability to create and monetize content effectively [1] Company Summary - The company's stock price increased by over 4%, currently trading at 38.06 HKD with a transaction volume of 249 million HKD [1] - The company presented popular IPs such as "Qing Yu Nian," "Quan Zhi Gao Shou," and "Gui Mi Zhi Zhu," demonstrating a complete ecosystem from content creation to commercial realization [1] - A list of the top ten popular characters, voted by 30 million participants, was unveiled, featuring both classic and emerging works [1] - The company has established a comprehensive development system covering film, animation, games, audio, and derivative products, continuously releasing the commercial value of its IPs [1] Industry Summary - The AI comic drama sector has been experiencing rapid growth, with a projected market size exceeding 20 billion RMB this year [1] - According to Citic Securities, from April to July 2025, the supply, viewership, and likes for comic dramas are expected to grow at compound monthly growth rates of 83%, 92%, and 105% respectively [1] - In the past six months, 3,000 new works have been launched, representing a 603% increase compared to the previous period [1] - Following the company's announcement to fully engage in the comic drama ecosystem, major platforms like iQIYI, Douyin, Kuaishou, and Bilibili have introduced new support plans for comic dramas, highlighting the industry's high prosperity and investment opportunities [1]