随着品质的不断提升，中国茶叶在国际市场上日益受到青睐，在对外贸易和文化交流中扮演着越来越重要的角色。作为黑茶行业的头部企业，理想华莱始终 积极推动黑茶产品走向国际舞台。早在十余年前，理想华莱就开启了国际化探索——从米兰世博会到纽约时报广场大屏，中国黑茶的醇香甚至一路飘向了非 洲大陆。当这杯中国好茶登上国际经贸舞台时，理想华莱正努力将黑茶推向全球。 在推动黑茶走向世界的进程中，理想华莱始终以"三茶统筹"为指引：发展茶产业，构建从茶园到茶杯的全产业链体系；赋能茶科技，融合现代技术激活传统 工艺的生命力；传承茶文化，让茶叶带着历史的温度。从产业升级到文化传承，从技术创新到品牌构建，理想华莱的每一步前行，都在为中国黑茶产业的国 际化道路铺就坚实基础。 理想华莱速溶黑茶。企业供图 率先踏上国际化之路 理想华莱国际市场部将作为深耕全球市场的核心枢纽，专门肩负起全球市场的深度调研、品牌与产品推广及国际渠道搭建的重任。该部门将以全球化视野为 引领，聚焦不同地区的消费需求与文化特质，在深入洞察全球茶饮品市场趋势的基础上，精准捕捉各地消费者对中国黑茶的偏好与期待。 在国际市场部成立后，理想华莱参加了一次重要的博览会。2025年6 ...

Core Viewpoint - The article highlights the paradox of China's position as the world's largest producer of matcha, while consumers are willing to pay exorbitant prices for imported Japanese matcha, reflecting a significant disparity in market perception and pricing [2][9][12]. Group 1: Market Dynamics - In 2022, the average export price of Japanese tea reached $27.3 per kilogram, approximately 200 RMB, which is four times higher than that of Chinese tea exports [6]. - Domestic consumers often pay high prices for Japanese matcha, with 50 grams of Uji matcha priced at 368 RMB in premium supermarkets, while local tea farmers sell raw tea leaves for only 20 RMB per kilogram [5][7]. - The demand for matcha in China has been increasing, with the market showing a growth rate of over 10% annually [22]. Group 2: Historical Context - Matcha originated in China during the Tang Dynasty, known as "mocha," and gained popularity in the Song Dynasty before being introduced to Japan [10][11]. - The production techniques for matcha were brought back to Japan by a monk during the Southern Song Dynasty, leading to its widespread popularity in Japan, while it faded in China until recent years [12]. Group 3: Production Landscape - China has seen significant advancements in matcha production over the past decade, with Zhejiang province becoming the largest producer, accounting for a substantial portion of national output [15]. - In 2023, Zhejiang's matcha production exceeded 4,200 tons, generating over 600 million RMB in value, while Guizhou produced 1,200 tons with a value exceeding 350 million RMB [15][16]. - Japan's matcha production has been declining due to an aging workforce, with the number of tea farmers dropping from 53,000 in 2000 to 12,000 in 2020, leading to a significant reduction in production capacity [18][19]. Group 4: Competitive Landscape - Despite Japan holding a 70% share of the high-end matcha market, its supply capabilities are struggling to meet the increasing demand, leading to a reliance on Chinese imports for lower-end products [17][20]. - Chinese matcha has begun to fill the gap in the market, with Guizhou's matcha being exported to Japan, accounting for 70% of Japan's imports in the first half of the year [20][21].

天眼查App显示，近日，萍乡市千嶂茶业有限公司成立，法定代表人为毛卫华，注册资本20万人民币， 经营范围为许可项目：生产加工边销茶，茶叶制品生产（依法须经批准的项目，经相关部门批准后在许 可有效期内方可开展经营活动，具体经营项目和许可期限以相关部门批准文件或许可证件为准）一般项 目：食用农产品初加工，农副产品销售，茶具销售，食用农产品零售，食品销售（仅销售预包装食 品），食用农产品批发，国内贸易代理，品牌管理，组织文化艺术交流活动，供应链管理服务，普通货 物仓储服务（不含危险化学品等需许可审批的项目）（除依法须经批准的项目外，凭营业执照依法自主 开展经营活动）。 ...

近日，第三届国际藤茶大会在湖北省来凤县举办，一款融合传统茶饮与现代工艺的藤茶精酿产品引 得中外客商频频举杯。从武汉来的游客陈诗尘品尝后说："刚入口时有啤酒的爽洌，回味时却有藤茶的 甘甜。" 近年来，来凤县大力发展藤茶产业，10.2万亩藤茶基地年产干茶6788吨，带动110个村2万余农户吃 上"藤茶饭"。藤茶产品已从单一原茶延伸至7大系列238个单品，年综合产值22.53亿元。藤茶绿叶逐年 变为增收致富的"金叶"。 "藤茶这把钥匙能开启医药、食品、日化等广阔领域的大门。"来凤藤茶集团董事长汪天祥说。 连续3年举办的藤茶大会，更让来凤这个武陵山深处的小县城走到聚光灯下，推动藤茶从"藏在深 山"到"扬名海外"的美丽蝶变。如今，通过农业深加工，不断融合传统滋味和现代健康理念，藤茶产品 不断推陈出新，藤茶中药饮片已纳入湖北医保目录，两款压片糖果正申请保健认证。随着创新活力和健 康理念的融入，藤茶新茶饮也正逐年打开市场。 前不久，首届"来凤藤茶"新茶饮创意大赛举办。这场聚集国内100余位调饮师的赛事，要求选手在 20分钟内以藤茶为基底创作新饮品。比赛中，北京选手李亚莉巧妙地将冷萃与热泡相结合，激发出来凤 藤茶清爽醇和的口 ...

Group 1 - A new company named Laifeng County Yuanshengyuan Tea Co., Ltd. has been established with a registered capital of 100,000 RMB [1] - The legal representative of the company is Zhang Jufang [1] - The business scope includes food sales, tea product manufacturing, liquor operation, internet sales of food, and retail of tobacco products [1] Group 2 - The company is also involved in general projects such as tea planting, sale of agricultural products, wholesale of edible agricultural products, and initial processing of edible agricultural products [1] - Additional activities include sales of tea sets, daily miscellaneous goods, plastic products, beans and tubers, daily wooden products, and arts and crafts [1] - The company is permitted to operate technology services, development, consulting, exchange, transfer, and promotion, as well as fertilizer sales [1]

Group 1: Overview of Pu'er - Pu'er is a lesser-known city in Yunnan, China, recognized for its lush mountains, tea, and coffee, making it an ideal summer retreat [1] - The region is famous for Pu'er tea, with historical references dating back to the Tang Dynasty, and it was officially named during the Ming Dynasty [2][3] Group 2: Tea Industry - As of early 2025, Pu'er tea garden area is projected to reach 2.21 million acres, with the most famous Jingmai Mountain housing the largest and best-preserved ancient tea garden [3] - The local tea culture is deeply rooted, with opportunities for visitors to experience tea picking and processing firsthand [3] Group 3: Coffee Industry - Pu'er is also a major coffee-producing area in China, with suitable climate and altitude for coffee cultivation, making it the largest coffee-growing region in the country [4][5] - The introduction of coffee farming began in 1956, and by 1982, significant successes in coffee cultivation were reported [4] Group 4: Tourism and Experience - Coffee plantations in Pu'er offer experiential tourism, allowing visitors to learn about coffee culture and production processes [5][7] - Popular coffee shops and plantations have emerged, contributing to the local economy and attracting tourists [7] Group 5: Natural Environment - Pu'er is characterized by a mild climate with an average annual temperature of 19.5°C, making it a "green oasis" with rich biodiversity [8] - The region is home to the well-preserved Tea Horse Road, a historical trade route, and the Sun River Forest Park, known for its diverse flora and fauna [8] Group 6: Local Cuisine - The region is also known for its rich variety of mushrooms, with local delicacies featuring unique dishes like sour rice noodles and rice noodles with thick sauces [9]

Group 1 - Zhejiang is recognized as a "core production area for green tea," with various types of green tea like Zhu tea and Mei tea being exported globally [1] - The rise of "new Chinese" tea drinks has led tea companies to explore new product categories for export, combining tea with ingredients like fresh milk and coconut juice [1] - Companies like Houtu Tea Industry Co., Ltd. have successfully exported flavored tea bags to Saudi Arabia, incorporating ingredients such as ginger, mint, chrysanthemum, and lemon, enhancing both flavor and health benefits [1] Group 2 - Zhejiang Chunshuitang Tea Industry Co., Ltd. has made its first tea exports, including buckwheat Longjing flavored tea to Hong Kong and the UK, receiving significant support from local customs during the process [2] - The company plans to establish regular large-scale tea exports due to positive market feedback on their products [2] - Innovations in tea products, such as frozen lemon tea and fruit juice tea, have allowed companies like Lan Fang Yuan Food Co., Ltd. to successfully penetrate markets in Europe, North America, and Southeast Asia, with exports exceeding 20 million yuan, a 42.1% increase year-on-year [2] Group 3 - From January to July this year, the Hangzhou Customs area supervised the export of approximately 90,000 tons of tea and related products, valued at around 2.1 billion yuan, reflecting year-on-year growth of about 15% and 20% respectively [3] - The shift from "bulk loose tea" to "premium small packaging" is evident as Zhejiang tea aims to capture the global high-end beverage market [3]

8月11日，茶咖日报的主要内容有： 或受业绩预亏影响，8月8日收盘，澜沧古茶下跌2.36%报2.89港元；8月11日，公司股价继续下滑3.11% 报2.8港元。 值得一提的是，澜沧古茶2023年底才上市，上市之后业绩表现始终不佳。2024年营业收入为3.61亿元， 同比下滑31.5%；毛利为1.88亿元，同比下滑46.8%；公司拥有人溢利由2023年的盈利0.8亿元，转变为 2024年的亏损3.08亿元。 云南咖啡产业启动全球首个"低空数智化"改造项目 金融界8月10日消息，刚刚成立的"云南咖啡产业数智化联盟"宣布，将实施全球首个山地农业低空数智 化系统工程改造项目。通过无人机集群、区块链溯源及垂直领域大模型三大核心技术，破解云南国产咖 啡原料产地的"卡脖子"难题。 具体来看，在怒江峡谷等陡峭产区，部署三大科技方案。无人机生态矩阵：多光谱无人机编队实时扫描 咖啡园，AI算法自动识别锈病病斑，生成动态施药热力图，生物药剂用量减少40%；山地物流网络：构 建海拔2000米无人机运输走廊，搭载自研RFID鲜果保鲜箱，鲜果加工时效压缩67%；数字农场改造： 高山热谷试点激光雷达测绘地形，规划机械化耕作带，首批5000 ...

澜沧古茶：预计上半年净亏损2800万元-3200万元 "普洱茶第一股"澜沧古茶8月8日发布业绩预告称，预计截至2025年6月30日的六个月（报告期）内，集 团收入约为人民币1.17亿元-1.2亿元，同比下降38.5%至40.0%；公司拥有人应占溢利预计将出现净亏损 2800万元-3200万元。 8月11日，茶咖日报的主要内容有： 红餐网消息，近日在全国拥有超600家门店茶叶老字号——吴裕泰，跨界卖起了面包、咖啡，在北京牛 街的门店旁，开出了一家名叫"牛牛咖啡&面包"的烘焙咖啡馆。 据了解，"牛牛咖啡&面包"烘焙咖啡馆是吴裕泰今年2月开出的一家新店，一楼档口主打面包售卖，摆 放着当日现烤面包；档口旁的区域，冷藏柜里有各式蛋糕，还设有吴裕泰茶叶售卖区。二楼则是宽敞明 亮的咖啡厅，花草绿植点缀，氛围清新。 与吴裕泰以往在茶叶店顺带售卖烘焙产品的模式不同，"牛牛咖啡&面包"烘焙咖啡馆主营烘焙咖啡业 务，售卖茶叶反而成为了该店的"副业"。 董事会认为，亏损的主要原因是营业收入下降。收入下降的原因包括：终端消费市场复苏缓慢持续影响 线下门店的经营和销售；公司管理层调整导致的工作交接需要时间，同时公司投入资源评估和调整经营 ...

当清晨第一缕阳光透过薄雾洒在茶园时，广西壮族自治区梧州市苍梧县六堡镇的茶农们已背着竹篓穿行 在连绵的茶山上，指尖上下翻转间便娴熟地把一芽二三叶的嫩梢摘下、放入篓中，一派忙碌景象。 从"一叶"到"一业"，在纪检监察机关监督保障和相关部门通力协作下，六堡茶的品牌价值已实现连续多 年上升，持续释放着"以茶兴业"的示范效应。目前，该市涉茶合作社496个，326个行政村入股六堡茶产 业，31万名群众通过参与茶叶种植、加工、销售等获得收益。（通讯员 吕晓艺） "在全市推动六堡茶产业深入发展过程中，涉及资金项目增多，群众受益面逐步扩大，纪检监察机关要 做到产业发展到哪里，监督检查就跟进到哪里。"梧州市纪委监委有关负责同志表示。 该市纪委监委制定监督工作方案，聚焦政策落实、茶园建设、强企培育、联农带农、品质品牌提升等重 点领域重点环节强化监督，充分运用片区协作机制定期开展监督检查。针对监督发现的突出问题，该市 纪委监委实行项目化推进、流程化运作、清单化管理，形成"发现问题—督促整改—堵塞漏洞"的监督闭 环，推动解决产业发展中的难点堵点问题和茶农茶企的急难愁盼。今年以来，该市纪检监察机关围绕六 堡茶产业发展共开展监督检查79次 ...