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“中国苔茶之乡”何以实现“古树生金”?
Xin Lang Cai Jing· 2026-01-31 14:19
新华社贵阳1月31日电冬日武陵山,茶园管护忙。走进武陵山深处的贵州省石阡县坪山仡佬族侗族乡长 溪村,随处可见茶农忙碌的身影。 "修理枯枝清除杂草,管护好之后才有好的春茶。"长溪村茶农李洪奎说。他家的茶园大多是老茶树,近 年来通过科学的管护方式,每亩每年产值有2000多元。 坪山仡佬族侗族乡茶管站站长兰光丰介绍,经过普查,全乡目前有大约3.4万株古茶树,几乎全部是苔 茶树,大面积成片,且大多数都是百年以上。有着"中国苔茶之乡"美誉的石阡县,目前有5万余株古茶 树,无论加工红茶还是绿茶,香型、口感俱佳。目前,大多数古茶树已挂牌,茶树有了"身份证",大家 更加懂得珍惜爱护。 坪山仡佬族侗族乡坪贯村茶农肖祥国,对茶园管护极为精细,一方面对古茶树进行适度修枝切干,另一 方面套种新的茶苗,每年茶产业收入稳定在8万元左右。 茶香氤氲,古树生金。依托优良的茶叶品质,坪山仡佬族侗族乡培育了21家茶叶加工厂,古茶树已经成 为带动山乡群众增收的支柱产业。每年春茶上市,茶青每斤可以卖到七八十元,干茶平均每斤可以卖到 500元左右,品质好的纯手工红茶,每斤可以卖到2000元。 石阡县五德镇长兴村茶农李洪佳承包了当地一部分茶园,对古茶树 ...
南农晨读丨广货行天下 年菜香上海
Nan Fang Nong Cun Bao· 2026-01-31 06:32
南农晨读丨广货 行天下 年菜香 上海_南方+_南 方plus 【今日关注】 成果丰硕!广东 九大农业科技主 攻方向赋能高质 量发展 12月12日,由广 东省农业农村厅 主办的第二十四 届广东种业博览 会在广州开幕。 同期举办的广东 省农业科技创新 成果展,集中展 示了"十四五"期 间全省布局的九 大农业科技创新 主攻方向所取得 的关键进展,涵 盖种业振兴、疫 病防控、智能装 备、加工增值、 耕地保护与绿色 低碳等重点领 域,展现了广东 省破解农业核心 技术与推动产业 升级的系统性成 果。 点赞!广东这些 硬核农业科技斩 获农业技术推广 一等奖 12月12日,第二 十四届广东种业 博览会在广州开 幕。同期举办的 广东省农业科技 创新成果展,集 中展示了获得农 业技术推广一等 奖的重大成果, 涵盖了智慧养 快评丨预制菜第 一省?粤菜 真"魂"不怕工 业"火" 在广东省两会期 间,省人大代 表、广东省烹饪 协会特邀副会长 梁思桥提交建 议,呼吁全省凝 聚共识,将建 设"中国预制菜 第一省"作为系 统性工程全力推 进,依托"食在 广东"金字招 牌,推动预制菜 产业高质量发 展,为农业新质 生产力培育、乡 村全面振兴 ...
广货行天下,2025年广东普洱茶(熟普)出口量领跑全国
Nan Fang Nong Cun Bao· 2026-01-30 06:36
Core Insights - Guangdong's tea export strategy exemplifies the "Guangdong Goods Going Global" initiative, showcasing the cultural significance of tea beyond being a regional specialty [2][3] - In 2025, Guangdong is projected to lead the nation in Pu'er tea (ripe) exports, despite a decline in both volume and value [4][8] Export Data Summary - In 2025, Guangdong's total tea export volume is expected to reach 4,332.44 tons, with an export value of $33.77 million, ranking 12th and 7th nationally respectively [4] - Pu'er tea (ripe) exports are forecasted at 365 tons, leading the country, while other notable teas include Oolong tea at 1,081 tons (3rd nationally), Jasmine tea at 537 tons (5th), and White tea at 49 tons (4th) [5][6][7] - The export volume of Pu'er tea (ripe) is projected to decrease by 24.5%, with a corresponding export value drop of 27.5%, yet it remains the highest among provinces [8][9] Historical Context and Market Dynamics - Guangdong's prominence in tea exports dates back to 1952, when it was one of the three major tea export hubs in China, focusing on the export of ripe Pu'er tea [11][12][13] - The Fangcun Tea Market in Guangzhou plays a crucial role in the distribution of ripe Pu'er tea, providing a complete supply chain from storage to international trade [14][15][16][17] Other Tea Categories - In 2025, Guangdong's black tea exports are expected to reach 1,560 tons, with a value of $9.01 million, marking a year-on-year increase of 19.2% in volume and 16.6% in value, making it the largest tea category exported from Guangdong [18][19] - The renowned Yingde black tea has been a significant player in international markets since the 1960s, enhancing its global recognition [23][24] - Oolong tea exports are projected at 1,081 tons with an export value of $5.21 million, showing a slight decline in volume but an increase in value and average price [26][27][28]
审美品鉴式营销:白酒未来销售的可能路径
Sou Hu Cai Jing· 2026-01-30 04:11
公务接待场景的坍塌首当其冲。2012年,中央八项规定实施后,白酒在政务消费中的占比断崖式下跌。 欧睿信息咨询公司的数据显示,2013年白酒政务消费额骤降35%,至2023年该场景已近乎消失。 近年来,中国白酒行业正在经历前所未有的转折。据中国酒业协会发布的《2023年中国白酒产业发展年 度报告》,2023年是白酒产业新周期的转折与分化之年,在这一年行业销售收入同比下滑3.5%,终结 了连续10年的增长态势。至2022年年底,全国规模以上白酒企业数量从1593家减少至963家,降幅近 40%。 最新的《2025中国白酒市场中期研究报告》进一步显示,白酒行业近60%的企业利润率下降,超过40% 的经销商面临现金流压力,全行业呈现量价齐跌的态势,平均存货周转天数增至900天。可见,这一颓 势并非短期波动,而是消费场景与人群双重收缩的必然结果。 白酒营销新方向:从传统到审美。 市场变局:白酒消费场景的萎缩与结构性转型挑战 其涟漪效应更波及商务领域。企业调研表明,75%的商务宴请中白酒使用率较2015年下降超50%。与此 同时,年轻消费群体正加速转向新式饮品。这一趋势早在5年前就已初现端倪。 第一财经商业数据中心(CB ...
百年工艺承文脉 三代情牵年味长
Xin Lang Cai Jing· 2026-01-29 22:57
Core Viewpoint - The article highlights the enduring legacy and emotional connection associated with Zhang Yiyuan tea, particularly its jasmine tea, as it continues to bridge generations in Beijing during the festive season [6][12]. Group 1: Brand Heritage and Consumer Connection - Zhang Yiyuan tea has been a staple in Beijing for over a century, symbolizing familial bonds and cultural heritage, especially during the Spring Festival [6][12]. - The brand's jasmine tea is not just a beverage but a nostalgic reminder of past hardships and cherished memories for older generations, as illustrated by the experiences of long-time customers like Mr. Fu [6][7]. - The transition from traditional tea consumption methods to modern packaging and product offerings reflects the brand's commitment to innovation while maintaining its core values [8][12]. Group 2: Product Evolution and Market Adaptation - The introduction of new products like "Longhao" tea and modern tea drinks caters to changing consumer preferences, particularly among younger generations [7][10]. - Zhang Yiyuan has expanded its product line to include various tea types and innovative packaging, such as sealed cans, to enhance freshness and convenience for consumers [8][10]. - The brand's marketing strategies have evolved to engage younger audiences through social media and interactive campaigns, ensuring the traditional tea culture remains relevant [10][12]. Group 3: Generational Consumption Patterns - The article illustrates how different generations enjoy Zhang Yiyuan tea in distinct ways, from traditional brewing methods to modern tea drinks, yet all share a common appreciation for the brand [9][11]. - Younger consumers, like Song Xiaoyu, are embracing new tea formats while still valuing the cultural significance of the brand, showcasing a blend of tradition and modernity [9][10]. - The familial aspect of tea consumption is emphasized, with multiple generations participating in the ritual of purchasing and enjoying Zhang Yiyuan tea together during the festive season [11][12].
解民忧 纾企困 护创新
Xin Lang Cai Jing· 2026-01-29 19:49
Core Viewpoint - The judicial system in Kunming, Yunnan Province, is actively supporting high-quality economic development by addressing the needs of three major economies through innovative legal services and solutions [1][2][3][4] Group 1: Judicial Support for Economic Recovery - The Kunming Intermediate People's Court successfully resolved a debt crisis for Yunnan Jiaotou Ecological Technology Co., Ltd., allowing the company to avoid delisting and protect the rights of 7037 small investors and 246 creditors, with a total debt of 1.976 billion yuan being resolved [2] - The court has established a legal service center in the industrial park to resolve disputes and has actively participated in events like the 9th China-South Asia Expo to support the exhibition economy [2] Group 2: Cross-Border Trade and Legal Services - The establishment of the "National Gate Court" in the Mohan port has facilitated the resolution of cross-border trade disputes, with the court handling 315 civil and commercial cases and providing legal consultations to over 1600 individuals in the past three years [3] - The Kunming court has implemented 18 measures to support the construction of the Mohan international port city and has established a judicial service network covering the port area [3] Group 3: Intellectual Property Protection and Innovation - The "demonstration judgment + invited mediation" model has expedited the resolution of 18 infringement cases in one day, saving companies significant costs in protecting their rights [4] - Over the past three years, Kunming courts have adjudicated 6721 intellectual property cases, including 740 related to new productive forces like biomedicine and digital economy, with six cases recognized as national typical cases [4]
清风为伴产业兴丨护航茶企见温度
Core Viewpoint - The tea industry in Anxi County, Fujian Province, is undergoing significant improvements due to enhanced supervision and support mechanisms, which aim to boost productivity and transparency in funding processes [1][2]. Group 1: Industry Challenges and Solutions - The tea farmers in Anxi County are engaged in essential agricultural practices to prepare for the next season, highlighting the importance of sustainable farming [1]. - Previous issues with the implementation of agricultural policies included inefficiencies in fund circulation and a lack of transparency, which hindered industry upgrades [1]. - The establishment of a "direct funding to enterprises" mechanism has streamlined the funding process, reducing delays and improving cash flow for tea companies [1]. Group 2: Supervision and Support Mechanisms - The Anxi County Discipline Inspection Commission has implemented a "deep well" supervision approach, conducting 67 inspections since last year to address various issues in the tea industry [2]. - An electronic filing system has been introduced to standardize enterprise inspections and prevent redundant checks, enhancing operational efficiency [2]. - A rapid response mechanism for business environment issues has been established, requiring timely responses from relevant departments to support enterprises [2]. Group 3: Future Projections - With the ongoing improvements and support, the total output value of the tea industry in Anxi County is projected to exceed 40 billion yuan by 2025, reflecting an 11% year-on-year growth [2].
用“广式生活”魅力,讲好“广货行天下”的品牌故事
Nan Fang Du Shi Bao· 2026-01-27 07:30
Group 1 - The trend of "Becoming Chinese" is gaining popularity on social media, with foreign netizens mimicking Chinese lifestyles and expressing appreciation for Chinese products, particularly tea [1] - The Guangdong tourism market saw significant growth during the recent New Year holiday, with over 17.875 million visitors, including a 144.3% year-on-year increase in inbound tourists and a 172.9% surge in inbound tourism consumption [2] - Positive feedback from foreign consumers is enhancing the reputation of Guangdong products, which is expected to influence their peers to explore and try these products [2] Group 2 - Effective marketing strategies are essential for promoting Guangdong products, particularly through platforms like TikTok and live-streaming e-commerce, which enhance interaction and recognition among foreign consumers [3] - Brand building is crucial as many Chinese companies rely on low-price strategies, leading to a lack of brand recognition and premium pricing among foreign consumers [3] - Guangdong is the largest tea consumption and distribution province in China, with an annual consumption of over 250,000 tons, representing about 10% of the national total, highlighting the potential for enhanced brand influence abroad [3] Group 3 - The "Guangdong products going global" initiative is gaining traction, with Guangdong's manufacturing and agricultural products attracting international tourists [4] - Guangdong's foreign trade has entered a new phase focused on high-quality exports, emphasizing the importance of brand development and storytelling to resonate with overseas consumers [4]
“安化模式:农业现代化的新范式”研讨会在京举办
Zhong Guo Jing Ji Wang· 2026-01-27 03:28
"安化黑茶产业的发展带动了乡村振兴和富民强县,形成了'一片茶叶成就一个产业和富裕一方百姓'的 综合效应,为乡村振兴提供了农业现代化的新范式。"欧阳峣说道。 安化县委常委、宣传部部长廖小甫介绍,安化黑茶是安化县最核心的特色产业,更是乡村振兴的支柱力 量。全县15万建档立卡贫困人口中,10万人以上通过茶产业稳定脱贫,茶农人均收入从2007年的近3000 元增至2024年的18600元。这些实践成果都被《安化模式:农业现代化的新范式》进行了系统梳理。 1月25日,由湖南师范大学举办的"安化模式:农业现代化的新范式"报告发布研讨会在北京召开。报告 以安化黑茶产业为研究样本,揭示了县域农业现代化的核心逻辑与实践路径。与会专家围绕安化模式展 开深入讨论。 湖南师范大学原副校长、浙江大学求是特聘教授欧阳峣在介绍报告时表示,近年来,全国"三茶统筹"先 行县——安化县通过挖掘黑茶历史文化资源,突破黑茶关键核心技术,促进产业链、创新链、供应链和 价值链的深度融合,依托"虹吸效应"机制推动乡村振兴和县域经济高质量发展,创造了农业现代化的新 范式。安化县在发展黑茶产业的实践中,形成了重塑文化符号、依靠科技赋能、打造产业生态的典型特 ...
广货行天下,粤茶年流通规模超600亿元
Nan Fang Nong Cun Bao· 2026-01-27 03:07
Core Viewpoint - The tea industry in Guangdong has seen significant growth, with a circulation scale exceeding 600 billion yuan, and is expanding its reach globally, showcasing the region's rich tea culture and heritage [1][12]. Industry Overview - Guangdong's tea production area is projected to reach 1.7365 million acres in 2024, with a dry tea output of 191,800 tons, marking increases of 221.6% and 331% respectively since 2005 [30]. - The province has established over 70 county-level tea production areas, with Chaozhou, Meizhou, Qingyuan, and Heyuan accounting for 63.8% of the total tea garden area [31]. Market Dynamics - The annual tea consumption in Guangdong has surpassed 270,000 tons, maintaining its position as the leading province in China, with a circulation scale of 638 billion yuan, representing about one-fifth of the national total [61][62]. - The Fangcun Tea Market in Guangzhou serves as a central hub for tea distribution, featuring over 23 wholesale markets and more than 12,000 merchants [64][66]. Export and Global Reach - Guangdong's tea exports are evolving from bulk tea to refined and specialty teas, enhancing competitiveness in international markets [94][96]. - In 2025, Guangdong's tea export volume is expected to reach 4,332.44 tons, with an export value of 33.77 million USD, ranking 12th and 7th nationally respectively [89][90]. Cultural Significance - Guangdong's tea culture has been recognized globally, with traditional tea-making techniques included in the UNESCO Intangible Cultural Heritage list [36]. - The region's tea brands are becoming prominent symbols of Guangdong's exports, with 12 national geographical indication products and 290 "Yue" agricultural brands contributing to a total output value exceeding 34 billion yuan [57][58].