Core Viewpoint - Tai Li Technology, a company preparing for an IPO, has revealed its past practices of manipulating sales through fake orders and incentivizing positive reviews, raising concerns about its business ethics and compliance [1][3][4]. Group 1: Company Background - Tai Li Technology is positioned as a leader in vacuum packaging and biological preservation, serving major global retailers like IKEA, Costco, and Walmart [1]. - The company produces various household products, including seamless hooks, vacuum storage bags, preservation bags, and garbage bags [2]. Group 2: Controversial Practices - The company's prospectus disclosed that from 2019 to 2020, it engaged in practices of fake orders amounting to 398,000 yuan and 895,500 yuan respectively [3]. - In 2021, the company also reported 45,100 yuan in "cashback for positive reviews" and "cashback for photo sharing," which could equate to nearly 10,000 orders if calculated at 5 yuan per order [4]. - These practices ceased in 2022, coinciding with the company's IPO preparation and compliance guidance from Minsheng Securities [5][6]. Group 3: Compliance and Verification - Following the cessation of these practices, a verification was conducted by purchasing products from the company on major e-commerce platforms, which showed no evidence of the previous manipulative practices [7][8]. Group 4: Industry Perspective - The issue of fake orders and incentivized reviews reflects broader industry challenges, where businesses feel pressured by platform algorithms that prioritize sales and ratings, leading to unethical practices [9]. - This situation results in a detrimental cycle where honest businesses are pushed out, and consumers are misled by false reviews, illustrating the concept of "bad money driving out good" [9].

梦百合（SH 603313，收盘价：8元）5月13日晚间发布公告称，梦百合家居科技股份有限公司于2025年 5月9日召开的第四届董事会第二十八次会议审议通过了《关于以集中竞价交易方式回购公司股份方案的 议案》。现将公司2025年5月9日前十大无限售条件股东披露如下：倪张根持约1.94亿股，占比33.97%； 中阅资本管理股份公司－中阅聚焦9号私募证券投资基金持5238万股，占比9.18%；吴晓风持约2216万 股，占比3.88%；华泰证券资管－江苏信托－创富2号单一资金信托－华泰尊享稳进98号单一资产管理 计划持约1892万股，占比3.32%；中国工商银行股份有限公司－华安安康灵活配置混合型证券投资基金 持约763万股，占比1.34%；杭州哲云私募基金管理有限公司－哲云鸿泰私募证券投资基金持约529万 股，占比0.93%；湖南长心私募基金管理有限公司－长心长流私募证券投资基金持420万股，占比 0.74%；兴业银行股份有限公司－华安兴安优选一年持有期混合型证券投资基金持约358万股，占比 0.63%；刘冬梅持约321万股，占比0.56%；杭州哲云私募基金管理有限公司－哲云恒泰私募证券投资基 金持约302万股， ...

5月12日下午，《中美日内瓦经贸会谈联合声明》（以下简称"联合声明"）发布，引发全球市场关注，各国 股市普涨。 各券商首席分析师火速对联合声明进行解读。他们一致认为，联合声明的内容超市场预期，向市场释放积极信 号，短期内有望提振投资者风险偏好，利好中国权益资产。在行业配置方面，券商首席一致看好出口链条及科 技板块。 超预期！ 券商首席一致认为，联合声明意味着中美贸易谈判取得阶段性成果，关税暂缓及下调幅度超市场预期，关税冲 击大幅下降。 国金证券策略首席张弛分析称，根据联合声明，美国针对中国进口商品的关税税率由此前的145%降至30%， 另外24%的税率暂缓90天。"这一结果超出市场预期。对于出口而言，相比145%关税税率的'不可贸易'，当下 30%的税率水平对于出口板块而言压力大幅下降，尤其是在24%关税税率暂缓的90天内，可能会存在'抢出 口'的需求。"张弛向券商中国记者表示。 "联合声明的发布，标志着自4月'对等关税'冲突以来贸易摩擦出现实质性缓和。双方宣布在90天内暂停新增关 税、保留部分低位税率，并建立后续对话机制，释放出明显的'降温'信号。同时，对话机制也为双方提供了持 续沟通和解决问题的平台，有助 ...

Group 1 - Aikolan's controlling shareholder Liu Yi terminated the share transfer agreement for 4 million shares, which represents 5% of the company's total share capital, with no change in control [1] - Wancheng Group announced a cash dividend of 4.00 yuan per 10 shares, totaling 71.9959 million yuan, with the record date on May 19, 2025 [1] - Wanda Film plans to invest in Lezi Tiancheng and engage in strategic cooperation, acquiring a total of 7% equity in the company [2] Group 2 - China Resources Double Crane's subsidiaries received approval for two drugs, indicating progress in their product pipeline [3] - Fosun Pharma's subsidiary's drug was included in the breakthrough therapy program, highlighting its innovative potential [4] - Zhongheng Group's subsidiary received approval for naloxone injection, enhancing its product offerings [5] Group 3 - Shenzhen Airport reported a passenger throughput of 5.3202 million in April, a year-on-year increase of 23.50% [8] - Hangzhou Bank successfully issued 5 billion yuan in technology innovation bonds, aimed at supporting tech innovation [10] - Jiuzhou Pharmaceutical received approval for a raw material drug used in treating severe depression, expanding its product range [12] Group 4 - Aihua Group reported a 25.38% decline in revenue for the first four months of the year, indicating potential challenges [27] - Changhua Group received a project designation notice from a well-known new energy vehicle company, with an expected total sales amount of approximately 108 million yuan [28] - Nanchao Food reported a slight revenue decrease of 0.98% in April, reflecting market conditions [30]

Core Insights - The company reported a revenue of 8.124 billion yuan for 2024, a year-on-year increase of 33.74%, but a net profit of 334 million yuan, a decrease of 19.21% year-on-year [1] - The decline in profit margins for 2024 is attributed to rising shipping costs and intensified market competition, with a gross margin of 34.65%, down 1.67 percentage points year-on-year [1] - The company plans to strengthen its presence in the European and emerging markets while optimizing its supply chain to mitigate tariff impacts [2] Financial Performance - 2024 full-year revenue: 8.124 billion yuan (up 33.74% YoY) [1] - 2024 full-year net profit: 334 million yuan (down 19.21% YoY) [1] - Q1 2025 revenue: 2.091 billion yuan (up 13.56% YoY) [1] - Q1 2025 net profit: 111 million yuan (up 10.30% YoY) [1] - 2024 gross margin: 34.65% (down 1.67 percentage points YoY) [1] - 2024 net profit margin: 4.11% (down 2.69 percentage points YoY) [1] Strategic Initiatives - Expansion in the European market through new product development and channel expansion [2] - Collaboration with mainstream platforms to explore opportunities in emerging markets such as Korea, Latin America, and the Middle East [2] - Increased procurement from Southeast Asia to reduce tariff impacts on shipments to the U.S. [2] Future Projections - Expected revenues for 2025-2027: 9.807 billion yuan, 11.734 billion yuan, and 13.998 billion yuan, with growth rates of 20.72%, 19.65%, and 19.29% respectively [2] - Projected net profits for 2025-2027: 364 million yuan, 484 million yuan, and 581 million yuan, with growth rates of 9.09%, 32.94%, and 20.17% respectively [2] - Expected EPS for 2025-2027: 0.91 yuan, 1.20 yuan, and 1.45 yuan per share [2]

晨会纪要（2025/05/12） 编辑人 崔健 022-28451618 SAC NO：S1150511010016 cuijian@bhzq.com 渤海证券研究所晨会纪要（2025.05.12） 宏观及策略研究 情绪波动后的基本面博弈——2025 年 5 月宏观经济月报 固定收益研究 双降落地后，债市或回归基本面交易――利率债 5 月投资策略展望 行业研究 秘鲁安塔米拉铜矿停工，欧盟拟改变电车关税政策 ——金属行业 5 月投资策 略展望 轻工纺服一季度业绩均有承压，后续关注内需政策发力——轻工制造&纺织 服饰行业 2024 年年报&2025 年一季报业绩综述 证 券 研 究 报 告 晨 会 纪 请务必阅读正文之后的声明 渤海证券股份有限公司具备证券投资咨询业务资格 1 of 7 要 晨会纪要（2025/05/12） 宏观及策略研究 情绪波动后的基本面博弈——2025 年 5 月宏观经济月报 周 喜（证券分析师，SAC NO：S1150511010017） 宋亦威（证券分析师，SAC NO：S1150514080001） 严佩佩（证券分析师，SAC NO：S1150520110001） 靳沛芃（研究助理，S ...

Core Viewpoint - Guangdong Taili Technology Group Co., Ltd. (Taili Technology) has disclosed the results of its initial public offering (IPO) and plans to raise approximately 4.62 billion RMB through the issuance of 27.07 million shares at a price of 17.05 RMB per share, with net proceeds expected to be around 3.7 billion RMB after deducting estimated issuance costs [3][4][5]. Fundraising and Use of Proceeds - The total number of shares issued is 27.07 million, with offline issuance accounting for 51.67% (approximately 12.59 million shares) and online issuance for 48.33% (approximately 11.78 million shares) [3][4]. - The planned fundraising amount was initially 5.42 billion RMB, which has been reduced by approximately 806.9 million RMB, leading to a net fundraising decrease of about 1.7 billion RMB [5]. - The funds will be allocated to the construction of a production and logistics center in Wuhan, a research and development center, an information system upgrade project, and to supplement working capital [4][5]. Financial Performance - Taili Technology's revenue for 2022, 2023, and 2024 is projected to be approximately 638 million RMB, 835 million RMB, and 1.02 billion RMB, respectively, with net profits of approximately 58.87 million RMB, 84.98 million RMB, and 87.66 million RMB [7]. - The company's total assets as of December 31 for 2022, 2023, and 2024 are estimated to be 5.39 billion RMB, 6.49 billion RMB, and 7.24 billion RMB, respectively [8]. - The asset-liability ratio is expected to decrease from 39.14% in 2022 to 30.47% in 2024, indicating improved financial stability [8]. Company Background - Taili Technology was established in March 2003 and is headquartered in Zhongshan, Guangdong Province, with a registered capital of 81.21 million RMB [5]. - The company specializes in the research, production, and sales of various home storage products and related functional materials, operating under brands such as "Taili," "LEVERLOC," and "Yishang" [5]. - The major shareholders include the founder and chairman, Shi Zhengbing, who directly holds 70.72% of the shares, and other investors [6].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][26] Core Views - The company experienced a slight decline in revenue in Q1 2025, with a revenue of 0.82 billion, down 0.3% year-on-year, and a net profit of 0.04 billion, down 10.9% year-on-year. The decline in revenue is attributed to the pressure from the real estate sector and weak consumer demand, but the impact was mitigated by the implementation of national subsidy policies [1][2][3] - The company has initiated a deep transformation in domestic retail since Q4 2024, which, combined with the effects of national subsidies, has led to a significant narrowing of revenue decline in Q1 2025 [1][4] - The company plans to distribute a cash dividend of 6 yuan for every 10 shares, with a payout ratio of 67.95%, an increase of 16.6 percentage points year-on-year [1][4] Revenue and Profit Analysis - In 2024, the company reported a total revenue of 5.26 billion, down 14.0% year-on-year, and a net profit of 0.39 billion, down 35.2% year-on-year. The revenue for Q4 2024 was 1.58 billion, down 27.7% year-on-year [1][5] - The revenue breakdown for 2024 shows a decline in various segments: distribution (-18.9%), direct sales (-0.8%), bulk sales (-16.2%), and overseas sales (+37.3%). In Q1 2025, the revenue changes were -25.0% for distribution, +205.8% for direct sales, -55.8% for bulk sales, and +3.5% for overseas sales [2][4] Margin and Cost Control - The gross margin for 2024 was 36.3%, down 0.8 percentage points, and the net margin was 7.3%, down 2.4 percentage points. In Q1 2025, the gross margin further decreased to 32.2%, down 5.1 percentage points [3][4] - The company effectively controlled expenses in Q1 2025, with sales, management, R&D, and financial expense ratios at 17.1%, 7.2%, 4.9%, and 0.2%, respectively, showing a year-on-year decrease [3][4] Future Earnings Forecast - The earnings forecast has been adjusted downwards, with expected net profits for 2025, 2026, and 2027 at 0.42 billion, 0.47 billion, and 0.52 billion, respectively, reflecting year-on-year growth of 9.0%, 12.6%, and 10.7% [4][5] - The diluted EPS for the same years is projected to be 0.96, 1.08, and 1.20 yuan, with corresponding P/E ratios of 11, 10, and 9 times [4][5]

文 | 《 BUG 栏目》 闫妍 当 BKT 品牌高调宣布 2025 年冲刺百亿目标时，一个个尖锐的问题已然浮出水面：号称拥 有六大专利的 BKT 护腰坐姿椅，是黑科技还是智商税？凭借顶流明星和营销轰炸堆砌的销 量帝国，究竟能撑多久？ 塑料椅，横扫各大直播间 "久坐怕腰酸， BKT 为你撑腰"，当杨幂代言 BKT 护腰椅的广告刷屏社交平台时，这个靠 营销疯狂破圈的品牌再次站上了流量巅峰。 作为 BKT 品牌"全球首席代言人"，杨幂的加入也让 BKT 家居的明星矩阵再添筹码——此 前，该品牌还陆续官宣过金晨、林更新等明星代言人，而陈赫、罗永浩直播间里"秒光"的 销售神话，更让 BKT 护腰椅成为办公室白领的新宠，并推上了年销 25 亿的神坛。 然而，与品牌营销的狂热形成鲜明对比的，是消费者端持续发酵的质疑声。黑猫投诉平台 上，上百条投诉直指产品存在"效果夸大""腰托容易断裂"等硬伤；社交媒体上，"几百块钱 的护腰椅还不如靠垫""一个曲线刁钻坚硬无比的塑料片子"等吐槽屡见不鲜。 "很低的成本，让一个平庸甚至廉价的椅子，瞬间变成人体工学椅。""这个产品只要有货的 时候，是横扫各大网红直播间的"，罗永浩曾在交个朋友直 ...

Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [5]. Core Views - The company reported a revenue of 2.1 billion with a year-on-year growth of 14% in Q1 2025, and a net profit attributable to the parent company of 110 million, up 10.3% year-on-year [1]. - For 2024, the company expects a revenue of 8.1 billion, an increase of 34%, but a decrease in net profit attributable to the parent company by 19% to 330 million [1]. - The company is facing multiple external challenges in 2024, including geopolitical tensions, rising shipping costs, and increased tariffs, which pose significant risks to supply chain stability [1][3]. - Despite these challenges, the company is focusing on product diversification, channel expansion, and logistics optimization to enhance efficiency and reduce costs [1]. Financial Performance Summary - In Q1 2025, the company achieved a revenue of 2.1 billion, with a net profit of 110 million, and a non-recurring net profit of 120 million, reflecting a 25% increase year-on-year [1]. - The projected revenue for the furniture series in 2024 is 4.2 billion, up 37%, while the home series is expected to generate 3 billion, up 36% [1]. - The company anticipates a revenue of 4.9 billion from Europe, a 31% increase, and 3 billion from North America, a 39% increase in 2024 [1]. Adjusted Profit Forecast - The profit forecast for 2025-2027 has been adjusted to 380 million, 550 million, and 700 million respectively, reflecting the impact of tariff uncertainties and supply chain transitions [5]. - The adjusted price-to-earnings ratios for 2025-2027 are projected to be 20X, 14X, and 11X respectively [5]. Market and Competitive Landscape - The company plans to transition its main shipping base to Southeast Asia by Q3 2025, with 40% of shipments currently originating from this region [3]. - The cost of furniture procurement in Southeast Asia is approximately 10% higher than domestic costs, with additional logistics costs leading to an overall increase of 25% in operational costs [3].