Market Overview - In 2024, the revenue scale of China's online literature market is projected to reach 49.55 billion yuan, representing a year-on-year growth of 29.37%, marking the third consecutive year of accelerated growth [1][3] - The overseas market revenue is expected to be 4.815 billion yuan in the same year, with a year-on-year increase of 10.68%, indicating steady growth [1][3] Content Ecosystem - By the end of 2024, the cumulative number of Chinese online literature works is estimated to reach approximately 42.1 million, indicating a solid creative foundation [1][3] - As of October 31, 2025, WebNovel (Qidian International) is expected to have nearly 400 million global cumulative active users, nurturing around 530,000 writers and over 820,000 original works, with a total work volume increasing by 20% year-on-year [1][3] Market Dynamics - A significant highlight of this year is the profound change in market structure, with a truly global and multi-polar growth market emerging [4] - The rise of Latin America has reshaped the market landscape, traditionally dominated by North America and Eurasia, with nine out of the top ten countries in terms of WebNovel's global monthly active user growth being Latin American countries [4] - Brazil leads the market with a staggering 779% growth in monthly active users, moving up five places in user access rankings, alongside the United States and India, which occupy the top three positions globally [4] Translation and Global Reach - By 2025, AI translation is expected to achieve large-scale application, facilitating the global reach of Chinese online literature [2][4] - The total number of translated works for overseas markets is projected to exceed 13,600, with several languages experiencing exponential growth, reaching 3.5 times the previous year's scale [2][4] - Notable growth rates include Indonesian at 349%, Spanish at 336%, and Portuguese at 278%, with Thai, Korean, Filipino, and Turkish also achieving significant breakthroughs, including 898 translated works in Thai alone [2][4]

责任编辑：何俊熹 新浪科技讯 12月18日下午消息，第四届上海国际网络文学周开幕。在开幕式上，中国音像与数字出版 协会常务副理事长兼秘书长敖然发表演讲。敖然表示，网络文学不仅是当代中国新大众文艺的重要组成 部分，更是世界了解当代中国、中国连接全球情感的一座"文字桥梁"。作为数字文化的前沿领域，它承 载着推动文化双向奔赴、多元共创的使命。 阅文集团党委书记、副总裁谢兰芳在演讲中指出，2025年是全球网文格局深刻变化的一年，全球迎 来"多极增长"新格局。在北美、欧亚市场外，拉美市场强势崛起，促使一个世界性的市场正在形成。 谢兰芳表示，网络文学已从一个中国文化现象，发展为一股跨文化、跨语言的世界级文化潮流，成为新 一代全球IP的诞生土壤。"今天的网络文学，不仅是中国IP产业的重要源头，也是全球文化产业的IP源 头。" 新浪科技讯 12月18日下午消息，第四届上海国际网络文学周开幕。在开幕式上，中国音像与数字出版 协会常务副理事长兼秘书长敖然发表演讲。敖然表示，网络文学不仅是当代中国新大众文艺的重要组成 部分，更是世界了解当代中国、中国连接全球情感的一座"文字桥梁"。作为数字文化的前沿领域，它承 载着推动文化双向奔赴 ...

Core Viewpoint - The Fourth Shanghai International Online Literature Week has commenced, highlighting the growth and global influence of online literature, particularly emphasizing the role of Shanghai as a cultural hub and the importance of cross-cultural collaboration in literature [1][3][6]. Group 1: Event Overview - The event is attended by online literature writers, scholars, and representatives from 14 countries and regions, showcasing a global cultural exchange [1]. - The event is guided by the Shanghai Municipal Press and Publication Bureau and organized by the Shanghai Publishing Association and other entities [1]. Group 2: Industry Insights - Shanghai is recognized as the birthplace and industrial hub of online literature, with companies like Yuewen Group leading the way in international expansion [3]. - The global market for online literature is evolving, with a significant shift towards a "multi-polar growth" model expected by 2025, indicating a transition from a Chinese cultural phenomenon to a worldwide cultural trend [8][10]. Group 3: Market Trends - The "2025 China Online Literature Going Global Trend Report" indicates that the Chinese online literature market is projected to reach a revenue of 49.55 billion yuan in 2024, marking a 29.37% year-on-year growth [12]. - The overseas market is also growing, with a revenue of 4.815 billion yuan in the same year, reflecting a 10.68% increase [12]. Group 4: Content Ecosystem - By the end of 2024, the total number of Chinese online literature works is expected to reach approximately 42.1 million, indicating a solid creative foundation [12]. - The overseas original content ecosystem is thriving, with nearly 400 million cumulative users on WebNovel and over 530,000 writers contributing more than 820,000 original works, a 20% increase year-on-year [12][14]. Group 5: Demographic Shifts - There is a notable trend of younger creators in the global writing community, with 50% of signed authors on WebNovel being born after 2000, and a 55.9% increase in authors born after 2005 [14]. Group 6: IP Development - The Chinese IP industry model is being applied overseas, with over 70% of award-winning works from the annual WebNovel Writing Contest entering IP development [15]. - Successful adaptations of works like "My Vampire System" have achieved significant engagement, with audiobook plays reaching 1.1 billion [15]. Group 7: Global Market Dynamics - Latin America's market is experiencing a remarkable rise, reshaping the traditional dominance of North America and Eurasia, with Brazil leading in user growth [18]. - The U.S. market has seen a 91% year-on-year growth in user scale, indicating sustained vitality in mature markets [18]. Group 8: AI and Technology Integration - AI is enhancing the global reach of Chinese stories, with over 10,000 new AI-translated works added in a year, marking a 281% increase in total scale [21]. - The total number of translated works has surpassed 13,600, with significant growth in various languages, including a 349% increase in Indonesian [22]. Group 9: Cultural Collaborations - The integration of IP and tourism is emerging as a significant trend, with collaborations like "The Path of the Weird Immortal" at Universal Studios Singapore marking a new frontier for Chinese online literature [27]. - Events like the "Full-Time Master: 25 Years in Zurich" plan have attracted over 10,000 tourists, showcasing the potential of cultural tourism [27]. Group 10: Awards and Recognition - The event recognized outstanding contributions in the industry, with awards given for various categories, including the "International IP Co-Creation Pioneer Exploration Award" for the collaboration between "The Path of the Weird Immortal" and Universal Studios [30].

Core Viewpoint - The "New National Tide" phenomenon is gaining global traction, with Chinese cultural symbols like the animated film "Ne Zha" and trendy IPs like Labubu resonating with international youth, fostering emotional connections and cultural exchange [1][3]. Group 1: Cultural Products and Their Success - The animated film "Ne Zha" has become the highest-grossing domestic film overseas and ranks among the top five in global box office history, showcasing its role as a cultural ambassador [3]. - Chinese films such as "The Land of the Living" and "Wild Times" have won awards at major international film festivals, indicating a rise in the quality and global appeal of Chinese cultural products [3]. - The success of trendy IPs like Labubu and the popularity of blind box toys in overseas markets highlight the increasing acceptance of Chinese cultural products among global youth [3][4]. Group 2: Characteristics of "New National Tide" Products - "New National Tide" products share common traits: relatable stories centered on universal themes, memorable characters suitable for meme culture, and engaging formats that align with social media sharing [3][4]. - The quality of storytelling and character design in these cultural products has significantly improved, allowing them to resonate with diverse social groups, particularly the global youth [4]. Group 3: Cultural Exchange and Global Engagement - The rise of online games, web dramas, and web literature as new cultural exports has been notable, with mobile games like "Love and Deep Space" winning awards and achieving significant player numbers [4][5]. - The establishment of international platforms for Chinese web literature and short dramas has facilitated the global dissemination of Chinese narratives, making "global following" a reality [5]. Group 4: Impact of Policy Changes - The relaxation of visa policies, such as the 240-hour transit visa exemption, has lowered barriers for foreign visitors, contributing to a surge in cultural exchange and interest in Chinese culture [9][11]. - Data shows a 27.8% increase in foreign visitors to China in the first eight months of 2025, with a significant portion entering under visa-free policies, indicating a growing curiosity about Chinese culture [9]. Group 5: Foreign Engagement with Chinese Culture - Foreigners are increasingly becoming participants and re-creators of Chinese culture, as evidenced by events like the One Voice children's choir performing Chinese songs, reflecting a deeper engagement with Chinese cultural narratives [12]. - The blending of Chinese cultural elements into foreign narratives through platforms and productions is enhancing the acceptance of Chinese cultural "genes" among international audiences [13]. Group 6: The Concept of "Cool China" - The term "cool" has emerged as a descriptor for China in international media, symbolizing confidence, creativity, and empathy, indicating a shift in global perceptions of China [13]. - The success of cultural products and the engagement of foreign influencers in China contribute to a more favorable and nuanced understanding of contemporary Chinese culture on the global stage [13].

Core Insights - The short drama market in China is expected to reach nearly 100 billion yuan by 2025, doubling from 50 billion yuan in 2024, indicating significant growth potential in this sector [1][3] - The success of short dramas is attributed to the ability of companies like Yuewen to produce high-quality content that resonates with audiences, leading to a dual increase in both quantity and quality [3][5] Company Performance - Yuewen produced over 120 short dramas in 2025, with several achieving "hit drama" status on major platforms, showcasing its strong production capabilities [1][3] - Notable successes include the female-targeted drama "Good Fortune Sweet Wife," which garnered over 3 billion views and generated over 80 million yuan in revenue, and the male-targeted drama "This Bodyguard is Too Invincible," which ranked highly on various platforms [1][3] Market Trends - The micro-drama trend is sweeping the global entertainment industry, with significant growth potential as the market matures and capital investment increases [3][5] - Yuewen's strategic focus on high-quality content aligns with industry trends towards "premiumization," which is becoming a key factor for success in the short drama market [5][6] Competitive Advantages - Yuewen possesses a rich IP reserve, allowing for scalable and sustainable story development with low trial-and-error costs, which is crucial for producing successful short dramas [5][6] - The company benefits from a robust creator ecosystem, ensuring that adaptations maintain narrative integrity and effectively convert written content into engaging short dramas [5][6] Future Growth Opportunities - The company is expanding into the comic drama market, which is projected to grow significantly, with an expected market size of over 20 billion yuan in 2025 [8][9] - Yuewen plans to leverage its existing IP resources and establish a creative fund to support the development of comic dramas, enhancing its competitive position in this emerging segment [9][10] Strategic Vision - The integration of short and comic dramas is seen as a strategic move to enhance IP value and reach a broader audience, particularly targeting younger demographics [9][10] - The company's initiatives in AI-driven tools for comic drama production aim to reduce costs and improve efficiency, positioning Yuewen favorably in the competitive landscape [10][11] Market Outlook - Despite challenges in traditional reading and copyright operations, the strong potential for IP monetization through short and comic dramas is expected to drive revenue and profit growth for Yuewen [11] - Analysts maintain a positive outlook on Yuewen, with target prices reflecting confidence in the company's ability to capitalize on its IP ecosystem and emerging market opportunities [11]

Group 1: Overview of Cultural "New Three Samples" Going Global - The cultural "New Three Samples" of China, represented by online literature, online film and television dramas, and online games, have rapidly risen and gained popularity in overseas markets [1][3] - By 2025, the transformation of these cultural exports is shifting from scale expansion to "value cultivation" [1] Group 2: Online Literature Evolution - Online literature is moving away from reliance on "爽文" (light and entertaining stories) to creating "cultural interfaces" that resonate globally [3][4] - As of 2025, there are approximately 200 million active overseas users of Chinese online literature, covering over 200 countries and regions [3] - The "Beautiful China International Writing Plan" aims to support 20 outstanding online literature works over two years, attracting global creators [4] Group 3: Micro-Short Dramas Development - The micro-short drama industry is evolving beyond "cultural fast food" to focus on content quality, industry clustering, and integration [7] - The establishment of a vertical screen drama operation center in Hengdian Film Base supports the creation of high-quality micro-short dramas [7] - Industry leaders emphasize the importance of capturing the real temperature of life and deep cultural values in short narratives [7] Group 4: Online Gaming Transformation - The Chinese gaming industry is transitioning from creating "hit products" to deeply exploring traditional cultural IPs and building global influence [9][10] - As of 2025, Zhejiang has implemented 20 specific measures to support the internationalization of the gaming industry, enhancing the global dissemination of Chinese traditional culture [9][10] - The gaming ecosystem in Zhejiang consists of over 1,500 related enterprises, promoting a healthy collaborative environment for game exports [12]

值得一提的是，"阅见非遗"更着力于优秀IP的多元化开发与全链条转化，让非遗故事借由现代媒 介"活"起来、"传"出去，已有超过七成的获奖作品推进了有声书、实体出版及影视化改编。《川味人 间》《国术：一天涨一年功力！》等已启动短剧、漫剧的改编，《我本无意成仙》《一纸千金》已推进 影视化改编，《我本无意成仙》已成功推进英文、日文等海外实体出版授权。 年轻作者积极参与创作，涌现出一批"95后"和"00后"作家。如首届大赛金奖作品《我本无意成仙》就出 自"95后"作家金色茉莉花之手，文中细腻呈现了制香、制墨、造纸、打铁花、陶瓷烧、古琴艺术、二十 四节气等非遗代表性项目；"95后"作家轻语江湖创作的《川味人间》，将川菜烹饪技艺、峨眉武术融入 生活日常，展现了地道的"川味人间"。多部优秀作品既保留了传统文化的内核，又融入了当代审美与年 轻视角，打破了"传统文化题材陈旧"的刻板印象，用青春的笔触让古老非遗焕发新生。 三年来，"阅见非遗"已成为网络文学行业领域弘扬中华优秀传统文化、培育精品力作和优秀创作者的知 名品牌，多次写入中国社会科学院网络文学发展研究报告、中国作家协会网络文学蓝皮书等行业报告。 《我本无意成仙》等20余部 ...

(文化中国行)以网络文学书写非遗 用青春力量传承传播 中新网北京12月11日电 (记者 应妮)令人食指大动的跷脚牛肉、麻辣鲜香的川菜古法技艺……网络小说 《川味人间》日前斩获"阅见非遗"第三届征文大赛金奖，被网友调侃是"吃"出来的金奖。 三年来，"阅见非遗"已成为网络文学行业领域弘扬中华优秀传统文化、培育精品力作和优秀创作者的知 名品牌，多次写入中国社会科学院网络文学发展研究报告、中国作家协会网络文学蓝皮书等行业报告。 《我本无意成仙》等20余部获奖作品先后入选中国作家协会网络文学重点作品扶持项目、中国网络文学 影响力榜、百花文学奖、上海文化发展基金会扶持项目等，42部优秀作品入藏上海图书馆。 值得一提的是，"阅见非遗"更着力于优秀IP的多元化开发与全链条转化，让非遗故事借由现代媒 介"活"起来、"传"出去，已有超过七成的获奖作品推进了有声书、实体出版及影视化改编。《川味人 间》《国术：一天涨一年功力！》等已启动短剧、漫剧的改编，《我本无意成仙》《一纸千金》已推进 影视化改编，《我本无意成仙》已成功推进英文、日文等海外实体出版授权。 恭王府博物馆相关负责人表示，通过网络文学及其衍生开发，"阅见非遗"将恭王府所 ...

Core Insights - The eighth anniversary of the "Chinese Online Writers Village" highlighted discussions on how to better and faster promote online literature and adaptations like web dramas overseas, gaining a significant foreign fanbase [1][17]. Group 1: Market Trends and Opportunities - Online literature and adaptations are increasingly popular overseas, with many foreign readers expressing a desire for contemporary Chinese stories [3][19]. - Writers are consciously targeting overseas markets, as seen with Wang Yuyong's novel "Shangyuan Huan," which has been published in Singapore and adapted into a micro-drama in over 20 languages [5][21]. - The number of active overseas users of Zhejiang-produced online literature has reached 200 million, covering over a hundred countries, indicating a full industry chain from original content to adaptations [6][22]. Group 2: Technological Advancements - AI is becoming a mainstream business model for adapting online literature IP, significantly shortening production timelines from over two months to under one month for traditional short dramas [10][26]. - A self-developed AI translation platform allows for simultaneous translation of domestic dramas into 19 foreign languages, removing the limitations of translation talent [13][29]. Group 3: Market Share and Revenue - By the first half of 2025, domestic short drama platforms are projected to capture over 50% of the overseas market share, with leading platforms generating over 10 million USD in revenue within six months, predominantly led by Zhejiang enterprises [12][28]. - The animation adaptation output of Chinese online literature is highest in Hangzhou, with local companies leading in both quantity and quality of adaptations [15][31]. Group 4: Strategic Recommendations - Experts suggest that Zhejiang can leverage its early advantage in artificial intelligence to support online literature and web drama companies by establishing a comprehensive overseas network that includes translation, exhibition, and distribution services [17][33].

据悉，本届大赛共征集作品7万余部，内容涵盖传统技艺、传统体育、民俗、曲艺等领域。自2022年起，"阅见非遗"征文大 赛已连续举办三届，累计吸引11万余名参赛者，征集作品约18万部，创作总字数超30亿。其中，超七成获奖作品已进行有 声、实体出版、影视化改编，《我本无意成仙》等作品更走红海外，成为非遗活化传承的生动实践。 北京商报讯（记者 卢扬 程靓）12月10日，文化和旅游部恭王府博物馆与阅文集团、四川国际传播中心共同主办的"阅见非 遗"第三届征文大赛金奖正式揭晓，"95后"作家"轻语江湖"创作的《川味人间》摘得该奖项。此外，《妙厨》《九时墟》 《小陈道长要考大学》荣获银奖，《国术：一天涨一年功力！》《守竹人》《傩面之下》《咒禁山海》《指尖酥》《大梁女 学实录》获铜奖。 值得注意的是，阅文集团此次联动四川国际传播中心发布"跟着网文去旅行"特色旅游路线，并结合获奖作品以图文、实物形 式展示了川菜、川剧、蜀绣、峨眉武术等四川非遗项目。 阅文集团总编辑、副总裁杨晨表示，"阅见非遗"已构建起一个涵盖创作、传播、开发、出海乃至学术研讨的全链条IP生态。 未来，双方将一同助力非遗获得更广泛的国际影响力，让更多优秀的中国故事 ...