体育赛事
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“中国赛季”品牌首次亮相
Ren Min Ri Bao· 2025-08-25 21:56
Core Viewpoint - The "China Season" has been launched, aiming to attract top global tennis players and provide a platform for local athletes, with events scheduled from September 14 to November 2 across various cities in China [1] Group 1: Event Details - The "China Season" will kick off in Beijing, Chengdu, and Hangzhou, and conclude in Jiujiang and Hong Kong [1] - The season includes a total of 9 tour events, serving as a crucial points window leading up to the year-end finals [1] Group 2: Participation and Sales - Multiple events have already announced their participant line-ups and ticket sales have commenced [1] - The ticket sales for the China Open in the first week reached double the amount compared to the same period last year [1]
WTT中国大满贯期间将“同址同期”举办青少年赛事
Zhong Guo Xin Wen Wang· 2025-08-25 13:16
中新网北京8月25日电 (记者 陈杭)WTT中国大满贯2025将于今年9月25日至10月5日在北京市石景山区首 钢园开启。本次中国大满贯比赛期间将"同址同期"举办WTT青少年赛事,这也是中国首次举办WTT青 少年赛事。 这是记者25日从WTT中国大满贯2025赛事信息发布会暨赞助商签约会上获悉的。 图为WTT 中国大满贯2025赛事信息发布会暨赞助商签约会。主办方供图 活动由中国乒乓球协会、北京市体育局、北京市石景山区人民政府共同主办。 中国乒乓球协会副主席秦志戬表示,WTT欧洲大满贯瑞典站赛事刚刚落幕,30日后,2025年的最后一 站大满贯赛事将在北京市石景山区再度开启激烈角逐。在今年已完成的3站大满贯赛事中,中国国家乒 乓球队成功夺得11座大满贯奖杯。此次本土作战,将派出最强阵容出战。本次中国大满贯比赛期间还 将"同址同期"举办WTT青少年赛事,这也是中国首次举办WTT青少年赛事,希望年轻的乒乓球运动员 珍惜这个难得的机会,在石景山首钢园大满贯的独特舞台上积极传承并弘扬乒乓球文化,为大家呈现新 生代之间的强强对话。 北京市体育局二级巡视员张朝晖表示,今年的WTT中国大满贯将再次与同期举行的中国网球公开赛进 ...
“苏超”带动380亿元消费奇迹能否复制?北体大教授深度解析|聚焦国常会
Sou Hu Cai Jing· 2025-08-25 11:40
Background - The State Council's executive meeting on August 22 discussed measures to unleash the potential of sports consumption and promote high-quality development of the sports industry, emphasizing the importance of sports industry and consumption in implementing the strategy of expanding domestic demand [1][4] - The meeting highlighted the need to increase the supply of sports products, enrich sports events, upgrade sports goods, strengthen industrial support, enhance service levels, cultivate growth points in the sports industry, and accelerate the construction of a modern sports industry system [1][4] Expert Insights - Experts from Beijing Sport University discussed the strategic value and practical pathways for sports consumption, emphasizing the need for government roles in the sports industry [4] Economic Impact - The sports industry has shown an average annual growth rate of over 10% in the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with its value added accounting for 1.15% of GDP, indicating its emergence as a pillar of the national economy [5] - Events like "Su Chao" have significantly boosted consumption, with a single event generating 380 billion yuan in related spending [5][6] Event Success and Replication - The success of events like "Su Chao" and "Village Super" can be attributed to their ability to resonate with community sports needs and regional cultural characteristics, providing a model for replicating successful sports events [8][9] - Key strategies for replicating these events include strengthening event system construction, cultivating unique cultural connotations, and innovating marketing and communication methods [8][9][10] Market Activation - The State Council emphasized the importance of market forces in driving the development of the sports industry and expanding consumption, advocating for a collaborative approach between effective markets and proactive government [10][11] - Successful models like "Su Chao" have shown that enhancing the event business environment and encouraging social participation can stimulate market innovation [10][11] Talent Development - The diverse participant demographics in events like "Su Chao" and "Village Super" highlight the potential for talent cultivation in community sports, suggesting the need for a comprehensive talent training system in the sports event economy [11][12] - The government is encouraged to play a multifaceted role as a guide, service provider, and regulator in the development of the sports industry and event economy [11][12]
从品牌赞助到文创开发、少儿赛事赋能,社会资本一路“助攻”——
Nan Jing Ri Bao· 2025-08-25 02:33
Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has emerged as a significant sports IP since its launch on May 10, 2023, driving economic benefits through the integration of culture, tourism, sports, and commerce [1][2] Group 1: Event Impact - The initial rounds of "Su Chao" faced low attendance, but subsequent matches saw a dramatic increase, with attendance reaching 60,633 for a match on August 17, setting a record for amateur football events in China [2][3] - The event has sparked a surge in local tourism, with data showing a 28.4% year-on-year increase in visitor numbers to monitored sites in Nanjing during mid-August [3] Group 2: Business Opportunities - Local businesses are capitalizing on the "Su Chao" phenomenon, with 409 entities participating in promotional activities and 87 locations set up for live broadcasts of matches [3][6] - Sponsorship opportunities have attracted companies like Jiangsu Huari Fashion Group, which reported a 17% increase in online sales and a 50% growth in social media engagement following their sponsorship of the league [4][5] Group 3: Cultural and Community Engagement - The grassroots nature of the league has fostered a sense of community and pride among residents, enhancing local engagement with the sport [2][6] - The league has also inspired youth participation in football, with increased attendance from children and the formation of women's teams [3][4] Group 4: Future Prospects - The success of "Su Chao" is expected to lead to further events and collaborations, with Nanjing planning to host over ten major sporting events in the coming year [7] - The integration of sports with e-commerce and digital platforms is seen as a new growth avenue for local businesses, expanding the commercial ecosystem around sports events [7]
第九届阜新篮球节暨2025四国男篮邀请赛开幕
Xin Hua Wang· 2025-08-25 01:32
Core Points - The 9th Basketball Festival and the 2025 Fuxin Four-Nation Men's Basketball Invitational Tournament commenced on August 22, featuring teams from China, the USA, Australia, and Spain [1] - The event is hosted by the Fuxin Municipal Government and aims to promote basketball culture and community participation [1] - Fuxin, recognized as a "Basketball City" by the Chinese Basketball Association, has a strong basketball foundation and a well-established youth training system [1] Industry Impact - The tournament is expected to boost local tourism and consumption, with an influx of fans and visitors enhancing hotel, dining, and tourism markets [3] - The integration of sports and tourism is creating new business opportunities in the region, highlighting the potential for economic growth through sporting events [3]
一场比赛带来N种体验,赛事经济成今夏山东文旅消费新亮点
Da Zhong Ri Bao· 2025-08-25 01:05
Core Viewpoint - The article highlights the growing trend of sports events driving tourism and consumption in Shandong, with various activities and local specialties enhancing the overall experience for visitors [1][2][3]. Group 1: Event Impact on Local Economy - The second Shandong Provincial Intellectual Sports Games in Binzhou attracted participants and spectators, leading to increased local consumption in food, entertainment, and cultural products [2]. - The "Good Luck Shandong, Enjoy Binzhou" event features seven major sections, showcasing local specialties and promoting various activities to enhance visitor engagement [2]. - Sports events are transforming from mere competitions into platforms that stimulate diverse consumer spending across dining, accommodation, shopping, and tourism [3]. Group 2: Consumer Engagement and Promotions - During the "德BA" basketball league, ticket holders enjoyed discounts at nearby food stalls and events, demonstrating the effectiveness of integrating sports with local commerce [3][4]. - Over 30 businesses participated in the "ticket root economy" alliance, offering various discounts and promotions to ticket holders, enhancing the overall consumer experience [4]. - The popularity of free health assessments at events indicates a growing interest in wellness, with over 200 participants engaging in health checks during a single day [5].
“苏超”单场上座超6万人带动江苏全域多场景消费380亿元
Sou Hu Cai Jing· 2025-08-24 09:43
Core Viewpoint - The National Sports Administration of China has highlighted significant achievements in building a sports power during the "14th Five-Year Plan" period, emphasizing the integration of sports events into economic growth and consumer spending [1] Group 1: Sports Event Economic Impact - The National Sports Administration has prioritized the construction of a sports event system, implementing a strategy that integrates various types of events, leading to a notable increase in sports-related consumption [1] - In the first half of the year, seven provinces and cities monitored 511 key sports events, generating over 16 billion yuan in total consumption, with an average spending of over 30 million yuan per event [1] Group 2: Integration of Sports and Consumer Activities - Major sports events like the Asian Games have significantly boosted local economies, with consumption growth reaching over 40% during the event [2] - The popularity of professional sports events, such as CBA and WTT, has led to high ticket sales, with the China Open tennis tournament generating over 80 million yuan in ticket revenue last year [2] - Community events like "Village Super" and "Zhejiang BA" have also driven local consumption, with a single match in "Su Super" attracting over 60,000 spectators and generating 38 billion yuan in consumption across Jiangsu [2] Group 3: Cultural and Commercial Synergy - The integration of sports events with cultural, commercial, and tourism sectors has become a key driver for expanding domestic demand [3] - The popularity of sports cultural products, such as mascots and athlete jerseys, has enhanced the value of sports culture [3] - Initiatives like "Enjoy Exciting Events, Taste Chinese Cuisine" and "Travel with Events" have enriched the event experience and promoted multi-day consumption [3] Group 4: Future Directions - The National Sports Administration plans to continue developing policies to promote sports event economics, enhance brand influence, and strengthen coordination between events and various industries [3]
看得见的流量、不一般的活力,邂逅独特风景!多彩“中国游”打开方式花样上新
Yang Shi Wang· 2025-08-24 09:25
Group 1 - China's market advantage and consumption potential are significant, with high-quality goods and services driving domestic demand as a key engine for the domestic circulation [1] - The recent World University Games in Chengdu has injected strong momentum into the consumption market, showcasing visible traffic and vitality in the region [1][20] - Chengdu's hospitality and culinary scene, particularly hot pot, attracts international visitors, highlighting the city's appeal across borders [9][20] Group 2 - A series of promotional policies, including discounts and free meals, have been implemented to attract tourists during the World University Games, enhancing the city's appeal [12][18] - The event has connected various commercial districts and tourist attractions in Chengdu, with 104 A-level tourist sites in Sichuan offering packages to visitors [15][18] - Data shows that from July 1 to August 15, the number of foreign visitors to Chengdu reached 69,000, a 72.5% increase year-on-year, with a nearly 60% growth in dining consumption during the event [20]
以体育赛事为引擎,激发消费新活力
Sou Hu Cai Jing· 2025-08-24 09:02
Group 1 - The core viewpoint emphasizes the importance of stimulating sports consumption demand and expanding sports consumption scenarios to better meet the upgrading needs of the public [2] - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3%, and the added value reached 1.49 trillion yuan [2] - The proportion of sports service industry, led by competition performance and fitness leisure, increased from 68.7% in 2020 to 72.7% in 2023 [2] Group 2 - Sports activities can significantly boost related product and service demands, as well as promote the development of industries such as dining, transportation, and accommodation through sports tourism [3] - The "Su Super" league in Jiangsu has become a phenomenon, driving up consumption in local culture, food, and leisure, while also increasing sales of sports merchandise [3] - A survey indicated that 95.9% of spectators incurred additional expenses beyond ticket purchases, with average spending for out-of-town visitors ranging from 1,000 to 2,000 yuan [3] Group 3 - The State Council meeting highlighted that developing the sports industry and consumption is a crucial part of the strategy to expand domestic demand [4] - Key strategies to further unleash sports consumption potential include improving infrastructure, expanding consumption scenarios, and enhancing service quality [4] - It is essential to avoid homogenized competition by tailoring sports events to local economic development, social foundations, and resource endowments [4]
宁夏多元业态融合点燃消费新引擎
Zhong Guo Xin Wen Wang· 2025-08-24 02:37
Group 1 - The event "Purchasing in China · Love Ningxia" aims to promote the deep integration of commerce, culture, tourism, agriculture, sports, and wine to create multi-dimensional consumption scenarios [1][2] - The event features an exhibition area for new energy vehicles, providing immediate experience and purchase services, along with a car parade to further expand consumption scenarios [1] - The integration of local agricultural products and wine showcases the entire consumption chain from production to table, highlighting the innovative combination of rural characteristics and modern consumption [1] Group 2 - Policy empowerment is a significant highlight, with the Ningxia Cultural Tourism Department launching autumn tourism routes and the Ningxia Sports Bureau promoting upcoming international and national events to drive growth across multiple sectors [1] - The city of Yinchuan has released an action plan for the high-quality development of multi-industry integration, outlining six development paths and introducing a consumption linkage mechanism to stimulate cross-domain consumption potential [1] - The event also incorporates cultural and artistic elements, including a wine-themed musical and promotional videos that reflect the vitality of Ningxia's consumer market, aiming to transform consumption scenarios into cultural experiences and lifestyle intersections [2]