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告别砸钱抢用户,电商巨头死磕中国制造,这步棋彻底盘活产业链?
Sou Hu Cai Jing· 2025-12-28 10:26
拼DD最近干了件挺"反常"的事——不搞大促、不卷流量,反而一头扎进工厂车间,跟生产线打起了交 道。 周叔觉得,这可不是换个口号那么简单,而是整个玩法变了:从"抢眼球"转向"拼底子"。 今天咱们就唠唠,为啥连国际机构都开始重新看好中国经济,而拼DD又为啥敢说要"再造一个自己"。 中国制造,成了香饽饽 最近,IMF把对2025年中国经济增长的预期悄悄往上提了一点。 他们说,尽管外面风大雨大,但中国经济稳得住。高盛、摩根士丹利这些大投行也跟着调高了预测。 表面看是数字变化,背后其实是大家对"中国制造"重新掂量了分量。 以前大家觉得中国工厂就是便宜、能干、产量大。现在不一样了——快、灵活、能扛事儿,才是真本 事。 现在谁还光靠砸钱抢用户? 比如在广东佛山,做一件童装,从买布到成衣打包,几十公里内全搞定。 这种配套能力,全球没几个地方有。 Temu能在海外三年做到这么大,靠的不是低价甩卖,而是反应快、调得准、供货稳。 订单一变,工厂马上跟上,库存压得少,周转跑得快,这才是硬功夫。 说白了,在全球供应链动不动就"断链"的今天,谁能又快又稳地把东西造出来,谁就掌握了主动权。 中国制造不再是"备选项",而是很多企业的"首选项 ...
哈萨克斯坦姑娘中国“海淘”记
Huan Qiu Wang Zi Xun· 2025-12-27 07:39
Core Insights - The article highlights the growing trend of Kazakh consumers engaging in cross-border e-commerce, particularly through Chinese platforms like Pinduoduo and Taobao, showcasing the efficiency and variety of products available [1][4]. Group 1: Consumer Experience - Kazakh consumers, such as Zhuldz and Aroza, have become adept at using Chinese e-commerce platforms, demonstrating familiarity with product selection and order tracking [1][3]. - Zhuldz has made over a hundred purchases in various categories, including toys, cosmetics, and clothing, since starting her cross-border shopping experience two years ago [3]. - Aroza, who lived in China for six years, emphasizes the efficiency of Chinese merchants and their customer service, noting quick responses and the ability to communicate in English [4][6]. Group 2: Payment and Logistics - Payment methods have evolved, with consumers now able to use WeChat or Alipay to reduce transaction fees that were previously incurred when using local bank cards [4]. - The presence of Chinese packages in local delivery points has increased, indicating a rise in cross-border shopping activity among young consumers in Astana [6]. Group 3: Social Influence and Future Expectations - Aroza has influenced her friends to try Chinese e-commerce, leading to discussions about new shopping applications and logistics experiences on social media [6]. - The positive shopping experience has sparked interest in visiting China for further exploration of products and experiences, indicating a potential for increased tourism linked to e-commerce [6].
小红书和拼多多,其实在卖同一件东西
Sou Hu Cai Jing· 2025-12-26 20:10
Core Viewpoint - The article argues that both Xiaohongshu and Pinduoduo, despite their different business models, fundamentally operate as sales platforms, and the future competition will revolve around establishing order rather than merely focusing on content or low prices [2][4]. Group 1: Business Models - Xiaohongshu's content appears to be user-generated but is actually a flow asset obtained through attention, data, and influence [4]. - Pinduoduo's low prices are not simply due to platform subsidies but are derived from supply chain optimization, strict rules, and economies of scale [4]. - Both platforms have reached a ceiling in terms of traffic, pricing, and fulfillment, necessitating a shift in focus [4]. Group 2: Emerging Variables - The new variable in the e-commerce landscape is the "legitimacy, uniqueness, and sustainability" of products, which translates to intellectual property [5]. - This shift is not merely a legal concern but represents a critical new order for platforms [6]. Group 3: Risks and Challenges - Xiaohongshu's strength in content also poses risks, as content can exponentially amplify issues related to product legitimacy [7]. - Pinduoduo's low-price model faces a critical constraint: the cheaper the product, the more likely it is to infringe on intellectual property rights [8]. - Pinduoduo's recent push for branding and legitimizing its products is essential for survival, not just for image [8]. Group 4: Future Competition - The ultimate battle between Xiaohongshu and Pinduoduo will focus on "interpretation rights," specifically who can transform intellectual property compliance costs into a competitive advantage [10]. - This competition will hinge on three core capabilities: 1. Admission capability: the ability to discern which products should be sold [11]. 2. Endorsement capability: ensuring that recommendation logic and pricing strategies are legally sustainable [11]. 3. Risk control capability: managing and mitigating crises effectively [11].
“龙江好物”冰雪季系列直播电商活动在哈启动
Xin Lang Cai Jing· 2025-12-26 19:02
Core Viewpoint - The "Longjiang Good Products" winter series live e-commerce event has been launched in Harbin, aiming to promote local products and enhance e-commerce activities in Heilongjiang Province until February 2026 [1] Group 1: Event Overview - The event is themed "Buy 'Longjiang Good Products', Taste 'Longjiang Flavors'" and will run through the peak ice and snow tourism season and the key period for New Year goods [1] - It is co-hosted by multiple government departments, including the Heilongjiang Provincial Department of Commerce and the Provincial Internet Information Office, with support from major e-commerce platforms like JD.com, Douyin, and Meituan [1] Group 2: Policy Support - The launch included the introduction of the "Several Policy Measures for Promoting High-Quality Development of E-commerce in Heilongjiang Province," which consists of six major areas and twenty specific measures [1] - Among these measures, ten are focused on financial support, covering various aspects such as e-commerce entity cultivation, platform upgrades, cross-border e-commerce, and logistics [1] Group 3: Event Structure - The event is divided into four main sections: product promotion and sales connection, ice and snow-themed live broadcasts, New Year festival promotions, and an e-commerce public lecture series for skill training [1] - The product promotion aims to connect local specialty products like "Black Soil Quality Products" and "Nine Treasures and Eighteen Products" with the market [1]
Coupang(CPNG.US)一度涨11% 创5月7日来最大盘中涨幅
Zhi Tong Cai Jing· 2025-12-26 15:38
周五,Coupang(CPNG.US)股价走高,一度上涨11%,创5月7日以来最大盘中涨幅。截至发稿,该股涨 超9.6%,报25.005美元。消息面上,该公司此前表示,公司凭借通过数字鉴定获取的证据锁定泄露用户 信息的前员工,并收回用于窃取用户信息的所有设备和硬盘。调查结果显示,作案人利用安全密钥访问 3300万个用户账号的基本信息,但仅保存了其中约3000个账号的用户信息。作案人在看到该事件的新闻 报道后删除所存的全部信息,且未向第三方传送。 ...
美股异动 | Coupang(CPNG.US)一度涨11% 创5月7日来最大盘中涨幅
智通财经网· 2025-12-26 15:36
智通财经APP获悉,周五,Coupang(CPNG.US)股价走高,一度上涨11%,创5月7日以来最大盘中涨 幅。截至发稿,该股涨超9.6%,报25.005美元。消息面上,该公司此前表示,公司凭借通过数字鉴定获 取的证据锁定泄露用户信息的前员工,并收回用于窃取用户信息的所有设备和硬盘。调查结果显示,作 案人利用安全密钥访问3300万个用户账号的基本信息,但仅保存了其中约3000个账号的用户信息。作案 人在看到该事件的新闻报道后删除所存的全部信息,且未向第三方传送。 ...
用中国供应链,再造一个拼多多
虎嗅APP· 2025-12-26 10:15
Core Insights - The article discusses Pinduoduo's strategic shift towards leveraging China's supply chain to create a new business model, aiming to replicate its domestic success in international markets through its platform Temu [2][4][10]. Group 1: Pinduoduo's Evolution - Pinduoduo's growth history is characterized by strategic evolution, marked by three significant leaps that align with market trends [6]. - Initially labeled as a "value for money" platform upon its 2018 IPO, Pinduoduo surpassed Alibaba in active buyers by the end of 2020, reaching 788.4 million users [7]. - The company's success is attributed not just to lower prices but to a shorter supply chain, utilizing a C2M model that connects consumers directly with manufacturers [8]. Group 2: Temu's Global Strategy - Temu's rapid rise in the global market, achieving the top position in the U.S. shopping app category within two months, is seen as a qualitative evolution rather than a mere replication of Pinduoduo's model [8][9]. - The platform integrates the C2M model with China's efficient supply chain, aiming to create a closed-loop system that drives domestic industry upgrades based on global demand [9][21]. - Temu's dual empowerment model allows for feedback from international markets to enhance domestic production capabilities, thus creating a cycle of continuous improvement [24][26]. Group 3: Supply Chain Advantages - Pinduoduo's confidence in focusing on China's supply chain stems from its unique characteristics: comprehensiveness, speed, and flexibility [11][15]. - China's supply chain can complete the entire production process domestically within 72 hours, significantly faster than in other regions [11][12]. - The flexibility of Chinese manufacturing allows for both large-scale production and the ability to meet niche demands, enhancing the overall responsiveness to market needs [14]. Group 4: Long-term Vision and Compliance - Temu's ambition extends beyond mere sales; it aims to establish a sustainable and trustworthy business ecosystem, underpinned by compliance, cultural integration, and technology [28]. - Compliance with international regulations is crucial for long-term success, prompting Temu to proactively build a robust compliance framework [30][31]. - The integration of technology facilitates data-driven decision-making, optimizing supply chain operations and enhancing visibility [33]. Group 5: Future Implications - The shift from being merely a "world factory" to a "global value chain hub" signifies a transformation in China's manufacturing narrative, where the focus is on defining production models based on global data [38][39]. - This strategic focus on leveraging China's unique industrial advantages could lead to a new wave of Chinese enterprises successfully entering global markets [41]. - The anticipated outcome is a more resilient and efficient e-commerce landscape centered around China's supply chain capabilities [42].
重仓中国供应链:拼多多的 “价值跃迁” 之路
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-26 09:20
Core Insights - Pinduoduo is at a critical turning point in its ten-year journey, shifting from a traffic-driven model to a focus on deepening its supply chain capabilities, aiming to "recreate Pinduoduo" in the next three years [1][2] - The company is betting on the Chinese supply chain as its core strategy for future growth, emphasizing high-quality development and brand building [1][5] Group 1: Strategic Shift - The new strategy marks a significant shift from merely selling products to building brands and enhancing the value of Chinese manufacturing [1][4] - Pinduoduo's overseas business, Temu, has rapidly expanded, achieving in three years what took Pinduoduo a decade in the domestic market [1][3] - The focus on supply chain as a strategic lever aims to reconstruct growth logic and create long-term value [2][3] Group 2: Brand Development - Temu's success is attributed to its ability to connect with Chinese factories efficiently, utilizing a group-buying model to drive production [3][4] - Pinduoduo is pushing merchants to upgrade quality and evolve their brands, signaling that low prices alone are not sustainable [5][6] - The platform supports high-quality merchants through initiatives like "Billion Subsidies" and "Black Label Stores," promoting products with a good price-to-quality ratio [5][6] Group 3: Industry Collaboration - Pinduoduo's strategy involves deep collaboration with domestic industrial clusters to drive growth and transformation [6][7] - The company has launched various initiatives to support local businesses, enhancing product quality and innovation across supply chains [6][8] - Specific examples include brands like "Qing Shang" and "Shenpu," which have successfully leveraged Pinduoduo's platform for market expansion and product development [7][8] Group 4: Compliance and Risk Management - As Pinduoduo expands its supply chain globally, it faces increasing regulatory challenges that could impact its growth strategy [9][10] - The company recognizes the need for compliance with international standards and is building a digital compliance system to monitor quality and regulatory adherence [10][11] - The ultimate goal is to enhance product quality and meet international market standards, thereby reducing potential compliance risks [11]
拼多多要"再造自己"?别看海外!重仓中国供应链,才是终极王牌!
Sou Hu Cai Jing· 2025-12-26 09:12
Core Viewpoint - Pinduoduo aims to "recreate itself" in the next three years, focusing on the strength of China's supply chain to support this ambition [1][3] Group 1: Market Potential - The global e-commerce market is still in its growth phase, with a penetration rate of just over 20% in 2024, compared to over 36% in China [5][7] - The global e-commerce market size is projected to reach $6.3 trillion, with China accounting for $3.3 trillion, leaving a significant portion available for development [5][7] - Regions like Southeast Asia and Latin America are experiencing rapid e-commerce growth, with rates nearing 20% due to changing consumer habits post-pandemic [7] Group 2: Competitive Advantage - China's e-commerce success in overseas markets relies heavily on its robust supply chain, which allows for efficient production and distribution [9][11] - The shift from merely selling Chinese goods globally to actively participating in product design and branding is essential for long-term success [11][19] - Pinduoduo's strategy includes direct connections between factories and consumers, eliminating intermediaries to reduce costs [9][15] Group 3: Supply Chain Upgrade - Upgrading the supply chain is crucial for Pinduoduo to transition from a "passive order-taking" model to a "proactive market-seeking" approach [13][19] - The company has initiated programs like "100 billion support plan" to enhance the capabilities of Chinese manufacturers, focusing on R&D and brand development [15][19] - Data shows significant increases in sales and product variety, indicating the effectiveness of Pinduoduo's supply chain optimization efforts [15] Group 4: Future Outlook - Pinduoduo's goal of capturing 12% of the global e-commerce market could potentially double its scale if the market grows to $8.5 trillion by 2025 [17] - The transformation of the supply chain will not only benefit Pinduoduo but also enhance the overall image of Chinese manufacturing on the global stage [21][23] - The company's success in "recreating itself" will depend on its investment in the supply chain and its ability to adapt to global market demands [23]
中东电商“土豪”是假象!沙特普通人消费力爆棚,中国卖家别错过
Sou Hu Cai Jing· 2025-12-26 07:53
这篇国际商业评论,主要来分析中东电商变局下的真实商机,中国卖家如何穿透滤镜掘金,看清市场真面目。 揭秘中东电商:撕下"土豪"标签,看清真实商机 提到中东电商,不少人第一反应是"卖奢侈品赚快钱"。但真正扎进去的中国卖家都清楚,这片被黑金滋养的土地,早已不是单一的"土豪市场"。沙特本土电 商Noon近期拿到5亿美元融资筹备上市,背后是当地电商年增56%的爆发式增长。 咱们前面说了,阿联酋和沙特的外籍人口占比相当高,尤其在沙特的劳动大军里,外籍人士更是占据了四分之三。这些朋友大部分来自南亚、东南亚,他们 追求的是什么?是实用!是划算!是高性价比的生活用品和日常快消品! 最好的例子就是Temu。这个咱们中国走出去的电商平台,一杀入中东市场,简直就像坐了火箭一样。 在2023年到2024年的大部分时间里,它几乎霸榜了当地App Store购物类的下载量。Temu靠的就是那套"平价策略",精准抓住了这部分主流消费群体的胃 口。那些在传统观念里不被重视的"非富人群",才是中东电商最大的流量入口和消费基础。 除了外籍劳工,中东市场还有一股你绝不能低估的消费力量,那就是女性!尤其是在沙特,过去几年,女性的社会地位和经济独立性发 ...