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深读|业绩冠军门店扎堆,中山网红商圈的“流量战法”
Sou Hu Cai Jing· 2025-09-12 06:24
周末傍晚,中山石岐完美金鹰广场地面一层的微风广场渐渐热闹起来。孩子们在户外艺术装置旁奔跑,年轻人举着咖啡在阶梯上闲聊,远处玻璃幕墙映出城 市华灯初上的风景。这个占地2500平方米的开放空间,已成为中山年轻人社交打卡的热门地标。 今年以来,金鹰广场客流同比增长57.2%,126家入驻品牌创业绩同城第一;至8月末,年内客流突破1700万人次,超过2024年全年。数字背后,是一场关于 商业空间如何持续"吸睛"又"吸金"的实践。 中山城区地标完美金鹰广场。 石岐万象汇内引入了不少城市首店,包括盒马鲜生、宜得利等。 "完美金鹰广场的目标不只是打造一个商圈,而是构建一个可循环的商业生态。"该负责人表示,除了中山石岐万象汇,项目还有金鹰商业街的社区商业,形 成了"盒子+街区+内嵌广场"的多元化消费体验。商圈范围内云集了业主、写字楼用户、租客,协同兴中道的政务商务客户,共同构建起一个相互交融的可 持续发展模式。 拒绝同质化,做"唯一"的商圈 "我们认为,'网红'不是一个标签,而是一种结果。"金鹰亚洲市场营销部负责人表示。这一结果源于项目初期对城市消费升级需求的精准回应,核心是打 造"差异化"。 完美金鹰广场原址曾是知名的威力 ...
西班牙小哥在广州:复刻港片经典名场面
人民网-国际频道 原创稿· 2025-09-11 09:22
Core Viewpoint - The article highlights the cultural vibrancy and confidence of Guangzhou, showcasing the blend of modernity and traditional street culture through the experiences of a Spanish expert, Hu Changming, who appreciates the local Cantonese music and youth expressions [2] Group 1: Cultural Significance - Guangzhou serves as an important cultural hub, representing both modern landmarks like K11 and spontaneous cultural expressions from the youth [2] - The interaction between Hu Changming and local youth through street dance exemplifies the dynamic cultural exchange in the city [2] Group 2: Cultural Exchange - The article emphasizes the intersection of Eastern and Western cultures in Guangzhou, as reflected in the local music and street culture [2] - Hu Changming's fondness for Cantonese songs illustrates the unique local language's role in enhancing cultural identity and confidence [2]
深圳惊现Eason“痛楼”!购物中心打卡经济又有新花样
Nan Fang Du Shi Bao· 2025-09-11 05:47
Group 1 - The core event is the interactive exhibition "FEAR and DREAMS" by Hong Kong music star Eason Chan, taking place from September 10 to September 28, 2025, at the Shenzhen Link City in collaboration with Universal Music [1][3] - The exhibition aims to transform the emotional experiences from Eason's world tour into an interactive physical space, enhancing fan engagement through various support activities [3][4] - Key exhibition areas include the "Global Footprints · Time Tunnel" showcasing 33 cities from the tour and the "Immersive Themed Check-in Area" featuring artistic installations and a fan message wall [4][7] Group 2 - The Link City will adopt a "Pain Building" mode, creating a themed space for Eason Chan, complete with a 5-meter high inflatable landmark, lyric avenue, and dedicated support areas, alongside live shows and continuous music broadcasts [7] - The collaboration between Link City and Universal Music continues their successful history of music-themed IP exhibitions and events, aiming to establish Link City as a cultural experience hub beyond just a shopping destination [7][9] - Recent brand additions to Link City further enhance its positioning as a leisure consumption destination, offering a comprehensive experience of exhibitions, shopping, dining, and entertainment for consumers in Shenzhen and Hong Kong [9]
南京市建邺区首家“双拥商城”揭牌
Yang Zi Wan Bao Wang· 2025-09-07 10:33
Group 1 - The core idea of the article is the establishment of the first "Double Support Mall" in Nanjing, aimed at providing exclusive discounts and quality services to active military personnel, veterans, and their families [1][3] - The "Double Support Mall" is part of the socialized military support efforts in the Jianye District of Nanjing, integrating commercial resources to benefit the military community [1] - The mall, located in the Nanjing Hexi Jindi Plaza, features a variety of businesses including supermarkets, cinemas, and restaurants, with 114 well-known merchants participating [3] Group 2 - During the trial operation of the mall, active military personnel, veterans, and their families can receive a complimentary movie ticket upon spending 128 yuan in the mall [3] - The mall plans to continuously enhance its offerings based on operational feedback to ensure that military personnel and their families feel valued and supported [3]
天虹股份(002419.SZ):今年计划在梅州和长沙各开1家购物中心
Ge Long Hui· 2025-09-04 11:09
Core Viewpoint - Tianhong Co., Ltd. plans to open one shopping center each in Meizhou and Changsha this year [1] Company Summary - Tianhong Co., Ltd. is actively expanding its footprint by investing in new shopping centers [1]
天虹股份(002419) - 2025年9月4日投资者关系活动记录表
2025-09-04 10:08
Group 1: Supermarket Transformation and Performance - In 2024, the company implemented significant changes in its supermarket operations, launching nine lifestyle theme pavilions and a fulfillment center, with the first SP@CE3.0 opening on September 6, 2024, in Shenzhen Baoan [2] - The company standardized modifications in 5 stores and made partial adjustments in 17 stores, resulting in a doubling of sales within three days post-opening, with sustained year-on-year growth in customer traffic and sales [2] - The company is enhancing its vertical supply chain management to improve product offerings and meet customer demands more effectively [2] Group 2: Development of Private Brands - The company has developed several private brands, including "Tian Kou Wei" for fresh prepared foods, "Tian You" for packaged foods, and "Fei Er Fu" for daily necessities, with private brand sales exceeding 10% of total supermarket sales [2] Group 3: Shopping Center and Department Store Strategy - The company aims to transform its shopping centers into city-level benchmarks, focusing on innovation in first- and second-tier cities while leading in third- and fourth-tier cities [3] - The department stores are shifting towards community life centers, emphasizing quality-price retail and enhancing neighborhood social functions [3] Group 4: Digital Technology Development - Shenzhen Lingzhi Digital Technology Co., Ltd., established in 2019, provides digital commercial services and consulting, helping businesses enhance their digital capabilities [3] - In 2024, this subsidiary achieved a revenue of 133 million yuan, reflecting a year-on-year growth of 22.89% [3] Group 5: Expansion Plans - The company plans to open one shopping center each in Meizhou and Changsha this year [3]
湖南首单!利润再投资税收抵免凭证落地长沙
Sou Hu Cai Jing· 2025-09-04 03:59
Group 1 - The first issuance of the "Foreign Investment Enterprise Profit Reinvestment Situation Table" with a unique national code marks a significant step for Changsha in foreign investment management and service, providing a "Changsha model" for optimizing the foreign investment business environment nationwide [1] - The policy allows foreign investors to directly reinvest distributed profits, enabling a 10% tax credit on the investment amount, which stimulates foreign capital reinvestment and enhances investor confidence [2] - The Hong Kong shareholder of Ningxiang Water Group, Xiangyu Group, is the first beneficiary of this policy, reinvesting 19.8 million yuan into the key livelihood project of Shizishan Water Plant, which will improve local water quality and support rural revitalization [2] Group 2 - The investment by Xiangyu Group in the Shizishan Water Plant project reflects the positive outlook of foreign capital towards Changsha and demonstrates effective government-enterprise collaboration for high-quality development [3] - In the first seven months of 2025, foreign direct investment in Changsha increased by 26.3%, with 140 new foreign-invested enterprises established, a year-on-year growth of 6.06% [3] - The Changsha Municipal Bureau of Commerce plans to conduct further training on foreign investment business and ensure that foreign enterprises fully benefit from tax incentives [3]
河南首发!郑东万象城汉堡节首日售出3.9万个汉堡
Sou Hu Cai Jing· 2025-09-03 12:36
Core Insights - The "2025 HOCH Hamburger Festival" has successfully activated the consumer market in Zhengzhou, achieving a record first-day sales of 39,000 hamburgers and approximately 130,000 hamburgers sold in the first three days [1][4] - The festival features over 30 high-end hamburger brands from more than 20 cities, showcasing a significant upgrade in product offerings with over 60% new items [4][6] - The event integrates local culinary culture with innovative flavors, creating an immersive experience that enhances the cultural and tourism landscape of Zhengzhou [6][12] Group 1 - The festival has drawn significant crowds, with nearly 300,000 visitors on the opening day and an average daily footfall of 120,000 in the first month at Zhengdong Vientiane City [10] - Zhengdong Vientiane City has introduced over 100 first-time brands, catering to diverse consumer needs across various sectors including fashion, retail, and dining [10][12] - The festival and the shopping center together contribute to elevating the consumption capacity of the Zhengdong business district, supporting Zhengzhou's goal of becoming an international consumption center [12]
曾经的批发市场爆改成这样?北京南中轴商业“原地重生”
3 6 Ke· 2025-09-03 03:41
Core Insights - The South City area of Beijing, previously labeled as "low-end" and "backward," has seen significant investment in infrastructure and commercial development, leading to increased population inflow and consumption upgrades [1][16] - The transformation of the South Central Axis, particularly the Daguanyuan area, into a capital business district is highlighted by the successful implementation of key projects [1][16] Infrastructure and Development - Beijing has invested thousands of billions in the South City for infrastructure, industry introduction, and livelihood improvement, resulting in the emergence of new commercial hubs like Lize Business District and Fengtai Science Park [1] - The South Central Axis is being developed into a "Cultural and Technological Corridor," showcasing a shift from traditional markets to modern commercial spaces [16] New Commercial Projects - The Beijing JD Mall (South Third Ring Store) opened on May 31, 2023, covering 78,000 square meters and offering a diverse range of products and services, including electronics, home decor, and dining options [5][6] - Beijing Zhonghai Dajixiang, with a commercial area of 80,000 square meters, is set to open on May 25, 2025, featuring a blend of cultural preservation and modern commercial spaces [6][8] - Beijing Muxiyuan He Sheng Plaza, transformed from a clothing wholesale market, now offers a variety of retail, dining, and entertainment options within a 40,000 square meter space [10] - Beijing Yintai Department Store (Daguanyuan Store), opened in December 2011, has undergone renovations to enhance its offerings, now featuring over 200 brands and a focus on quality lifestyle experiences [11][13] - Beijing Bai Rong World Trade Mall, with a total area of 600,000 square meters, is transitioning from a traditional wholesale market to a modern retail center, housing over 3,000 brands [15][16] Market Trends - The South City area is experiencing a commercial renaissance, with new projects like Huilin Shopping Center and Longyue City contributing to its growth [16] - The integration of technology, culture, and commerce is becoming a new paradigm in the South Central Axis, reflecting a shift in consumer preferences and lifestyle [16]
成都、重庆商业体扎堆爆改二次元,谁扛大旗?谁画大饼?
Xin Lang Cai Jing· 2025-08-30 02:30
Core Insights - The offline "谷子" stores are facing challenges due to rough growth and homogeneous competition, moving away from the previous "early entry benefits" phase, yet the strong momentum of the二次元 economy remains evident, driven by the mainstreaming of二次元 culture and emotion-driven consumption logic [1] - Despite negative sentiments like "closure waves," offline commercial entities are actively exploring new growth paths and differentiation strategies through aggressive renovations, strategic introduction of二次元 themed districts, and cautious trials of IP pop-ups and二次元 markets [1] - The二次元 economy is recognized as a significant driver of consumer growth, with long-term sustainability and potential being inevitable [1] Group 1: Market Overview - Major cities like Shanghai, Guangzhou, and Shenzhen are analyzed for their二次元 commercial layouts and key players, indicating a competitive landscape [1] - New first-tier and second-tier cities, such as Chengdu and Chongqing, are also experiencing rapid development in二次元 commerce, ranking among the top ten cities nationwide in terms of谷店 quantity, social media popularity, and key brand presence [2] Group 2: Chengdu's二次元 Landscape - Chengdu's天府红 shopping center is a prime example of a successful二次元 transformation, housing nearly 70谷店 and achieving a significant increase in二次元 brand presence [6] - The春熙路 commercial area is projected to become a new二次元 hub, with a projected foot traffic of over 200 million and commercial revenue nearing 100 billion in 2024 [8] - The购次元K88 project has attracted over 800,000 visitors in its first month, with a significant portion of its audience being young women aged 15-25 [10] Group 3: Chongqing's二次元 Development - Chongqing's谷子 economy is robust, with over 200谷店, primarily concentrated in the观音桥 and解放碑 commercial areas [25] - The方圆LIVE project has become a popular二次元 destination, featuring 33谷店 and hosting various IP pop-up events [27] - The解放碑商圈 has seen significant foot traffic, exceeding 2.5 million during peak holiday periods, indicating a strong potential for二次元 commercial growth [33] Group 4: Challenges and Future Outlook - The二次元 industry faces challenges such as product homogenization, scene convergence, and single interaction forms, raising the market entry barrier for new players [38] - The competition among established and new entrants is intensifying, with a need for deeper understanding of二次元 culture and consumer psychology to succeed [38] - The future landscape of二次元 commerce remains uncertain, with ongoing competition and evolving consumer demands [38]